Newspaper Page Text
viU'UF
•I. miK VI V <Ui 111 THIS FITTEST !
Waynesboro, Giu, July 15, 1922.
Words
“Boys liying kites haul -in their white
winged birds
But you can’t do that when you are
flying words.
Thoughts unexpressed may some
times fall back dead;
But God himself can't kill ’em once
they’re said.”
—Will Carleton.
The Literary Digest put the pole to
the bonus and prohibition.
A part of the real meaning is dis
covered if you will write it this way
—COWardice.
-duo,, a-tnjuisiSei ajeis am jo Supaam
am lino noA PinoM avou *;sauoiH
it ul” punishment?
Alexander the Great wept for more
world’s to conquer. He never met the I
boll weevil at Macedon.
Luring these times the name of the
president would sound bettef ii it
rea,i William Harding Gamaliel.
Sun Yat sen married an American
woman and cirried her to China. He I
now sees where his sun has set.
There is one thing about radio bugs
that the public has not yet learned —
how to apply calcium* arsenate.
A very pertinent fact is contained
in the following ‘ 801 l weevil in
Burke brings business a bad buddy.’’
Breaking up the clock is not such
a waste of time as the wind wasted
during the meeting of the state legis j
lature.
Tiie ol,i motto “In union there is
strength,” has been changed by the
labor federations to “In union there j
are strikes.”
■ - ■ - - - - I
The Democrats have found a way to
beat the Republicans, especially the
more obnoxious ones, by nominating
a woman candidate.
One consideration that the striking ;
railroaders have overlooked —there is ;
more money in striking dirt than in j
striking the dust.
Strange how people think it is hot
weather for everybody but the edi
tor. He has no winter time —it is hot
for him always.
The Georgia legislature has the op
portunity to clean Georgia’s good name
of one great stain —by removing the
cover of the Ku-Klux Kian.
The Kaiser has written a book
about the war and his part in it. It
won’t be one of the six best sellers
of the year to say the least. ,
Joe Camp, of Metter, has purchas- !
ed the Millen News, and a recent is
sue shows a great improvement in its
make up and get up. Joe Camp is a l
live wire. We are glad to welcome
him to Millen and expect to see him j
keep his paper up to the standard 1
cur good friends at Millen deserve.
Large Crowds Have Attended
the JULY CLEARANCE SAIE
ELLISON’S
Art opportunity like this seldom presents itself. Every lady in Waynesboro and Burke
County should take advat tage of this sale , where a little money goes a long ways.
Dress Ginghams
One table ranging in price 25c, 30c,
35c; your pick,
19c
All best grade fast colors,
White Indian Head
36 inches wide, nice for middies, skirts,
and centerpieces and scarfs,
27c
High-Grade 36-in. Bleaching
No staich
The best grade
__ 19c
Table Damask
Short lengths. They run 2 1-2 and
3 yard pieces; just the size for good
cloths. At about
Half regular price
Cl I IQfIM’C
CLLIOUIi O
The recent shipment of captured
hooch labeled as liquid paint was not
so badly mislabled after all.
“Somebody has said that we are liv-
A fellow who has a good command
of music in his soul might write a
stirring martial hymn with this re
frain .“Take Your Relatives Away
From Here.”
And now some one has discovered
that the wickedness of the world is
due to the way men dress. Just an
other way of trying to get even for
some of woman’s shortcomings.
ing, in the United States, in the “tem
perate zone.” Think over a lot of
things and see if you can’t find a
trace—above one-half of one per cent.
—of sarcasm in that.”—Savannah
News.
The State Press Association meets
down at Royal Daniel’s town (Quit
man) next week. An excellent pro
gram has been arranged; chickens
and Brooks county ham vie with each
other for the leading place on the
menu.
The State convention of the Ameri
can Legion will be held at Waycross
next week and Jack Williams will see
more soldiers than he did when the
Waynesboro company was protecting
his town from the raids on the water
supply and railroad shops.
Editorial comment throughout the
| state favor a bond issue for building
: good roads and if Jhe legislature
hears the voice of the people it will
certainly pass legisaltion that will
give the right to vote on issuing
bonds in an amount that will benefit
all of us. The fight is going on now
in the legislature.
Savannah’s claim to the youngest
lawyer, and she a woman, reminds us
as a story about the darky who had
• had a failing out with his wife and
had to appear in court. The judge
asked him if he used any words dur
ing the fracas. He replied, “judge, I
had ’em but I couldn’t use em.” The
; male lawyers of savannah will be
about in the same fix.
(JAWBONE'S SEOITAUONI
/
OLE CLOES SHINE J
J£ S Ez. MUCH E 2.
NEW CLO’ES DOE, 5,
c E P'N Ik I TS A, biFFUNT
.....
Copyright, 1921 bv McClure Newspaper Syndicate.
Long Cloth
A bargain. Ten yard pieces.
Good Grade' No dressing.
$1.85 bolt
White Organdy
40 inches wide, nice quality, worth 65c
during this sale.
48c
Colored Organdies
A full range of colors; regular price up
to 75c; special during this sale,
49c
Children’s Wash Suits
Cheaper than you can make; all sizes-*
$2.50 and $3 suits; during this sale,
$1.79
10 4 Sheeting
Pepperell Grade,
58c
WAYNESBORO FORTY YEARS AGO
Copied from The True Citizen of No
vember 11th, 1882.
Our Artesian Well
The artesian well, taking into con
sideration the unavoidable breaks in
the work lias progressed rapidly, and
is now 320 feet deep. The strata pre
dominating are sand and clay, beds
of oyster shells several feet thick
have been penetrated, and a stratum
of anthracite coal some eight or ten
feet in thickness was passed through
at a great depth. A bed of blue rnaaT
was struck at about 220 feet below
the surface 20 feet thick, upon the
penetration of which artesian water
flowed fro mthe top of the well, but
not in sufficient qualtity and the work
went on. The drill is now passing
tnrough another startum of marl, how
thick on one will know unti lit is com
pletely through. It is useless to ask
how detep the well will be, it may be
only a hundred feet more in death or
it may go down several hundred feet
yet. Rest assured that it will go
dow ntill we get good water, and plen
ty of it . Mr. L. B. Clay, the contrac
tor, certainly understands his busi
ness and has,found an able second in
the hands of Mr. William McCathern
Work has stopped on the well for the
past two days on account of Mr. Clay’s
sickness.
Major Wilkins publishes a notice
that he intends to have a bill intro
duced into the legislature incorporat
ing the ’boro as a city. There is noth
ing like progess and the major is al
ways alive to the interests of Way
nesboro. ‘
Mr. W. M. McElmurray is enjoying
a first-class case of measles.
Our Baptist friends have placed a
neat and substantial plank fence
around their church, which adds much
to Its already neat appearance.
We rise to make our bow to Mr.
Seaborn Rt Herrington, who sent us
a potato *a few days ago weighing 8 y z
pounds. Who can beat it?
Our new postmaster, Mr. T. S.
Blanchard, took charge Thursday
morning. He been postmaster at
Alexander, this county several years
and already understands the business
Mrs. Beaman, we are informed, will
retain her position as deputy in the
office. Mr. James W. Grubbs, out
out-goine (postmaster, has (assumed
the duties of Deputy Internal Revenue
Collector, vice Col Jesse Wimberly,
now member of the legislature from
this county. We hope our new post
master will not forget our Sunday
mail.
The jury lists for the term of court
at that time were:
GRAND JURY—J. Z. Brinson, W.
Wimberly, Robt, Chandler, W. 0.
Crymes, W. R. Cox, J. E. Carswell,
C has. Cates, R. H. Burton. J. B.
Heath, S. E. Perkins, J. F. McElmur
ray, James Rrinson, R. C. Neely, J.
'W. Rhodes, B. F. Bargeron ,G. A.
Green, G. N. Palmer, S. A. Gray, J. T.
Reeves, Elias Bell, F. M .Allen, Hen
ry W. Jones, E. A. Carter, W. F. Wal
ton, J. R. Rhodes, James Attaway,
John W. Reynolds, 0. G. Tarver. Wm.
Chandler, E. M. Averett, T. J. Bux
ton. J. J. Boyd.
TRAVERSE JURY—lst Week—W.
A. Tomlin, Nathan Smith, F. F. Jones,
W. A. Mullen. J. G. Glisson, A. J
Redd. W. W. Cox, G. W. Godbee, G.
B. Preskitt, R. WL Hillis, J. P. Brad
THE TRUE CITIZEN SATURDAY JULY 15, 1922.
shaw, James R. Godbee, Abner Bel
cher, J. M. Godbee, B. F. Glisson, A.
Z. Hardwick, H. H. Hickman, J. R.
Vollaton, F. M. Cates, R. H. Heath, D.
J. Dixon, W. M. Reynolds, W. T. At
kinson, W. R. Lester, C. D Inman,
J. A. Polhill, G. O. Buxtjn, R. T. At
kinson, Ed. Fulcher, W It. Chandler,
Simeon Wimberly, G. W. Reeves, J.
\W. Carpenter, J. W. Cox, D. J. Smith
John Rodger, J. E. Murphy, R. J. El
lison, W. T. Moody, W. S- Godbee, I.
H. Jones, Dawson Buxton, A. H.
Sconyers, T. D. Joiner, J. B. Gregory.
C. H. Hillis, Marshal Perkins, G. W.
Clarke.
TRAVERSE JURY 2d. week—N. S.
Wallace, W. T. Brinson, G. B. Robin
son, T. H. Syms, A. L. 'Brown, B. H.
Cox, Willis Armstrong. M. E. Green,
B. W. Hext, W. J. Hatcher, T. J.
Tant, Wash 'tiler, James Hillis, W. J.
Cates, W. B. Averett, H. V. Joiner,
H. P. Foster, Harry Jones, Jas Belch
er, C. W. Hurst, J. F. Buxton, D. B.
Dixon, W. R. Allen, S. L. Ellison, B.
F. Rodgers, J. G. Green, M. J. Palmer
J. A. Lambert, L. J. Belt, W. B. John
son, S. C. Wallace, L. E. Jones, R. A.
Allen, B. F. Ellison, John Bargeron,
T. S. Clark.
NEWSPAPERS-SUPREME IN THE.
BUSINESS OF ADVERTISING
An Address by WHiiam 11. Rankin
Before the Newspaper Department,
A. A. U. of W. Milwaukee, June 11
1922.
The newspaper and advertising busi
ness generally seems to me to be a
better business today than any time
in the last twenty-five years, very
largely because of the men who are
now very active in the Government
of our country knowing and under
standing the very complex business
of advertising. The President him
self is not only a good newspaper
publisher, but he is also a good adver
tising v man. President Hairding
creates goed-will for the United
States and has that in mind in every
action that is taken and he is particul
arly willing and sympathetic with ev
erything that will promote the good
of advertising men and publishers.
Secretary of Labor James J. Davis,
Secretary of Agriculture Henry Wal
lace. United States Senator Arthur
Capper, United States Senator Walter
E. Edge and the Chairman of the Ship
ping Board, Albert D. Lasker, has
been and are good advertising men.
The more advertising men we have
in Washington looking after the in
terest and promotion of our Govern
ment, the better our Government will
be, and the more pride we can take
in our work.
One of the messages I bring to you
as an advertising man is that each
and every one of you men and women
should take pride in your work. Let
ui resolve never to do anything with
advertising that does not create and
build up the pcrduct that it advertises
We should resolve never to use our
ability as advertising men and women
to do anything but fo r the good of the
people to whom we advertise. The
day of the patent medicine cure-alls,
the day of get-rich-quick oil stock
propositions are at an end. The busi
ness of advertising should have noth
ing to do witli them.
Sometimes we allow advertisers and
others to think advertising is expen
sive, while as a matter of fact it is
the most economical way to reach a
man o r woman in his home. Com
paratively speaking, newspaper adve-
Using is sold at one-fiifth of its real
value—service considered. The best
sort of advertising is word of mouth
Dress Clasps
During this sale,
Per card,
5c
Coats’ Spool Cotton
150 yards
All sizes, white and black,
5c v
Sea Island
5c
ALL MILLINERY
Reduced
Machine Needles
For all makes of machines,
7c box
White 40 inch
Crepe de Chine>
Special price,
$1.95
Good quality
Dress Ginghams
One fable full
Your choice,
10c
36 inch Mercerized Pongee
Looks like silk,
but all cotton,
42c
Diaper Cloth
27 inches
10 yard pieces,
$179
DRY GOODS STORE
ON THE CORNER, Liberty and 7th Sts.
advertising. The next best is written
advertising which I call silent sales
manship. The advertisement is the
silent salesman —it might either make
a favorable impression or an unfav
orable impression. That is the dit
terence between good and bad adver
tising. A good advertisment wili
make a goad impression and create
in the mind of the reader of the ad
vertisement the desire for the pro
auct advertised. This is w r hy there is
room today for men and women who
can create a good impression and
create sales because of the way the
article advertised is written about. It
is necessary to have men and women
who know how to lay out and illus
trate the written advertisement in at
tractive form. Copy and the art of
layout are equally important. The
advertiser who secures the best copy
writer and the best man who is most
successful, providing of course behind
the two he has an advertising sales
advisor who knows how to merchan
dise not only the product advertised
but also the advertising through their
salesmen to the retailer.
Often we hear “why is advertising j
so expensive, why is it that it costs
SSOO a page' for a page advertisement
in the Milwaukee Journal, News, Sen
duel, Leader, Herald, Telegram"? It
seems large to the beginner in adver
tising, but when you figure it out it'
is vey inexpensive. For instance, the
average cost of a full page ad de
livered into one home in the City of
Milwaukee through your favoriate j
newspaper is less than .6 of a cent.
The newspaper itself pays the carrier j
boy over lc. to deliver you a page into ,
the home. It goes into the home as a
welcome guest—ln fact, the man or
woman in the home pays from 2c to
3c. a copy to have your advertisement
come into his home, and he does it
cheerfully because he knows the
newspaper is the best value at the
price that goes into any home. Think
of the thousands of dollars that are
paid to special writers, reporters, ar- {
lists, illustrators, to give the readers
of the newspapers the very best real l
ing matter that can be obtained and j
put together in less than a day’s time
Think of the confidence that is creat
ed in the minds of the reader*. C/f
newspapers by the publishers them
selves, because as a general rule they
stand for all that is good in their com
munity. They are moulders of public
opinion—.that is why the man or
woman in the home is used to looking
to their favorite newspaper for ad
vice and for guidance. When a hew 1
advertisement appears in the news
paper, it not only has the confidence
created by the firm who trade-marks
its product and signs its advertise
ment, but the people who read the
newspaper know that no advertise
ment is carried by that newspaper
that cannot be backed fully guaran
teed by the publisher. While paper I
alone would cost more than .6 of a
cent, if we had to buy it, and the
printing of it, the writing of it. and
if you put a lc stamp on it to mail, j
the page would cost two or three times
as much by mail than by delivering >
( he message through a full page ad- j
vertisement in the daily newspaper.
Do you wonder that newspaper adver J
Using pave so well at so small a com i
parative cost?
Advertising in newspapers is by far
the most economical way for an ad- ‘
vertiser to sell goods and create good 1
will and to help salesmen on the
read, the wholesaler and the retailer
Because all of the factors have con
fidence in advertising, it is possible
for manufacturers to spend SIO,OOO.
$50,000, SIOO,OOO and very often sl,-;
000,0 th in newspapers with the full
knowledge that that $1,000,000 willj
create enough new business so that!
me advertising is not an expensive j
but one of the most economical ways 1
to increase sales and to help sales-1
men.
Advertising has had its real test
during the past eighteen months and.
it has stood the test well. During the
war when every manufacturer was
oversold, there was no need for either
salesman or advertising, but the man
utacturer kept them on the payroll j
nevertheless. Two years ago people
quit buying. Overnight business |
changed from a manufacturer’s mar j
ket to a buyer’s market. People had
to be sold again Wise manufacturers
began to get busy with their advertis |
ing and salesmen —decided, they must j
have the best advertising men, the j
best advertising agency and the best!
sales manager and the best salesmen’
mcney could secure in order to sell 1
their goods. Many of them started to 1
spend more money in advertising.
Newspaper and agency men advised
their clients “now is the time to ad- !
vertise.” Those who took that advice
are today and have been in a better
condition in sales and in the results
from their advertising than those who
did not take that advice Advertising
today is creating the demand for pro
ducts nationally and locally. It is
doing more to bring business back to
normal than any other source. The
power of newspaper advertising was
never better demonstrated than in the
past eighteen months. Every day,
even’ week and every month that a
manufacturer uses advertising or a re
tailer uses advertising to better his
business, the better results he will se
cure in sales. People are now buying
The farmers are now buying. One eif
the things that the recent fullness in
business taught the manufacturer was
to “p.ass prosperity around” to help
the.retailer sell his goods. Unless the
retailer is successful, the manufac
turer cannot be successful. There
fore, it is up to the manufacturer
prepare window signs, counter dis
plays, and to show how* to advertise
advertised products in his local news
paper and on the billboards in painted
signs.
Do you want me to tell you how
you can “help pass Prosperity
around?” Here is what I have to ad
vise:
Walk through the chair cars of the
New York-Chicago business trains.
Count the seats. Full!! Count the
full cars on the Boston trains going
to the small towns and villages. Why
are the seats full? Because men are
going out after business. Business
men are going out after business some
one is buying. Are you? Salesmen
are going: on the road because retail
ers are buying, replacing depleted
stocks. Advertising is helping the
salesmen sell the retailer. Are you?
Manufacturers are finding profits in
adjusted prices because their orders
are increasing. Merchants adver
tising is moving their goods Fac
tories are running longer hours to
take care of increased demands. More
men are finding jobs open. And best
of all the farmer now has the money
to buy, which will help business for
the retailers in every small town and
village. The retailers, too, will in
crease their advertising if they want
to increase their volume of business.
These are the questions newspaper
men should ask the manufacturers
and the readers of newspapers.
Are you doing your share of buying?
Are you doing your share of plac
ing orders?
A great slash on all Voiles,
Organdies and Summer
Dress Goods
It will pay you to buy now, whether you
\ need it or not.
Shoes Shoes
Every pair of Ladies' Slippers in the
house marked down at prices that will
move them. Shoes are cheaper now than
they will be in a long time.
All Ready-to-Wear, including Dresses,
Skirts. Shirt Waists, Uuderwear, Middy
Suits, Kimonas, cut to the bottom.
Middy Blouses
High grade, all sizes
All red and blue trim
98c
Dress Pins
Best grade
Per paper,
3c
Are you doing your share in giving
promoting and advertising gooidi values
at tair prices?
Are you doing the right kind of
sales and merchandising work?
Are you doing your share in open
ing up your plant, hiring men adver
Using your good, investing for Pros
perity?
Are you keeping “the quality” up?
Because you are buying, and the re
taher is restocking, and the whole
saler is ordering and the manufactur
er is advertising, Prosperity is arriv
ing. The farmer has money to spend;
More laboring men are at work and
are ,how buying.
The automobile manufacturers are
J 0 to 90 days behind in making de
liveries.
The sales and advertising depart
ments have done their part to bring
back this prosperous condition in- a
large number of lines, especially
those lines that “kept on advertis
ing.”
Other manufacturers can still fur
ther stimulate Prosperity by increa.>
ing their advertising and sales efforts.
Because you increase your adver
tising the wholesaler will increase
his orders, the retailer will make more
sales, and the public will increase its
wants and purchases.
When we are ail buying, and sell
ing. we help improve Prosperity,
and improve business conditions Ev
ery advertising man and every publish
er. Are you? Do so, and “help
pass Prosperity around!”
It is a great pleasure to me to have
been you r Guest of Honor jointly with
Sir Charles Higham. Sir Charles is
just as good an advertising writer as
he is a Public Speaker and when I
say that I pay him the greatest pos
sible compliment as no advertising
man is a better speaker. He is the
highest paid advertising writer in
Great Britain. He has been offered
as high as $15.00 a word for every
word he would write for an advertise
ment. A patent medicine offered him
a huge sum to write 400 words of ad
vertising. They said, “You can have
one pound Sterling for every word
you write,” but he refused. I think
Sir Charles is Great Britain’s best
Ambassador of good-will to this coun
try. His visits to Toronto. Dallas and
Indianopoiis during the past twelve
years have created not only friends
for Higham, but friends for his coun
try. He never speaks publicly unless
he does make friends for his country
and create a better feeling between
this country and Great Britain. He
believes that an Englishman knows
better how to write and sell goods
through advertising in England than
an American does and likewise he be
lieves that an American can interpret
an Tnglish product to the consum
ing public of America better than an
Englishmen can. I agree with him.
The newspapers are growing more
powerful in advertising each year,
and it is needless for me to say that
that what you men and I dreamed
about at the New Orleans Convention,
at Atlanta, at Omaha and Kansas —
“The Newspaper as a National Ad
vertising Medium” is a glorious rea
lization and much of the credit for
that accomplishment is due to you
men and your publishers. I will re
peat now w r hat I said before your
meeting in New Orleans—The Daily
and Weekly Newspapers are by far the
best and most economical way to
reach the 125.000,000 men, women and
children of the United States. There
fore, the newspaper is supreme in the
business of advertising—. Milwaukee
Sentinel.
Colored Linenes
36 inches wide
During this sale,
25c
Crinkled Spreads
Large size
$2.29
In going through our stock, we find it
impossible to mention every article, but
you can rest assured that every item in
our store is reduced where it will be a
good-bye, because when we have a sale
we stop with nothing less than a success.
Ladies’ Parasols
$2.50 grade $1.69
3.00 grade, - \ gg
5.00 grade, - _ _ _ 298
VVe carry no shoddy goods here
We sell
Butterick Patterns