Newspaper Page Text
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THE BANNER, THURSDAY MORNING, MAY 18, 1916.
PAGE FIFTEEN.
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•PYRENE has saved many a
day's pleasure for motorists.
It has prevented many delays.
Reckoned in dollars and cents,
these v days of pleasure and
these avoided delays are the
purchase price of PYRENE
many times multiplied.
Your automobile will carry
you a long distance from a
railroad or a trolley line.
AND, ISN'T IT GREAT
TO FLY PAST TREES AND
TELEGRAPH POLES!
But, if fire breaks out in
your motor car, IT’S AN
AWFULLY LONG WALK
HOME.
So be prepared to fight fire
—carry a PYRENE extin
guisher on the dash board.
Special brackets can be pro
vided and the highly polished
brass extinguisher will not
detract from the appearance
of your car. In fact, it will be
an added ornament.
Ibdaded in (be Estr- el approved Fire AppEaecee
bread by (be National Board of Fire Underwriters.
Storage Battries
Recharged and for
Sale. Also a Full
Line of Automobile
Electric Lamps
MAXWELL
HELPS BUILD A CITY, NEW CAS
TLE, IND., GROWS BY LEAPS
AND BOUNDS.
Within the last five years New
castle, Ind., has graduated from' a lit
tle town to a prosperous city and the
transformation has been due chiefly
to the influence of the Maxwell Motor
Car. When the big automobile organ
ization located one of its mammoth
factories in this place less than ten
years ago, the population was close
to 6,000. Now it is in the neighbor
hood of 15,000. The town has become
congested. Transportation and hous
ing problems are engaging the atten
tion of the city officials.
The situation became so acute that
the officials of the Newcastle plant of
the Maxwell Company offered to co
operate with the city planners in efc
fecting a remedy and a plan has been
evolved that will not only take care
of all the residents of Newcastle, but
also provide for many others who are
being attracted to the place by its in
dustrial activity.
More building is going on in New
castle this spring than ever before in
the history of the town. This also is
due directly to the initiative of the
OVERLAND
ADDITIONAL FACTORY SPACE IS
TAKEN ON BY THE OVER
LAND COMPANY.
The completion of another big fac
tory structure at the plant of The
Willys-Overland Company this week
gives the Toledo automobile manufac
turers an additional 500,000 square
feet of floor space available for im
mediate use. This new unit of the
Overland will he occupied at once by
various departments of the factory
proper which in the past few months
have outgrown their old quarters.
The building, known as Number 49,
is five stories high, built of reinforced
concrete throughout and is one of the
largest of the many new structures
erected by the Overland Company.
The entire amount of space will be
given over to the manufacture of clos
ed care, a branch of the business
which in the past year has developed
beyond all expectations of Overland
officials.
Heretofore, the demand for motor
cars has been confined almost ex
clusively to the open body types and
every new addition to the big Toledo
plant has been utilized for the manu
facture of this style of car. But dur
ing the past season the demand for
closed cars for all year driving has
shown a remarkable increase, and im
mediate steps had to he taken to pro
vide adequate facilities for their man
ufacture.
The first and second floors of the
new building will he used for final
testing, the third floor for assembling
of parts, and the fourth floor for
trimming and painting of closed cars.
The fifth floor will be used by the
top and trimming departments and
700 power machines for sewing and
stitching purposes already have been
installed there. This Is the only de
partment in the entire Overland plant,
outside of the administration offices,
where women will be employed. A res
taurant and rest room has been pro
vided for them and this together with
the fact that the top floor is equipped
with every modern convenience In
the way of heating, lighting, and ven
tilation will give the 800 women em
ployed the same comforts as those
n-'W enjoyed by the girls in the offices,
Some idea of the mammoth size
of the building can be gained by com
paring it wlthi the area covered by an
average city block which in most in
stances Is about 2 1-2 acres. The
floor space area of the new Overland
■tractate amounts to nearly 12 acres,
which means that if it were spread
over a section of a city it would cover
nearly five full blocks.
Startling as the these figures, they
lose themselves when compared with
the size of the entire Overland plant,
which is the largest in the world de
voted exclusively to the manufacture
of medium and high priced cars.
These factory buildings combined
have an aggregate of 4,486,680 square
feet of floor space, or 103 acres. If
spread over a section of a city, this
immense area of floor space would
cover a territory greater than that
occupied by 41 city blocks.
"When John N. Wlllys, president of
the company, decided to increase the
manufacturing facilities of the plant
to the point where it would he possi
ble to build 1,000 motor cars a day,
he mapped out a building program
that would add 25 acres or floor space
to the factory. That was less than a
year ago and today the new factory
additions are almost completed. Ship
ments at the present time average
nearly 900 cars per day, and this will
be increased to 1,000 cars when the
last of the new buildings are complet
ed and in operation.
CHEVROLET
MAKES GREAT RECORD IN GASO
LINE TEST—THIS CAR HAS
LOW CONSUMPTION FIG
URE.
The following report of gasoline
test made with a Chevrolet car, taken
from the New Orleans Daily States,
issue of April 11, is very interesting:
Thirty-three and one-tenth miles
on one gallon of gasoline is a record
made by a Chevrolet car in an offi
cial test made in Canal street Sun
day afternoon. The test was made
in order to prove that the high cost
of gasoline need have no terrors for
a Chevrolet owner, and the result has
placed this heretofore important ques
tion in the background.
A Chrevolet car, owned and used
in the retail and jitney business by
Joseph Ravimier, 2826 Canal street,
was driven to the front of the Daily
States office Sunday afternoon, where
D. K. Roberts, automobile editor of
the States, drained the tank and then
poured back one gallon only. At ex
actly twenty-three minutes after 2
the car started on a non-stop ran with
four passengers. Mr. Roberts rode as
official observer and took the speed
ometer reading before starting and at
the end of the run.
"The route selected was from the
river in Canal street^ to the ceme
teries. The car made the round trip
more than five times, while interested
spectators stood on the street wonder
ing how many times the car could
come hack on the original gallon of
fuel.
"Many stops had to he made be
tween Camp and Rampart street, bat
the motor was kept running the en
tire time at an average of thirteen
miles an hour. The test was an ac
tual one and the running represented
the average demand made on an au
tomobile.
“After the thirty&hird mile had
registered, the exhaust began to spit
and the end of the run was evident.
Another tenth showed on the speed
ometer, however, before the car gave
up absolutely for the want of fuel and
marked the end of the test, the rec
ord of which is well worth being
proud of by the Woodring-Hamilton
Motor Company, local distributors for
Chevrolet cars.
"Andrew Capetta, better known as
‘Midget,’ salesman connected with the
Woodring-Hamilton Company, trailed
the test car after the fourth round
had been made. He carried a supply
of gasoline with him to be put in the
tank after the test was over, so that
the car could he driven back.
"The car spattered and came to a
full stop in front of a house num
bered y 3030 Canal street, where a
fresh supply of fuel was fed to the
tank and the entire party returned to
the telegraph office. A wire was im
mediately sent to Russell E. Gardner,
who Is at the head of the Chrevolet
Motor Company at St. Louis, advising
him of the record made.
“Theo Prank, head of the local
house, stated that he was confident
that the Chrevolet would do itself
proud, hut did not expect more than
twenty-eight or twenty-nine miles on
one gallon. Now that the test has
been made, no one contemplating the
purchase of this car need worry over
the purchase of gasoline.
“Mr. Tuttle, a factory representa
tive, with headquarters in this city,
drove the car. D. K. Rogers rode as
official observer and John Draper did
the photographing and was a passen
ger daring the entire ran, as was the
owner of the car, Joseph Ravimier.”
SPEEDOMETERS
ARE BIG HELP
"The most annoying offenders In
connection with automobile speeding
are those who persist in driving their
cars without speedometers," said
motorcycle policeman recently.
“Of course, our machines are all
equipped with accurate Stewart mag
netic speedometers hut that doesn’t
make any difference to the offending
driver. If we catch him going 35
miles an hour and point to our speed
ometers as verification of the charge
we make against him, he often has
the nerve to say that because he is
accustomed to drivng a car, he can
estimate the time he Is making with
out using any mechanical device.
However, the court generally hacks
us up and if our speedometer shows
he was going 35 miles an hour the
charge we make is upheld.
“Any experienced automobile driv
er who will tell the truth, knows that
it is absolutely impossible for him
to regulate his speed without the aid
of some mechanical timing device,
There Is nothing more deceptive,
from the standpoint of speed, than
automobile riding.
“For example, get into a light, poor
ly constructed machine and tune her
np to the limit and yon will have the
same sensations as one who Is travel
ing 40 or 50 miles an hour when, as
a matter of fact, yon are not making
more than 25 miles an hour. Then
step Into a heavy, high-powered car,
with perfect construction as far as
the parts concerned, and you can
make 40 miles an hoar without real
izing that yon are going faster than
25.”
it Wac a Flea.
Smith—“Is that dog of yours smart?”
Brown (proudly)—“Smart? Wen, I
should say so! I was going out with
him yesterday, and I stopped and said:
‘Towser, we have forgotten some*
thing!*- And bothered if he didn’t sit
down and scratch his head to see It
he could think what it was!”
A SPECIALTY DISPLAY
BY THE ATHENS ENGIN
EERING CO. TO BE GOOD
The Athens Enginering Co„ makes
a specialty of a number of articles
that the motorist needs and among 1
the list nothing more valuable than
a fire extinguisher that can be car
ried In the car and ready for any
emergency. A pyrene tank Is the
very thing end it will be to your In
terest to see the Athens Engineering
Co.’s display at the show.
officials of the Maxwell Company at
Newcastle.
Big Company Formed.
At the suggestion of the Maxwell
officials a corporation known as the
Greater Newcastle Company wap
formed and capitalized at $100,000. A
tract of land, 75 acres, adjacent to
the Maxwell plant, was purchased
and divided into lots. The city was
induced to bny ten acres of this
ground for park purposes. The re
maining 65 acres were divided into
250 lots. None of these lots are less
than 50 feet wide and 132 feet deep.
Many of Newcastle’s prominent busi
ness men took stock in the new com
pany, the Maxwell retaining a con
trolling Interest of 60 per cent.
The building of attractive five-room
houses of the bungalow type is now
progressing rapidly. Streets, alleys
and sewers are being built. Water
mains, electric lights and telephones
are being installed. The property is
highly restricted and a general plan
of tree-planting is being carried out,
so that beauty is not being neglected
for tfee sake of expediency. Each
house is being finished with distinc
tive touches, so that the whole plan
does not savor of the tenement atmos
phere.
Sold at Cost.
Each of these houses will he sold at
the cost price and by an arrangement
under which any worker may buy.
The prices will range from $1600 to
$1900 and the initial payment will be
about 10 per cent. The balance is to
be paid in weekly Installments of
from $5 to $6. ' Maxwell officials fig
ure that this is about $1 more than
the average Newcastle resident pays
in rent, so that by saving only a dol
lar a week, the purchaser of the house
is buying his own home.
For Maxwell employes ifi Newcas
tle, this housing plan presents other
economic features. The houses are
all within easy walking distance of
the factory. Car fare is eliminated
and the men will he able to go home
for luncheon.
None of the houses have been sold,
the directors of the company prefer-
ing to wait until all improvements
have been made. Maxwell employes
are eager to buy and already there
is a waiting list that indicates that all
of the 250 houses will be taken speed
ily. When the initial allotment is sold
the project will be extended gradual
ly to provide easily acquired homes
for all, if possible, of the growing
army of Maxwell employes in New
castle.
Worth While Quotation.
Necessity—the proper parent of an
art sc nearly allied to invention.—Wal
ter Scott.
Visit Oldsmobile Exhibit at
Automobile Show
H. J. LAMAR
Oldsmobile
221 Second St. Macon, Ga. Distributor for Georgia
i
Phone 286
J.