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PAGE TWO
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mondaV, T!Wnt 46i tt8C
Classified Advertisements
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price r<rf five Insertions.
All * 'discontinuances MUST bs
made in person at The Ban
ner. Herald Office or by letter.
Telephone discontinuances are
NOT valid.
7i WANT AQ
151 PHONE
BANNER.HERALD WANT
ADS GET RESULTS
75
i FOR SALE—B08T0N BULL Terrier
Fupples. Sire, Billie XL Bam, Su
gar Ooss. 08.. Idlewood Billie Raf
fles, Masrusolt Little Boy. CD..
Princess Pat, Fannie B. Phone 354-J.
FOR SALE — AN OUTSTANDING
Jersey cow, fresh with second calf.
Gentle, easy milker, dehorned and
feeds on chain. Sturgis Farms. Apa
lachee, Go. ml|*
SPORT NEWS
BASEBALL
RESULTS•
Bulldogs Meet Virginia
And North Carolina Here Mol
The Weather
WASHINGTON—Forecast: Geor
gia: I$tlr Monday and Tuesday,
jnlld temperature. •
TfcDRICK
'Irue-fii 1
POSTON
tor
Ranted—Help
[WANTED — TWO AUTOMOBITjB
mechanics, none but first class
Deed dpply. Armel's Garage, 169
m30c
Washit^rto:
JWANTfD — A GOOD RELIABLE
cook.f Apply th Miss BcJJ, 1064 S.
Lumpkin St.. Phono 1786. mlo
Wanted
CAN J ACCOMMODATE COUPLE
with/room and board, ono block
from rt O., 243 Dougherty. Call H2-J.
mlo
.•WANTED — A FOnD ROADSTER.
Give Jfull description and lowest
fcrice. Where can It bo seen. Address
‘A. W.,!carc Banner Herald. mlo
jWANTfcD— BOARD AND LODGING
accommodations for delegates to
the Stfte Sunday flrhool Convention
Which Insets in Athens. May 14, 15,
16. Ccfnmunlcato with G. M. Broad-
Burst. 2 Chairman Entertainment
Committee by letter or by telephone,
Stating* rates i*er day, whether men
or worsen, or both,. are desired, giv
ing yojjr street address and tele
phone an umber. Q. M. Broadhurst,
167 Oglethorpe Avenue, Phone
HS5-W" ntfis
For Rent—Rooms
FOR RENT — J IA ROE UNFUR
NISHED room, and kitchenette.
Immediate ponscelon. Also un la
nce. Rhone 105. m30p
FOR RENT—ONE NICELY FUR-
NI8I1ED room, connecting hath.
Clow In.' Phono 1JO-J. . »30c
FOR RENT*—4 .ROOM UNPURNISII-
ED up-ttnlr. apartment, private
hath. .Ink in kitchen. 710 Hancock
Avenue, phone 154*J.. m3p
-t-
For Rent
FOR RENT—One apartment In d<-
1 atrmbl. location. 147 MUMn At*.
mono 1345. mjo
For Sals /
FOR SALE—Three gal
lons of nice syrup. Ap-
ily Banner-Heraid Office.
FOR RENT—ONE OR TWO UN-
FURNISHED rooms, with or wltfc-
but garage. Address P. O. Box
n»3o
POR SALE—ONE SEVEN PASSEN
GER car at a bargain. Can be sssn
ht Fowler's Oarage, corner Chess and
Boulevard, or phone 1J5-J. aSOc
l OU BALE-ONE FLAT TOP DESK.
211 a M. Building or'phone 111.
mlo
3 on S'ALE — TRACT • MILLION
feet shortleaf pine, will sell to
fearty with mill for small- cash pay
ment and balance as lumber shipped.
L. V. Powell, Bed Level, Alabama.
FOR SALE—EQGS TO SET FROM
' -pure.bred Barred Rock and Black
Minorca pens. ■ <1.00 for 15i Phone
1MS-J. a*0p
. RAILROAD
F SCHEDULES
6KAB0ARD AIR LINK BY.
Northbound Southbound
9:51 a Atlanta-Monroe local 1:15 p
1:44 p AtL-Birmingham-Mem. W4 p
2:44 p Norfolk-Rich.-N. T. 1:20 p
7:65 p* Atl.-Abbeville local
All.-Birmingham
NorfoUt-Washington
Wilmtngton-N. T.
BEOROIA RAILROAD
CENTRAL OF GEORGIA BY.
W. O.' Bolton, Agent, Phooe 1141
Central of Georgia Station
Depart for Macon 7:39 a. m.
4:41 p. BL
Arrive from Maeon 1*:W p. m.
9:19 p, n.
For farther lnformnUon phoM
J. T. Bntt*. C.A., 545.
7:31 .
5:31 a
5 .17 It
1:17 I
Dapirt
5:17 *m
1:77 pg.
•AINESVIULB MIDLANO
RAILWAY
Schedules
Atnena Arrir.
| A . M.« -7:37 P. TL
j A. M.»» ••WO* A- *L
, Dailr. •• D.IIr Exe.pt Sandu
SOUTHERN RAILWAY
Efftctlv. Sund.y. April 2* «**•
I 5 tent'd. Athene 7:43 a. a., arr
Athene 4:15 p. m-, Jtr-
POWER
With a rest of only ono day, the Those boys can be counted on to
! Georgia. Bulldogs, after chalking up put up a top-notch brand of base*
| the Vnnderlblt series on the right ball for the simple reason that
side of the ledger. Jumped right they do things that way and they
hack into notion Monday afternoon are not beaten until the last man
'against the strong, University of Is out in the final inning.
V/rglnia team. 1
. .. NORTH CAROLINA
The two games with Vanderbilt WEDNESDAY
were amorig the best that have ' ; *• j * • ;
be«*n played In Athens in many a Followlhg ImmediaUfy on tha
long day, and the Saturday game . ^ _., lh
was as replete with thrills and Jfcte o4' the t»o gameswMi Wr-
ijimnpii full of real bnHchaii ra glala* Loinds one game with the
he f JlLhPrt 1 baHCb 11 fS University- of North Carolina, on
"’“l" ' 1 h , a ;,, . „ , Wednesday. Thlfl game should bo
The Red and Black uall tensers among the best of the local season,
proved that they are a rea team Last year tho Dull ,| ogB w cro de-
In the series with Vanderbilt by. f ted b the Tarll ccls. and the
— "* Red and Black will be oot for re
venge with
STANDARD EQUIPMENT
ON LEADING CARS
DiUrtbutmt by
Distributed by
KELLER MOTOR & MACHINE
COMPANY •
Made by Wllkenlng Mfg. Co. Phil*. Pa.
, . , ., . i >3 a. is 53 n • ui »• tal R. The
one of the best teams la the south pUcber „ ho defeated Georgia last
year in that ono game has since
CITY TAXES
SPECIAL NOTICE
The first Inatallmviti of city tax
es arc due from April IMIi to May
1st, Inclusive. Tatp.yers who fail
; oi» or before Muv > will have to
pay $1 6c cent of fifu which will be
issued against all delinquents.
O. K. OV« 'RRELL,
M-l-o ’Ily Marshal.
FOR RENT
One five-room downstairs
apartment, private bath and nil
convenience. Possession
March isL
E. G. FAMBROUGH
Phone 516
W. L. COXE
Transfer Co.
Long Trips Our Specialty.'
Cheapest Truck In Town.
600 thomas St
Phone 1351
Coach White’s team seems to
have hit its stride and if the boys
can play the kind of baseball tor
tbo rest of the season as they did
against Wallace Wade's boys, then
they are going to be on the top of
the pile at the end of the year.
The Virginia team comes to
Athens as somewhat of an un
known quantity, and it may be that
the Old Dominion is bringing such
a team to this city as did A^hatnq
soteral years ago. Reports coming
from Charlottesville simply; state
that "the team this year will be
above the average." Virginia la a
conservative college nnd they do
not put out bear stories.. They
rather play the ability of their ath
letics down and let their deeds
speak for themselves—which Isn't
■ucH a bad idea after all.
There Is one thing certain about
STANDING OF CLUBS
SOUTHERN LEAGUE
Clubs: W. L. Pet
Memphis . 6
Orleans .. 6
bile 6
Nashville 7
Atlanta ....—.....— 6
Chattanooa 5
lUrininhnm —A 6
Little Rock 4
getting underway and the players
who have completed tneir mutches
so far have, shown a brand ofgolf
that bodes no good for the othei
later In the tournament.
W. W. Hayes outdistanced “Doc"
Clark* by playing real golf, the fi<
nal outcome reading 1 up. Both
men at times flashed the kind of
golf that is' good enough to carry.
long way and the score of
Just how hard it
AMERICAN LEAGUE
Clubs: W. L. Pet.
Cleveland 9 3 .750
Dofrpit 8 4 .667
New York - 7
Philadelphia 5
Washington 4
Boston 4
Chicago -— J..~ - 2
.636
national league
Clubs: W. L. Pet
New York ...» 9 4 .692
Chicago L. 7 5 .583
Pittsburg ... — 7 5 .583
hiladelphfa
5 6
gone to the big leagues and while
that thorn in the side of the Bull
dogs' Is out of the way, the Tar
heels are reported as having an
ace in the hole, who ia said to be
every bit as good on tho mound as
the lengltby hurler.
It U up to the Bulldogs to win
this game with North Carolina as
there Is no return game, and
should the home talent lose this
cne game It Is 'possible that the
championship hopes might go
glimmering.
- After the three games this week
In Athens, the Bulldogs will leave
Thursday for a two gamo series
with the Auburn Tigers in he lat
ter's own back yard.
All three of tho games here this
week will begin at 4:46 and
the tickets ror the games were put
the two games with Virginia, on sale Monday morning at Costa's.
Florence Maceth, pritna donna
coloratura soprano, will appear In
tho Wesleyan auditorium Tuesday,
May 1, as the laat concert of the
Master Artist Series.
The Master Artist Series, con
sisting of six concerts by world
famous artists* have been glv^n
throughout the year. Under the
direction of Professor Josopb
Mac nr. director of the conserve
(paragraph column, editorials and
advertising of the Macon Dally
Telegraph, under the direction of
Miss M. Virginia, head of the de
partment of Journalism at Wes
leyan. .
Wesleyan’s annual spring tennis
tournament is now in full swing.
Four contestants are chose to
represent each class, tho winner
being chosen by elimination. A
new six-tier grand stand has been
erected by the Wesleyan Athletic
Association to accommodate the
crowd of enthusiastic rooters that
Cincinnati 6
St. Louis ... 5
.klyn 3
7 .41
MONDAY’S GAMES
SOUTHERN LEAGUE
Atlanta at Mobile.
Birmingham at New Orleans
Chattanooga at LItt’o Ruck.
Nashville at Memphis.
.600
.545 j them
.545 1 up showi
.538 fought
.500. ... ,.»e next match Terrell Per*
.500' ry. the blond haired ninshie ex-
.455 | pert took Sam Ware Into camp b>
.335 |,a score of three up. This,piatch
was several times rn cou’Jt, bp I
while Ham fought to the last ditqb
he was unable to overcome Jiis op
ponent's lead.
The final match Sunday wai
played between Airs. Ben Bqrron
and Charlie Martin, and. It was i
"hummer.”' The skeptics whe
think a woman can't play golf
wculd he disillusioned should they
nee Mrs. Harrow perform. How
ever. it was Just her luck to catch
Charlie when he was on his gnmc
and sinking ’em from all corner:
of the lot. Mrs. Barrow played r-
good game of golf against Charlie
but It would have taken more thai
good game to win from him Sup.
day, for ho was playing the typi
of game that is good enough t(
in most any ordinary tournament
and if he can kep it up, there 1/
going to he wailing and gnaaiUp'
of teeth later on.
Chdrlle won tho match 6 up
and even then with the brand o
golf he was showing, ho heaved :
generous sigh of relief.
.41
AMERICAN LEAGUE
St. Louis at Chicago. •
Cleveland ut Detroit . .
New York at Washington,
riiiladclphla at Boston.
NATIONAL LEAGUE
Pittsburg at St. Louis.
Boston . at Philadelphia.
Chicago at Cincinnati.
Brooklyn at New York.
8ALLY LEAGUE
Augusta at Hpnrtanburg.
Charlotte at Charleston.
Greenville at Columbia.
SUNDAY'S RE8ULT8
SOUTHERN LEAGUE
Atlanta 0. Mobile 7.
Nashville, 1; Little Rock 4.
Memphis 9: Chattanooga 3.
New Orleans 9; Birmingham
, AMERICAN LEAGUE
Cleveland 8; -Chicago 3.
Philadelphia S: Washington 2.
St. Louis 0; Detroit 1.
Only three games scheduled.
66-™o;v£-66
tory, tho .erica haa proven a great j aaaemblo at each game to cheer
trxccaa. Wesleyan la unique among candidate to victory. 1,
1 wuthern colleges in successfully ——“ '-
underlain, a series of such mag*! Members of the junior class wlU
nitude ontortaln with their annual Junior
. ■ ■ -■ Prom on Saturday. May 6. About
The Wesleyan Olec and Mnmlo- one hundred young men from njf
Un Oub will glre Ita eighth an- ■ inlts U>° atat0 ; ** we “ “
nun'- recital In the'Weeleyan audl- ,rom Mercer and Macon, Trill h,
torium next Wednesday evening.. present -
Misses Anna Morrison nnd Mary j
Bennett Cox are the soloists nud ‘ Tl,e Wesleyan Expression_de-j
Miss Alino Corry the reader. .parUncnt presented Misses Wllhel-
01110 club has just returned from ri ' lnR Bond, of Macon, Evelyn
a tour of Booth Georgia. Thursday Hatcher of Harlem, and BortM.
evening It will appear In Atlanta i Hogg of Jacksonj Mias., In their
and Friday evening In Barnesvllle. »™">r wcltal for dlptomn on Sat*
urdny evening, Anri) 21 In the col
lege auditorium. 1
NATIONAL LEAGUE
Chicago 0; Cincinnati 3.
Boston 2; Brooklyn 1.
New York 8; Philadelphia 9.
Pittsburg 2; St. Louis 3.
Taxi Service
Day and Night
Ita finals, for on April 15. the
' young reporters tonic In hand for
the day tbs city nowa, society page,
YeHowCabCo.
' PHONE 66
Office
GEORGIAN IIOTEI.
The Journalism clots has pas:
■ - ■ * “ «T<
sed
ARMEL’S GARAGE
Now Up-to-Date
,/
Misses Alieno Corry of Barnos-
vllle, Lucite Kllllngswortb of. Fort
Gaines, and Mary Van Volkenburg
of Llaella, will give thqtr senior
recital In expression Monday oven-
Ing, April 30.
The Fairway
Tho Spring tournament at tho
Cloverhurst Country Club Is fast
‘_Bei)Sot)’s Qrecd
PURE AND SPARKLING
NATURE’S BEST REMEDY
No 1 other water haa tha wonderful taste, the Invigorating feel.
Ing that It 'saves after each glass full—It's delightful, yts It't-
LINT0NSPRINGS WATER
w > / v
Orlnk It Ail Year ’Bound—But Especially In 8orlog and Sum-
I -w > mar—PHONE M_
Linton Springs Water Company
' Office Broad Street'
Oconee Heights Social
and Personal News
Mr. and Mrs. Mat hewn, MIstj
Dorothy Mathews, and Mnsti-i
Henry Mathews W’ere the guest* o:
friends in Jefferson Sun lay.
Rev. nnd Mrs. W. L JoUcy a:ii’
attractive little daughters, Lo:il::c
and Florence Maye, were Tpcnd-
the-day guests at the home .f M.’
and Mrs. Dcrees, Wednesday.
ALL ABOARD , ,,
Winter Excursion Fares and All
Y ear Tourist Fares
On account of the Bible Confer
ence the dottago prayer meeting
last week was postponed. Here
after the greetings will ho on
Thursday evenings, 8 o'clock, at
Bongs church.
TO
Alah«N»#
A i iiuna
Arkan.a.
Ilrilinh Columbia .
California
Florida
Wa.hiofftoo
Georgia
Havana
Kentucky
Loni.iana
Misalaalppi
N«w Mexico
North Carolina
Oregon
Booth' Carolina
TUIMOtt^* -
Texaa
Virginia
Wcat Virginia
Dogs enuren. y
Mrs. Furgeson of Jefferson war'
tho recent guest of Mrs. Mather 1/ |
It la a source of regret that Mrs.!
Yarborough and Mr. Olln Yar-1
borough huvo moved to the city
They will be at the home of Mrs.
Smith, Mrs. Yarborough’s mother.
The many friends of Miss Most
Robing’ of Atlanta are delighted tc
know that she is tho guest of Misc
Mattie Julia Nichols.
Mrs. E. J. Crawford and child*
ren. Mrs. King, Mrs.'McMuhun, and
.Miss Alexander spent Wednesday
lfternoon at Gum Spring.
Mrs. Ciodfelter's friends nre glad
to know that she Is Improving.
The Woman’s Community Coun
cil will meet at the home of. MPa
Scoggins May 4. at 4 'p. in. A ful!
at ted once Js requested.
VIA
Georgia Railroad
. Atlanta & West Point R. R.
Western Railway of Alabama
. . - .Mb?
Liberal time limit and stop-over privileges.
For further uiformation applv to
J. P. CILLtJPS, G. P. A., a.
71» Healey Building, Atlanta, i
IV 0
Ready for all kindi of work.
Reboring cylinders, welding,
vulcanizing, buming-ln bear
ing*, electrical work and any-
thing in the machinery line.
Friday night iV.lssca Mabel Camp-*
ball of Eastman, Elizabeth McRae,
Ml. Vernon, and Winifred Ros
LaFayotto, gave thrlr unlor recital
| In expression, cuttings from
| Shakespeare were read with i
number of humorous recitations.
Building Business
for the Long Run
PHONE 587
On Saturday evening, April 28,
tho class of ’25, following a. cus
tom that has become a tradition of
Wesleyan, entertained their senior
slaters with a banquet at the
Dempsey Hotel.
We Can Supply
You With Pure
Spring Water
Our Rates
10c per gallon
Or Regular Customers
$4.00 per month
We furnish the best
Sanitary Cooler
Regular Customers.
LINTON
SPRING
WATER
CO.
The truth about anything requires a
certain perspective. If viewed too
closely, even a masterpiece cannot be
understood or appreciated. It takes a
certain distance to bring out its values.
This is especially true in building a
business, and in using advertising as
one of. the means of building it. The
clear vision comes only with the con
sideration of what is best in the long -
run.
learned, tens of thousands of dealers, "Jt
in every line of merchandise, are giv
ing a new emphasis to their preference
tare trade- ■{?
TH<S Fut-C Af-OMe: is TUT-*Ni<H-4ME.N y
rtGAWHO. “toOfU'T | N(T&R f? OVT *
One season’s business may be ab
normally large or abnormally small—
due to conditions over which the
owners of the business hsfve no con
trol. To consider the business itself as
safe and sound just .because, at a cer
tain season, the orders are coming in,
is often a dangerous fallacy, far more
threatening to the eventual welfare of
the business than a season of slow
business that makes it difficult to keep
going.
Durihg tthe past few years economic
conditions have combined to prove the
fallacy of a hand-to-gioUth policy of
manufacturing and marketing, always
ajt the mercy o( market fluctuations,
with the manufacturer helpless to in
fluence his market. And, on the other
hand, these conditions have proved the
wisdom of considering the long run
and making all plans in accordance
with that view.
for lines of merchandise that i
marked and adequately advertised by
the manufacturer. The public, during* t !
the period of minimum sales, demon- '
strated ils preponderant preference
for advertised goods r and the dealers
will not do otherwise than accept the < ■ 1
situation and build their business for
the future in harmony with it -
Thousands of manufacturers Who
today are facing a shortage of demand
for their product, and who see what
demand there is goin^ to competitive
manufacturers who have insured their
own market by means of advertsiing,'. h
are now looking to advertising as theo
logical key to future selling success.
It is highly important then, in seek-,
ing to apply'the force of advertising,
that it be considered hot as a ready
made cure-all for sales, inactivity, but
as a permanent factor in business
ljuilding. i
Today, as a result of recent eco
nomic changes, and of lessons severely
• Every advertising plan that can lay
daim to wisdom or hope for long run
effectiveness requires three things!
First, to determine what are, unques
tionably, the best objectives for tho
business in the long run. Second,
what are the best means, all told, of
obtaining those objectives, third, how
hnd to what extent advertising can be
assigned its rightful place among and
in -relation to those means.
Published by The Banner-Herald in co-operation with
The American Association of Advertising Agencies
—.—U-f r - “-' — -T-* 4 1,3i'q , i'lioirai. mmafomp
—mmsa
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