Newspaper Page Text
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PAGE FOURTEEN.
THE _ BANNER, THURSDAY MORNING, MAY 18, 1916.
A GUARANTEE
COMPANY FORMED TO ASSIST
THOSE WHO CANNOT PAY
ALL CASH FOR AUTO
MOBILES.
OLDS HAS LOW
GAS CONSUMP
TION RECORD
Dating from the time when automo
biles proved themselves to be more
of a necessity than a luxury 1° Ufe the
demand for them has been greater
than the supply. This condition Is
held responsible for the fact that in
the fifteen years of its existence there
has been no organized system of
credit perfected whereby purchasers
of motor cars could; avail themselves
of the opportunity of buying a car on
the time payment basis.
Practically every other article that
represents an expenditure of several
hundred dollars can be bought on
time, whether it be classified as
luxury or necessity. Farm machinery,
musical instruments, furniture and
real estate are but a few of the many
things that can be bought on the time
payment plan by people whose credit
is good.
But up until a few weeks ago when
the Guaranty Securities Corporation
of New York made public the details
of their “guaranty plan” the buying
of automobiles was limited to those
people who were willing to pay cash
tor they- cars or who could make ar
rangements for credit on some im
provised plan.
Itae purpose of the guaranty plan is
to establish a sound and conservative
system of credits that will enable
firms or individuals to invest in motor
cars without tying up a large part of
their working capital. It is not in
tended to aid or encourage people to
buy a car who cannot afford to buy
and maintain one—in fact the credit
restrictions imposed by the plan effec
tively bar this class of purchasers. Its
sole purpose is to accommodate those
who are properly entitled to own a car
by opening up to them as readily
available credit facilities as they
would have in the purchase of any
thing else.
The guaranty plan can be applied in
the purchase of almost any car pro
duced in this country by reliable and
responsible concerns. It is not limited
-lo any one particular make or to any
certain section of the country. The
OWNER SAYS GETS MORE MILE
AGE OUT OF GALLON THAN
CLAIMED BY COMPANY.
SAXON SIX’S
FINE RECORD
MARVELOUS RUN; BUCKS MUD
AFTER FLOODS; COVERS
DISTANCE IN RECORD
TIME.
Lansing, Mich., May 17.—Which is
better advertising,—to feature an ex
ceptional performance of a product
which few owners can ever' hope to
reach, or to exploit figures of average
performance, so that owners can con
stantly enjoy the satisfaction of equal
ling or bettering the published rec
ords?
This question is briefly and suc
cinctly answered by Jay V. Hall, gen
eral sales manager of the Olds Motor
Works, in the following:
DalharL Texas, April 10, 1916.
Olds Motor Works,
Lansing, Mich.
Gentlemen:
Your ad in the April 2nd issue
claims 14 to 15 miles per gallon of
gasoline for your Oldsmobile Eight.
The margin of safety allowed In
your claim for gas consumption is
typical of all your modest claims for
the Eight, and certainly goes to in
spire implicit confidence in the integ
rity of your claims, especially when
such claims are easily outdone by
actual performance.
I am the proud owner of an Eight
out of the second shipment to your
Mr. Hays at Amarillo, and in several
tests I have given it I have always
averaged between 17 and 18 miles to
the gallon of gas in ordinary country
and city driving.
Yours respectfully,
I. J. GUSHA.
“Wherever the road leads. tVe Saxon
‘Six’ will go,” is the slogan of Howard
B. Smith, Saxon dealer at San Diego,
Cal. Smith adopted this after the.
floods in the San Diego Valley.
While the inundation did not strike
San Diego City, it swept over the
back part of the country forming a
lake many miles wide. In the Tijuana
Valley a little brook was transformed
into a torrent that swept over its
banks, demolished everything along it
and covered a big territory.
It washed out a new race track and
many bridges. The little village of Ti
juana, just across the Mexican line,
was isolated by the flood, and when
the water receded there was a large
plain of mud and quicksand. To bridge
this temporary structures were erect
ed.
Because of the hurry and scarcity
of lumber the bridges were construct
ed in the form of two troughs, wheel
widths apart. The middle was open.
Little attempt was made to level
the bridges so that they were up and
down like a roller coaster.
Smith took his Saxon “Six" over
these bridges and through thirty-one
miles of mud without a hitch. During
the muddy run, the car was in the
mire up to the hubs. And California
mud is noted for its stickiness.
There wasn’t a single delay, how
ever, in the progress of the Saxon.
Smith had no trouble in driving, and
he says that at no time was there
even a question as to the Saxon's abil
ity to buck the mud.
firm or individual whose credit is
good can secure a car under the guar
anty plan from a dealer in California
as readily as in New York.
The dealer gets his full commission
out of the sale and the purchaser pays
nothing more than the regular cost of
the car except ordinary 6 per cent in
terest on the deferred payments and a
nominal charge to cover the expenses
of credit papers, etc. The transaction
between dealer and purchaser is noth
ing more or less than a simple,
straightforward business agreement,
such as takes place every day in the
purchase of real estate.
All that is necessary for the pros
pective purchaser to ao is to decide
upon the car ho wants, call on the
dealer and after establishing his cred
it responsibility pay down one-third
to one-half of the price of the car and
the balance in eight equal monthly
payments. He has full use of the car
from the time he makes his first pay
ment.
W. O. MARTIN & CO.
AUDITORS AND ACCOUNTANTS,
Third National Bank Bldg.,
Atlanta, Ga.
THE ATHENS SAVINGS BANK
Statement of condition, condensed, at
close of business,, May 1st, 1916.
RESOURCES.
Loans and discounts .. $656,529.12
Overdrafts 12,456.40
Bonds owned by bank .. 3,000.00
Real estate 28,433.34
Furniture and fixtures .. 1.00
U. S. Internal Revenue
Stamps 235.00
Cash and due from banks. 140,803.06
Total
. .$841,457.92
LIABILITIES.
Capital stock $ 50,000.00
Undivided profits 275,043.99
Deposits 616,413.93
Borrowed money .« .. NONE
Total .. ..
.. ..$841,457.92
We have just completed the reg
ular semi-annual audit of The Athena
Savings Bank, and furnished the
president and directors with a full
detailed report.
The above condensed statement is
compiled by us from said report and
shows the true financial condition of
The Athens Savings Bank, at the
close of business May 1st, 1916
W. O. MARTIN & CO.,
Auditors and Accountants.
M. STERN, President.
M. G. MICHAEL, Vice President.
G. A. MELL, Cashier.
wSat
Things that were impossible yester
day are today’s accomplished facts.
Somewhere in the world someone with
special knowledge, special experience,
special equipment, gets ready and then
startles the world by accomplishing the
seemingly impossible.
Almost everyone said that a complete
automobile of beautiful design, fine finish,
the ideal small, light, economical car, built
with quality materials and absolutely
completely equipped, could not be built
to sell for $615.
And but for Overland special knowl
edge, special experience and special equip
ment, it probably would still be one of the
impossibilities instead of an accomplished
fact.
Probably no other organization in the
world can produce the quality and effici
ency equal of this car to sell at anywhere
near so low a price.
Certain it is that no other organization
is doing so.
And no other car ever produced seems
so exactly to suit the requirements of so
varied a lot of people.
People of wealth, people of modest
means—
People of long automobile experience—
People who never before owned a car—
All find in the small, light $615 Over
land their ideal car.
It has the beauty, comforts, conveni
ences, power and complete equipment
which everyone wants.
Yet it is inexpensive to buy and eco
nomical to operate.
- See the Overland dealer and get ac
quainted with this car.
But act now, as this car stands alone
and the rush to own them is amazing—
delayed action is almost sure to mean a
long wait for delivery.
ATHENS OVERLAND CO.
150 Washington Street
The Willys-Overland Company, Toledo, Ohio
“Mad* in U. 3. A."
Roadster $595
Mode! 75 - r. o. 6. Toledo,
OverlandCompany
Elects Officials
REPORTS AT MEETING PROVE
INCREASE OF 174 PER CENT
IN 12 MONTHS SHIP
MENTS.
The formal annual meeting of the
Btock holders of the Wills-Overland
Company was held at the big auto
mobile factory the other day, in con
formation with the new by-laws
adopted last fall which changed the
fiscal year from June 30 to December
31. -Hereafter the annual meeting
will be held the second Tuesday in
May.
At this meeting the old officers
were re-elected,'John N. Wlllys being
re-eleoted president; H. T. Dunn, vice
president; H. L. iShepler, vice presi
dent; Isaac Kinsey, vice president;
C. A. Earl, vice president; Walter
Stewart, treasurer; Royal R. Scott,
secretary. The board* of directors
will consist of Messrs. John N. Wil-
lya, H. T. Dunn, Isaac Kinsey, C. A.
Earl, H. L. Shepler, Walter Stewart,
Royal R. Scott, James Kepperly and
Rathbum Fuller.
Overland shipments for the twelve
months ending April 30, 1916, were
137,665 automobiles, as against 60,-
258 cars for the preceeding twelve
months—an increase of 174 per cent.
The largest single month of the
twelve prior to April 30, 1916, wit
nessed shipment of 19,781 cars as
against 7,005 for the largest month of
the previous twelve.
In face of the Increase the Willys-
Overland Company had on hand on
May 1, 1916, orders for 11,301 car3
as against 4*527 orders last May
first.
Studebaker Has
Record Business
While the first three months of
this year marked the largest quarter
In the history of the -Studebaker cor
poration, the present quarter, taken
from every Indication, Is certain to
far surpass the previous one from
the standpoint of production and sale
of cars.
Sales of Stndebaker cars for the
first aitarter of the current year, end
ing March SI, were 16,952 automo
biles, as compared with 9,400 for the
same period a year ago or an In
crease of 75 per cent. The comple
tion of the new $1,000,000.factory ex
tensions will be a considerable, fac
tor in enabling Studebaker to In
crease its output for the present
quarter, and the easing up of the
freight situation will permit of ship
ping all the cars that can be built.
With the largest selling organiza
tion In its history, numbering 6,700
dealers, the problem of distributing
this year’s record output will he a
simple one for Studebaker. As an in
dication of the effort being made to
catch up on orders, take care of
dealers and incidentally set a new
record for Studebaker during the cur
rent quarter, the high water mark of
490 cars shipped in a single day was
recently made.
Record Run by a
Dodge Motor Car
Word comes from Mexico of a
thrilling trip from Columbus, N. M.,
to Casas Grandes made by Dr. W. L.
Brown, of El Paso, who was called to
attend lieutenant Colonel Tyree Riv
ers who was ill with pneumonia at
the American front.
Dr. Brown was conveyed across the
Mexican desert In one of the regular
Dodge Brothers cars In use In the
army and the remarkable time of six
and one-half hours was made by the
army car.
As reported In an El Paso paper.
Dr. Brown said that the roads were
in horrible shape, due both to their
natural condition and to the constant
travel ,of the heavy motor trucks
used in conveying supplies to the
American troops.
“THE OLD ALIBI.”
4**1
Ball players who pull alibis don’t
get any sympathy from Sherwood
Magee. (He has had more bad breaks
and tough luck in his time than al
most any other hall player In cap
tivity, but he never tries to white
wash himself. Sherwood says that
the alibi boys remind him of an Inci
dent of his schpol days. The school
had a crack debating club, with a
long record of victories over rival
orators, but one day the word spout-
era went down to defeat. Sherwood
says he .met one of the debaters the
next day and asked him why the
team fell down. “Well,” said the
young Demosthenes, “we had to go
out of our class to get beat. The
other team outweighed us ten pounds
to the man.”
Average Walking Pace.
Seventy-five steps a minute is the
average walking pace of a healthy
man or woman. ^ ■