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THE COVINGTON NEWS
s*iL' ~ - —f-• . — a — - *———~
Published every Thursday by the News Publishing Company.
>V. E. LIGHTFOOT ................ EDITQR-MANAGEK
Entered as second class mail matter December 2, 1908, at the
Post Office at Covington, Ga., under the act of March 3, 1879.
SUBSCRIPTION RATES
One Year, (in advance) .............................. $1.50
Six Months, (in advance) ............................ $1.00
THURSDAY, AUGUST 16, 1923.
IS MIL UNITED STATES MAKING
FALSE CLAIMS.
How often we hear, or see in print, this expres¬
sion: ‘This great Christian nation!”
But can we really claim that America is today
a “Christian nation,” or are we making false
claims ?
If we should say that Newton county was a
Democratic or a Republican county, as the case
might be, we would be understood to mean the
large majority of the citizens were adherents of
the party we mentioned, and that is exactly what
we would mean.
As sad as it may seem, we do not believe that
the term “Christian nation” can properly be ap¬
plied to America today. We wish we were wrong
in this belief, but the evidence will bear us out
that we are right.
And here are some of the reasons that we be¬
lieve we are making false claims:
We see in news dispatches concerning oar new
president, although he is presented as a most
excellent gentlemen, a staunch and worthy Ameri¬
can, he has never connected himself with any
branch of the “Christian” church, and surely if
he were a Christian he would do this, and just as
surely a Christian nation should have a Christian
at the head of its government.
And how do the people in general connected
with the government come up to the standard?
In Washington City, the seat of the national gov¬
ernment, Christians must be very scarce when, as
on a recent Sunday, fifty thousand people visited
the various film shows while a little crowd of five
thousand went to the churches to worship God.
A truly Christian nation would not submit to all
the Sabbath desecration that is practiced through¬
out America, neither would it elect as leaders, not
only a head of its government, but men in every
capacity, regardless of whether or not they are
Christians.
We know that there are many true Christians
in Amerka, and their work and influence is great¬
ly to be praised, for without it we would be in an
awful predicament, but one of average intelli¬
gence only has to take a brief survey of conditions
existing in America today to arrive at the con¬
clusion that in reality we are not a Christian na¬
tion by any means.
-0
Speaking of legislators, the Lincoln Journal
says: “There is a tendency among some to be¬
little the office.” etc. There certainly is, brother,
and those who have done more to “belittle the
office” than any thing else, are certain legisla
tors themselves, who have in some cases disgracec
the office they held, and in many cases absolutely
failed to be worth anything to their state as a
public servant. The truth of the matter is that
the annual sessions of the Georgia Legislature
with its usual wrangling and do nothing policy
is becoming more and more disgusting to thinking
people each year, and expressions to that effect
are frequently heard.
-O
STRAINING AFTER FRIZES.
Women who follow social game assiduously, re
mark on the intense desire manifested by society
folks to win prizes at card parties and other like
competitions. A woman may have her house wel
filled with silver and bric-a-brac, but the offering
of a pretty spoon or sugar tongs will stir the lus
of battle in her heart. She fingers her card 1
feverishly, her heart thumps as she plays he'
hand, and her whole being seems concentrate
cn that insignificant trinket.
She can bear no interruption while striving fo
this reward. She might fail to notice a long los
friend if the latter appeared at this terribly in
opportune moment.
The men folks claim that their competition fo
prizes in athletic events is different. They ar>
just as eager to win, perhaps more so. They oftei
leave work undone while absorbed in sports, whil
women do not unually neglect home duties fo
their competitions. But the men care little fo
the article offered as a prize, which they’ spea 1
of slightingly if they get it. Women’s desire fo:
the trophy shows they have a touch of the bar
baric left in them, and the glint of a pruci ;us
metal makes their hearts go pit-a-pat.— Ex.
the COVINGTON NEWS, COVINGTON, GEORGIA
VALUE OF THE DOLLAR IN ADVERTISING
It is now very generally recognized that the
tendency of advertising expenditures is to reduce
the cost of a product rather than to increase it.
The reading public, which is the thinking public,
is fairly well sold on the idea that properly direct¬
ed advertising over a sufficient period of time is a
sti’ong factor in contributing to the decreased
cost of a product as it reaches the final eonsumer.
The illustrations of this truth are numerous in
the merchandising experience of the country in
the past 20 years or longer and the commodities
which have been cheapened in price as the quality
was improved range all the way from pins to auto¬
mobiles, and from raisins to corn and wheat pro¬
ducts. Increased sales mean increased profits
and lower costs.
As bearing on one phase of the question a re¬
cent interesting address before the Boston Cham¬
ber of Commerce by James O’Shaughenessy, sec¬
retary of the American Association of Advertising
Agencies is pertinent. Mr. O’Shaughenessy
pointed out that a dollar invested in advertising
buys more than any other dollar which a business
man invests and declared that the time is coming
when advertising will shape the fate of every un¬
dertaking, social and political as well as economic.
His statement is particularly interesting with
respect to the security which is afforded the to¬
tal investment of a manufacturer by his invest¬
ment in advertising. Mr. O’Shaughenessy said:
“To ask a business man if he believes in adver¬
tising is to impugn his intelligence. To discuss
with him the proper application of it to his busi¬
ness is to render service to him.
“Since the management of every business dif¬
fers in ability, in finances and in looking, even in
the same lines, the form of advertising must shape
! o meet every variaace. An advertising plan, how¬
ever, successful, cannot be borrowed and profit¬
ably used by another advertiser than the one for
whom it was constructed. Every advertising
campaign, however, helps to light the way to
others.
“America leads all other countries in advertis¬
ing; in the number of advertisers, in the size of
individual appropriations and in the total volume.
The activity has grown so large it has given to
America an atmosphere of advertising that nur¬
tures its progress. The manufacturers in Ameri¬
ca may now invest in advertising with greater se¬
curity than at any other time or in any other coun¬
try. The greatest single reaso-n for this security
is the soundness of the publishers’ rates.
“The manufacturer is putting great sums in
his annual budget for advertising, even millions,
and he invests this money with greater compla
cency than the investment he makes in his raw
materials. He has learned out of his experience
that his advertising investment is the soundest
for the protection as well as the growth of his
total investment.”—Moultrie Observer.
--O
THE NEGRO EXODUS.
It is true that there are some artificial con¬
ditions in the present situation. One of them is
the restriction of immigration which cuts off the
supply of labor for the industries. Reports to the
Georgia Bankers’ Association from 9 2 out of 154
counties of that state show that 41,383 negroes
have left those counties this year and that 15,760
white people have left the farms. Upon that bas¬
is the calculation is made that 77,500 negroes have
left the State and that 29,513 white people have
left the farms. It is further shown that includ¬
ing the year 1920 and to the date of this inquiry,
228,938 negroes have left the State of Georgia.
Several other Southern states have had a similar
exodus. This movement is in response to the
call for labor in northern industries and shows
how cutting off the supply in one quarter stimu¬
lates a supply from another quarter. The wage
advantages in the steel and other industries which
took place about a year ago and last Spring have
been factors in the movement.
Economic forces are far-reaching iu their in¬
fluence, and no matter how they may be hamper¬
ed by curbs and regulations they work unceas¬
ingly to distribute the effects throughout the
entire industrial organization, with the result
that they frequently show up where nobody is
looking for them. Another influence in this move¬
ment from farm to city is the arbitrary policy of
wage-fixing in the town industries. The increase
cf population in the cities and decrease in the
country will not only increase the cost of living
in the cities but increase the competition for city
jobs, and the uncertainty of employment, until
country life again looks attractive in comparison.
—National City Bank.
SON SHOWS DAD HOW
TO RAISE PORKERS
Ermon Haag of Larned, Kan¬
sas, member of the Pawnee
County Pig Club fed a barrow
as his 1922 project, and by care
and proper feeding for one hun¬
dred and twenty days, he put
310 pounds on it, or an average
of 2.6 pounds per day. His fa¬
ther had a herd of about the
same breeding. The boy’s bar
row was a pure bred Poland
China, and the father’s were
high grades of the same breed.
The latter were made to rustle
for their feed, and a typical bar
row of his group gained seventy
five pounds, or .62 pounds per
day during the same period,
“I consider that the lad’s pig
beat the father’s because it was
given better care when small,
also because the boy kept it free
from lice and worms, while the
father’s were infected with
both,” says Carl L. Howard,
Pawnee County Agent and Pig
Club Leader. ‘H’he boy’s hog
was given all the grain it could
eat and all the skim milk it could
drink, while the father’s pig was
limited on grain and had no
milk.”
The lad’s account at the end
of his project stood as follows:
Pig, 100 lbs, at .07......$7.00
1 bu. barley at .65.......65
8 1-2 bu. corn at .70 .... 5.95
2 lbs. tankage at .03 1-2. . .07
1-2 bu. wheat at .80......40
920 lbs. milk at .50......4.60
Oil for pig..............05
Total cost of pig .....$18.72
The lad sold the pig on a poor
market getting only $5.75 per
cwt. The pig weighed 410 pounds
which at $5.75 amounted to
$23.57, leaving a profit of $4.85.
“Old dogs are learning new
tricks,” from pig club boys and
girls these days, and many far¬
mers are witnessing the fulfill¬
ment of the prediction that “A
little child shall lead them.”
A CRY IN THE NIGHT, griping
pains in the vitals, cramps,
weakening diarrhoea - whether child or
adult, immediate comfort and ease in
CHAMBERLAIN’S
COLIC and DIARRHOEA
REMEDY
Pays to keep always on hand.
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Y©w Know
IEL
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BUY Mli? # From Regular Tire Dealers
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FABRICS Oldfield Cord Tires are race tested—hold¬
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Size Tire Tube three years.
30x3 “999” Oldfield Cord Tires are road tested—in
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30x3 Vi “999” 9.85 1.75 in the winter of 19*2, the official record
CORDS showed a set of Oldfield Cords had traveled
34,525 miles before the first tire gave way.
30x3 l /z 11.25 1.75 And this is only one of many instanoes of
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FIRE
North British and Mercantile I’ravelers
Philadelphia Underwriters Life
Liverpool, London and Globe
Continental Aetna
Atlas
LUCY WHITE
INSURANCE AGENCY
SERVICE FIRST
Covington, Georgia
Do you ever think about insurance? If not. think
right now and several times. at T *
When you do think about it
about have succeeded, a GOOD insurance in making agency with good companies in t ‘“J /
my insurance agency be known fo
good service it gives to the people who want insurance,
recently added mighty alteT i ^
some good companies to the ones I
had. Aetna, Now Atlas, my Liverpool, list includes London the following companies: HartfTd
and Globe, North British
Continental. Mercantile, Fire There Association, Philadelphia Underwriters andT the^
are no better companies—several of
giving you already A-l Service know. Maybe will with these GOOD companies and tv
ydu let me take care of your insurance
business. I certainly do xvant it and expect to give such
and have such companies service
that it will be worth your time to
me write when see
or me you w-ant any kind of insurance, for
agency is prepared this
to write every form of insurance.
I hope to be able to serve you soon.
X
LUCY WHITE INSURANCE AGENCT
EVERY FORM OF INSURANCE WRITTEN
Fire, Life, Health, Accident, Bond, Tornado, Rain, Automobile
My Modern Methods and
Reasonable Fees Will in
terest you. Call and Get
my opinion of your Case.
I AM A DOCTOR
FOR MEN
Dr. Harley has had more than 10 years exp*
rienee and now limits his practice to man ami
his diseases—his success is well known to many
of you and should be a guiding star to all men
seeking treatment.
I treat Diseases of Men under a Guarantee,
You receive personal attention.
Everything private and confidential.
Pay as yau get well.
FREE EXAMINATION AND ADVICE
DR. HARLEY, Men s Specialist,
29 1-2 MARIETTA ST. (Corner Broad) ATLANTA, GA.
4 Better Than a Mustard Plaster For Coughs and Colds, Head¬
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