Newspaper Page Text
ATHENS, GA, SUNDAY MORNING, MAY 21, 1916.
ESTABLISH EB 1W
w
To present]
times—to
the resujtsl
on wanted
ay Sale Is at Its Best-MICHAEL’S
iw, always-to show the best of the latest models—to maintain a standard of quality which one can be certain of at all
most in value tor the price asked; this is always our endeavor. But at these May sales which we hold every year
endeavors are possible more signally apparrent, in many respects than at any other time... We offer such values
tandise that you will find it hard to refuse to investigate. -
Here «jPP r Suit Opportunity
This sale pUNtfP *° n °thing short of a sensation.
As we have ap«0 e ^ previously this month we are going
to sell every wo^b 03 * SU1 * * n our house. The start we
got during the flVEew days of the sale was very encour
aging and ma^yits were sold. It is true that the sales
were made^&£P e losses great but with the policy oE this
store ever|E9f e us and thedeterminationnottocarry over
a single gRBlBt, we enter this week with prices that are
truly sen@P*al- We do not wait until the season is over
and wheJP" 1 wtll have little use for a suit but now, just
when g^Reed a new suit most we oEEer you the choice oE
any lj^rsuit in our stock at less than the eost oE produc.
fion.gWany suits as low as halE price, some even less
price. Think oE the real advantages oE a new
Suit. At the prices we oEEe r toem today you pay
is skirt only. IE you are going to the mountains or
seashore you can not do without a coat suit. Every
iit which we oEEer is beautiEul, stylish, seasonable and
^desirable, Plainjtailored, Semi-tailored and dressy mod
els all at May sale savings.
Attractive Dresses Eor AH
Occasions
You need have no worry if you
need a dress in a hurry. We have
a most complete stock oE dresses Eor
all occasions and you will be surpris
ed at tbe reasonable prices. We are
endeavoring to make this May Sale a
banner sale and are arranging to sell
dresses at prices that will allow you
to replish your wardrobe at small
cost. IE it is silk you want, our stock
oE Silk dresses is a large one. Many
dresses that will be good all the sum-
mer'and in the early Eall.
IE it is a light airy summer dress,
and iE you have not been here during
the past Eew days be sure to come
and see the new summery dresses.
You wiU be delighted with the stylish
and beatiEul color combinations. Every good color is rep-
ersented and sizes Eor the misses’ and ladies' are here
for your easy choosing. The last week, we received a
number oE pretty and late models and by taking advantage
oE the May sale you will save Erom $5.00 to $15.00 on
your dress purchase.
Many dresses Eor commencment are shown in special
models Eor the young miss and pre ty little dance Erocks
that will save you hours oE worry,
New Shipment oE 98c Waists
QO _ This announcement you will hale with delight.
vOC We have received a new shipment of these won
derful waists which have caused such excitement in Ath
ens. You wiU marvel at the values which this sale oEfers
to you and you will never Eully realize your saving untU
you have investigated our 98c oEEer.
Waists oE organdie, Voile and lingerie in plain and fancy
models that equal in value most waists sold for $2.00-
Be sure to be here on time and get your supply oE the
new models.
White Skirts at the May Sale
98c You will need many wash skirts during the the
summer. You will not care to buy all oE them oE expensive
material. For our May sale we oEEer a lot oE cotton cor
duroy and garbardine skirts at 98c that are worth much
more. They are the very latest styles: Eull Baring and
with or without pockets. You wiU be suprised at finding
such clever models so reasonably priced.
Remember the price—Only 98c each
May Sale oE Millinery
The prices which we oEEer our entire stock of colored
trimmed hats wiU allow you that extra hat that you have
longed Eor. If you have not as yet bought a new hat there
is no need oE wating longer; the prices have been reduced
to such an extent that any one can buy the hat oE their
choice. The cheaper hats have been lowered in price and
the better hats are brought to the plane oE the cheap—but
in price only. The quality is oE Michael's standard and
that is suEEicient to say oE anything- Below we quote the
revised prices on our stock oE colored trimmed hats.
AQ Eor choice oE any trimmed hat priced
9£-‘iO $4.50, $5.00 and $5.50.
gjO >40 Eor choice oE any trimmed hat priced
q)O.W $6.00, $6.50 and $7.50
^ QO Eor choice oE any trimmed hat priced
$‘1.30 $8.00, $8.50, $9.00 and $9.50
(C QO Eor choice oE any trimmed hat priced
90.90 $10, $11, $12 and $12.50
C“T QO Eor choice oE any trimmed hat priced
91.90 $15, $16 and $17
(Q QO for choice ol any trimmed hat priced
93*30 $18,50,^19 and $20
O. QO Eor choice oE any trimmed hat priced
9X6.90 $22.50, $23.50 and $25.
Remember this sale will not last Eorever and you will need
a new hat soon. Do not wait until the hat you want is sold.
Most Good Trunks that you
Buy Bear this Guarantee
We guarantee this trunk to be oE Eirst-class materials
andworkmanship; and should any deEect exist or hardware
be torn oEE; we will make all repairs Eree oE charge;
Get that? A guarantee on materials and workmanship!
What is said about guaranteed service? Nothing!
When you pay a fair price for a trunk you rather expect
to get first-class materials and workmanship, don't you?
What you want to know when you buy a trunk is, “How
much service am I going to get for the money I spend?"
You get a new trunk if your Indestruct is destroyed from
any cause within 5 years from the day you buy it.
That's the way we express our confidence in the In-
destructo to you. Doesn't it sound like we knew our
product?
Remember, When you go to buy a trunk, to "Look twice
at the guarantee." It will mean money to you in the end.
The Indestructo is the only trunk guaranteed for your
protectton.
IE you will need a new hand bag or a suif case let us
show you real travelins goods. You wiU not find such mer
chandise in any other store in this section. You will find
luggage at Michel’s from $1.00 to $80.00
Madame Lyra Corsets
Corsetry has reached such per
fection today, that any figure—
not deformed, of course—can
obtain shapely lines and good
poise. It is due to haste and
carelessness that the majority of
figures do not look better than
they do. The well fitted corset
is not necessarily a matter of ex
pense. Two things are neces-.
sary—first, select a model, in
dividually designed for the figure
in question; second, adjusting the
corset properly to that figure.
Even at $3.50
Madame Lyra Corsets
come in a wide range of models of varying proportions for all types of
figures—in a wide range of materials—beautiful brocades, coutils,'bat
istes, etc. Other models, $5.00, $6.50, $7.50 and up.
There is a Madame Lyra model for “you.” Will you not ask to see It?
It will afford you style and comfort—and the price is reasonable, too.
New and BeautiEul Shirtwaists
Never was there a seasom when a pretty shirtwaist
should be more appreciated. With the return of the sep
arate skirt the shirtwaist has gained in importance. We
have assembled a line of blouses, shirts and waists for
ladies' and the young miss that we feel a rightful pride in.
Tailored blouses of Crepe de Chine and Radium Silk as
well as a few simple models in Georgette Crepe. Fluffy,
Lacy models of Georgette Crepe combined with laces in
neat effects. Every one a beauty and a wide range to
select Erom.
Striped silk that will wash are shown in a large number
oE color cambinations.
We are showing a special lot oE silk waists at $2.48 in
all the leading colors.
Standard Patterns Eor the
Summer
The new Summer styles of Standard
patterns will save you many hours of
worry. There are stylishly designed
Eor the young, the old and the middle
aged* Standard patterns are cut to fit
and you do not have to make allowances.
You can rest easy iE you use Standard
patterns, every one has deen moulded
over a living perfect model.
We picture here a neat model which
is one of the many standard styles
which make Standard Patterns so
popular.
The June issue of ihe “Designer”
show many pretty late designs of Stand
ard Patterns Adpation. 10c per copy.
The summer fashion boob, which shows
hundred oE the latest fashions can be
had.at our Standard Pattern department Eor 5c with any
15c pattern.
May Sale of Pillow Cases
Michael's Special Pillow Cases, made of specially pre
pared bleached cotton with "NoRip” corded border, Our
special price has been 18c each and worth 20c' For the
May Sale we offer these large sizes 45 x 36 inch cases at
15c each.