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THE MACON DAILY TELEGRAPH: SUNDAY MORNING, NOVEMBER 1, 190S
THERE’S AN
ATMOSPHERE
about our Suits and Overcoats that
distinguishes them as high-breds and
something more then a mere cloth
covering.
Your exclusive tailor might take
the same cloth and same trimmings
as used in our clothes, but when made
up lack that distinction which the
material deserves, and the man of
taste demands.
You pay his high price, but you’ve
nothing but a cloth covering—a har
ness maker could produce the same
results.
When you look at our clothes
you’ll readily recognize the handi
work of the past master—in the char
acter and distinctiveness of every
seam and every line of the garment.
SUITS
$15 to $40
OVERCOATS
$15 to $40
KNOX HATS-
MANHATTAN SHIRTS
ONE PRICE TO EVERYBODY
“Nothing Ventured, Nothing Won”
N<*hln* wntured Mina nothin* won In tho matter of tar
ing moor,, mil... you vontur. ami ojion t uvliif. acoount and
raaoiv, to manfully .lick |o it and kcp on d.lSSllini puit of
.rory rant mad*~you wilt alwaya limply ha a Ml.rl.d m,n. aub-
a-.t l you" 0 **"^' 0r<,,r *' Th * m01 " ■* vorjf appanant wo think—
oqu«id l .rTnf*now " T *~* om * <! * 7 7nu ' n UM mon.y you am
*'• r«y < »«r o.nt compound lnlcr.il,
No time like this time to start saving.
Raad our OM booklet te uing how absolutely safe we are and
about • per cent Internet.
I _ Safest for Savings ” ~~|
Equitable Banking & Loan Company
Geo. A. Smith, Pres. Macon, Ga.
or friend at hta bedside. He wsa
burled In St. George's cemetery, over
looking the Bay of Tunis and tha rulna
of anolent Carthage.
"Hands^of the stranger; ring the moura-
HomeMsa the hard whe sang of hema so
well.**
: near the washstand In
. ... _J overcome with weak
ness. fell, and In his fall severed an ar
tery on a broken piece of china. Being
too weak to rise or call loudly, he lay
long without assistance. At last ha waa
discovered and taken to a hospital, whers
he died In the common ward on January
11. Unidentified In a city where hie mu-
slo was being eung and played on every
side, where publishers were selling thous-
ida of copies of his songs and growing
CONVICTS BORE THROUGH FLOOR
AND MAKE GOOD THEIR ESCAPE
FOUR WHITE MEN eU>!THROUQH
ONE
JOB—HOLE
HOLE WHILE
THROUGH THE
MADE BY BORING WITH BRACE
STOLEN FROM THE TOOL
HOUQE.
Four white oonvlcta made their es
cape from the county chalngang some
time during Friday night, their ab
sence not being discovered until 4
o'clock yesterday morning. -
It waa at that hour wh-n the guard
at the camp, located at Roff Home,
while on his rounds discovered a hole
in the floor of a room in which five of
the white men slept. This hole waa
about eighteen Inches square, and had
had been made by boring a series of
holes with a brace and bit The floor
of the house la about two feet above
the ground, and this made it am easy
matter for a man to drop out on the
side farthest from the little house oc
cupied by the guard Just opposite.
In the room was .T. R. 'Bridges, the
man convicted of killing Mrs. Winters
near the Southern railway depot some
time ago. He was asleep, and seemed
to knew nothing of the escape, or the
■Wi|| He appeared to
work of cutting
_|| had been accom
plished without his knowing some
thing about it.
How the escape was made Is ac
counted for In this manner. Among
the five men who occupied this room
__ man named Walker, who by
reason of his age and being extremely
deat was allowed more privileges than
Know running m ui 1
preparations for it. 1
be surprised that the
the hole in the floor h
The Facts About Pe-nma.
& Penma an alcoholic beverage in disguise ? Is it possible to tae Fenmv
as a substitute for whisker? So people buy Peruna and use it as a toddy, or
a bitters, or a bracer?
It would be the easiest thing in the world for any one to demonstrate th»
indent wimbush falsity of snch statements. Xetany one go tothedrng store aadpturohieea bot-
.. .... . r l i.tZ rk tleofferuna. let him undertake to use it as a beverage, or take this remedy in
ether accident betaiiins him, h.'not doses considerably larger than those prescribed on the bottle. Would thermit
bein* able to hear.it.ts euppojed that be alcoholic intoxication? Nothing of the sort Letany one tfy it and see.
the’carnp ,l raaSa«ed to get Tbra«*and : Temta is a medical compound quite heavily leaded with medicinal ingred-
bit from 'the tool house, and conceal- ier.ts. If taken in doses larger than prescribed it would produce a pool tire
ilfe lt oi U iS?*untH^t 4 Mui?^e 0 Ti!2i ,0m * drugeffect Ho one could take it as a beverage. Ifany one doubta these state-
The window of this nom ti exactly ments, try it and see, We know that Peruna cannot be used as a lever*
opposite the window of the house age; that it will not intoxicate; that it cannot be used as a substitute for
XT&VnfZ'X- &&SPTS mm. VeparmnteethatFrETOA COTTAgB HD CHEAP WHISKEY—
guard, from this window white they OR ANT OTHER WXUSSXY, for that matter.
worked on the hole in the door. They it containi a small per cent of cologne spirits, absolutely essential to die*
eut'of'tSehnum anfi ™?,t? the round" 1 solve and hold in solution medicinal ingredients, but the drugs contained in
it woe evidently when they saw the Peruna prohibit its use as a bevorage. It would he the easiest thing in the
J?.n r "dr*o 0 nn?d 0 «hraii h »h Thi h Siii h (n f ?hJi world fer any one to demonstrate this if they chose to do eo.
men dropped through, the hoi. In the p cnma m]( j everywhere. TEE IHOBEDIEHTS ABE PLAINLY
PBIKTED OH BACH BOTTLE. It has been'said over and over again that
chemists have analyzed Peruna and found it to oontaln only onhehs and
whiskey. How we challen go any chemist to demonstrate any snch statement.
Let eny one who has even a (mattering knowledge of chemistry porchass a
bottls of Peruna and toe whether or not it contains whiskey, find out for him
self whether or not it is composed of cheap whiskey and cubebs. Of conrse,
cnbobs is one of tho ingredients of Pernna, hut thcro are many other ingred
ients. It contains hydrastis canadensis, corydalis formesa, collinsonia, and at
least four other medicinal ingredients. To he sure, no chemist could so ana
lyze Pernna aa to bo able to identify the various medicinal ingredients. This
is beyond the ability of any chemist. But any ordinary ohemist would be able
to say that Pernna is heavily loaded with medicinal ingredients of some kind
in addition to cnbobs.
How why aro these statements repeated when their falsity coulfl be so
..... ....... ..... ... HP-, easily demonstrated? Simply because there is continued hostility toward Pe-
renrop they ala not 'disturb''"him.' The! runa on tho part of tho medical profession. Very likoly tho magazines which
work of bo rip- Ote hole, could have | took np tho cruzado against Peruna and denounced it as a cheap beverage
— 1 were misled by statements of tho medical profession. Probably, they were
floor, and one* out of the house they
had only the plank fence to scale, and
they were off. Search for them bo-
gaji at once, and unless they strike
up with friend* to provide ti'em with
citizen'* clothing, they will probably
be caught very soon, aa all possible
•tep* wgre taken to capture them.
Th*.e*r*p#n er°i .
J. Phillips, sent up for tweh
montha trorr H« uelor. -ounty. >
C. L. Copk^n, *ent up for three
year* from Houston county.
Oscar Wright. *ent tip for three
years from Worth county.
C. L. Walker, sent up for six
month?? from Ttlhb county.
The man Bridge* *atd he -was asleep
and knew nothing of the work, but
say* had he known It he would not
have escaped. He think* that fhlr
was known to the o'ther*. and for this |
I ^? r .K b#,0r# .. ht toS2 Cam .* a ^^-'wmlthr foVm th. p™^;. hUb^y w.«
l»^ d . lh f «•*•*** transferred from eent to the morgue. There It ley until
I i L*i n l* jOwfaMillloo. lh ? . ^ I almost the time for It to be conelcned to
II ry 40 "™* It was placed In the, » pauper's grave, when Jt was claimed
. ID* P*“P e r # 4T * v, l JS «w claimed
t.nr Jh, pra.ld.nt of m. g.ll»«.«tat-., I uV .ir.lrT. Jt '"otfl A.S.. at &
? . i'i h ! is? 11 ""W '“*< »• atata that ona o.
’l blc .' Xbatar ■ Slr«« daaoandanu danlaa all
iZttha'y'vir aaictB; iSsl- m ssssrs &£ huK ' nh »’* bM "
ev«» *i >Bn 'ate of the; i
wee that •f'fki
•'hornrlcaa bard
home"
•OHOa THAT HAVE
REACHED THE HEART.
Dilator Kabbe. in Jlemplil* Commer-
c la.1-Appeal
Tha popular song writer always is
"or the job. 1 * but hta aongi art not.
■vary spring and autumn the muelo
publishers are on the lookout for the
song hit or the coming aeaeon. irut
anraranUy it Is destined to last only
that lor.g. Then it disappears a*
completely aa If It never hftd been
% Mttcn. Another and another take lta
place.
]?? May. ItZI. Charle* Kemble pro-
dut ed at the Covcnt Garden Tliral«r.
lxrndon. a play by John Howard
rayne. entitled "ClaH. the Held ©f
Milan." cun. a Till*go girt, who he*
run awey with a neblcman, la led to
return to her homo by bearing the
•trains of a eonr that ha* boan fa-
mm* Vt MRU ohDdhood. When
in the tint act vf the play l£len Tree**
eletar. Ann* Marla Tree, who was
risn rame out on the Coveat Garden
et*g« and began—-
"'Mid
and palaoaa though
Haran waa aaan In tha rata.
That, art aavaral mualoal numbara
In tha play, and thrtr rampoaltlon waa
antruatad by Kaanbla to Henry Rowlay
Ulahop. Soma yaara bafur* 'Blahop had
niada for a London publtablng. him,
an olaboNto oollaetlon of Xlalodtaa of
Vartoua Nation.,- (or which Thorn..
Haynaa Baglay, a popular aoog wrltar
and ronpowr (f. 1.. "O.lly tha Trau-
badour 1 ), wrot. tha original worda.
Tha ralWtlon Ineludaa "A flic Ulan
Air,” aot to tho worda—
"To tha homo of tnr childhood la aor-
row I cama."
It la a curlou, fact that -Dlala,' ....
I at-phan” Colima ratiit p«bibiy"lhi i'Sfi* aJTJJS^n^tSl c^ulS 11 ^^
i ftu'a.'n'M trWdlwStJS2ILV 1 world over, w*i*compo*ed°liv , Vnorth-
til* ly ImiurSed h to lui-lVno J l » JTn* •”* man *»*f°re the Ctvllwer. has no ref-
rvSwnftSnB^ eeriou?^ wnTera or •. r#n ^ # ! rha,#v * r lo WM » B< * *»• written
lend the min whoJe tJSli b*Sily®wS I B V V * •* ‘ '‘walk around 11 for
I saved from twirlnl In the Hotter'* fleM I* ^ « ?nlnitrel*. It* composer
I JSw *pS?n of *e VcuDyin* r ‘a unfiuii Wflei bymtur Emmett. * poor
position among American /rcmpoMrs." SJ2JL m* n*° ,n
Be. familiar, of ^ wVl'J^r.. 0 ^ a
US. ROSA F. MONKISH,M.D.
Whan Blahop real Payne',
they .cm to have reminded him of
thl, cartlar "homo" poem, and ha
promptly adapted tho -Sicilian Air"
to -Home. Sweat Roma" I. It really
a Sicilian ntr or urlclnal wllh Blahop?
1 have looked In vain for It through
collection, of lt.it.tn. popular «on*».
Moreover Ponlretti. an Italian, when
w;« 4
"Home. Sweat Home." which ha rare
ly would not have done had It b*»n
Italian. Btahop w>. « fairly prollflc
comp,war. and ha may hay. found It
...lar to compoee ao-no of there "M.l-
---«• at~g wsrzsrusrJis
■1 ...lT^ni^iacvari of A A'cUtan Air.-- n haa boas ar-
I .r-. Tree pia>rd Clart , u ,j that ha could not hay. compoayd
III Matilda |, pec UW nothing alae of hla haa
‘l?7?r «aJTy'-cv^^tlL oTST ff'KJ flA W5Tif*%5? SSla^SfS&y
miliar *onw* contain* bit *on. The i Barn* •• j '*j7*1e-
MiNA TTI.il JAIL a
• other* are '
roster per-
i egattered.
h\ to call
JBE kept- jVlH£~9Sr tha perform-
anca. oaa of tha Bryanta told Emmett
that a raw --walk around" waa wanted in
2BL5Vf?tfwSl , .K , ?? w - T,, • ™lnatrat
sr , i?uff*i. w h’ , i*«si',. ,ta "* ’*• w7 • i >° rt
jrps
chcu* as a drummer. In winter the
warm southern circuit waa a popular
expreeslon. On, that
•onollr. *n.i even that lit*!# l« seal
111% father. * pmeperou* merchant,
from vinrtnu tv> the netehberhot
mtUburg end bought n tmet nf
Which he UM nut and Intended v..
KoBtervlIle. tlut. Inetrod. hr named \\
fer^SgSbaM. S
rltteburf. flt#phe?r* mother w*« Btlta-
heth riayland Tnmltnwm, of M%ryUnd.
« woman of culture and ot poetic ttm-
jwrament HI* love for her was ektn to
"SSSb* Eoatar we* horn at Lawraaeo-
Vine on Jntv 4 4 \<H. Me we* a iweet.
aentle. lovable bey. the father played
H nlin. hut tn mualc the boy «aa
•elf-teuaht. In t«40 he waa
Ihene Academy end the following
y**c at Jeffereon Toiler*. While at the
academy he composed the "Tloc* Waits"
for four flutee, which wea dived «t n
aehn.\l funot'on he tnhtn* t|..< first flute.
In IMS hta flrel eong. "Open Thv lattice
Ix>ve." waa puhllthed It !• the only one
wntda .w>nx» to wwh tho
year* t««!i
• i^tnira he'rompittM I en the algbt of'itondayTscp.'
mtnatrel troupe rhenced , **• IMJ
__ _ 8naannah." tang tt end! •* ^btie" as the war eong
made an Immediate hit with It. Worn — & w ‘ '
that time meet of hi
thorns. Good salesmanship
ability to Induce people to buy your
thlnge equally with, or in place of.
tho stuff that others have to sell. If
Judicious advertising Will assist in
creating a demand for oranges It will
add much to the chance* of the suc
cess of the salesman In his work. That
It will do this may be predicated on
What.lt has done In other field*. M
me^kculht"raagealwa*ih# flm’nat for'a
... jn*rjs.'* ^ r,
MS and !*<• a group of young ••• y^t eung from the atam» ef Bryants'
t at hie heuM to studr with htm., mln^trale^ then at No. 4T* Itroadwar.
these meetings he rompowat war- i Bt <ht ef Mr—- - -
mm *.« w.ra. ,rtim , ~c --- »mth toWII to h*V« OHttnated |*
tVist time meat of Me same* wore com-i •JHtemjnt It nosed when eung en
th-* mtoMroi | af > r«“ , wken 1 Ml?
mraw aa* ?eusaa.-"i srjz
. march which waa
McW,!
Jllatlctoa Bmiih" ' ■ I "At Waat rare Ecrtar wAamr-4 m ba-1 JiS 4 ?"T*" .^Th-'
Hex-ne'e life story hea been told i oome n hu»loe»« man. for he was beoti. 5Da *be Aret eight
wcrH till BHMIt7 rali mv rail JJl! *“ E "“-'a 4
•vary -heart la fbmlltar wit. it. mat-!
« bo.ti-.-a mas 1- p. ...Wi, xotnn mt^fg n
® wanderer since; from Wlt»*Vure to Xtw atTfmeai
«ny ho>how»l. acre the patbet c word* ►«* W'lko.t th*. -tree!* *l?ro*t ttvo * tromn.
of the gifted but erratle author of » wtttj/a gene tn amrattoa. r\
' “ — a awig" %* n ‘ —
E2E3Zi2CJI!IIiM
—__ »«thor
name, fl —wl Home.- Payne y u liv
ing abrna, wbaa be awnpcaafl the fa-
m«a llbab. Ha I-ft Enrlaafl an,
tunica to the tlattaa fliatao tn ms ___
Ta« yaara later »n,1 -rain In 1111 ha: !►« - mtlo ltd be bnw Inta taara
ppotMafl I'altcO flute, oni-il at th- ——a
ADVERTISING A FIRST
CUSS INVESTMENT
Hloh Official of Harrlman Lines Tells
Fruit Men TKht Judicious Advertis
ing Will Create New Market* for
Their Products.
Advertising la a matter of d*ep per-
•onal .concern to the fruit grower and
especially to the flve thousand men
who ore directly interested in the
orange and lemon industry of southern
California, according to Mr. E. O.
McCormick, of the Harrlman lines.
This industry has added $16,000,000 to
the national wealth during the past
year. Mr McCormick In an address told
tha members of the California Fruit
Orowera' Exchange at their conven
tion in Kansas City this month, how
2SS mik*E I«n U mora lmnorUat-fifak"'® 0 ? for evidence of the result.
?nth"m.™.£ otth. umtcTin".';' tLixsPsSi lt up ,n
It hae ever betsn a wonder to me
hew lt can be that men and organiza
tions can muatcr up the courage to
put large sums of money Into lands,
factories, machinery and materials;
Incur big pay roll liabilities, and other
obligations; then, when It comes to
the most important factor of all—that
of making the product known: or, In
ether words, making the people want
tt: to hesltate-r-to consider the pub
licity as a something apart from the
business—a something to be, or not
to be dona dependent on the Judg
ment, or perhaps whim of tome Indi
vidual—or to think of It as an ex-
ense. or say a gamble. It seems to
e true, however, even In these days
-o full of precedent, that many manu
facturers. merchants and dealers who
are never satisfied except they have
the very beat procurable In machinery
and men, location and materials,
either fall down entirely, when It comes
to advertising, or do it with such half
hearted Interest pnd doubt that such
trials ns they reluctantly accede to.
are failures. Perhaps I should not
term them failures in fact; they are
not generally failure* ns far as they
so—but rather failures, because they
don't go far enough.
Advertising la a Commodity.
Now if I can old In dispelling doubts
which may be entertained by any of
the members of this association, aa to
the efficiency of advertising, for pro
moting its business—enlarging It where
It Is already established, extending It
Into new regions. I wiii.be doing about
the greatest service tt Is In my powor
to rendsr you. To start with, you
must recognise advertising as a com
modity. It la Imperatively necessary
that you get this truth fixed firmly in
your minds, bofora you can hope to
give tt that broad consideration which
Its importanct demands. Get away at
once and forever, from the Idea that It
Is an expense, it Is not an expense.
It Is.a commodity; Just is necessary
a commodity tn the selling of oranges,
as business Is conducted today, as are
the oranges themselve*. 1 do not
mean by thfs assertion that you esn
not go on selling oranges forever with
out any advertising; but If I under
stand aright, on* of the purposes of
this convention Is to see tf means
cen be devised whlclv will Increase the
consumption of orange* and thereby
Increase the sales of the product.
The Lew of Average,
the Lord * Thomn* Advertising
Agency argue* strongly on the law
of avsrsge, and claims that It Is the
only thing that Is absolutely certain
In advertising. The point they lay
stress on Is: "What one man likes or
want* forma no criterion. When a
thousand, at a csrtaln expense, are
led to spend a certain amount you
havs an absoluta certainty. The mil-
non* will do. whst the thousands have
done-** This appeals to reason.
This agency It advertising Us own
business by published announcements
that tt la paying a man $1-000 a week.
As ehalrman of a commute* of six
teen of their advertising experts he
has the last word In the determination
of plan and scope of campaigns. And
the agency al«o advertise* that this
high salaried man Is worth all It pay*
him. In conversation with a mu
tual friend regsrdlne thl* expert the
former remarked. -He doubled the Van
Camp bean buMn4***." Tt Is hsrdly
necessary to dig Into vertfled statt*-
tlc* betors ws assert thst the most
of this increase in the Van Camp bus-
In... I. from prapt, not h.ratofor.! j* tt^attttodfl tpwariilt. But iu»w, afttr tf toratthtogi htTfljbraa
bean ^ters. I feel quite sure that! «aiu and rofatea, lt would team to do in order for such people to use a little
those who h/v* been won away, from ; fairneis and common wnco in tho matter, '
a th smair^V^?tn t of n \he°7nJre^e bUt _ Ev«y time any ono says that Penina is nothing but cheap whiskey and
There is no mystery or magic about 1 cuDOcs no u telling a lie, an absolute falsehood. Host peoplo intend to speak
-"j; «"; thfl troth. But the prevalent hafcit of rcpratiBtfother people 1 , statements,
otherlhing welt, it ta not an eiperi'- without investigation a, to their truth, has led many well-meaning people to
ment. Properly done It t« simply j gay thctO &b» thing,about Fcnina.
CSUSmSTT‘ST, m'mion! 5?"^
places what an individual can do only! AND RELIA^Ioj CAx AltRH REMEDY t but, like any other good medicine, il
u r, ’o'nFy* a doL ,, S‘o't' J&Sra 4#,e ' ltwmp ® tec# nrrmfimut to
salesman. Put la hla greatest ally. , tha p.rsOtt Who taECS it.
The better the advertising the hot- It ii therefore up to every honest person ta quit making roch statement,
‘V ,'V ?'&_** '* concerning Tenum, or acknowledge that ho i, repeating slander, about which
dealers and the public, P snd clears the ho know, nothing. One might just no well my that Castor Oil i, an intoxicant;
rout, of the sateim,n of many of it, that if taken in largo enough dcses it will operate as a “Boose." If people
never tried to iso, but eimply repeated such statements about Cantor Oil, th»
majority of people would come to believe them. It is no easier to demonitrato
inch a statement about Castor Oil than it would be about Pernna.
Any ono who takes Forana know, that 6nch atatemonta aro false. To lay
that Tcruna ia cheap whiskey and cubeb, may constitute good material for
'eke, on the vandoviiio stage, hut there is no excuse for any one who protend*
to bo truthful saying over again this oft-repeated falsehood. '
From New Or!«ar.a it
I seemed to flash ovx?r the ent.ie eoutix.
Tha Washiagton Artillery had the tune
arranged fot a quickstep and tha whole
•ecttoa of the country root with It Pldt-
eu ordered it ptay-ed. before his famous
charge at Ueitrefcurg. • Thus the anomaly
was presented o€ & *4»ng written and
•pmposed by a man who waa bjrn in
ttlMra
1
♦*0l1v "fw I
. r- 4 a* ana exvaeVm whoa h* «men*d
' a letter fHun her <v»rf*ir'nr a picture of
Tual*. Then* he died on April t I»»t' J
■far from home and with »o reUUvej^
imi. \
>m wwh i
IMPiK * — — trramm,
•i Otifle MtoL mM tA have Ven on!
Chatham atrtec On the night of .Janaary j
luded bU popular "Dan
. K-k - ' » J fv:r > rep'o-rcted ! v
i;» A •?' that dartre » of «•
mm
IilHaS'S ssr^VtS-t ^ ^
the thing* you do every day.L
"Smoking Advertising."
I was much Impressed by the roL
mark of a character In a short story
In a recent magazine. In a conver
sation regarding a rival establishment
the author makes him say: "That
store's stock Is not as good as mine;
the customers smoke advertising.’*
The remark implied that the people
who got things at the rival’s place
thought they were getting better .arti
cles, becausa the advertisements of
that concern told them so; and it was|
so to them—as long as they believed
It. Why do people eat the modern
breakfast foods? Why do you call for
"White Rock," or "Clyamic.** or "Sun-
Ray" water? Is lt because the food,
or the water. Is really superior to all
others? Is it because you must have
that particular brand: that you can't
get along without tt? Thousands of
people now wear nothing but Douglass
■hoes, other thousands none but Em
erson. or Hanan, or aome other make. I
It la not in the least unfair to either
of the firm* mentioned to assert the
material which has been most potent
tn aecurinr and retaining this or that
thousand persons, la the advertising.
Tou hav* already grasped the point
I wlah to make; that Is, that there Is
no limit to the things that may be
profltably advertised. Surely if the
staff of life, and the graveyard can
be promoted by this means there Is
a chance for the orange. If this be
true, then we htve only to give onr
serious attention to the how of the[
advertising; consider .the character,
and search for the very best method.
Just as there are good managers, and
bad; good and bad salesmen, and
oranges, so also Is there good and bad
advertising; some very bad. More
often, however, advertising falls be
cause of lack of appropriateness—like
unto the right man in the wrong place,
or vice versa. Indeed it ts not diffi
cult to find men who can utter high
sounding phrases—others ' who can
make beautiful pegea of type and
drawings. These thing* are.In them
selve* of no earthly value, unless as
Instruments in the hands of those gift
ed with the temperament who by
practical experience have mastered the
■ubtletles of the most subtle of all the
businesses of this rapid age. Expe-|
rlence I* of much greater value than
ability.
An Aqe ef Specialization.
Let us start with a full realization
that we live In an ag* of speclollsa-
tion. Tour own business of telling
oranges Is an illustration of this fact.
The grower Is aU right as a grower;
when tt comes to marketing he la not
In it. That is your specialty. The
■picked fruit represent* the full com
plement of his investment In capital.
Intelligence, and labor In the orchard.
Tou do not Invade his field of activ
ity. His specialty Is In studying
grafting and planting and spraying.|
and the many other problems and se
crets of the etlll life of the grave—the
plowing and Irrigating.
As to the mediums to be used, you
know, of course, thst the most direct
and most esally employed means at
our ready command, for use tn educat
ing desire is the newspaper.
The Value ef the Newspaper.
Reading the newspaper* !■ os Inti
mate a part of our every day life as
sleeping end eating. It Is a rare
person who does not at least glance
over hta tlally or weekly paper, and I
to the great majority of people tt la
the only avenue open to their minds|
accessible to those who have things
to sell. The peculiar strength which
ta all Its own is well put by a recent
writer In the following words: "The
newspaper carries suggestion Into tho
family circle at leisure momenta la
parlor or library, where no salesmanf
Is ever permitted to enter." It la In
closer touch with ar.d exert* a great-1
er Influence tn the home than any
other printed thine. To start with;
There are In the older communities a
st number of people who haT« inner-
mtlnUanc# of the paper
parents read. It I* a* real
"proofs Of Holy Writ."
To practically all others. It their ow»
ehoiee. Vhe lnteHleence of the werid's
doing* l* gttaned from its psjes. That
which many deem their own Judg-|
ment aa related to current topics. Is
in cheprmg wood. Now ^ker ara tfclnk-' to-day's issue. !n a week or a day
{later, has beoarse their belief and
log ot taislag a moans eat t* bsm.
knowledge. And now that I remind
you of u. you have a friend or neigh
bor, whose conversation is largely
mode up of whst he has read in the
4 P a Per. Ho does not add any
new thought to it, either, or Indeed
any * new words, except perhaps the
three— they do say." Of almost equal
vaJue to the advertisers, in my Judg-
ment. Is the distribution factor of the
newspaper; for after all distribution
l* the most important detail of adver
tising and the ono which should corh-
m £? d your con *tant attention.
To most people, all other than news-
P*P«f reading Is more or less of an
- P rt * . "•cau** such reading can be
deferred, It Is. No other printed mat
ter except, of course, tho weekly,
monthly and other periodicals, has the
potent quality of quick and complete
distribution. The reading of it can
not be put off even if we wlah to do
so. The newspaper In Its field haa
done mentally whnt tho electric street
oar has done physically for the people.
Like the car,fit Is a hurry-up affair.
With the Introduction of electric power
the people, especially those living In
smaller cities, hurried up. and took
notice. They had to. They found
they had to catoh the car and be
quick about It. Formerly the car
waited for them.
Newspaper Circulation Is Certain.
As to distribution: Any other print
ed matter Involves a distinct and sep
arate work, with oil ktndo of obstacle*.
When you use tho newspaper you do
not havs to create circulation, or at
tend to It. The circulation is.
Determine Just the kind of people
and the localities you wish to reach
and you have at hand the distribution
that, will reach them.
Place your sopy today, and by to
morrow, or next week, the distribu
tion Is complete. With the newspaper
(and periodicals), you know before
hand what and where your circulation
la glong to be.
Do not misunderstand ray special
r lca for the newspaper to mean that
think lt is the only medium which
can be used by you advantageously.
Tou have had recent experience Jn
your Iowa demonstration and which
should be a guide for future efforts.
It Is not my Intention to go Into de-*
tails, but rather to point the way
which I feel sure will be of great
assistance In further developing your
business.
When people begin to notice oimnges
being advertised, they will wonder,
and then talk. In talking they will
repeat what you make them read of
the oranges. Get. enough of them
talking and this free advertising will
sell all the good oranges that can be
raised.
CINCINNATI, Oct. II.—A goodcard
of six races was offered at Latonla
today, but not a favorite was success
ful. The bohdlcap at a mil* and a
furlong, with four atarters, was the
feature. Bally Preston, the long shot,
went to the front at the start and led
to the stretch, where Marathon came
on and won easily from Red Gauntlet,
with Sally Preston third. KcrchevoL
the htfcvily played favorite, finished
lost. Summaries:
First race, I 1-1 furlongs—Jolly. 15
to l. won; Aspirin. I to L place, sec
ond: Zeola. even, to show, third. Time
1:#7 M-
Second race, f furlong*—Marbles. 4
to i, won; Honest, 1 to I. place, sec
ond; Heine, 1 to I to show third. Time
1:11 $*5.
Third race, mile and a sixteenth—
Beau Brummel 5 to 1, won; Mortlboy,
4 to i. place, second; Imboden, 5 to
2. to show, third. Tim* 1:47 l-l.
Fourth race, on* mile and one fur
long—Marathon. 7 to 1, won; Red
Gauntlet. 7 to 1#, place, second; Sally.
Preston. 1 to I. to show, third. Time
1:51 «-«.
Fifth race, I furlong*—All Red. T to
L won: Sorrowful, $ to i place, sec
ond; Winter Green, out to show, third.
Time S:ll 1-5.
Sixth race, on® mile and three-six
teenths—Albert Star, 7 to t. won; Ar
row Swift, even, plsoo, second: Carew,
1 to 1, to show, third. Tim* 1:41 4-f*
THAT PIECE OF PENCIL
MAY YET WHITE HISTORY
The Maker* Write a Pleasant Letter to
Mr. Thad Sheehan.
A few days ago mention was made that
the workmen, in tearing down a portion
of the wall of the building occupied by
the Dana-Bragr Company, found a piece
of pencil stenciled ^Beat* All," about
two inches long sticking up in th* mor-«
tar. It wa* thought at the time that
when the building was being erected In
1836, the pencil probably felT out of the
K cket of one'of the bricklayer* and Just
ppened to stick in the /reth mortar
point up.
Th* pencil waa given to Mr. Thad Shee-
han, and he sent tho clipping /to the
American Pencil Company, of Now York,
by whom the pencil waa made. Yesterday
he received a letter from the company
V# take pleasure In acknowledging
receipt of your clipping from The Macon
Telegraph, concerning a piece of laad
pencil about two Inches long, which was
found In the wall of a budding storied
1*5*- W* take pleasure In learning
that the lead pencil waa of our manu*
facture *nd that tho stamping on It had
not sufficiently tarnished to make tho
reading matter illegible. The 'Beats All*
No. $ I* one of the very oldest and beat
known of brands thli company has ever
mode, and la aa much of a ataplo today
aa It wa* In the ante-bellum days.- We
are proud of tho pencil, and glad to hear
of the history attached to the one found.
"With b**t wishes,
"THE AMERICAN LEAD PENCIL CO."
\MARVEL Whirling Spray
™ “ w IS^i-KSSEi.
lent. H
friar,eatetod tump fur
iHiiif IjatMUM. Re
John 8. Hogs Drug Co.
le by
663.54
Order Now
YOUR
SUIT
FotThanksgiving Day
Wo are prepared to torn out
Suits promptly and of the
latest styles. Come early end
avoid the rush.
S. SYMAN
.. TAILOR
For Dressy Men