Newspaper Page Text
VALUE, PRICE, STYLE, SERVICE
After reasoning it from every angle the above four words cover the ground. Leave
out any one of them and the retailing of goods will go to the bad, and you will
wonder what’s the matter with trade. They are the four power plants and we spec
ialize on all four, that’s why the wheels of our business run like they were greased
all the time. These four things are all adjusted. That’s why we had a big April
business and the same thing is making our cash drawer clink in May. THIS BIG
FOUR WORD COMBINATION is hard to beat, it’s the foundation of THIS BIG
STORE, and on it we have built an enviable reputation and a fasl growing business.
If you are not already our customer, why not? We want your regular trade and
will pledge our efforts and personal attention in every transaction. Hook up
with the OLD RELIABLE NEW YORK STORE.
fjg READY-TO-WEAR
New shipment wash dresses $2 to $7.50 Ti? ll if'
C Ladies Palm Beach Suits worth $7.50 \o ? fct-3
/i fK at $4.95 /7 \\
/''W a\ 22 all wool ladies suits HALF PRICE
/.WMb II 18 ladies wool skirts all colors and /\7'y \V ' *
(f "M> \ black HALF PRICE. / \SdSV\
I ' l§r>/ 24 white wash skirts HALF PRICE ]JA \
1/7 21 ladies white waists soiled 15c //l \ -vj j y.
151 pairs childrens drawers 10c j "°/ J
48 pairs ladies drawers 25c j J 9
63 ladies corset covers 25c IJ M I \
6 ladies gowns new goods 25c /$ M / \
6 ladies gowns new goods 35c JrJ N. il Ji
27 ladies gowns new goods 50c I \
\ 24 bungalow and cook f j • \
\\ [~7\ 12 new style white oink //I 1 \
i Vl *m W and gabardine skirts $1 / / f \
white voil waists new ! I I < 1
11 \\ /I 1 \ taffeta silk petticoats II llj * J L_,l
II \\j \\\ New line silk poplin '“'/‘j JJ w
L-L \ V dresses $4.96
Big line °f P orc h dresses tfJ
W if and middys. &F
iditiPff MILL^I^YSACRIFICED.
// [ / It mav be that you have been waiting for Just Such an Opportunity. This Jwr IiTH ' \
< \ is where and when we say good bye to high priced millinery. Don’t wait for / m I !V\
cwwwS' anything, make it pay. and pay you well. We are selling it for less than we <<4f' Brut*ri £t Q),
•i 1 B S!!£. ac * paid early in the season. We have just made a big scoop and you will at once " , au “ t ‘
recognize the great values at a glance. Come see for yourself what we are
doing up stairs in millinery.
WHITE GOODS
Right at the time when you need them most we come to your aid
with a big stock at little prices, consisting of every kind of White
floods, I jßces and Embroideries. We don’t wait until you have
bought, but instead want you to get the benefit of the reduction
when you new! it.
40 inch Lawns, Pajama Checks, Long Cloth 10c
Nainsook, batiste, Crepes, Lingerie, Madras 15c
Voiles, Organdie, Mull, Tangerie Cloth I’oc
Linen, P. K., Gabardine, Rep Klaxon 15c to 80c
Table Linen, Napkins, Red Spreads
Pillow Tubing. Cambric, Rice Cloth
ETHERIDGE, SMITH & COMPANY.
READY-TO-WEAR
Of Melba Toilet Prepa
rations
\ That Cut Glass display case
\ Royal Society goods and
\ Flosses
\ McKinley music at 10c copy
\ New arrival of Ladies
I Neckwear
A \ New shipment of Ladies
I \ \ Silk hose
\ Have you seen our rem-
nant P ile?
Matting, Art Squares and
Rugs
JUST TO REMIND YOU
OUR MENS AND BOYS
DEPARTMENT.
THIS IS WHERE WE SHINE.
Palm Beach Suits men and boys
Palm Beach odd pants men and boys
Palm Beach Hats men and boys
Palm Beach Socks men and boys
Palm Beach Slippers men and boys
Mens pin check and khaki pants
Manhattan shirts for you all
Scriven drawers and union suits
Silk half hose 25c and 50c
Stetson new hats
New straw hats
New shipment of neckwear
New E. & W. collars men and boys
All kinds of hot weather suits
B. V. D. Underwear men and boys
Caps and silk hats men and boys
Stetson and Barry slippers up-to-date
Real Bargain Feast of
Crockery, Enamelware, Glassware, Tinware,
It has been some time since we gave a sale on this
line. We want you to see our windows. Sale begins
Saturday 9a. m. the Bth. This gives every one a chance
to be present at the opening of the windows. This a cash
consideration and to get your share you must be here on
time. It is undoubtedly a big money saving opportunity
and we want to ask that you tell your friends.
SATURDAY, MAY BTH 9 A. M.
Trunks and Suit Cases
Alarm Clocks and Cutlery
Water Pails and Ice Cream 1
Freezers
Oil Stoves, Screen Doors /
and Windows /
Lamp chimneys, School /
Crayon I
Galvanized tubs, Hoes and / A
Handles / / )
Water Buckets, Flower //^
pOtS, Jars / / New
Toilet Paper " ' Poiatex,,
We frame pictures.