Newspaper Page Text
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THE ATHENS DAILY HERALD.
FRIDAY EVENING. DECEMBER 26, 1913.
The Athens Daily Herald
Published every afternoon doling the week by
THE HEBAt.n PUBLISHING COHPANT.
(No Sunday Issue.)
WILLIAM G. GBEDIG, Editor.
E. W. CARBOLL. Bus. Manager.
holered at the postoffica at
nails as matter of the second
Athena, G»., for transroltaVn through
VOL. 2.
NO. 108
TELEPHONES;
Business Office 12181 lEditorial Room ......a... 1216
Society Editor 120l||city Editor 1216
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THE HERALD invites communications open all questions, hot will
ruse to publish anonymous letters. Communications intended for public*
Hon must bear ths writer's name and addraan
: WEATHER FORECAST.
Washington, D. C., December 26.—Forecast for Georgia: Fair tonight
and. Saturday; frost tonight.
NEWSPAPER ADVERTISING THE BEST.
There is science in advertising just as there is in anything
else. Many advertisers throw away good money in absolutely
worthless advertising fakes and never seem to wake up to the
trouble with them. How many people do you ever see stoop and I
pick up a hand bill and read it, or how many have you seen take
the one proffered by the distributer? Do you read street car
pigns? How many people do you see reading them? When you
travel do you while away the time reading the advertisements
painted on rocks, bams, fences, etc.?
The wise advertiser is discerning. He appreciates that to get
results tot money sown in advertising he must use the best medi
um—and he knows that newspaper advertising is that medium.
The following illustration from the city of Chicago carried force
Jvith it and is worth reading and reflection:
"Daily newspaper advertising has proved itself this Christ
inas the kind that pays best for big Chicago department stores,
.Which have the figures on every kind of advertising and the re
sults of each,” said one of the advertising agency oracles. He was
(discussing the selling force back of the $20,000,000 holiday trade
•—25 per cent less than last year in all parts of the country.
"When a dealer’s advertising appropriation runs into six figures,
and weather is not propitious, he must know that he is getting
the best results possible. They think they know.” He turned to
sign some checks in four figures and a questioner had a chance.
"How about the dealer in the smaller cities ?” he was asked. “They
have less reason than the city merchant to go outside of their
home dailies. The proportion of readers to the number of people
is greater in a small city than in a large one. In Chicago, for ex
ample, there are many who do not read anything except what
kun-sr directly on their business, many others who are too busy, or
indifferent to anything except their personal affairs, to do more
than scan the headings, but in a smaller town the distractions are
less and the newspapers are more closely read. My advice to my
friends is to stick to the daily papers; to tell some direct story
that will interest their customers about the firm, its goods, styles
pr prices, and when they cannot do that, not to fill space with a
mere name, address and the fact that they have dry goods to selL
That is sign-writing, not advertising.”
“THRIFT DAY” IN THE PUBLIC SCHOOLS.
The proposal of a “Thrift Day” in the public schools through
(out the United States, recommended by the American Society for
.Thrift as “a good time to start all over again,” has gained mo
mentum with the approach of New Year, when “so many good
(resolves are made that another beginning is needed in the one
particular of individual thrift,” as Chairman S. W. Straus of the
American Society for Thrift has put it. Discussing the proposal
of a “Thrift Day” in the schools, the editor of the Ardmore, Okla
homa, Ardmorite, said: “False ideas of wealth have ruined many
men and women. The idea that in order to have friends and
prestige and power a show of wealth must be made had led boys
to take the wrong step and has discouraged efforts along the right
line of mental training. Contentment is dissipated by a desire to
make a show of money and the loss of contentment takes the boy
from school or gives him a false idea of education. A big per
cent of many youug men leave the schools unfitted for money
earning. They have the false idea that common labor is beneath
their dignity and tliey are not willing to begin at the foot of the
ladder and work up. Few of them have a soft berth awaiting
them and discouragement is brought about by the establishment
of false ideas.” The definition of thrift adopted by the American
Society for Thrift is much broader than the mere saving to which
a perverted idea of the word has restricted its meaning. The
* Society has published a small book, “The Ways of Thrift,” which is
mainly devoted to the ways by which one can increase the useful
ness of one’s present possessions.
The greatest 01 is the Christmas fcOL
Athena spent her Christmas indoors in quiet bat happy
Many an Athens tot is ready to testify today that Santa Clans is no
myth.
The newspapers will now dig op that old gag about the turkey hash once
again.
If there was an empty stocking in Athena yesterday morning the fact
lias not been reported.
Now let ns resolve to make 1914 the biggest year of progress in the
^ history of Athens. Live up to the slogan, “Athens, the City of
THE BILLS
By GEORGE W. REAB
(With apologies to Mr. E. A. Poe, who wrote “The Bells.”)
Hear the collectors with their bills,
Christmas bills;
How they wait, wait, wait,
As they stand at our door,
Will they leave us nevermore?
With their strenuous exclamations
That collections they are making
Of the
bills,
bills,
bills.
See them pre** upon us bills (not greenback bills);
What a nuisance does their visit
To us fill .
As they calmly take a chair;
They will never go, we fear,
With their bills, bills, bills;
Saying we have called today,
A small payment did you say?
And we think
D the
bills,
bills.
What an argument they tell;
How it swells,
How they dwell
On the bills, bills, bills.
_ And we answer,
Blandly saying,
We are sorry, this delaying, /
But today we can’t be
Paying the
bills,
bills,
bills.
Hear their strenuous replying to our, sighing:
It is due, due, du3.
Can’t you pay us on account,
Only just a small amount?
We will wait for the rest
A week or two.
And their voices reach the higher
In their desperate desire
As they seem to never tire
Of the
bills, f ' ? 9 «*-» *»
bills,
bills.
How they wait, wait, wait (while we have to work),
With their bills—
Work *twill never do to shirk,
And we writhe and frown in fear
As we see them keep their chair,
Keeping on incessant dunning—
The subject we are shunning—
Telling us of what we owe;
As if we did not know;
Will they never, never go
With their
bills,
bills,
bill*.
Hear thehm ask us—did we say we could pay
These bills, bills, bills?
What a world of solemn
Thought do they fulfill,
And we say we do regret^
That we cannot pay you yet,
Call tomorrow with your bills
(Taking chances on a borrow)
Just to postpone the horror
Of the
bills,
bills,
bills.
0, the people; 0, the people,
Who have met these men of bills,
When the Christmas season’s over,
What a pill—bitter pill,
Do these callous, shrewd collectors
Come to ns, financial spectres.
Against our will
With their
bills,
bill*,
bills.
What a time, time, time—
What an ill (
To be always confronted,
- With our finances disjointed, -
With the bills, bills, bills, '
Every day, day, day.
O, the moaning and the groaning
When we think of what
We are owing
Without the cash a-showing
For the •
bills, . *.
bills,
The January American Magazine
Two articles of exceptional interest
flivt importance appear in the January
American Magazine. One is Ida M.
Tarbell's account of the work of the
Court of Domestic Relations in Chi
cago— a court especially created to
handle cases that
ments recently worked out by which
boys are classified and standardized
physically as‘they never have been be
fore.. There are three types of boys
according to Mr. Taylor—the slender
type, the medium type and the heavy
type—and he presents tables of meas
urements worked out for boys between
oairai? casra uiw> wnv vu, vi —— -
between husbands and wive*. 74* *2* ages of 9 and 15, with which par-
tide is filled with stories of specific can ettnpare their sons’ measure-
cases, which show the extraordinary ments and from which they may gam
capacity of the .court to disentangle valuable suggestions,
and solve troubles which on their face Fiction is contributed by Walter
... . . _ -» would anuear to be insoluble. The Pritchard Eaton, Edna Ferber, Henry
.-ccepted by no many business concents as their best Christmas gift. The 0 y let article is entitled “Better Boys"' Willace Phillips, Alfred Ollivant,
leelmg appears to be most optimistic. A thorough test will toff its worth, ^ an account by Charles K. Tay- Maravene Thompson and Philip E.
lor «£ in3re*i«tion» and oka»i»- Curtiss- Sketches of uweuaL comic
It is gratifying to President Wilson no doubt that the currency Ml was
and this is what the administration«
GIRLS
DON’T MISS THIS!
Free Embroidery Patterns
Greatest
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Ever
Made By
a News
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The Girl
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THE HERALD
will present to you a complete embroidery
outfit consisting of 160 very latest designs
— enough to last you for years—one all
metal hoop, and booklet of instructions,
which teaches you every stitch, all for
6 Coupons and 68c
you cannot buy one single pattern for less
than 10c.'Therefore, this outfit saves you
over $10«o. You will be delighted with this,
the greatest of all newspaper bargains, as it
means prettier things to wear and prettier
things for the home at a trifling expense.
For Our Readers Only
Please bear in mind the six coupons are to
* show you are a reader of this paper and are
entitled to this bargain, and the 68c is to
defray the expense from the factory, clerk
hire, handling spid other expenses of get
ting the outfit frdm the factory to you.
Coupon Printed on Another Page Daily
N.B.—Out of town readers will send 7 cents extra for postage
power are contributed by James Mont
gomery Flagg and Kin Hubbard. The
regular departments—Interesting Peo
pie, The Interpreter’s House, and The
Theater—are filled with good reading.
Prize-winning letters are published
in a contest entitled “My Most Suc
cessful New Year’s Resolution.”
Old newsuaners, 10c a
bundle; 3 bundles for 23c.
Herald Office. '
Couldn’t Change Her Looks.
There I think I have made my
self plain, have I not?” she finished
her tirade.
Made yourself plain dear?” sweet
ly answered the once friend. “Oh, no,
dear, you were born, that way.”—Ar
lington Argus.
The congressional committee in the
matter of charges against Whaley has
given them the coup re Grace.—Co
Jumbia State,
Did Him.
Brown—I got mixed up in a real
estate deal last week.
Browne—Did you?
Broy^n—Yes, they did. — Sydney
Bulletin. «
Dr. Mary Walker is to enter vauc
ville—to .fill the breeches in the van!
Ex