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GROCERS HELP
IN 5H0 PUN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
I . PROGRAM.
$OCT
CARDS IN STORES.
Explain New ‘Wheat Ruling to
Thousands of Customers—In
sures Greater Food Saving.'
ARMY DEMAND CUTS
DOWN MULE SOPPLY
Serions Situation May Develop
In Georgia *
Apparent conditions snake It evident
that the available supply of horses
and mules warrants serious consider
ation on the part of farmers. Tour
years of hostilities have demonstrated
that the horse is as essential In mod
ern warfare as st any other time In
the history of the. world. In spite of
all the mechanical devices. It Is a six-
nidcant fact that one horse or mulo,
besides the cavalry horses, la reckon-
GEORGIA .Will BO HER
DUTY ON JUNE 28TH
IT WILL BE NECESSARY
THOSE WHO ARE ABLE, TO
PURCHASE LIBERALLY.
Atlanta, Ga.—Uncle Sam expects
ever; man, woman and child in. the
state of Georgia to buy at least $20
worth of War Savings Stamps be
tween now and the end of the year,
and expects them to sign the pledge
promising to make their purchases qn
or before tomorrow, Friday, June 28,
__ the great National War Savings Day
S'on toTeSh four* men put In the i»roclaimed by President Wilson and
Odd. | the governors of aU the states, includ-
1 The food administration is making]
la careful survey of then atlonal- ice
I situation in order that it may be pre-
j pared to meet any sudden shortages in
particular communities. The de-
FOR struction of ice plants by Are, break
down of machinery, or the exigency
of thew eather may at any time cause
a' serious shortage.
Grocers of the nation have accepted
enthusiastically the 60-60 basis tor the
purchase of wheat flour and are doing
their utmost to explain the new regu
lation to the housewife. This ruling by
* the U. 8. Food Administration requires
each purchaser of wheat flour to buy
jino pound of cereal substitute, one
i i kind or assorted, for every pound of
wheat flour. It was necessary to re
strict the use of wheat flour In order
that the allies and our lighting forces
abroad might be assured of an ade-
' quato supply of wheat to meet their
. vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
' states, "We pledge ourselves loyally to
carry out the Food Administration pro-
, gram. In accordance'with this order
we will not sell any wheat flour except
where the purchaser buys an equal
weight of one or more of the following,
It a greater use of which in the home
wUl save wheat:
"GommeaL com flour, edible corn
starch, hominy, com grits, barley flour,
potato flour, sweet potato flour, soy
bean flour, feterlta flour and meals,
rice, rice flour, oatmeal, rolled oats and
buckwheat flour.'
Some confusion has resulted on the
part of the consumer In construing
this "SOW ruling to mean that an
equql amount in value of substitutes
must be purchased with wheat flour.
This Is a mistaken Idea. The ruling
states that the consumer In purchasing
flour shall "buy at the same time an
equal weight of other cereals.”
One exception to this ruling Is con
cerning graham flour and whole wheat
flour, which may be sold at the ratio
of three pounds to. five pounds of
wheat flour. This provision Is mads
because approximately 25 per cent
■pore of the wheat berry Is used In the
manufacture of these flours than stand
ard wheat flour.
-• Another exception Is that concern-
* lng mixed flours containing less than
50 per cent of wheat flour, which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
. flours containing more than 50 per
cent, of wheat floor to any person un
less the amount of wheat flour substi
tutes sold Is sufficient to make the to
tal amount of substitutes, Including
these mixed In flours, equal te the to
tal amount In wheat flour In the mixed
flour. For Instance, if any mixed flour
Is purchased containing GO per cent
wheat flour and 40 per cent substi
tutes It Is necessary that an additional
20 per cent, of substitutes be put-
chased. This brings It to the basts of
- one pound of substitutes for each
pound of wheat flour.
A special exemption may be granted
upon application In the case of special
ly prepared Infants' and Invalids' food
containing flour where the necessity Is
shown.
Some misunderstanding seems to ex
ist on the part of consumers In
From September 1, 1914, to January
31, 1918, the United States exported
for war purposes 911,899 hones, and
during the same period we exported
343,4X5 mules, or a total of 1,337,834
Furthermore, It should be
remembered that the United States is
practically the only country In the
world with an adequate supply of
horses at the present .time.
Another significant fact that should
be borne In mind Is that Georgia Is
largely a mule using state and that
the mule supply Is being exhausted at
a much greater rate than is the horse
supply. On the lint of January, 1918,
there were In Georgia, 130,000 hones
and 334,000 mules. That is, a little
more, than two and one-half mules tor
each bone owned within the state.
On the lint of January. 1918, there
were In the United States 21,583,000
horses and 4,844,000 mules.. That Is
to say, there were 4.4 hones for each
-mule In the United 8tates, but, ac
cording to the most reliable figures, we
have been exporting 1 mule for each
lng Governor Dorsey of Georgia. The
quota of the Empire State . of the
South is $57,600,000, more than twice
the state’s quota in the Third Liberty
In order to put this quota ov
er the top it will be necessary for
evqry family in the state to do its
part. There are thousands of chil
dren who cannot buy, there are thous
ands of men who will not buy. This
means that parents will have to buy
to make up for children, and patriotic
citizens will have to buy to make up
for unpatriotic citizens. No one can
buy more than $1,000 worth of War
Saving-Stamps in his or her name, or
in the name of a firm, but any citizen
can buy $1,000 each for himself, his
wife and all of his children, and a
Arm can buy $1,000 each for its offl-'
cers and directors. Throughout the
United States a great campaign is
now in progress to put War Savings
i Stamps over the top on June 28.
Professional Cards.
F. E. WILLIAMS, M C.
Physician and Surgeon
Vienna, Ga. *
Olfloe over Walton Bios. Store
f. r. DlTlna. M. h. H. A. Mobley, u. n
BIVINS & MOBLEY,
Physicians and Surokonb.
Call, Promptly Answered
Vicuna, • - • Qkoroia.
L I,. WOODWARD.
Attorney-at-Law.
VixNkA, • • - OnohiiiA.
V. C. DAVES
Phvsiclan and Surgeon
Office in COOPER BUILDING
OsIIb promptly answered
2.8 horses. These figures Indicate | Georgia did her part well in the Lib-
that we are using up our total mule
supply twice ae fast as we are using
op the horse supply and that normally
Georgia uses two and one-half times
as many mules as It does bones. It
,1s believed by competent men closest
to tbe trade tbat tbe best mules will
sell at fully $1,300.00 per pair if the
war continues two years longer.
In tbe light of these facts the farm
ers in Georgia are urged tb make defl-
nlte plane for lncreaelng tie number
of bones and mules raised wltbtn the
stated uring tbe next year.. It Is con
fidently felt tbat unless concerted ac
tion It taken at this time there win
be a serious shortage of work stock
after the war la over. It should also
be remembered that edits produced
from meres br-d this spring will not
be available for regular hard
until the cropping season of 1932.—
Professor M. P. Jarnagln, State Col-
lege of Agriculture.
orty Loan, the Red Cross drive and
ail other war movements, and she
will not fail in this important talk.
THE SECRET OF ADVERTISING
(From Leslies')
Advertising! Bradstreet’s state
ment that 84 per cent of all failures
are among hon-advertlsers is signifi
cant Intelligent advertising has be
come an essential in every modem
-industry, but whet shall the adver-
-User do in the face of the war situa
tion when he finds it difficult to get
gods to fill his orders? First of all, it
should be remembered that the foun
dation purpose of judicious advertis
ing is to fix indelibly the trademark
in the public’s mind. A let-up in
-that campaign must be fatal to any
-product. So, we find Mr. George H.
Charts, vice-president of the' Ameri
can Rolling Mill company, declaring
-thee ompany'a purpose to continue its
•dvertisng, although for two years
und a half it has been unable to sup
ply thed emend for ita product. "Wo
faro building,” said he, “a permanent
[business edifice, and some day we
iag'that'wuii the'purchase of wheat (would have to spend millions of dol-
flour one must coniine tbe additional (lore buying back the business and
GO per cent purchase to one of tbe ^good-will of our clients if they are
■ubsUtntes. This Is not the case. One ^oysaken in this emergency.” Unless
may sc'-cct from the entire range of advertising is kept up without a break
eotatitmea a sufficient amount ofeach fthe advertlier i ose , thsr esults of the
ZXt of the wheat effort” Her. is . warning to
- k Bo " purchased! For Instance, If a' the advertiser who neglects the dull
purchase of 24 pounds of wheat flour season in summer. When adver
ts made a range of substitutes may be
ALLIED FOOD SHIPMENTS
REACH LARGE TOTAU
A general Idea of the quantity of
food sent to European allies by tbe
United States from Jniy L 1014, to
January 1, ISIS, lx given by flgnree
just announced by. the U. S. Food Ad
ministration. In tbat period tbe.Unlt-
ed States baa furnished complete year
ly rations for 57,100,933 people. In
addition there was enough extra pro
tein to supply this portion of the diet
for 22J94JIT0 additional men.
The total export of wheat and wheat
floor to the three principal alllee if
equivalent to about 384,000,000 bushels
Pork exports for the 8tt years amount
ed to almost 2,000,000,000 pounds. Ex
ports of fresh beef totaled 443,484,400
pounds The amount of-food exported
te Russia Is negligible compared with
tbat sent to the western allies.
CHAS. S. GURR
Insurance
Office in Vienna Newa
Bnihlin?
PHONE 181
DR. E. P. WHITEHEAD
DENTAL SURGEON
VIENNA, - GEORGIA
DR. T. E. BRADLEY
SPECIALIST
Diseases of Eye, Ear, Note and
Throat
Westbrook Bldg., Cordele, Ga.
ORS. ELLIOTT 4k ELLIOTT
OSTEOPATHIC PHYSICIANS
CORDELE, GA.
T. HOYT DAVIS
Attorney at Law
Offices Over American Bank
ing Corporation
Vienne, Georgia
********************
* *
* ONLY AMERICA CAN HELP.
* "On your aide are'boundless *
* euppllta of men, food, and mate-
* rial; on this side a boundless de-
* mand for their help.
* "Our. men ere war-weary and
* their nerves have been strained
* by mere than three years of
* hard, relentless tolL
* "Our position Is critical, pan
* tlcularly until the next harvest,
* but the United States can save
* us.
* "You Americana hays the men,
* the skill, end the material to
* save the allied causa."
* 8IR JOSEPH MACLAY.
* British Shipping Controller.
********************
Money to loan
Without commission on realty, also
by notes.
. A. A. SMOKE,
1-3-Omo. Perry, Ga.
To the non-smoker, costly cigar
ettes smell just as bad as cheap ones.
He never played a game of golf
that satisfied him quite; He never
bought a bill of goods that - teemed
to be all right; He never got a suit
of clothes that fitted as they should;
He always thought the Nation could
do batter—if it would. He kicked hit
quiet way through life, meticulous
and gloomy, But when he died, he
couldn't though his box was very
roomy 1
selected as follows
Cornn>eat, 8 pounds; corn grits, 4
pounds; rice, 4 pounds; buckwheat, 2
pounds; corn starch. 1 pound; hominy,
2 pounda; rolled oats, 3 pounds
These substitutes may be used In
tbe following manner:
Cornmeal, 8 Pounds.—Corn bread, no
Sour; corn muffins or spoon bread,
one-fourth flour or one-third rlco or
one-tblrd hominy; 20 per cent substi
tutes Id whole bread.
Corn Starch, 1 Pound.—Thickening
gravy, ">«*i"g custard, one-tblrd sub-
atitute In cake.
K7 Com Grits, 4 Pounds.—Fried tike
• mush, used with meal In making com
Rolled Oats, 8 Pounds.—One-fourth
to one-third substitutes In bread, oae-
half substitute In muffins; breakfast
* porridge, use freely; eatmeal cookie*,
oatmeal soup.
Buckwheat (Tour, 2 Pounds.—One-
fourth substitute la bread, buckwheat
Hominy, 2 Pound*—Bollsd for din
ner, baked tor dimer, with cheese
sauce.
. Rice, 4 Pounds.—One-fourth substi
tute in wheat bread, one-third eubeti-
i In com bread, boded for dinner (a
cot), as a breakfast food, to
i seeps, rice pudding Instead of
r pie, rice batter eske*
tisementa are fewest to' the very time
when a message to th epublic will get
the most attention. It is good “psy
chology” to push the advertisement
of a winter product in slimmer and
of a summer product In winter.
Do not forget that the supply of
labor and materials to limited. If yon
ack a worker to make something for
you, he can not make something for
the Government at the asms time and
hec an not use that amem aterial both
for your needs and for the Govern
ment's needs.
Never forget the investment fea
tures of War Savings Stamp*. When
yon bny them yon become a stock
holder in tbe United States, the best
corporation in the world.
If yon think more of saving than
bf spending yon will be surprised to
learn that there are many thing*
which yon do not need after sIL
ZIRON IRON TONIC
FOR YOUR BLOOD!
-DO YOU NEED
IT?
Help th* terrified civilian popula
tion now under th* heel of the Han.
Lack of Iron In the Blood Means Lack of Appetite, Loss
of Energy, Pale Cheeks, and a General Debili
tated Condition of the Entire System.
ZIRON Will Pat bon Into
Yonr Blood.
Be physically fit! Guard your bealtb as the most prised possession you
have. When yon find yourself losing your grip, becoming irritable, nervous,
weak, anemic, taka Inventory. See what to wrong!
Tour blood probably does not contain sufficient iron. Tbe red corpuscles
nay have become diminished, and consequently, yonr entire system suffers
from Insufficient and Impoverished blood supply, and the accumulation ol
poisonous waste matter.
If yon flnd thls to be th* case, you will want a remedy that will supply
Iron, which will Increase the number of red corpuscles. Try ZIRON, the new
Iron Tonic, which contains no alcohol. no hablMonnlog drugs, and Is rec-
ommended as A safe, reliable, tonlo remedy for men, women and children.
Mrs. Lizzie Pennington, of Adamsvtlle, Ala. writes: "About two weeks
ago I was In bed with an awful bad cold, and I was awful weak. I bad token
purgative medicine, but wanted to try something with Iron to see If I couldn't
get back my strength. My son thought Ziron would help me, so 1 commenced
It My nerves generally run down in tbe Spring and I need something to
build me up...When I got some better and was up and around, we commenced
the Ziron and It surely helped me to gain my strength and throw off the
- —- *- - - * : fee! e o much better
awhile.”
your druggist’*
Buy War Savings Stamps for a quick, and glre It a fair trial, according to directions-an the bottle.' If, after using
vptSto'bOU* - - — “ *“
victory. - up ese bottle, yon Ond It has not benellted m, take tb* empty bottle tack
to the druggist and he will refund what you paid Mm for 1L We repay Mm.
^coffee
Luzianne and Com Pbne
'-Yum-'Yum!
YTTHEM you see year mammy, Honey,
V V bringin’ in the coffee and the pone, you
can tell before you taste it that the coffee’s
Luzianne—aure-nuf-by the whlfs ■•streaming;
•teaming in the air. v
It’s the coffee—Luzianne—yon remember
and yon hanker after it until you get another
cup.
Luzianne Coffee (your grocer has it) comm
put up in tins. Try it tomorrow morning for
breakfast If it isn’t all you expect, you. can
get your money beck.
Luzianne for aroma, fragrance and snap,
Try it
TESTE
TIRE
You Know what
You Get for
YOUR MONEY
It seems to us that up to this season tire-buying has
been a gamble—You paid your money—but you didn’t
know what you’d bought until your tire had run ita mil
eage. Sometimes you won—and sometimes you didn’t
Goodrich has taken the gamble out of tire buying 1
When we sell our customers Goodrich Tires we know
what we’re selling. For Goodrich Tires are Road Test
ed Tires.
Six big fleets of Goodrich Test Cars battered their
way over 1,000,000 miles in 1917—more than 4,000,000'
tire miles.
They not only proved beyond doubt that Goodrich
Tires as then made had the strength the stamina, the
endurance to roll up big mileage under advene condi
tions—
But they learned new things about tire construc
tion—things embodied now in the tires you buy from
These features of strength and endurance you can
buy only in Goodrich Road Tested Tires and Tubes.
L. L. WOODWARD, Agent
WAR OR RKAt
GEORGIA. TECH is Tfsiiiing Men For Higher
Service Either in War or Peace
Ita regular eoursseln Merhenk-el,Etoctrtcel.Cavfl. CljitoHq
end Textile Engineering, Chemistry, AitiMtocttre MtiCo**
tanwtaeseltoedMSssmiieerewnltaoMl rfflm.
GEO Ron II t II
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