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IBB OJUUtOLL FRET PRESS, CARROLLTON, CARROLL COTJNTT, GEORGIA
THURSDAY, JANUARY 18, IMS
Hit iAHHOLl ftitt «.>
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C. A. ^rr.P.KS Editor and Publisher
Entored at the Postoffice at Car
rollton, Oa., as second class mall mat
ter under the Act of Congress, March
3rd, 1879.
Member of the Georgia Weekly
Press Association
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All communications Intended for
publication must bear the name of
the writer. We are not responsible
for the opinions of others.
WHAT IS GOOD WILL?
Id a speech before the American
Specialty Association at Atlantic City
the other had. Earl P. Rabat referred
to business good will as the ono tiling
without which no business could long
endure. A firm’s life, to say noth
ing of its prosperty, he said, depends
directly upon the amount of good will
in its own community. Reputation,
prestige, standing, these aro a few
terms which mean practically tho same.
And it is obvious that tho good feel
ing of a community is neccssnry to any
tlogTeo of success.
More than a hundred yenrs ago, good
will was defined ns “tho probability
that customers will Tesort to the old
place.’’ That holds good today. A
sale means little udIcsh tho customer
is encouraged to como again. A sale
badly handled, so that hostility is
aroused and the customer never comes
hack, is a loss and worse than no snlo.
lint a vague satisfaction with a pur
chase and confidonco in tho firm will
bring back more trade and creato new,
and prosperity will como in tho door.
Good will is the great business essen
tial.
Tho mofpis of building good will are
simplo and few. Vnluo for prico is a
necessary step. A dollar’s worth for a
dollar, continued always, Is urgent.
Tho sizo of a firm has a little, but not
all, to do with good will. Pooplo in
stinctively like to Itadc at a big, well-
arranged, attractive store. Good sales
manship is a good feature. C'ourtoouB
servico, patient dealing with whims,
introducing the human clement, frank
ness regarding defects in articles sug
gestions for purchases, tho personal
touch in selling, those and other things
have all to do with good will.
For members of a firm to take a
prominent part in local and church
functions, is a fine business idea. There
is no boltur way for building a buai-
acss, than for men of that business to
get acquainted with customers out-
sido the store. If customers onco loare,
thoy will bo warmly welcomed as hu
man beings and friends in a certain
store, nnd not merely endured for their
dollars, then they will do businoss with
that store.
By far the most trustworthy and
suro moans of crouting good will, and
koeping it, is by regular, systematic,
truthful advertising. People soon loam
to look upon a regular-appearing ad-
vortisemen as a personal message, and
with utmost confidence. The power
of tho printed word is magnetic, hyp
notic, persuasive. It is trusted, where
the spoken word is doubted. It is re
membered, since the eye catches im
pressions more easily than tho car. It
creates a visualized idea in tho brain
as nothing else can. And singo custo
mers know merchants pay monoy for
advertising, public confidence in ad
vertised waics and in tho standing of
tho advertiser increases manifold.
Good will cannot bo rudely grasped.
It is not instantly created. It must
bo built up, gradually, with unflagging
zeal. The public must bo instructed
to associate a cortain quality of mer
chandise or trade facility with a cer
tain merchant’s name. And, like a
demure mniden, publiq opinion muBt bo
courted in approved fashion. Only good
standing is desired. Radical methods
engender suspicion, destroy confidence,
even though with momentary gains.
Good will is necessary, wo repeat, to the
prosperity of any business.
RULES FOR LONGEVITY
so "J was, that ho never mar*
Tied. Tho others luughod him to
scorn. But each one thought lie knew
tho secret, and that his rules for bodily
caro were tho best.
The fact that they contradicted,
however, and our own observation con
vince us that there are few if any set
rules for longer life. No Bystem wilt
guarantee a ripe old age. No amount
of bodily care will take some men be
yond the eighty mnrk. It seems an
age-old ,but futilo quest, this search
for tho fountain of youth.
It is natural to want to live long.
N„ matter how black our lives, we
fancy that tho future holds something,
better for us. and that the worst
is past. No body in his right mini
wants to die. It is moro natural to
want to live long than to live well
Yet surprisingly few people take
the trouble to follow simple rules,
which may not guarantee them four
score and ten years, but without wind,
that age is impossible. Sighing for
past follicH and vaguo desiro to live
long don’t work tho miraclo. Active,
positive steps aro necessary.
U is, perhaps best that no set of
rules can bo drawn up to fit every
body. Wo differ too much for gener
alization, nnd too many factors enter
into the matter. The variety of the
thing, and tho elcrnnl question mark
lend spioo to our living, uud keep us
from getting in a rut.
It also affords a moral persuasive ef
fect. If wo knew that, barring acci
dents, wo could follow a certain ten
commandments of old ago, nnd teach
ninety, wo would have less incentive
to behave ourselves. Wo could com
mit all sorts of sins on tho outside,
not touched by tlicso rules, and feel
immune. And that wouldn’t do at, nil.
But with our rules at. vnrianee us they
aro now, and with life so uncertain,
old age bo difficult to attain, and dis
ease lurking near, wo are swayed by
the uncertainty of living and uncon
sciously walk a little straightcr. It
good that wo cannot bo sure of
Heaven, simply by a negative life of
law-obodicnoo. Positive) action is nec
essary for all good things.
Each man must bo his own judge,
critic, observor and authority to a great
extent. Ilis neighbor’s lifo isn’t al
ways a sure guide. Circumstance vary.
Men differ. Living is quite complex.
And when rules for longevity nre.an-
nnunced, it is rare that their general
ization can apply to more than a few
people, or cover a half-dozen cardinal
points of good living.
URGES PROTECTION OF
CHILDREN PROM AUTOS
A PULPIT EDITORIAL
A young chap of ninety-two gavo a
party tho other day to friends and men
ho knew. All his guests were more
than ninety years old. There aro not
many of them left, and he had only u
half-dozen guests.
After thoy had joked awhile, did
stunts as boys will, and told all the
funnv stories thev knew, they asked
each other tho secret of longevity; and
what makes men die early, and lets
others live long.
Their answers varied. Ono man said
he had never tasted liquor, nnd that
waH the secret. His neighbor owned
to being a liberal drinker, smoked ci
gars often, and drank strong coffee.
One man was a vegetarian; and ano
ther ate meat with relish. Ono man
stoutly maintained that tho reason he
Tho arousing of tho Nation over the
increasing death toll taken by tho nu-
tomobilo is evident in tho many pro
posals as to how fatalities shall bo pre
vented. Ono municipality is subjecting
all arrested for rockless driving to san
ity tosts; an oculist suggests that no
person bo given a license without an
examination of tho cycB, and if glasses
be found necessary, requiring their use;
traffic experts devise ono way street
ystems; polico chiefs urgo moro dras
tic laws, and so on.
Dr. IlenTy C. Lauden, of Chicago,
suggests that mathematics bo given a
chance. “No ono knows,” said Dr.
Lauden, “what, causes accidents. Wo
know of any individual accident that
it was bccauso of too groat speed,
slippery streets, brakes which didn’t
hold, neglect of signalling, etc., but
not of accidents as a whole. Wo have
no real accident statistics. If, for
instance, we could say that of five
thousand accidents in a given period
of time, in a given section of a given
city, three thousand were caused by
poor brakes, wo could immediately
make it mandatory to have all brakes
examined monthly. If wo know that
of fivo thousand accidents, four thou
sand camo from failtii'e to give, or
obiervo, signals wo would make tho
law more severe on violations. If
wo proved that any larger per eontage
of accidents infolved trucks, or taxi
cabs, than tho percentage of such ve
hicles boro to tho wholo number of
vehicles, wo would insist on higher
standards of operation by such
drivers.
“Here is a great chancec for some
institution with the money and th
timo to gather and work out the re
sults from such statistics. And ns
very largo proportion of accidents in
volve children, on which the state
spends much money to turn them into
good citizens, it seems reasonable to
suggest it as a Federal or a State
activity.’’
The diner tried to cut his steak,
but failing, he called tho waiter nnd
complained.
“I can’t get my fork into this,”
he said. “It’s as hard as a rock,”
“I’m sorry, sir,’ said the waiter;
‘‘it \s the best we’ve got, and, anyhow,
I can’t tako it back.”
“What do you mean? Why can’t
you tako it back?”
“It’s bent, sir!”
(NOTE.—Dr. Howard H. Counsclman,
crazed with drink, last November kill
ed his beautiful wife and himself in
Baltimore. Dr. HciBse of The Method
ist, at the request of the young man’s
mother, wrote this editorial which we
publish. It is timely just now, with
our Legislature dealing with tho sub
ject of drink.—Editor.)
It soems sadly Btrange that it should
have fallen to my lot as president of
the Anti-Saloon Lengue of Maryland
to conduct tho funeral services of two
cultured young people, and thoy are in
their graves today victims of the most
distressing liquor tragedy known to the
city of Baltimore in roccnt years. On
Tuesday morning, November 23, 1921,
tho entire populnnco was shocked to
read that the prebious night Dr. How
ard H. Counselman, a lino surgeon
reared in a home of luxury, while craz
ed with drink, shot to death his inof
fensivo and beautiful wife. A few
moments later ho took his own life.
That morning threo lovely children,
tho oldest eleven, all members of my
Sundny sehool, awoke to find themselves
without father or mother. On the af
ternoon of Thanksgiving Day there was
n double funeral. This writer finds it
impossible to describe his emotions ns
he struggled at that servico to find ac
curate word of comfort, and later on
watched the caskets lowered into a
doublo grave whilo broken-hearted par
ents reeled in their grief.
Is this a grucsomo story? We must
hear it. With the full consent of tho
bravo and sweet spirited mother of
the dead young surgeon theso wordi‘
are written. Moreover, it is her earn
est wish that her message go out to
tho citizenship of Maryland. Touching
my own course during tho last sixteen
ars as president of tho Lengue, and
also as pastor ami editor in this city,
no defensu is offered. Abuso and
threats, bitterest criticism and hor
rible profanity from tho devotees of
strong drink have boon hurled at my
pleas. Scurrilous mail, names always
unsigned, has thickened upon my desk.
Even tho church property has been men
need by thoso of turbulent spirit. But
what of it? It all goes in tho day’s
work. Witli an abiding good-will for
all I have been glad to lnbor on, shar
ing with othors, far my Buporiors, the
heavy anil stinging lnshes of public
mid private scorn. Tho day of our
reward is in tho dawn.
The Message of a Bleeding Heart.
Beyond any rabbi, priest or minister,
Mrs. Counsclman has today in Mary
land the most powerful argument nnd
stirring messago against tho liquor
traffic. My own arguments liavo not
been received in hostile qunTtcrS. A^ -
taifonism and hissing languago and
clenched fists liavo answered back.
But tho argument of Mrs. Counsclman
is unanswerable. No editor can stand
agninst it. It is written in blood.
It is dripping wet with a mother s ag
ony. It is an argument dyod with the
death stains of an awful oxporicncc.
Now in tho lonely vale, without hus
band and without child, sho walks tho
dreary path clothed with the garments
of unassuaged grief. Who but pities
every footstep of this desolate soul?
Ts tin re nnyono with daring sufficient
to challenge the invincible power of her
logic, or tread ruthlessly upon her 1
bleeding heart? Kneeling by the grave
of Her dead boy these wintry days, her
longing goes out tenderly, nnd with
strango appeal, for every mother by
whoso side stands a growing son.
Kho asks mo to write. “Oh, that T
might help some other mother’s boy I”
sho passionately cries. I talked with
her far into an hour on Saturday, ono
week ago. The story came from an
guished lips, while eyes were streaming
with tears. It was the story of the
beautiful boy in tho home, the Sunday
school, tho church, hto public school,
and then his student days in the Uni
versity of Pennsylvania. With bright
hopes ho entered upon hiB enroor as
surgeon. And the marriage day—how
rainbowed with a golden glory! But
across his pathway crawled the decep
tive serpent of strong drink. At last
its stinging wounds became seemingly
incurnblc, and tho dark chapter closed
with the night of horror when three
sweet children were orphaned in a mo
ment, and a coffined father and a cof
fined mother lay in tho same fateful
parlor.
Placing The Blame.
Docs all blame attach to Howard
Counsclman? An overwhelming “No’
comes back with thunderous sound
Who shares in the tragedy? What an
swor? A citizonship through tho years
consenting to institutions whole solo
purpose was the destruction of th
youth of tho land. Tho editor of th
Evening Run of this city writing upon
“A Brother's Keeper,” aptly put it.
“The prisoner at tho bur isn’t always
the guilty man. If society, that as
sumes the right to circumscribe his lif
in some particulars and punish him
for his sins, has failed in its duty t
make sin difficult and virtue, tho line
of least resistance, then society should
stand at the prisoner’s elbow to be
judged with him.”
-.-3— 1. r-’- "" I" ' '
A
signed, forgetful of tho open wounds
of Mrs. Counselman, and insulting her
intelligence, dared to put into cold
typo theso brazen words—that “pro
hibition was tho cause of the tragedy”;
that “his failure to secure good liq
uor” must bear the blame. Good
liquor. As if there had never been
tragedies before tho era of tho Eigh
teenth Amendment. Did prohibition
ten years or moro ago create that awful
thirst in the young surgeon? Ask that
mother. Did prohibition through these
yearB sustain distilleries and brewer
ies, encourage saloons until that fine
young man, as tender as a woman when
out of drink, became so wayward SB
crush tho hearts of his father and
mother? Prohibition to blame? Shamo
ful words. Some vile criminal, a vio
lator of tho law, aided by Bocioty, pass
ed to him the poison of fate.
Beautiful Ties of Relationship.
Of her daughter-in-law Mrs. Coun
selman speaks in loftiest praise. I lis
tened as sho described her sweetness of
disposition, reminding ono of Naomi
and Ruth. Between Mrs. CounBclman
and tho parents of tho dead girl, Mr.
and Mrs. William Childs, there exists
the tenderest friendship. It was a
touching scene to witness the grand
father bringing tho two boys of his on
ly child, nnd she in her grvac, to our
Bunday school on Sunday morning last.
Who in the presence of what I Baw
t.hnt Thanksgiving afternoon, looking
upon cpskets covered with flowers,
knowing tho agony of thoso whose
hopes lay buried beneath chyrsantho-
mums, and then looking into tho faces
of tho three orpliunod children, can
yet liavo a good word for alcohol as
an intoxicant? Repeal tho Eighteenth
Amendment? Yes, repeating the figure
of speech I heard Senator Sheppard use
> Wednesday last: “When a hum-
ing-bird flies away with the Washing
ton Monument.” Does society prefer
Arliucklo pnrtics, or will it seek after
tho wholesome nnd sweet? lion. A. J.
Balfour may laugh at prohibition in
America. Far botter for him to weep
ver the sickening debauchery and squa
lor in London today. <
Shall Wo Liston?
Mrs. Counselman comes formard with
her pica. Tho- town may tiro in lis
tening to me. To her we must listen
Beyond all pulpits and platforms nnd
editorial sanctums sho speaks with di
rectness and authority. It is a plea to
churchmen of all creeds to lift strong
hands in defense of the young. She
bids mo approach the editors of our
great dailies asking them to urge ob
servance of law aud have their column.^
always roseate, thus brightening the
pathway of youth. Sho plcadB with the
medical fraternity to exercise care, the
legal profession to emphasize devotion
to the fundamental laws of tho lnnd.
tho teacher and professor, for tho snlce
ot an imperiled son, help educate the
masses to avoid tho pitfalls of strong
drink. It is her plon to every member
of the Legislature, to our Governor at
Annapolis, to the leaders in our great
political parties .that efficient legisla
tion bo passed this winter, placing a
curb upon present lewlessness. She
pleads with tho women of Maryland.
Her boy is in London Park, there
through drink, drink, drink. She dll
all within her power, but the licensed
saloon ten yenrs ago or more stole from
her love’s training of preceding years
She now calls upon every mother, ev
ery woman, every growing girl to swear
eternal hatred to that horriblo think
which has placed tho boy of her pas
sion, her tears nnd her lovo in an early
grave. To her wo must listen. This
dcoply wounded mother weeps with an
agony all untold. Stand by lier, nl 1
you women who love outgrowing boys
and girls. Listen to her sobbing story,
men of Baltimore, men of Maryland
For tho sake of some other mother’s
boy shall we not rise in our strength
and smite anew an enemy so ready to
destroy the fairest youth of our Com
monwealth?
Her argument, chiseled upon a brok
en heart, is before us. What is our
nnswor!—Tho Methodist.
• • * *
* • i
* Washington Comment *
• ••••*♦*'• • .r i
“Americanism”—Teachers preach it, j
civic organizations inculcate it, dema
gogues mouth it, but who explains
it? What is “Americanism?”
Tho very question will bo hailod by .
aomo ns “un-American.” “Why,r”
says tho patriot, “every ono knows/
what Americanism is.” But do they?
And is there pot a steady tendency to
bring under the banner of the world
ideas which have no place thero? Is
thero not a continuous attempt on the
part of enthusiastic factions and mino
rities to twine into the Stars and
Stripes beliefs and convictions which
do not belong there?
Americanism is something more
than taking off your hat when tho flag
goes by, going to tho polls to voto, and
paving a tax. The real American be-
liovcB in tho principles upon wliicch
this Nation was builded, no tncces-
sarily upon.tlio way some people have
thought tlicso principles should be
worked out. There are good Ameri
cans who believe tho League of Na
tions is anathma, and there are good
Americans who beliovo it tho salva
tion of tho world. Thero were good
Americans who fought and died
abroad who believed there wore two
sides to tho world war. But thero are
no good Americans who refused their
country’s call because thoy personally
didn’t believe in tho right of tho cull;
there aro no good Americans who re
fused to stand by America, not in tho
league, bccauso they believe in tho
league.
Americanism is a matter of princi
ples, and living up to them. Ameri
canism means freedom of conscience,
freedom of speech, tho rule of the
majority, freedom of person, respect
for law, toleration of tho other fel
low's idea, live-and-let-livo. Tr ■
man un-Amerienn bccauso ho <'
believe in a law, is foolish. Ca 1
un-American if lie doesn’t abide i
To call him un-American because lie
doesn’t beliovo in this, that, or the
other proposal mado under tho guise
of its being “patriotic,” is unjust.
It it ho and not wo, who has tliq right
to decide what ho shnll believe is right
and just and true and patriotic. But
call him un-American if, when tho coun
try decides, ho docs not fall in line in
spite of his personal belief to the
contrary.
Many who boast of their patriotism
shout “My country, right or wrong,
but my country always.” Tlio good
American couples with it, “If‘I think
her wrong, I will yet abide by her
aws, but strivo to make them better.”
It is un-American, unjustly to call.a
man un-American.
CARD OP THANKS
To our kind neighbors nnd friends
we take this method of expressing our
sincere appreciation of the many kind
nesses bestowed upon us and the ex
pressions of sympathy extended to us
during the sickness nnd death of our
dear father and brother. May hea
ven’s richest blessings rest on each
and every one, and do wo especially
thank Dr. Roberts for his untirring ef
forts.
.T. W. Moore and family.
T. S. Wright and family.
R. IT. Crawford and family.
(!. E. Foster and family.
Miss Emma Moore. ^
B. Moore.
11 a
n't
it
THE MODERN NOTION
“And so,” concluded tho Sunday
School teacher. “Adam nnd Eve were
driven from the Garden of Eden.”
“Couldn’t Adam drive his own car?”
queried the pupil whose dad owned a
Rolled Rice.
An English woman was hung for
murder. Tho inevitable aftermath is
the world-wide protest against tho
brutality of tho execution, and renewal
of efforts to abolish capital punish
ment.
The protests aro healthy sign, For
the timo will surely- come when both
capital punishment and putting away
In stone and steel colls at hard but
unproductive labor as punishment,
will bo one with the rack and the
thumbscrew, the burning at the stako,
the ducking stool, the stocks, tho cast
ing into dungeons of the insane. -
A few hundred years ago nations
made “tho punishment fit tho crime.”
If a man stole, his ears were cut off.
If he boro falso witness, his tongue
was cut out. If he didn’t pay his debts
ho was put in jail until ho did, the
idea being now to allow him to earn
money to pay, but to make him dis
gorge liis hidden wealth or mulct his
friends.
We smile pityingly at the “mis
guided ignorance” of those old days.
Wo are very wise and modern. All
we do is hang women, or electrocute 1
men, or put them behind iron bars
for various periods of time, only to
turn them loose again, worse men than
when they went in.
This is an ago of making useful the
by-product. That which was thrown
nwnv is. now valuable. The sawdust
no longer rots by tho mill; it is used
as fuel or to make chemicals. Noth
ing is lost of a slaughtered pig but his
squeel. Some day society will como to
recognize that any man convicted of
a crime can bo made from a social
liability into an asset; that what so
ciety needs is not punishment of the
criminal, but mtking him over; what
the world needs is not to throw away
its sawdust men, but to use them.
We are on the way. Modern pen
ology frowns upon the treadmill and
tho idle prisoner. Some day it will
laugh at the idea of iron bars unac
companied bv medical treatment, edu
cation, a making over, that the human
unfit for society be niailo fit, not dc-
stroved or put in the prison scrap
heap.
Speed the day!
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“I hm taken Cardui tor rao»
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and I was weak, too,” says
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CARDUI
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and her condition was much
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"We have lived here, near
Jennings, for 26 years, and now
we have our own home In town.
I have had to work pretty hard,
as this country wasn’t built up,
and it made it hard for us.
“I WISH I could tell weak
women of Cardui—the medicine
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EOS