The Banner-herald. (Athens, Ga.) 1923-1933, May 06, 1923, Image 2

Georgia Historic Newspapers

The Banner-herald., May 06, 1923, Image 2

About The Banner-herald. (Athens, Ga.) 1923-1933 | View Entire Issue (May 6, 1923)

Page of 16

Prev Issue Next Issue

Text PDF JP2 (2.9 MB) Clip/Print Image

Page of 16

Prev Issue Next Issue

Return to Top

Newspaper Page TextTHB BANNER-HERALD, ATHCT^GEORGl^ SATURDAY, MAY 8, 1923. Advertisements Athens Women to Biennial Meeting 1 (Continued from page one) MO RATES 2 Cents a Word Minimum Charge of 40 Centa Insertions. Seven tlmee for tbe price of five Insertions. All discontinuances MUST b ■made In person at The Ban* PRINTER - OPERATOR WANTED r two week's work beRinniny Juno 1. $25 per week. Write Com merce Observer, Commerce, da. m7c 178“ 7! BANNER-HERALD WANT , ADS GET RESULTS Lost And Found DST^ONE LADIES’ RAINCOAT at | Salford's Field. Section G. Row D. ward. Return to Martin Bros. m8c , 0"S T—Banner-Herald jtoute Book, Number 7. nder please return to Inner-Herald Office on [ncock Ave. and receive fvard. wanted salesmen'—man with to travel. Fast selling articles^. Good salary or commission. J. G. Crawford, &wlft Rldg. m6j» For Rent—Rooms FOR RENT — TWO OR THREE rooms, close In. Phone 83. inlc FOR RENT — TWO OR FOUR furnichod rooms, with garage. Ap ply 285 DuHosc Ave. m6p FOR RENT—TWO UNFURNISHED connecting room*. Conveniencer. Phone mCc rlaife and dlvorco amendment, the education and public welfare bill, restricted Immigration and pro vision for a federal prison for wo men will be usked. In addition tho council Is expected to join the fight for the suppression of the traffic In narcotics. "Women as a Spiritual Force,” vlll be the convention slogan. In choosing this, Mrs. George Minot Raker, of-Concord, Mass., program chairman. Maid: netlan water carnival, swimming and diving contests and fireworks. Special entertainment will be provided for the unusual number of women, wives and daughters of Ki- waniahs, w:bo will attend the con- gained many new members as well ax bringing back quite affair of tho old members w r ho had let their membership lapse and the lodge hopes that all the old members who have let their memberships lapse h^lp the local lotee go “over lh. / vent ‘ 0n - Ln ‘ iePtbe,Ilrectl0D0fMrs ' , , top” in its drive for more membort ’Alonzo Richardson, chairman of the Secretary Volstead Act Struck Serious Blow By N. Y. Legislative Action (Continued From Page One) Is Marriage Journey's End 'JJ to Modem Couples ? constitutions and rules ivith before the National Convention be gins in Atlanta in July, which w!l’ J>e attended by more than sixty thousand Elks, from all sections o' the country. I)r. R. M. Goss, S. C. Upson, Rob ert Calloway, it. J. Hancock and O. W. Davison were the old mem bers who came hack into the order “Underlying all practical work of at the meeting Friday night T— SMALL POCKETBOOK. |edncsday or Thursday, contain- five dollar bills and seven [dollar bills. Reward, If returned Banner-Herald. mCc Wanted ;T— TO HEAR FROM OWNER ring farm for sale. Give par* d lowest price. John J. Chippewa Falls, WIs. mCp FOR RENT — TWO OR THREE unfurnished rooms for light house keeping, with sink In kitchen. Call Mrs. Lewis, day phone 1371, night phone 10. m9c ROOM*? For Rent FOR RENT — UPSTAIRS MENT, small or large, r,t rent, all conveniences. h5 Ave., W. H. Benson. For Sal* FOR SALE—One good farm cheap. See M. P. Matthew; Phone 317. tho organized women of America j if- McKettrh la t deeper power than mere ser- {George M. Andrew service. The foundation of all ser vice must rqat upon tho belief in spiritual things, not the spirit of theology but the Ueei*er spirit which is tho Impulse and Inspira tion of life, and which is created and developed by tho truest quali ties of the heart nnd soul. We can not built upon the sands of ma terialism. 1 Francc-Bdgium New Ready to Reply To German Offer (Continued From Pag* On#) InTED—ROOM AND BOARD BY puple, private family preferred. ; 1229. nifip |SH FOR YOUR PROPERTY MAY ; obtained by my successful plan. ; show you how to reach buy- the country. Write FOR SALE—ONE SUIT FURNITURE and one folding davenport. Call to so at 624 Thomn* St. # m<?< FOR SALE-CHEAP SEVERAL nice milch cows, fresh in. J. M. Rogers. fn7f FOR SALE OR TRADE—If you have good Ford touring car. 1922-1923 model, In perfect shape, and want . good Bond self playing piano, cr, |>ner, Anyth Bldg., Atlanta, Ga. \ W50.00 and good os new. come to s mGpJmo at 624 Thomas St. mCc FOR SALE—CUT DOWN BTUDE- BAKER, cheap for cash, f’hono 77 OtTLD YOU WRITE, A WEALTHY pretty girl? Stamped envelope Lois Sprout, Cleveland, Ohio. mCp Help Wanted OVER IS WILLING to travel. rake secret Investigations. Reports. | FOR g^LE—ONE SIX ROOM BUN and expenses. Experience im- j OAI/>w> Jn best part of city. Fur- Write J. Ganor, Former rt. Protective, St. Louis. mfip ►LORED MEN WANTED to qual- fy for sleeping car and train pt»r- **. Experience unnecessary. Traqs- rtailon furnished. Write T. Mc- Jfrey, Supt., St. Louis. mGp JN, WOMEN. SALARY f?5 FULL I me, 91.60 an hour spare time, Jing the genuine guaranteed hoa ry direct to wearer, beautiful Hue. teraattonat Mills, Norristown, Pa. mCp HJ3 J. R. WATKINS COMPANY employ n J^dy or gentleman In Athene. Watkins Products known everywhere^ and our make big incomes. Inves ts this opportunity. Full portlou- i and available samples sent to matters who mean business. Writs The J. H. Watkins Company, 88, Memphis, Tehn. mop IN MONEY AT HOME DURING sire time painting lamp shades, w tops for us. No canvasklng. t and Interesting work. Kxperl* - vnnecoaaary. NJJenrt Company, , Fort Wayne, Indiana. mOp i SALESMAN TO SELL eatab- i brands of cigars direct from to merchants. Salary 9160 Rxpensea. Send stamped Consolidate* Cigar Co., i Point. N. C. m«p I8MAN — 1150 MONTH AND senses selling merchants our Experience not required. Send isacd stamped envelope for ln- ation. Box GO? High PoUit, N. C. mlp RAILROAD SCHEDULES I;I5 A. M.» 15:45 A. M.« u^nr. •• ■(ABOARD AIR UNI RY. Northbound Southbound 9:55 « Attanta-Monroa lbcAl' 1:11 0 3:40 a Atl-Blrinlnsham-Mem. 1:30 p 3:40 p Norto1k.Rlcb.-N. T. 7:55 p Atl.-Abb.ri11. loco) 11:34 p Aa-BItTnlnfhmm 6:20» 31 :?4 p Nartolk-Washtafton 0:30 * 11:24 p WlbnJnrton-N. T. 0:30 0 OEQROIA RAILROAD ■So D*1«N T:2U pn 0:30 aot 3:1# pb 3* pm CENTRAL OF GEORGIA RY. W. O. Bolton. Ao.nL Phono M*1 Central of aaorela Station ■ Depart for Maun 7:M a. m. 4:41 p. pl Arrlr. tram Uncon 13:10 p. m. 0:10 o. ra. ror fortnor tofonnnUoo phono J. T. Braes, C, A. 041 GAINESVILLE MIDLAND RAILWAY Arrlet •5:50 P. M. 0010:10 A. H. nace heat, 2 garages, servant .rooms. FOR SALE—PURE PORTO RfCAN potato plants. Disease free and treated. Nice large plants. Ship ments by express dally. COFER’S SEED STORE Lumpkin Street Pbo FOR SALE — REFRIGERATOR IN good condition. Capacity 200 lbs. Phons 12-J. m7c FOR SALE—CUT DOWN FORD with top, windshield nnd fendorr. Bar gain. See W. M. Hale at Newnrk Shoe Store, Clayton Ht. m7p s , FLOUR SALE — WE ARE GOING out of business and selling flour at car-load cost to dose It out. We have a little dairy nnd chicken feed at a bargain. W. I. and Geo. M. Ab ney, Phone 1006. m8c FOR BALE—FORD SEDAN. 1921 motor and chassis, k-hmI condition. Cash only *225,. Hco W. D Punchnll, University of Oa.. or call 1279. 'ml«* FOR SALE OR TRADE—ONE extra nice Jersey milch cow, will give 4 gallon* or more per day. calf 24 day* old, price 176.00. Also one Jersey row with 2nd calf 2 weeks old, has given 6 gallons t lbs. per day, price 975.00. Also 5 milch cows, fresh In. for less money. Also most any kind of mtil< or horses. Can be seen at my sta bles. 163 Clayton fit.. Phone 1479. mSc BABY CHICKS, DUCKLINGS. White or Brown Leghornn 12c each. Bart- Red*. Minorca* 15c. Ducklings 25c. Delivered 100% alive. Missouri Hatch ery. Bowling Green. Mo. m6p Miscellaneous REAL fSSTATE LOANS — « PER cent Money. Bankers Uesorvo Sys tem 6 per cent loans nrc made on city or farm property to buy. build. Improve, or pay Indebtedness Bank- Reserve Deposit Company, Kc th Bldg., Cincinnati. Ohio. mo tions proposals and unanimously doii that they wore unacceut- able la their present form and tna 4 y changes of more or less lm- unct* would have to he mnd« before belr.g approved by the coun cil. RIOTS BREAK CUT AGAIgJ VIENNA.—Violent rioting oo- roil In tho v-olnltv of T.'nvnrli,., It the rain couldn’t keep nine autor -Questioned. Both declared they had rod in tho \ .clnlty of Favorite, of proaacB at home anfl 1 on y a very small part in the class Kquaro throughout Friday night and Saturday morning. Tho trouble started when police attempted to protect a meeting oi the Reactionaries. Tho police officers charged bj workmen nrmed with clubs, stonet anJ knives, vsed their swords tr lU’otcct thejr own lives. Tlilrty-eight jioliccmcn and mor< tlnn two score civlllann were hurt ccnp* of them thought to bo fa tally injured as a result of th« rlotlhgs. . The details of the trouble hav« lutn slow Jn coming Jn and Jt h hoiight that possibly the official are-keeplhg a censorship ns close a possible on tho affair. Memben(hip Drive Of Lera! Elks Oil /Continued from "*»• LADIES, WHEN DELAYED OR Irregular take French Cotton Root Pills. Safe and dependable. Refuse S'Jt p others. By mall, 13.0#. Double T:S9 » strength, 93.W- French Medicine Co., Atlanta. Ga. mGp MEDIUM BROWN HAIR looks best or til After a Golden Glint Shampoo. tlatinn completed the club nnd the new members were given a o.g h #- *4iu <u*«»lo-. which wan vote 1 -i huge success. *. The meincishlp drive ban no fa Golden Days of Easy Profits —are now In the hands of the historians. The period of mere store-keeping is gone—until after another great war. .The four- flushers, the profiteers ■ and the Inconifietcntn are being weeded out by the Immutable tnwn of economy. The trade victories of this ora will Im gcin iall. il liy Salesmanship ami captained by service. Never were there such opportunities for husiiicrs men who are capable of applying the lesson# of the last twelve m -nth*. Advertising It a dominant factor In ealee- man ship today. The man who doesn't realise thle le simply asleep. And the de mand Is for HVAL silver-. tiring—careful, pars Is tent brqadcastlng of commercial messages, steady radiation of trade magnetism. The Banner-Herald seeks to render a genuine ser* vice to bbusiness men. I( main tains a service department for the express purpose of assisting In the production of copy which brings results. The service de- partment is particularly for the small advertiser. Thoughtful men will make use of It. If you wish a copy of nn In teresting booklet, caller the “A B U> • ( Ndwrparcr Advertis ing.” The nanner-IIerald will be glad t» mail you one free with Its compliments, A POST CARD BRINGS IT. O. W. Burch nnd Ike Ginsberg Initiated into tho lavatories of Elk doin at the same time. P. II Conolly. U.' It. Bloodworth R. L. Moss. Jr.. K. L. Weir, Hugh Price, Dive Anderson. It. W. Hol man John B. Wler nad J. U. Wal lace are the men who form the rent of the list who have gone back into Kikdom during tin.- pas eks. Curb Market Opens Amid Downpour of Rain; Was Success From Page <3ne) de:!ared he was more than pleaned i the results. Of course, if the weather had been clear and prettv, Athens would have seen the open ing of a big Curb Market right from the Jump. Next Fitarday tho block between Lumpkin innd CDl- lege will bo filled with producers and according to tho success en joyed by sellers hero yesterday the consumer will be there to buy, Ladies committees, they will be GTON given several motor drives, a"Tne- WAHHINGOX—Coming in atre matinee party, and a luncheon ., . , .. .. (1|lt of . at th„ Atlanta Woman-, Cub. Tho 2 ^ To r r "ru,-. ^nly at -' Linns; club will give them a motor ‘ Ncw y, rk | eK l„ drive to Store Mounta a on Monday m r , p( . n „ nB Slate Bn- att.-1-noon. and the Rotary club has , oretment Act; W hlch hcretoton arranged a garden party for Tues- - aWei| towar<I fe , lcrn , ( . nf „ rc ,. rm -nl day afternoon. On Thuraday. the ; ln tho BUllti l3 | ook „, „„„„ here Clvltan clue will take -thorn for a - s f n croa«fng many fold tho dfffi- drive, which will end at the Cyclo- Jrultio, of tho fidi-re 1 prohibtlon rama of the Battle of Atlahta, t (l enfon i-rm-t:: foree which Is assign* which all Klwanls visitors will bo ,,.i ,in that territory, admitted by the courtesy of the, 1 Most of tho .offtc'tuls concerned Sty. To Extend Probe of Student’s Death By jwith prohibition enforcement with- I held comment on the action unti * they were better informed as to the I full scope, but among all, however •there waa a disposition to view the (s'ep with disappointment mil Hazing At College alarm. ^ (Continued From Page One) toi neys .saJd he naa given tbipDr-i # * tint testimony but they bslieved ( WASHINGON— Embassies of ar he was witholding even more im- j foreign nationa were atm without portant facts. inatructions Saturday, regarding Following the inquest, the eoro-l tftp new ruling by tho United ner questioned Miss Pucns again.. states Supreme Court, which placed developed noth-1 a p an on ships of any nations en- - !r -, ady | tering American waters with car- lovc (goes of liquor. * While no definite instruction? had been received ,it Was indicated that developments might be ex pected within the next few days, call at the State Department l no at- but said he had ing further than what had told—that she v.ca j; with the student cue tin tached no great sigAif: note he wrote her, wnich authori ties have interpreted as a suicide avowal. John Scott, san of President j Walter Dill Scott, and Frod Scott, hy ,he French Am,,!,s,a<lor nephew of President Scott, were among the students who. were SOUTHERN xBAILWAY Effective Sunday, April «f*J* 2 »• No 6 leave* Athens 7:45 X ®*» ** i 4:15 p. bl, ar rives Lula 0:20 o. nt. No. I leaves Athenf rive* Lula 6:45 ^ ”*• No. 7 leaves Lula 9:65 p. m. t arrive* ti . r.s 8:20 p. m. No. 6 leaves Lula 10:10 k. m., A rives Athens 11:45 a. m- j 0. B. MILLER. C- A.. Athens, Ga. Jcieyhooe 4L PATENTS Procured. Send sketch or model to day for examination, prompt report and advice. No charge for prelimi nary advice. Write for free Booklet and blank form on which to disclose your Idea. *tliKhest references. Promptness assured. Clarence A. O'Brien. Registered Patent Lawyer, 181 Southern Bdildlng. Woshlngtrn. D. C. “ FUNERAL NOTICE HARRIS—Mamie H„ daughter oi Dick Harris, died In Chicago. Fun eral services In Athens Tuesday. MAT 8th at 3 o’clock nt tbs Fir«‘ A, 1C EL church, corner Hun sad Stnyig streets. M-4-* ARM EL’S GARAGE Now Up-to-Datc Ready for all- kinds of work. Ileborinij cylinders, Wilding, vulcanizing, burning-in bear ing,, electrical work and any thing in the machinery line. RHONE 687 : 39 W. Washington St. E. KAY -THB SMILING PAINTER" Fine Painting and Interior Decorating Phone 1297, Athena, Ga. W. L. COXE Transfer Co. Long Tripe Our Specialty. Cheapen Truck In' Town. 600 Thomas Si Phone 1351 enough buyers to consume the «yr- tlclfcu brought In, fair weather will full grown )Curb Market next Saturday. AMONG THOSE WITH PRODUCT8 Those who were on tho Curb Saturday and reported nab.* of their products were, Mr. and Mrs. T. A. Henry, Oconee Heights, who torcught beautiful Boston and Ice berg lettuce, cabbage, English peas, plants, spinach, onions. Mr. and Mre. W. It. Phillips of Barnett Shoals who brought homo ground ipeal nnd vegetables. W. Edition of Harnett Shoals brought a fine collection of vego- tnhldR. Fred \V. Coney of * • /’ora (immunity brought a largo col lection of ripe Htrawberrlm rud will bring a big nupply next Sat* unlay. Dunlap of Winurvflle biougiit Jn several dozen cg-^, all cartonn bearing tho stamp «f tho Wlntervllln Err Circle. Thrsc evgs to hcTtitJful and sold like “hot cakes." Miss -Martha Puryear, Harvo” Uwreico, uf lb : nn Vista were there f.no selection of vegetables asftvcll as cut flowcra. OFFICIALS ARE WE 'ELL PLEASED Mrs. Bessie B. Troutman, curb Market Master, wnn very much pleased with the rucvcsh of tho first day with such clsagrecablo weather to reckon with. "1 am de lighted." said Mrs. Troutman, who was on hand promptly before the Market opened despite the peltlnff iIn. "I am mighty glad It enjoyed the success it did," said Dave Pad dock, chairman of tho Curb Mar ket general commltteo. The ar rangement of the products and grading was highly praised on all sides. Both Mrs. Alinfe Mae Wood Bryant, homo demonstration sent and County Agent, J. W. Flror, were pleased. ATHENS KIWANIANS PLANNING TO GO TO NATION-WIDE MEET (Continued from page one) to Join with skirmishes. One of the sensations of the in- quiry was the calling of Axel Lon- ? iuest, rich contractor and recent ather-in-Iaw of Fred Scott, who declared when he sought the an nulment his daughter’s mar riage to young Scott that if he told what he knew of the vouth that it would create a sensation. Officers ore also seeking Arthur Porcinger, another student victim of the class rush, who was report ed tb have ben tied In a precar ious position to a lake pier rope to obtain valuable testimony from him. A subpoena was issued Friday for Miss Audrey Lonquest, former ly wife of Fred Scott, nephew of President Walter Dill Scott. Her and, started a report that a forma} protest had already been lodged with this government, was denied nt the embassy, officials stating that Jusserand called on other business, which had nothing %o do with the expected protest Premier Poincare issued instruc tions two day* ago that a forma* protest be made to the United States against the ruling, but so far it has not been received, and tho FTench government has not given out as yet, whether the mee« sago has been sent. ary terminated in nn annulment at the holiest of her parents. She was a student of the university last • • What the state attorney’s c.fir-c hopes to learn from her was n:t divulged. ^ T,,A y *ny brains aro replacing beruty in Kentucky nnd we say eueli a thing fs Impossible. Dempsey, former pugilist, Is selN inc: coal, and It would tako him td nell us vory much now. Lexington May Get Cheese Plant LEXINGTON, Go.*—Lexington may soon have ft cheese factory. W. Anderson, B. W Maxwell, short lived romance of la3t J«nu- Bwnenl °f dairies here. Cashier .Lloyd of the Bank of Lextington and Carl Appling have Just re turned from a visit to Cartersvillc where two cheese factories are In operation. It Is ^probable nn or ganization will be perfected here I shortly nnd tho cheese factory will ’become a reality. Neighbors with phonographs never break any dance records. A min who says ho *H1 eat his hat Is liable to be tho'goat ne Feminists Disagree With Famous Beauty; in Discussion Gloria Foy, a recent addition fo Broadway’, glittering constellation, ha, unloosed a violent debate upon the Kialto by asserting that mar riage should be “journey's end" to modern couples as it was to their grandparents. x The Lucy Stone Leaguers* femin ists, professional and even home women have all taken issue with the pretty star of “Up She Goes*. iUonuac Not Ancsoa ' “Their unanimous opinion teems to be,“ comptauis Gloria, “that mar* riage Is not journey’s end, but a step in life of little more importance than the-purchase of a new frock or the obtaining of a new- job. If you dd not like the frock, you can return ft. If the job doesn't Suit, you can give ft no. That's exactly what they do with hmbtnds. - JouauEY’s End “Now T was trained in another school and I agree'with the song, -Journey's End, that started the whole argument I believe youj should first be sore you have the. right man, then if he stands the test that all girls who have been trained! by good mothers know bow to apptj. many him, build a bome-and sfick; until death do you part’'In other words, call the marriage ceremony, Voumey-I EndT I == Toxus leads the nation vrith 28 Blythe, Calif., a town of 1600, ha8 ride clubs, so it fs easy to get a ndTJoneaes or Smlthe, and ougkl posse to scour tho wood*. to be ashamed of itstlu t W in entertaining these visitors from other states, and make It a Georgia and South ern convention, rather than purely an Atlanta affair.' 18 SPECIALS COMING Twelve spoclol Irainn arc schod lied lo arrive Sunday and Monday, 'May 27th and 28th, bearing Kl- wanlana from Canada, the Pacific coast, New EngUhd, and other sectlona, and there will be special cars on almost every train run ning Into Atlanta on those days. The sessions will begin at noon Monday with a luncheon In Taft Hall, to bo followed by a business meeting. On Monday evening there wd* be a number of welcoming addresses and a contest of Glee clubs and quarteta In the auditori um. Tuesday morning will be do- voted to separate conferences of district governors, district secre taries. club presidents, club secre taries, district trustees, and club committees—most of them to be held In Wesley Memorial Hall. A general business session will be held In the afternoon. On Wednesday morning, Nation al Memorial Day will be observed by elaborate ceremonies at Pied mont Park, before the peace Monument, with an address by Oeo. H. Ross, of Toronto, International President. Business sessions will be held Wednesday afternoon and Thursday morning. PLANTATION DAYS* FEATURE The entortalnment features are unusually attractive. On Tuesday night nt the auditorium will be presented “Plantation Days,” a glimpse of the Old South, with a negro chows, cotton uldkera, a few minutes of minstrelsy, a Vir ginia reel la ante.-bellum costumes, and other features. On Wednesday afternoon a barbecue will bo given 1st the East Lake dab, with n Vcn- Building Business for the Long The truth about anything requires a certain perspective. If viewed too closely, even a masterpiece cannot be understood or appreciated. It takOs a certain distance to bring out its values. This is especially true in building a business, and in using advertising as ‘one of the means of building it. The clear vision comes only with the con sideration of what is best in the long run. . One season’s business may be ab-, normally large or abnormally small- due to conditions over which 1 the owners of the business have no con trol. To consider the business itself as safe and sound just because, at a cer tain season, the orders sCre coming in, is often a dangerous fallacy, far more threatening to the eventual welfare of the business than a season of slow business that makes it difficult to keep going. During tlhe past few years economic conditions have combined to prove* the fallacy of a hand-to-mouth policy of manufacturing and marketing, always at thfe mercy of market fluctuations, with the manufacturer helpless to in fluence his market- And, on the other hand, these conditions have proved the wisdom of considering the long run and making all plans in acconlance with that view. Today, as a result of recent eco nomic Changes, and of lessons severely learned, tens of thousands of dealers, in every line of merchandise, are giv ing a new emphasis to their preference for lines of merchandise that afe trade- marked and adequately advertised by the manufacturer. The public, during the period of minimum sales, demon strated its preponderant preference for advertised goods, and the dealers will not do otherwise tllan accept the situation and build their bhsiness for V the future in harmony with it*. * v V' Vr^ t Thousands of manufacturers w'ho. 1 today are facing a shortage of demand 1 for their product, and who see what „ demand there is going to competitive ■manufacturers who have insured their own market by means of advertsiing, ' are now looking to advertising as the ' - logical key to future selling success. » It is highly important then; in seek-, ing to apfily the force of advertising, that it be considered not' as a ready , made cure-all for sales inactivity, but : as a .permanent factor in business h budding. . ‘ - Every advertising plan that can lay claim to wisdom or hope for long run effectiveness requires three things: First, to determine what are, unques tionably, the best objectives for the business in the 'long run. Second, what are the best means, all told, of obtaining those objectives. Third, how and to what extent advertising can be , assigned its rightful place among and in relation to those means. Published by The Banner-Herald in co-operation with The American Association of Advertising Agencies ■■ r-R’Jjj&gv'