Newspaper Page Text
PAG6E TWO
TOE BANNER-HERALD. ATHENS. OEOEGtA
^SUNDAY, SEPTEMBER 16, 1923.
ATHENS POUCE MAKE THE
, THIEVES MORE THOUGHTFUL
Paris Garter Manufacturers Tell
r: - • . They Believe in Newspaper
Advertising
fety for Emogencies
Buick 7our*wheel Brakes
Buick four-wheel brakei meet the demands of, pres
ent day traffic conditions by having power in re
serve to insure a rapid, safe and reliable "stop”.
Actual braking effectiveness is practically doubled
by Buick four-wheel brakes. This is accomplished
by stowing down the two front wheels. Each brake
band has a three-quarter wrap or grip on its brake
drum, rather than the half-way wrap in cqfomon
practice.
The Buick four-wheel brakes ore an integral part
of the Buick front axle design. Their arrangement
and operation are simple. The front brakes are
coupled in relation to the rear so that when the
brake pedal is operated more pressure is put on the
rear brakes than on the front.
•
Buick four-wheel brakes [on all models] are one of
many definite advances in motor car operation and
maintenance that the 1924 Buicks have contri
buted to automobile transportation. ' .
p Yon Cannot Steer By
lence too often only shows us the
you h«Ve experienced financial loss bv fire, accident o
tffKDCTicc tells vou to insure.. Do not steer by a rtcrnlight
ence. Insure today—befdre low. *
•Wo^ban give you all forms of Property Promotion Policies.
"The Hinton Securities Co.. Ath'V’s. Gn.
gr^Wrroncwin* letter on the sub
ject of advertising Is interesting
; because it represents the view ol
‘ • «m*^rdfcrfl*e larfiort nncl most con*
,'|§latent*1tt8vertlsere in the counry:
.| ?, Chicago, III., .
‘j . Septe.nber 6, 1923.
’[Mr. William A. Thomttron. Doctor
ijBurcnu ol Advertising.
.[Wptid, Building, •
!New York City. N. Y,
-IjpHy 4esr Mr. Thompson:
if The economic consequences of
■advertising is n question which if
•engaging,.considrable consideration.
!'since C9gt* of distribution which
.Include .hfvertlslng and selling, arc }
UisproportlInnate to manufacturing 1
constantly extending our • adver
tising efforts on Purls Carter* am’
Hickory Products In a conspicuour
way with reference to our employ
ment of newspaper space
vloutly enough, we have coupled
up other very vifni elements with
our ndvertiflng work which have
had immeasurable Influence in fa
vorably effecting results. Our
continued, consistent use of news
papers ‘■rnnhasizes our idea o'
their effectiveness In the same un
mistakable measure ms does our
firm adherence to .Jiuer v proven
good business practices. Mak!nf
the best merchandise possible
anlng a rales force with Jncrroi
|po*t* In'some quarter*. I have my| / n g manarffment and ndverffslmr
..opinions on this subject nnd glar are all integral parts o'f our pro-
:}to give them to you n* requested | g-nm. The common purpose of all
General advertising has proven jour efforts is to give the consumei
; ’dt» own cits* in ko many instenccr j the best his money can buv and tr
.'that we t c4n scarcely escape the ! J?t him know about It. To make
'^conclusion thnt it is helping man?-j the former possible the latter must
■organizations build profits through ; he nceotnpllshod without waste,
ilncreared sales nnd production a* j We wnteh our costs and could nof
Hlcver costs and bringing to* the | persist In pursuing *v«i|r|p« that
j’ultlrante consumer standardized j resulted at variance with our ch-
giiarartee#! nnd dependable mer-]'fctJvf—increasing sales, lotrerlnp
i|rh«ndis© 7>r service. Insuring grent- 1 costs. -The Intelligent purchase nnd
:er HDspr by virtue of Increased ' use of newspaper advertising op-
[mtljlty and satisfaction, nt mini-i crate* ' this
mum .expense. j desirable nnd attainable end.
( “Newspaper advertising faithfully! Von*- »* r- ♦-••-
-fgpntlnJDS nfong thes- lines, For* ..»*>SEPH M. KftACfg.
the* past six years we have beer Advertising M(*r, A. Stein & Co
WEEK TO BE
OBSERVED
HERE
a Storn'lo-ht
mistakes of th-* rant. After
bv fire, accident or theft,
not steer by a Etcrnliffht-experi-
The truth that anyone who can afford a
car costing in the neighborhood ol *1200,
-sf can much better afford a Packard Single*
,V' • Six at *2485, is becoming impressed upon
■ ' the public mind more and more every day.
The final accounting is emphatically in
Packard’s favor/ The Single-Six does cost
more to buy it but it costs no more to keep.
And the fact that it stands up so much
longer, more thanoffsets the higher first cost.
KNIGHT & BONA ALLEN, JR.
• _< Phone 997
■ACKAR.D
SIX
Athens Kiawnis Club Will
Hold Special Program
Thursday. Rotarians In
vited. Gov. to Attend.
.Athens Klwan.'nns are planning
to observe Constitution week, Sep
tember 17-22. A special program
for Thursday Is being worked* out
now by a committee appointed by
President J. W. Barnett.
The club will have as Its guests,
at this meeting members of the
Athens Rotary club nnd of the tax
comm'slon which will be in Ath
ens on that day. Governor Clif
ford A!. Walker and Judge Thomas
F. Green will be the princlpr
speakers of the occasion.
Judge Green will deliver an ad
dreso on the Constitution of the
United States as the Kiwanis club*
intematlcnal are ohBerv.'ng Con
stltution Week with special pro
grams. A committee composed of
Major A. L. McCoy, Dupree Hun-
ilcutt and Walter Hodgson
working out the dsialll of
meeting.
COOLIDGE
ENDORSES PLAN
That the American people prill
be the more disposed to live In ac
cordance with principles of the
Constitution of tee United Statei
is they u uiefstaad the advantages
of that c'jcuemnt better, la th<
statement mado by Ureoldent cool
dye In a communication to Thr
K wauls Club International,
commenting upon the activity of
that orgaiizatlon in holding a na
tiomtoda celebration of tho signing
of the Constitution; by over a thou
sand c\be, on September 17th, and
lur.'ng U© week of September 16-
22, which bes becomo to bo konwr
as “Constitution Week.’ 'The presi
dent's message in full reads:
Tho annua! observance of Sep>
tembc'-.' 17th. on Constitution Da*
in honor of tho fact that It Is the
anniversary of tho signing of that
jreat charter, is a custom uiiogeth
:r worthy of continuation and per
MjtuatV.n. I am glad to know that
ho Civ will bo so wlcUlv role
*rntcd this year, for 1 rm s«ro that
•* tho American peoplo widely n-
'•'••’hie the blesslnzs that their
Constitution lias lnsu«rc(\ to them
o ther ^*Ji b* the more d sposc'
■* live in accordance with Its pro
opts and purposes.”
STEWART MAIDEN
Tl
SINGLE
a —
■cfo*-
%
Qfiwumcement
The new Ford care are now ready'for your
j inspection, introducing changes that Improve
' tho appearance ol the various body types and
increase their comfort and utility.
They offer you not only economical and depend
able transportation, but also a mane attractive
atyle and a greater share ol motoring convenience
—a combination that makes the outstanding
value ot Ford care more impressive than ever.
See the new Ford models now on display In
our showroom.
Thur cm cm bt obtained Ikrvnik
the * 3rd li’ttkly Pnrckatt Plan,
C; A. Tnisseil Motor Co.
CARS - TRUCKS - TRACTORS
Bobby Jones. Alexa Ster
ling and Perry Adair
Are All His Pupils;
Splendid Teacher.
ATLANTA. Go.—Connie Mack
despite the fact thnt for ft num
ber of years he has been In chnrg«
af o tallender. If regarded ns the
jfrentest doveloper of baseball
"hflcolons, star athletes of tho din
mond. v
Mack nets them \roung. moldr
their career, nnd then In a grea
many cases disposes of them
other clubs, greatly to the benefl
ot his bank toll.
Practically every club In
Atne-lcsn League and several Ii
the National League boast of play
ers who got their arly training
ander Mnck. The great Bddl
Collins, Wally Scha.ng, “Stuffy
Mclnnis, Amos Strunk, < Herb Pen
nock are just rx tew of the.score o
more major league ntcr# who ow*
their start to MStk.
In golfing circles, Stewart Mald
en of Atlanta, Ga.. might well bt
•'nlled the Connie Mnck of thr
links. Malden has developed threr
of >the game’s lending players -Ir
Bobby Jones, Alexa Stirling and
Perry Adair. All three began tr
play under Malden's direction al
most ns Infanta.
Bobby Jonea la national go]'
champion. Miss Stirling haa thre<
successive wins In the national to
her credit and Adair »wlce wor
the souther!) amateur title.
Strangely enough Maiden ha
never won a title of -any conse
quence.ln »Ke golfing game.
Do You Know What the
Police Are Doing Here
While You Sleep?
Those of our readers who follow
the profession of burglary or boot-
legging will, of course, nnd thir
story quite Insipid nntf the state 1
ments therein trite, for ns everyone
knows, when the subject of poller
or minor law cases Is brought up
there is no one wh^ggn talk more
glihely on the subject than some of
our negro friends, or others who
have had a wide experience with
ruch mntters. Many a person ad
mired for his knowledge of thr
ways of the law has learned it from
experience—while in prison for^ln-
stance.
But. as the great majority ot our
readers are occupied with the task
of earning an honest living, nnd
therefore have little time to Invest
♦ ■gate the interesting game of
thieves versus police, we thought
*t not out of place to mention a
few of the things learned while
thoughtfulness of thieves.
ou know it, is not the klndncst
of rogues and you doubt perhap;
whether,or not it Is thoughtfulness
hut do you know that m* you sleep
members of the Athens police forc«
no ss your place of business, tr*
th.« lock, study with trained eyei
and ears its surroundings, and mak*
1?vem! reports each night, re
cording any Irregularity, an Un
locked door, a stranger hanging
around and so forth? Do yor
know that any one entering a store
after closing hours Is questioned 1
possible, his name taken and re
ported to Chief Beusee. whether h'
be a.clerk or what not? Policemer
study people- They know Just
About who will steal around here
nnd who will not. They watcl
strangers and they know a lo'
about pome fellows thnt their owi
others don’t know.
The thief knows those things.
He'S in on the game, feels guilty
knows he’s being wstrhed. ant
nmes quite thoughtful. He he 1
come* thoughtful of the policeman
nd the chances are thnt while ir
hunting an answer to the ques* j this pensive mqod he’ll decide thn
Mon. “TV’hot does an Athens^ po J he didn’t really want to steal an-
1 Iretoan do anyway, except walk thing after all. No—safety here 1
♦h»* streets, make nn arrest now j not a matter of luck nor of-kind*
and then nnd direct traffic?” 1 ness It is a matter of potlcemer
Well. In the first place Just rec* —nnd the thoughtfulness they Iq-
ognlze the fact that right here ir I sp're.
A thr ns there ore hundreds of per-( The policeman Is perhaps
•on* woh. If given a chance, will, valuable to Athens
*teaf. It Is a known fact - — - *
•Mherw has a smaller percentngr
of thieveries than most other cltler
of its size, still there are hundrfdr
of such persons here. At the snmr
*!me there are hundreds of citi
zens who do not lock their door
or take other precautions agalns’
the thief. Is it just luck, the way
nf fate, or the kfnrtne** am*
thoughtfulness of rogues that pre
vents many thefts a day?
Ypti know* lt f ls not the klndnesr
e have no more burglaries her*
than we do Is on account or th'
preventlv
than ns a cure. It’s his business
♦ o catch the thief of course, nnd
though Its the part we hear mos’
of it Is the least of his services. Fat
better he keeps our possession?
where they are. nvolding the neces
slty of hunting tRero un and get
ting the doubtful satisfaction o'
prosecuting some thief.
lew ot the tyrant place
which the four-wheel automobile
brake occupies In the motor world
today, the demonstration of the
Buick 192l models, equipped’ with
four wheel brakes, which is being
onductcd by ponolly Motor Co.,
local Buick dealer, has created
unusual Interest Hnd attention.
The demonstrations are being
made by Mr. C. B. Barrett, repro
entuilve of the Buick Motor Com-
tmny, who arrived here in a I92 /
Buick Roadster He has made
simitar demonstrations in various
parts of the state, and.reports thnt
the general public is keenly Inter
ested in this latest development In
automobile construction, which has
been called the greato.it advance
In the industry sine? the advent
of tho self, starter.
In his demonstration the Buick
man endeavored to illustrate the*
working of tho brake under vverj j
sort of road and traffic condition
The enr was put throng!- its puvci J
gentle manner by its driver
The operation of the f»ur whtc‘
brakes was demonstrated on up
grades, on down grades, turning
corners, in congested traffic and
wet, slippery pavemento where
any could be found, nnd In 11 in
stances, nccoralng to wltnes-ic*
the four wheel brakes performed
perfectly. The ability to Mtop *hr
car suddenly q nthe strnlghtawny
and on curves was brought out I
very striking manner, nnd
some cases In a very thriUtng man
ner.
Among those who h i! a riding
demonstration in the new Dutch
was Mr. C. E. Rcagraics, chief of
detectives and in speaking of
experiences, he made the following
statement:
"I nm not surprised that, nnum
tier of insurance companies havt
reduced their collision rates
ears equipped with four wheel
brakes, after seeing this demci
strntlon. I was shown to my en
tire satisfaction how the fou
wheel brakes will lersen the dan
tfer from nccidents entiged by con
gested traffic and slippery pave
ments. The driver of a 1924 Bulcfc
i’ertnlnly has greater ea»e of mlful
thnn Is possible to the driver of
car not so equipped,”
When Athens children get out o
school n member of the Athens po
lice force is near to keep down
traffic, to guard tho lives of fu
ture citizens. Of the 24 policem?r
in the Athens department about
twelve are always on duty. Trainer
eyes and enr* of n dozen men nrr
on the watchout day nnd night foi
the chance «park, the puff o'
rmoke. the suspicious! stranger—
• anything endangering Athenians.
| their possessions or friends.
While reading clever Jetectiv'
> stories some nights, we little dream
of the mysteries being solved rlgh'
in our own city by Athclns police
men. This very day a number o
them are *?orU|n S «« » case ar
baffling ns many found iti gnylj
decked hooks.
This ticking away must cease or
the editor will do a great deal of
chopping of $opy paper. But reallj
it’s a fnci, and If space allowed we
could prove it, that the Athens po*
ticeman besides the things written
up reaches into a hundred places
doing good, protecting, and en
couraging 1 straight living, that most
of us arc unuwaro of.
CONOLLY MOTOR COMPANY
Athens, Qeorgia
WHEN BETTER. AUTOMOBILES ARE BUILT. BUICK WILL BUILD. THEM
Read Banner-Herald Want Ads
Wore Money For
Jap Relief Sent
Red Cross Here
More money for the Japanese re
lief fund raised’ through tho Red
i'ro«« here wae received Friday,
nirmjlg the total aubscrtbtlon to
and far over the top.
The Red Croti la pleaied that
/ tbcnlapi responded in the way
. , _ _ . . - I they dlcf and keft Clarke county
■study Gas Problem 1 from bel ” B amon * ,he communwei
Motorists Invited
o Attend Meeting
WASHINGTON. — All automo
bile clubs of the United States are
Invited to the national Motorists
Association to attend a conference
at Ctevetyid September 20, 21, 22
to plan action for a complete sur
vey of the gasoline situation in an
effort to Uetdrmiue why motorists
are ”< haegedi from 12 to IS cents
gallon for Was In one state and
from 22 to «\ cents A gallon In
another.
Fred If. SaleyV executive tecre
tary of th<
at fact
d to the state
ongrcs.s for remedi-
itton, Huggested
?<1 and s
failing to raise the designated
quota. The quota for this commu- |
nity was $500.
Ladies of tho order of the East
ern 8tar, Salonla chapter, <111 have
an Important meeting Monday
night at eight o'clock at tho Ma
sonic temple. All members of the
order are urged* to attend.
CARD OF"THANKS
We wiah t> thank our friends
for their kftdrfHs during tho ill
ness and death of cur husband
and father.' Wnt. Hiram Lester.
MBS T.KSTKR.
MRS. W. T. NASH.. -
HOT
A bath, a shave,' a
shampoo whenever
you want, wish or
choose-it, plenty of it
j*
WATER
Steaming, for the
laundry, for dish
washing or for scrub
bing and cleaning.
oAsk Yourself This Question
“Am i Perfectly Satisfied With My ,
Present Hot Water Supply”
Do you have all the hot water you Waflt whenever you want it? Is there plenty for
every purpose, night or day? -
Do you have to wait for it or does it cotne the instant you turn a hot water faucet
anyutiere in the house—kitcheh,' laundry,'lavatory or bath?
Do you know the actual cost of your hot water and are you satisfied with that?
Thousands of Ruud Automatic Storage Systems are giving constant, cheap Hot
Water service right now.
Own a Ruud and know the continuous joy of hot water at every faucet—all the
time—without worry or watfching—and at a low cost. . v
Watch the Ruud work at our Sales and Service Office 170 Col
lege Avenue. Compare it with your present system. Or if you
have no hot water system in your home, think what a Ruud
would mean. A whole day’s supply of hot water not only for. t
yourself, but for the whole family at the cost of an ordinary
cake of toilet soap.
,We will give you a liberal allowance on your old heater.
Ask about our easy payment plan.
Athens Gas, Light & Fuel Co.
- 4
• •- i
SALES AND SERVICE DEPARTMENT