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WAYCROSS EVENING HEttALP TOE EVENING HERALD Published By THE HERALD PUBLISHING A. P. Perham, Sr. A. P. Perham, Jr. Editors and Proprletcrs. Miss Carrie Ptrham : Personal, Society and Local. The Waycross Herald founded in 1885. The Dally Herald founded In 1802 by A. P. Perham, Sr. Telephones Di'SlntJi Office 25 Editorial Offle 25 Residence 2C8. Every Afternoon tixeept 8unday. Entered ut the Waycross, Ga.. Post- office as second class mall matter. Office No. 8 Jane Street. RATES OF SUBSCRIPTION. Month f Months 11.25 Months $2.60 Year SPECIAL NOTICE All obituary notices, cards of thanks, resolutions and notices of entertain ments, where charges are made, will be charged nt advertising rates of 5 cents a line. NOTICE TO 8UB9CRIBER8 Subscribers to The Herald that do Dot receive the paper promptly and early will please ring up the Circula tion Manager and report the trouble to him, aa this is the only mean.! that we can assure you prompt and early delivery. THE HERALD 13 THE Official Organ of the United States Court of the Southern District of Georgia. WAYCROSS, GA., APRIL 3, 1911. BROADSIDE, NOT POST-CARD, PUBLICITY! The hoard of trade of Waycross is endeavoring to enlist Hi** co-operation Of the commercial organizations and railroads n Georgia in a “postcard day." The plan Is that on May 5 one mil lion post-carda, advertising Georgia, frh/ill he sent to hnuicHcnkcru In ev ery portion of the country. Publicity of any unture Is liclpfm. To that extcnl, the movement of flit Waycriss Hoard of Trade ,1a com mendable. Hut tlio development of the south £ntnlls, not post card, hut broadside publicity! And the great southern railroads Are the factors that should bring the tucutest strength and direction to •urh a campaign. The predominant keynote of the recent Soul hern Commercial Con- C**ess was the demonstration of tho Heed of publicity—systematic, intel ligent and < oiitliiuous-that the •outIi might come Into its own. tcc-n bidding for more traffic by en couraging the ingress of healthy Am- oilcan settlers. The trouble with many of the south «rn railroads is that they too often appear to reason simply In the terms at today. Ii la essential to reason in the i< rim of tomorrow! The successful business man Is one with a tinge of Imagination, a smattering of prophecy. He secs not only the profit of the immediate moment, hut the Infinite ly larger profit that lies In the fu ture, but to which he must energet ic !y work If he would gain his share. Far-reaching vision is more Indis pensable In the railroad than in the business man. The railroad that realizes the enor mous. hut dorinnat, possibilities of its territory, and brings In settlers to develop them, in bidding for an in crease in dividends. The most direct and effectual way tc Induce the right kind of set! era Is publicity. The best brand of publicity Is found In persistent newspaper cru ALCOHOL 3 PE It CKKT. AVcSclaWePrqmiinnrT.t sunllaiiiid incFood-Tmiric^ I inj» Uie SKM2acfi3 oocUJuttcis J ForlnfentsandChildren. The Kind You Have Always Bought Bears the PramoicsDigesItonOimM ncssarJIfesaontainsotittir i Mum.Murphiiie nor Mianal. 1 or Narcotic. / ,/ii Sn J- ' ■\ Ifrwa * MJUUtf J*ktSu4 + udes. >t her of the notably In the western states, the Im portant carrier/ have recognized the value of advertising as nn adjunct to development. The -greet western railroads have suent hundreds of thousands of dol lars in southern newspapers. In an effort to Induce the people of this territory to settle in the middle and The Constitution canot he charged with selfishness In thus urging a per policy on tho railroads. We cr ntending with them to spend mon eny In western, not southern papers. A million post-cards sent out, once, to bomeaeekers everywhero would undoubtedly, bo of perceptible value in advertising Georgia. Hut a day-ln-and-day-out, year by year, hammering policy of publicity —publicity that bits not one©, but constantly, and that Intelligently fol* i up Inquiries—is the forco most required. And It is this sort of publicity that the great southern railroads are best equipped, by co-operation or other wise, to handle.—Constitution. OBSERVATIONS OF HAREM. Hut fashions have often made fools of really‘wise women—all but. Only a pretty girl has any chance of looking (It In the things, hut any old girl has a chance of being looked nt as she passes. j —Florida Imcs-Union. fin stn being driven the disappear- 11 the enhance- Tho southern railroads have done practically nothing to counterbalance tMs drain. Their logical rout so w ould have been to spend reasonable sums In papers nf western .circulation, with a view to attracting to tho south tho westerners who a from that section •mice of free lands meat of laud values. Such expenditures should have been as much n part of their fiscal program ns appropriations for up keep and expansion. Even In those ’utter directions, they have been strangely remiss. Such international railroad experts J. T O’Dell and John F. Wallace J.avo declared that failure on part of tbi southern railroads to provide for the present and. the future Increase of southern business positively Irn peded development in this section. If any good effects have so far been accomplished by the mobiliza tion folly they aro not apparent to the naked eye. What hns followed of Injury, however. Is quite plain. Hostility for Americans has been giv en a fresh impetus In all the parties In Mexico and severe treatment of \merlrnn citizens Is threatened by l at country. Diaz has declared mnr ial law and tho summary execution *i captives and riot and turmoil on ho border continues to increase. Tho mvnl patrol, because of Mexican pro test, has been abandoned, European nations distrust our motives and the Canadian enemies of reciprocity hnv been given an added weapon by thu demonstrations on tho International boundary, which, they say, might icry well be repeated along the Ca nadian Ihio. The whole proceeding re far ns the appenrance of n costly and colossal blunder. Aperfal Remedy for Consu lt on , Sour Slomach.Dlantoei Worms ,Coiwn!sions.Feveris!t ness awlLoss OF SLEEP. Use For Over a ranted! u Exact Copy of Wrapper. Thirty Years GASTORIA NOTICE TO 8UB3CRIBER8! >’e would appreciate it a favor If f:ny of our subscribers who fail to get their *paper regularly, WOULD AT ONCE, let us know, either by card or phone No. 25, ami we *11! Jrnmo- diatoly Investigate and try to reme dy It. In view of our rapidly Increas ing circulation and the big Issue we now send out daily, this is the only wey we can know whether our car rier hoys aro doing their duty, and we are very anxious that every NEW and OLD subscriber should get their paper with utmost regularity for their CLEAN CUT In appearance are our patrons be- sakes and our own. Aa we know j cause they always wear the finest what It means to miss to read The laundered linen. No tears, smudges Herald If only for one day. i 28 3t Tho Circulation Manager. «*> "fringes" on the laundry work that v ® send home. But there IS always u fine gloss and a brilliant whiteness thnt pleases every patron. And our 6 or 6 doses “666” will cure any cnae of Chill, and Fever. Price 25 rt « ,uta,lon for " romi,t dellver ^ caer cents. FOR LAGRIPPE COUGHS AND STUFFY COLDS. Take Foley’a Honey and Tar. II gives quick relief and orpels tho cold from your system. It contains no opiates, is safe and aura. Gem Phar macy. 21 tf ,n tho handling and positive economy las made this laundry the most pop- ular in town. Wilson STEAM LAUNDRY Tho Hritish government has appar or.tly decided to "Jump on those Mor mons. who^have no friends.” * I HALF PRICE FOR GUARANTEED PLANTS. We will ship Express Charges Pre paid to your nearest express office and Guarantee good order delivery Frost Proof Cabbage Plants, at the following prices: 500 for 75c, 1000 for 05c, 2000 or more at 85c per 1000, pro viding this card and caah Is sent with order, not otherwise. The cold and Such shortsightedness seems to be Jury weather In Jan. and Feb. hat dos- only part of the general policy thaf [ treyed about half of the cabbage crop does not recognize the incomparable destiny of the south, and the respon sible role of the railroads In Its ma* terialiratic i. Had the tiunk lines of the south bx.cn conduo'.'d upon the broad piano character!rin p thos-e of the weet. It In the Southern States. Plants act now to mature after your earlier plan !ngs are harvested, will certainly be j rofitahlo. Yours very truly. William c. Croaty Co., The Cabb*** Plant Men U eafe assertion that not only would | Yongee Island, 8. C., March 27. 1311 southern railroads have been In bet- 28 6t tv position to Beet the demands of. traffic, but, at well, they wool* have ADVERTISE IN THE HERALD. After March tenth, 1911, this company will sell Incandescent Electric Lamps at cost to us, which Is as follows, upon the erturu of the old lamps: '7*3 CARBON LAMP8: 8 Candle Power, 30 watt 15c each 1C Candle Power, 60 watt 15c each 32 Candle Power 120 watt 25c each GEM (Metalized Filament) LAMPS: 20 Candle Power, 50 watt 20c each 32 Candle Power, 80 watt 30c each 40 Caudle Power, 100 watt 30c each MAZDA (Tungsten) LAMPS: 20 Candle Power, 25 watt 60c each 32 Candle Power, 40 watt 65c each 48 Candle Power, 60 watt 90c each 80 Candle Power, 100 Watt $1.20 each We recommend the use of the “GEM” to replace the common carbon lamp, as It Is more economical in the consumption of cur rent and more efficient In the production of light, without being as fragile as the MAZDA or Tungsten Lamp. The Ware County Light and Power Company. }«oooooooooooo<x><x>oooooo<x>oooooooo<x> "WE HAVE THEM” HOUSE LETTER LOCK BOXES With Clip For Papers. The very thing you have been wanting for years; fastens on the house. The mail carrier will always have a place to put your letters and papers. Prices Are Reasonable 'W 75c, $1.00, $1.25, $1.50 Watt Hardware Co. >0000000000000000© 00000000000000000 OT the old fashioned heavy, cumbersome, drudgery kind that makes your arms ache and your back tired and have driv en many a boy from the farm, but the light, strong, sharp, steel kind that make gardening the pleasure it should be. r PHERE is usually a good garden where A- there are good garden tools. Buy them NOW and get the full use of them this season. P. N. Harley Hardware Co. 44 Plan^Ave. Phone 186 W. H. ULMER, Wheelwright and Blacksmith, Horseshoeing A Specialty: Next to Wilson Laundry, justiin rear of Singleton iFurniture'C^mpany. Satisfaction Guaranteed. | PARK PLACE I l High class Subdivis* ion for white people only, on easy terms, close to AC. L. Shops. yp W. D. Morton, Agt. ROOM NO. I Sratheni Hotel Bis?