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-A- 1ST 3D 1ST
VOLUME 18,
“EmS SSzA L Fragrant! Lasting!
^^8oM Price 85 Cls.
tl ProggMH-
D Affections, Giddiness.
CI S Et COUCHS & COLDS TOR 25 C
MUON OH
>nly 26 Cts. 8ald by all druggists.
-- -----J» Rheumatism Neuralgia,
S wt //ings^isesJ.umbago,Sprains,
IJRIFFInT GEORGIA, r U S. A.
Griffin is the best, and most promising little
* Its record for the past
jty in the th.
half decade, its many new enterprises in oper¬
ation, building and contemplated, prove Hub
o be a business statement and not a hyper-
oljcal description.
Daring that time it has built and put into
dost successful operation a $100,000 cot ton
actory and with this year started the wheels
of a second of more than twice that capital,
ft has put up a large iron and brass foundry,
a fertiliser factory, an immense ice and bot¬
tling works, a sash and blind factory a
broom factory, opened up the finest granite
| quarry in oil the mills United in States, less ami advanced now has
our largo more or
stages of Sbnstruction, with an aggregate au¬
thorised capital of over half amilhondollars.
It is putting up the finest system of electric
gbting that cau be procured, and has ap¬
plied foVtno arters for street railways. It
has secured anotherrailroad ninety mileslong.
and while located on the greatest system in
the South, the Central, has secured connec¬
tion with its important rival, the East Teu-
iwwsee. Virginia ami Georgia. It has obtain-
d direct independents connection with Chat
tanooga and the West, d will break groun
na few days fora fourth road, connecting
with a fourth independentsystem.
With its five white and foureolored church
, it has recently completed a $1-0,.000 new
•round its borders fruit growers from nearly
every State in the Union, until it is now sur¬
rounded on nearly every side by orchards
and vineyards. It has put up the largest
rnit evaporators in the Htato. It is the home
of the grape andits winemakingeapacity has
| doubled every year. It has successfully in
angurnted a system of public schools, with a
seven years curriculum, second to none.
This is part of the record of a half decade
and simply shows the progress of an already
admirable city with the natural advantages
of having tho finest qlimate, summer and
sinter, in tho world.
uiiflin is the county seat of Spalding coun¬
ty, situated in west M’ddle Georgia, with a
healthy,fertile and rolling country, 1150 feet
above sea level. By the census of 1890, it
will have at alow estimate between G 000 and
7,000 people, and they are all of the right
sort—wide-awake, up to the times, ready to
welcome strangers and anxious to secure de-
sirable settlers, who will not be any less wel
come if they bring money to help build up the
ft w». There Is about only one thing we
ted badly rnttaow, and that is a big bote 1'
We have several small ones, but their accom
modations are entirely too limited for our
Mine s, pleasure and health seekig nguests
you see anybody that wants a good loca¬
tion for g hotel in the South, just mention
Griffin.
Griffin is the place where the G biffin News
: • published—daily and weekly—the best news¬
paper in the Empire State of Georgia. Please
eudose*t|mps intending for sample copies,
amhfecriptive •flwis brief sketch pamphlet of Griffin. 12th, 1889,
*““* is written April
have to be changed in a few months
commence ced and
FOR THE BABIES.
I-.AT-)
THE ART TEMPLE!
A In cap white for darling baby’s face,
and every hue,
Embroidered silk and dainty lace
And very cheapest too.
The babies are the cherubim
In paradise below,
And in our caps with ruffled rim.
Their faces brighter glow."
The king* An and - of hearts they;
I ..Thatfead the queens human are
luman race, race
And ia _ vast'array.
i‘ A oui Temple’s
Theyhold l a I charmed place.
With tl We now the prices lead,
That every fy one one may may buy. buy.
And you can prove all that
*- II you will come and try.
M| larantee. complain—
And if not what it'ought-to be
Just bring it back again.
MBS. L. L. BENSON.
THE.
DIAL LIFE IJSIME III.
OF NEW YORK.;
w0. Organised in 1843. Assets aver $120,000,
1272,000,000. Paid members since organization over
737,550. Paid members in 1888, $15,-
the world, This company is the the largest in
and the advantages it ofiers to be
snrersmakeit the safest, cheapest and best .
*lr7d»w«m4p. 8. W MANGH AM’880NS. Agts
.
HE* CROP TURHiPlED!
gas*
M the best varieties, bought direct from
|i? Everything lot P P VINT8 the DHUG and OIL8 LINE. at Call the low- and
IW08. -I. N. HARRIS A SON.
J-H’im
WEST VIRGINIA WEALTH.
REMARKABLE ENTERPRISES FOS¬
TERED BY EX-SENATOR DAVIS.
His Sou-Ih-Iaiw, Steve Elkins, Will Succeed
Him. and the Family Will He the Rich¬
est in America—A Woman Notv Controls
the (iurrett Interests.
(Special Correspondence.!
Washington, Oct. ?L—One day last
week 1 was in the city of Wheeling, W
Va. At the railway station was an ac¬
quaintance, Capt. W. W. O'Brien, oneof
the prominent bankers of the town and
now a rich man. Said he: “On your way
east over the mountains you will see
some of the railroads ex-Senator Davis
and his son-in-law, Mr. Elkiqs, are build¬
ing. Perhaps you will be interested in
knowing something of Mr. Davis ahd his
enterprises. Thirty years ago 1 was a
porter wheeling a truck along this plat¬
form here. My pay was $1.50 a day, and
I thought 1 was getting rich, because be
fore that I had been getting but ninety-
five cents a day working in the nail mill
over there. 1 remember very distinctly
the day the first train on the Baltimore
and Ohio railroad crossed Wheeling creek
into this station.
“The conductor of the train was Davis,
now the millionaire ex-senator. Before
that he Wad been a freight brakeman.
Davis always had a way of saving up
money Before he left the road as con¬
ductor lie had saved upasnug little sum,
and he didn’t take it from the company
either. At a little town up in the moun¬
tains he started a country store with his
savings. It was not much bigger at first
than a freight car, and, if I mistake not,
his Start was made by throwing a coun¬
ter across one end of a wrecked and
abandoned cattle car, which lie boarded
up and swung a door on for his uses.
After a time he started a bank in one end
of his store, invested in lands and mines,
and began to grow rich.
“If ex-Senator Davis lives ten or fif¬
teen years," continued Capt. O’Brien,
“he will be one of the richest men in
America. He and his son-in-law are
constantly buying timber and mineral
lands in the interior of West Virginia
at astonish in -ly low prices. They have
bought thousands and tens of thousands
of acres of beautiful timber lands at a
dollar or two an acre—lands which will
be worth twenty-five or fifty times as
much as soon as a railroad reaches near
enough to them to develop their re¬
sources. Davis and Elkins are building
their own railways, thus bringing out
the value of their immense landed pos¬
sessions.
“The Davises are taking the place of
the Garretts as the richest and most im¬
portant family in this section of the
country. While the Garretts have been
having nothing but bad luck, the Davises
have gone right along, adding millions
to millions. The Baltimore and Ohio
road has not paid a dividend for three
years, but the Davis enterprises have all
flourished. Actually, the Baltimore and
Ohio is now being supplanted in sections
of this state by the Davis roads on ac¬
count of better management. Davis
himself, who used to bo a freight brake-
man on the Baltimore and Ohio, is a
richer man than Garrett ever was.
“People may think there is luck in
this,” added Capt. O'Brien, “but I can
see something better than luck. I see a
fundamental difference in the principles
governing the two families. The Gar¬
retts were brought up as votaries of
fashion and pleasure. They were not
trained to business, to railroading, to
the management of large enterprises.
It is well known that Robert Garrett
lost his reason through excesses in the
pursuit of pleasure. Queer that this
great family should finally have all its
property come under the control of a
woman. I A’us in this very statidh*in
which we are now talking, a few weeks
ago, when a special car rolled in. From
it stepped a beautiful young woman, a
blonde, attired in a plain traveling cos¬
tume. Her eye appeared quickly to take
in everything—the station, the tracks,
the condition of the railway property in
general. She made inquiries of the men
who accompanied her, and gave some
directions. I asked who she was, and
was told, ‘Miss' Mary Garrett, the bos3
of the B. and O. railroad.’ She was on
a tour of inspection. It is said she has
actual and active control of the vast in¬
terests of the Garrett family, and that
under her management the property is
now in better shape than it has been at
any time during the last five years,
“Now. ex-Senator Davis has no sous,
but iie is determined that his race shall
not run out, and that the great property
he is building up shall not pass under the
control of strangers after his death.
Several years ago, he brought his son-in-
law, Elkins, back from tho west and in-
forested him in the Davis enterprises. It
f s pot necessary to say that Elkins has
been a valuable lieutenant. He is One
of the keenest business men in America,
a marvel of energy and resources. A
curious fact is that the ex-Senator and
|iis son-in-law keep no books as between
themselves, and the extent of individual
ownership in their property is not known.
Everything is in Davis’ name, which
means that it belongs to the family. El¬
kins is thoroughly familiar with every
feature of the family’s enterprises, and
on the death of Mr. Davis will assume
control thereof. As his own boys grow
up, they will be trained in the manage¬
ment of railways and mines in time to
take their father’s place.
“Another son-in-law of Davis’ is Lieut.
Brown of the navy, the Lieut. Brown
who was such a favorite with President ^
Harrison and his family at Deer Park
during the summer. Ail his leaves of ab¬
sence Lieut. Brown spends in West Vir¬
ginia, learning the details of his father-
in-law’s business. I am told he has made
special study of railway management,
going out on t he trains, into the shops,
with the construction and repair gangs,
besides learning all about executive work
(n the general offices and at the head¬
quarters of the division superintendents, will probably
m due time Lieut. Brown
retire from the navy and become general
manager of the Davis system of rail-
'
L 1 - ■ ■- - ...
GltlEElN GEORGIA WEDNESDAY MORNING, OCTOBER 80, 1880.
ways. A third son-in-law is Capt. Spell¬
man of the army, and he is pursuin'; the
same C'turse. He, too. will in the fu¬
ture be found actively connected with
tho Davi3 system of mines and railways.
The Blaines and the Davises are great
friends, and I understand Emmons
Blaine is to link iris fortunes with the
family in a business way. He was sent
west to get an education in the freight
and traffic department of the Santa Ke
road, and lias returned to take a promi¬
nent post, at a salary of $8,000 a year, on
one of the Davis roads.
“These facts givo you au insight to
the methods of ex-Senator Davis. He is
building for the future as well as for the
present. The same care and foresight
are displayed in all phases of his work.
Is it anj wonder that he is successful,
and that he has acquired property which
needs nothing but development to make
him one.of the richest men of America';”
By the side of the railway tracks in
Wheeling I had pointed out to me sev¬
eral large pottery and glass works, about
which a good story and a story with a
moral can be told. Of these my entertain¬
ing friend the banker said: “There, sir,
are some of the most prosperous concerns
in tiiis city. Each of tlienj was started
years ago by poor men oh the co-operative
plan. Take the big pottery over there,
for example. Eight or ten pottery work¬
ers of Pittsburg, tired of working foi
wages, loaded their household goods into
a freight car, bought a few tools, came
to this city and found an old shed in
which to go to work. Their combined
capital did not exceed a thousand dollars.
But every man in the firm was a worker
and a skilled mechanic. They found
ready sale for their wares, and pros¬
pered. Their pottery, as you now see it,
covers an acre or more of ground, and
gives employment to several hundred
persons. To this day it is owned by the
original proprietors, or their children or
grandchildren. It lias made several men
rich, and all interested are well to do.
These potters have kept close together,
not only in business, but in church and
society. They have intermarried, and
thus we have a coterie of potters in our
community, and no better citizens have
we. This is the history of several of our
large enterprises. The men who started
these shops worked in them, and taught
their children to work in them, just as
ex-Senator Davis is teaching his sons-in-
law his business. There, iu my opinion,
is the keynote of prosperity, a thing
which we know too little about in this
country.”
At Wheeling I also met David R.
Paige, of New York, a man wbosecareer
points a moral and adorns a tale. Paige
was a successful business man in Ohio,
and, being extraordinarily and deserved¬
ly popular, was induced to enter politics.
Here also he was successful, winning a
seat in congress. But one term in Wash¬
ington satisfied him that the national
legislature was not the place for a man
of energy, for a man who wants to com¬
mand success instead of waiting for it.
So lie left politics and went to New
York city as a contractor. There he is
rapidly growing rich. The years which
he devoted to politics were lost years.
Just now Mr. Paige is engaged in an
enterprise of general interest and im¬
portance. He is bridging tho Ohio
river at Wheeling, tunneling through
the mountain on the West Virginia side,
and constructing several miles of track.
Odd that a city so important as Wheel¬
ing should have gone all these years
without a railroad bridge over the Ohio.
Now that town, by the expenditure of
two or three millions of dollars in bridge
and tunnel, is in a fair way to realize
the hopes of its citizens by becoming a
gateway between the east and the west.
In these days of millionaires I was as¬
tonished to bear that the city of Wheel¬
ing. a manufacturing town, full of nail
mills, steel mills, blast furnaces, glass
works and potteries, contains not one
millionaire. How many cities are there
in this country, of 80,000 industrial pop¬
ulation, that can boast of the absence of
millionaires from their midst? I say
boast, because no millionaires means dif¬
fusion of wealth and general prosperity.
A friend came into the car there and
handed me a small pasteboard box.
“Take that home with you,” he said
facetiously, “but be careful how you use
its contents. It may make trouble in
your family." It was a l>ox of Wheel¬
ing stogas. “Statisticians have calcu¬
lated,” added my friend, “that one di¬
vorce in ten in this country is caused by
the smoking of Wheeling stogas by hus¬
bands. So our town has a good deal tc
answer for. What is called the Ken¬
tucky stoga, made here of the strongest
Kentucky tobacco, gives the smoker a
breath that will stain furniture. But
the regular Wheeling stoga is not sc
bad. Try one. W’o make millions of
these every year. Machinery is em¬
ployed in the rolling of them, and the
labor is pretty cheap, else we could not
make them and pay the same internal
revenue tax that is paid on high priced
cigars, and sell at $6 a thousand, whole¬
sale.”
Everybody in Wheeling smokes stogas.
There must be some peculiar fascination
in the long, thin, twists of tobacco, for
they say that after a man has smoked
them for a time the . most delicately per¬
fumed cigar has no temptation for him.
He is thoroughly wedded to the stoga.
General Manager Odell, of the B. and
O., buys four or five thousand of these
stogas every month, smokes some of
them himself, and gives the others away
to the railroad men whom he meets out
on the line. Whenever he meets an en¬
gineer, brakeman, fireman or section
boss, he hands out a stoga. One of the
division superintendents on the Pennsyl¬
vania does the same thing, and says the
cheap cigar materially helps him in
making the acquaintance and gaining
the friendship of fais men. So the stoga
is not such a bad thing after ail.
Walter Wellman.
Charley (to hia pretty cousin, who is
fishing)—Any bites yet, Maud?
Maud—Only a nibble or two,
Charley—What would you do, Maud,
if you should make as good t a “catch” as
5-*m said to be?
•Throw it back
1 Star.
NEW YORK FALL FASHIONS.
liewiidr ri is E Variety 1! rig-lit nfid
Warm Tint*.
[Special Correspondence.]
New York, Oct. 8 „ —Tho melancholy
! days have got here. There are two ways
I of finding that out. One is to look at
j the almanac and the other is to look in
| tho where street, particularly who Fourteenth lives in street, New
I every woman
York passes at least once a week. The
i Indian summer falls upon them, and
straightway they turn to gorgeous colors
: in their clothing, their bonnets, and, let
it be added, their dainty tip tilted little
THE PRETTIEST OF THE SEASON.
Down this wide and busy street trip
the beauty and youth, as well as the age
and adipose tissue, of feminine N'ew
York, and beside the slim, graceful
young daughters of the millionaires
waddle the fat old mothers. Carriages
go by with fearfully and wonderfully
made coachmen sitting stiff as dead
men ou the boxes, and all sorts of
looking women inside; but perhaps it is
one of the compensations of this world
that few have handsome carriages until
they get too old or have too many chins
to make walking comfortable. The “car
riage ladies” wear long wraps, and have
their dresses more lavishly trimmed than
would be admissible for walking. Well,
poor things, let them have that comfort.
Everybody can’t be as handsome as you
and I.
The terrible huntresses have made their
appearance two or three times lately in
dark maroon, brown and gray short
dresses, with buttoned leggings, carrying
guns and walking airing trying to look as
though they thought they could make
folks believe that they would shoot off
their guns for pay. But few do this fool¬
ish thing, and not many show themselves,
or at least yet, in their riding habits in
the horse cars or crowded streets. It liae
become quite a rage for young ladies tc
ride safety bicycles in the park, and if
they don’t get the requisite amount ol
attention there, why, we’ll see them in
Fourteenth street soon.
Gum is not “out” yet, and it is not
likely to be soon. Dentists are all be¬
coming millionaires, and it is a good job.
They always had hard pulling to get
along heretofore.
This is the time when the short jacket
and small shoulder cape are in season,
and muffs and long sealskin coats are
not ripe yet. The Russian fur collar
which laps over is much worn. It can
be fastened on any garment with safety
pins and worn with anything. Hand¬
some black faille wraps can be trimmed
like the illustration and have a trim¬
ming of narrow but rich passementerie
on the long sleeves and in the front, and
this Russian collar be worn with it on
cold days.
The prettiest suit I have seen this week
was a russet red walking dress worn by
Miss Dottie Edison, the inventor's daugh¬
ter. It had the skirt in plaiwand striped
wool suiting. Made as represented in
the picture, and worn with the beaver
cloth tight fitting jacket of the same
color, braided with black soutache braid.
The sleeves were hussar shape. Her hat
was of velvet, with plumes to match, and
Persian ribbon mingled with velvet
trimmed it. She wore lead colored Suede
gloves. She is of fair complexion and
has inherited all her mother's beauty,
which is saving much.
RAVISHING CREATIONS.
I give three hats, or rather one hat and
two bonnets. The hat is a “ravishing
confecticffi” of white beaver with plumes
and white ribbon. The toque is of
plush, dark blue with gray-blue ribbon.
The other is an embroidered chip bonnet
with velvet flowers in shaded brown and
gold and orange, with brown velvet
strings. Let imagination paint their
glory! r! Olive Harper.
Tbe Young Coyote Hiller.
David Monroe, an 18-year-old boy who
lives at Folsom, is the boss coyote killer
of the county. He brings in big batches
of scalps every year, and today delivered
twenty -on e to County Clerk Hamilton,
receiving a certificate to that effect.
The young hunter will receive a bounty
of $103 on tbe scalps. Monroe has a
rifle and, it is said, brings down a coyote
at every shot.—Sacramento Letter.
K ■ ' IT BEFORE THEM!
HOW THE BRITISH OUTDO AMER¬
ICANS IN ADVERTISING.
Enormous Stuns Paid in England for Ad¬
vertising-*7,500,OOO for “Ad vert Inin#
Privileges'* in One Year—A ItiU Stirkei
Makes sftrOQO.OOO.
tSixMitai Correspondent**, j
Philadelphia, Oct. <!.. — America
leads tlie world in so many tilings that
when we have to take the socoml place
we can well afford to acknowledge it.
In the matter of advertising, for in¬
stance, we are in the habit of thinking
that we of the United States discount
every other nation, and if asked where
tbe greatest advertisers are to be found
nine people out of ten would undoubted¬
ly say in this country. But it is not true.
Great blowers of our own horn as we
are, the Englishmen, and even the
Frenchmen, can give us points in this
matter. Our business men are without
doubt skillful and enterprising in their
way, but as yet they are only students
of an art in which their brethren of Eng¬
land are past masters.
Oneof the first things that strike an
observing American setting foot in Liv¬
erpool is the number, variety and inge¬
nuity of street advertisements. The horse
cars, or tram cars, as they call them
over there, are literally moving sign
boards. These tram cars are two story
houses on wheels. The advertisements
cover every incli of space, inside and out,
which is not required for seating the
passengers. Looking upon the bewilder¬
ing array of proclamations of the vir¬
tues of soaps and matches and announce¬
ments of current amusements, it is sim¬
ply impossible for the stranger to tell the
destination or route of the car. Omni¬
buses are decorated in the same way,
and the dri vers have mud curtains, um¬
brellas and waterproof coats ail em¬
blazoned with advertisements.
“Sandwich men” are neither few not
far between. Wo have them here, but
in English cities there are hundreds to
our dozens. They go about over there in
companies of twenty-five, straggling in
single file along the gutters—for they are
not allowed Oil the sidewalks—and when
one company passes another the sight
has the effect of a procession of uni¬
formed men. A few years ago I crossed
the Atlantic with a great American man¬
ufacturer who was going over to teach
the Old Country how business might be
built up by novel advertising. His soap
had conquered the United States, and he
proposed to wash all England with it.
He got no further than Liverpool, and
had been but one day on English soil
when lie confided to me that although he
had come to teach he would stop to learn.
“We do not know the alphabetof tho art
of advertising,” said he, “and as to soap,
well, hereafter I shall substitute ‘carry
soap to England’ for the proverb ‘carry
coals to N -wcastle.’ To my mind it is
more expressive."
A railway station, whether surface or
underground, is the paradise of the out¬
door advertiser. The bill poster fairly
revels in the opportunity which it af¬
fords for the display of illuminated pa¬
per and tlie painter keeps him company.
Tire biggest letters of all are employed
in displaying tlie name of the great bill
posters of the United Kingdom, and it is
not uncommon for the stranger to mis¬
take these names for the first three or
four times that he sees them for tlie
names of stations. To find the latter in
this wilderness of signs requires ex¬
perience as well as keenness of sight. The
general recollection of them is a confused
mingling of bright color and paint, but
now and then a catchword from fre¬
quent iteration lingers in the mind.
One placard in Haring red and black
letters two feet long reads, “What it
costs to kill a eat." The rest of the no¬
tice was in mueli smaller type, and as
often as I scanned (lie legend 1 am stiil
in ignorance as to what the awful pen
, alty of felicide may be. I am not argu¬
ing in favor of this sort of advertising—
on the contrary my inclination is against
its utility. It is ail open question how
many of these railway signs are evet
read except by the few people who are
waiting over for trains and have neither
newspaper nor books in baud for time
killing. The spaces in the tomb like
underground porches ought to tic more
valuable, since while shut into them you
are obliged to read wluit stares vou in
the face.
I have a number of these advertise¬
ments, together with notices to the pas¬
sengers, quite by heart. If you look at
your compagnons do voyage they glare
back at you with an air which accuses
you of all sorts of evil intentions, and
rather than encounter their suspicions
or the lurking accusation of imperti¬
nence you must perforce commit to
memory the tributes of respect to cow¬
slip wine and Bass' aie, as well as tho
records of convictions for stealing rides
and assaulting passengers on “circle
trains." On the other hand the most
useless of tlie promiscuous bill gficking
would seem to be that on the pavements
where all day long forlorn figures croucli
in the siush just outside of the curb¬
stone pasting bill after bill on the wet
stones to be obliterated by the feet of
the throng, scarcely one of whom pauses
to glance at the paper on which he
treads.
A few random figures obtained from
authentic sources without a view to pub¬
lication impress the idea of the whole¬
sale way in which the British advertiser
goes about his business. William II.
Smith, who is known to tlie world of
politics as tho first lord of- the treasury
and the Conservative leader in the house
of commons,-and to the stage as Sir Jo¬
seph Porter, K. 0. B.,of “H. M. S. Pin¬
afore,” is also the lessee of the advertis¬
ing privileges on the railways of the
United Kingdom. The income of Mr.
Smith's firm from this source must be
as large as from the newsdealing busi¬
ness, of which he has the monopoly, or
as that of Spiers & Pond from their res¬
taurants.
At all even A, I have it from very high
authority that last
privileges yielded him ,500,000—that
tc) say, over seven million dollars,
would find this hard to believe if I did j
not know tiiat my informant himself, a
soup “promoter," pays Smith & Son
£40,000 for liandiing and displaying a
single advertisement. Willing and Part¬
ington divide the bill posting business of
London between them. Each began life
with a brush in one hand and a paste pot
in the other. Each is now a millionaire,
and Willing, who is said to be unable to
read and write, lias an estimated fortune
of £2,000,000.
The greatest advertiser in the world is
Pear, of soap celebrity. His expendi¬
tures on this account stagger belief, but
Mr. Barrett, wiio is to all intents and
purposes Pear, says that for every
pound that he lias spent in printer’s ink,
paint and paste, ho expects to spend ten.
It was tins concern which enlisted the
best brushes of the Royal Academy in
tiie execution of its advertising schemes.
It is not unusual to pay $2,000 for an ac¬
ceptable design, and there are scores of
artistieallv painted pictures on the dead
walls of Loudon for which he has paid
as much as $500 apiece. But with him,
as with nearly, every other successful
advertiser, dead wall advertising is sec¬
ondary to newspaper advertising. “It
is printer's ink that pays the best after
all; we find that the quickest response
always comes from newspapers and pe¬
riodicals.”
You may have some faint idea of what
such a concern spends in advertising
when I tell yoii that Pear’s people paid
£50,000 ($250,000) in laying the words,
“Good morning. Have you used Pear’s
soap?” before tlie public, and that they
think they never made a better invest¬
ment. For Sir J. Millais’ “Bubbles’?
they paid $7,500. Here is something fqr
American business men to put in their
pipes afifi smoke. Pushing Pear's are
two other soaps, BrookeVand the Sun¬
light, the former made by an Ameri¬
can house, with headquarters in Phila¬
delphia. Tho soap people, by the way,
tell me that it pays to advertise soap
only in English speaking countries,
Soap is not in demand in any other.
In this country tlie newspapers too
often have to run after the advertisers
instead of the advertisers running after
them. Not so in England. There tlie
question of tlie utility of advertising ie
[last the point of argument. It ia only a
question of choice of mediums and
methods and whether the advertiser
get tlie space that lie wants in tlie me¬
dium of his choice. In the counting
rooms of tlie great dailies and of such
periodicals as Puncii, The Graphic, the
Queen, The Field, etc., there is a sub¬
lime air of “take it or leave it” on the
part of tlie men behind the counter.
Some papers so rigidly limit tlie
given to advertisers that one must
weeks or months for the appearance of
his announcement, and then perhaps
accept a lialf less room than he asks.
Perhaps this difference is due in some
degree to the fact that English publishers
show their own faith in advertising by
taking their own medicine in most literal
doses. All of the big daily newspapers—
except, perhaps, Tlie Times, which is a
law unto itself—tore literal advertisers.
Some have one method and some another,
but all manage to keep before the public
and have themselves talked about. In
turn, their own advertising spaces are in
great demand, at prices whicli are high
compared with the low rates ruling on
this side of the Atlantic. In six consecu¬
tive days The London Times devoted 200
columns to advertisements and 298 to
other reading matter. In the same num¬
ber of issues The Daily. Telegraph pre¬
sented 20l| columns of advertising and
only 1824 of other matters. Tlie
News gave 1384 of its 33,6 columns to
vertising. The proportion of
ments to pure reading matter in
great American newspapers is smaller,
but with us it is not always easy, even
for the expert eye, to tell the one
i he other.
The Daily Telegraph, whicli claims the
largest circulation in the world, and The
Petit Journal, of Paris, which long
distanced it in tlie race, are large
board and dead wall advertisers, and
London Daily News follows on the
lines. By the way, I have often, seen
half a column or more of
wants and journalists wanted, the
predominating. This class of
is very rare with us outside of papers,
which Mr. Forman’s Journalist is
chief, devoted to tho newspaper men
their interests. The Daffy News
lishes its rates in displayed type
the editorial head, I copy the
announcement that American
and advert users may make their own
parisons:
IMPORTANT TO ADVERTISERS.
THE DAILY NEWS
HAS
TIIE LARGEST CIRCULATION
of any Liberal paper
IN THE WORLD
PILE PA ID ADVERTISEMENTS
from
Managers, Articled Pupils,
Secretaries. Housekeepers.
Travelers, Clerks,
Collectors. Apprentices, and
Tutors, Domestic Servants
Governesses, of all kinds,
Wanting Situations, or
Employers requiring t! ■be services of such
TWO UNI
3 Insertions, Is. Beyond 2 lines, 3d. a tine
per insertion
Apartments and Smail Privato Properties
every description to be Let, Sold, or Wanted,
TWO IJNE.S, ONE BUI LUNG
3 Insertions. 2s. 6d. Beyond 2 lines, 6tl a line
par insertion
Inquiries for Missing Friends and Cipher Cor
respondence, , Five Lines, 5s.; is. a line after
Births, Marriages, and Deaths, Five Lines, 5s
Threepence, you will remember, is
cents; sixpence', twelve cents; a
ing, twenty-five cents; two shillings and
six pence, sixty-two and a half cents,
and five shillings a dollar and a quarter.
The wording of this rating is
characteristic. The prices of
advertising are not given, and by
the largest demand for space comes
this class. Tlie principal advertisers
patent medicine men, soap makers,
ufacturers of proprietary articles
ally. publishers real estate of books dealers, and drapers, music,
portation and companies, of amusement
agers projectors Moses joint P. stock
panics. Hasdy.
NUMBER 232
=
" eonard w. jerome*s positio XM
--
.
111 * Reform of Racing and S utmq
tWtnnc* «>ul
(Special
__
Nkw York, Oct. 8 .—Leonard W.
Jerome has recently resigned the
denoy of tlie New York Jockey
tlie. new racing organization,
said to have the finest the
world—and was re-elected __
tlie Coney Island Jockey club, Vftijl
thereby hangs a tale. «, .
Leonard Jerome, brother of the late
Larry Jerome—the ” greatest wit and
practical .Al__I_1A1L_ joker u. - this cottni a.-
produced—and father of
Churchill, can fairly be
fattier of the American turf,
course, it cannot be e
that he is the first man to h
running racing in Arteries. ym „
be justly asserted that when this 3
est of sports had lost its p "
through the chicanery which
bauched it, it was i»e who, "IT'
^
.
— - •
booed by decent people. It was f tlie cus¬
tom in those times to run races ' *
and it was not unusual for
to found purchase that they the winner had tet of the the jL
before he made his second trial
For thirty years gentlemen«
their face against racing. Tw
were made in New York to t
sport as tlie pastime for i , .
pie, but the recollections of i
were too vivid, and two failures \
only results. It was while tiffs
cloud hovered over the turf that!
W. Jerome, then a man of
d with the 1
a true gent!
upon a resurrection. There was I
to give him a helping hand, and
aided on the 21st of September, I _
a persoual expenditure of mare
$500,000, he inaugurated the now famous
Jerome Park track. '
ii
His determination was to make It a re¬
sort for ladies as well as gentlemen, to
givo it a club liouse surrounded with ail
the social rigidness of the most«
organization, and to make <
plcion of fraud in the rad
not only so odious but so 1
ishable as to remove all j
the slightest attempt at chicanery. It fa
heedless now to narrate the -- , '"
result of that experiment,
friends flocked around the i
ejaculating only, “We didnot 1
were going to do it this t
smiled upon the project
...
into the new association’s coffers. Racing
was again made the foremteti.
America.
The story of its subsequent stride#—a
tale the narration of which is only made
possible by Mr. Jerome’s efforts—it
in New York having tracks at 1
mouth park, at Coney Island, at Y
Chester, at Jeromo park, at Brook'
Elizabeth, at Linden, at Clifton
Brighton teach, all mertopoluf within aTto
ing distance of the he
emphasized successful courses
ington, at New Orleans and I........
a story that tells of millions of doll
vested in horseflesh, of millions of t
wagered on horseflesh, and of l
of thousands of people shouting
gesticulating over the panting st
of the noblest creatures God has t
Fortune, however, has her v
Tlie Leonard Jerome of today I
true hearted gentleman and thes
right sportsman of twenty-five y
but iie is not the same inillionaL ____
..
story of his financial shipwreck can bo
told in two words—Pacific Mail, Jerome
Park today is only Jerome Park in name,
for tlie foot of tlie stranger is upon it.
It is this condition of affairs which
lias made Leonard W. Jerome's yearly
salary of $3,000 as president of the Coney
Island Jockey club an item in his finan¬
cial calculations which is not to be <h)r
spised. That position he has occu-* a
for fbany years past. Recently he, t
many others/had good reason to behove
that tlie famous Jerome track will bfe
taken by the city of New York as the
site for a new water reservoir. The then
existing eommissioners favored tiie con¬
demnation of tbe property.
To John A. Morris, who has made &
fortune of many millions by the manipu¬
lation of the Louisiana lottery scheme,
Leonard Jerome expressed his 1
tlie Jerome track would be sc
that a new track in that!
be immensely profitable. was
quick Mr. Jerome to act #lBr upon made tlie ] tiii
racing ~ which
new was
named the New York f. «hib.
Work was tegun a
suit 000 and of an $1,40G,<M expemlifi
what* good authorrtrw'riffha^
finest racing track in the, Cnj wi
But Mr. Johrt Hunter,
j ly the salary Jerome of Park $10,000 as , ‘
look kindly upon tiie destruction _ S;
j I enterprise of which lie is the well
head. niissioners Mayor with Grant different appointed views “““
w
ing the reservoir track site, and, as J a
when Bark still the new lingered was arital' opened and ... ob¬
as an
stacle to its financial prosperity. John
A. Morris is human, and consequent‘s
John A. Morris is vexed. Rumor has
that he fooLishly lays at Mr. Jerome’s
door tlie blame of his non-paying invest¬
ment, and rutnor stronger
in return for more than
most arduous labor given
tion of the new track, a v
onerous Jerome, by the the father accumulated the American years of turf Mr.
of .
has received, to use the t
of one of the best known _____
in this “Not dollar _________
half.” country, one ana a
Fact, however truthful run
has it that Mr. Jerome was
formed recently by the di
Coney Island Jockey club
decide t
rival. I
new race I
watch
Island
And this is
this action.