Newspaper Page Text
THE VIDA LI A ADVANCE
VIDALIA, GEORGIA
Published Every Thursday
R. E. LEDFORD Editor and Owner
Rate of Subscription:
One Year SI.OO 6 Months 50c
Invariably in Advance
The Vidalia Advance is entered at the Vidaha
jPostoffice as mail matter of the second class, un
der the Act of Congress.
“SHOP WINDOW” IN PAPER
0
The man who passes your shop window is going
somewhere. He is on some other errand. If you want
to catch him when he is not in a hurry, put your shop
window in a newspaper, a few articles at a time. You
can make six or eight thousand people look at this kind
of a window every week and with much better selling
results than if eight thousand walked by your store, one
by one.— Austin V. Butcher in the Altoona (Kan.) Trib
une.
BACK UP NEWSPAPERS
Frequently we are so closely associated with insti
tions or a commodity that we do not appreciate their
worth. This applies in general to newspapers. Every
city, town and hamlet has its newspapers. Even some
'times a few houses and a store and garage at a “wide
space in the road,” constitute excuse enough for the
starting of a newspaper and not infrequently that wide
space in the road becomes a town and when it does one
may rest assured that that newspaper that seemed to have
had no excuse for beginning life had a very important
part to play in the community’s unexpected development.
So it is all along through the line of progress. No
city ever gets far without the sincere co-operation of
newspapers. Yet no institution in a city ever gets less
thanks or receives more abuse.
Probably no other one thing is a better index to a
town that its weekly publications. Very often it is about
all the stranger has to go by in making up his mind about
a community. If the weekly newspaper that falls into
\is hands is a bright-looking sheet, full of news and has
I prosperous air, the stranger is certain to judge that it
fe published in a live, progressive town.
Those who read their weekly newspapers and care
lessly toss them aside, overlook the fact that they are
not doing all for their town that they can. If those
newspapers instead of being destroyed were placed in
wrappers and mailed from time to time to friends and
relatives at a distance, the good that could be accomplish
ed would soon be reflected in the city’s growth.
Chambers of commerce are frequently blamed for
not getting out more boost literature to be sent abroad.
Those who raise these complaints could do a great deal
themselves by sending out the literature that comes into
their own hands in the form of local periodicals. Rest
assured there is no business individual in a town more in
terested in the growth of his community than is the edi
tor or publisher, for as the town grows, he grows.—Mark
E. Moe in the Vernonia (Ore.) Eagle.
o *
THE POWER OF PUBLICITY
O :
No more striking illustration of the power of adver
tising and publicity can be cited than the telephone com
pany. Here is a business which the individual who
boasts about his “conservative business judgment” would
say had nothing to advertise, “if anybody wants telephone
service, they know where to get it.”
The telephone company has demonstrated the fallacy
of such an opinion. Largely as a result of consistently
advertising in the American press over a long period‘of
years, it has popularized telephone service in the United
States as in no other nation in the world. The people
would never use the telephone like they do today, if they
had not been continuously “sold” to the telephone idea.
There are narrow-minded individuals who claim that
the cost of publicity is not a legitimate expense of pub
lic service corporations. Publicity which encourages the
widest use of an article is the most potent influence to
reduce the expense of that article to the consuming pub
lic. Without publicity, the demand for an article is small
and the cost of production is high. With proper publicity,
the demand for an article becomes universal and the cost
of production drops to a minimum.
That is why Americans enjoy the best public utility
service in the world. Such companies are consistant us
ers of advertising space. The telephone has proved this
fact beyond question of a doubt.
————o
ELECTRIC POWER INCREASES
PROSPERITY
In no county in the world are business executives
spending as much of their time, energy and money in
perfecting their plants and industries to actually give the
the highest type of service, as are our own industrial
leaders.
Commenting on the progress which the electric in
dustry has made, Frank L. Dame, President of the North
American Company, says:
“There is no agency at present in existence other
than electric power which can be made the better means
of furthering prosperity, of furthering production, of in
creasing wages and shortening the hours of labor. Elec
tric power has brought us to where we are in 1926. If
we are to continue or even maintain this commanding po
rtion, electric power must be used to do it, and in ever
ncreasing amounts.”
Foreign nations have realized more clearly than we
ave that our industrial supremacy, high wages, short
j.ours and large homs consumption result from the un
limited use of mechanical power. The very life of our
nation today depends upon electricity, and the executives
of elctric com’-'nies have undoubtedly adopted a policy
which recognizes the fact that good electric service and
reasonable rates are conditions precedent to fair earnings
by their companies.
Mr. Dame has pointed out the revolutionary changes
jfbich electricity constantly has to meet. That it has met
| these changes, improved its service and supplied a con
stantly increasing demand is evidenced by its universal
use in this nation.
WASHINGTON WELCOMES THE
COTTON CHAMPIONS
The world loves its champions but in our own
United States there has been no finer recognition than ,
which has just been given to Champion Cotton Growers
and the Com King of America in the National Capital.
At the White House the President laid aside the cares
I of his great office to make a speech of warm congratula
tions to the champions. At the Department of Agricul
ture, Secretary Jardine in welcoming the champions took
advantage o fthe occasion to make an address advising
the Southern States to grow cotton profitably, and he
told them that they could accomplish this result if they
would duplicate the efforts and methods of the champion
farmers in their own States. At the Chilean Embassy,
the champions were received at an official luncheon, and
the keynote of the Ambassador’s statement was one of
supreme satisfaction, because, “from the inhospitable
.bosom of the Chilean deserts,” he said, “we are able to
obtain the nitrate of soda which gives life and covers the
land with vegetation and abundant crops, which, in their
turn, frequently find their way back in the form of food
stuffs, or, as in this particular case, as cotton products.”
The Ambassador added: “There is nothing more wonder
ful than to survey the ways of nature."
o
NEW PEACE PRIZES
o
Impetus has been given to the growing movement
for international arbitration by the organization of the
American Arbitration Crusade, with headquarters in New
York and an impressive list of endorsers from all oyer
the country.
The purpose of the movement is to induce the Amer
ican Government to outlaw war by negotiating treaties
providing for obligatory arbitration of all international
disputes. “Obligatory” is the word that marks the dif
ference from the Bryan treaties, which allowed rejection
of the arbitrator’s decision, and from the Root treaties,
which excluded questions of “vital interest and national
honor.” ,
The movement devotes itself to development of pub
lic opinion, and the first of its educational plans is the
establishment of a competition in which SSOO is given in
prizes for letters, editorials, sermons, slogans, cartoons
and public demonstrations urging the preventation of
war through arbitration.
A prize of SIOO will be given for the best letter, edi
torial, or article appearing before July 4, and similar
prizes are offered for the best cartoon, the best slogan,
the best sermon, and the best public demonstration. Com
petitors must send proofs of their entries not later than
July 4 to the American Arbitration Crusade, 114 East
31st Street, New York.
The Committee of award will be selected from a list
which includes William Allen White, editor of the Em
poria Gazette; Bishop McConnell of the Methodist Epis
copal Church; George W. Coleman, president of the
Babson Institute; President Neilson of Smith College;
President Pendleton of Wellesley; Zona Gale and Will
Irwin, writers; Emily Greene Balch, economist, and Wil
liam Floyd, editor.
o
ORATORICAL CONTESTS
o
Plans are under way for the fourth national orator
ical contest on the Constitution of the United States, and
th esecond International contest. The contests are open
to all students of secondary, public, private and parochial
schools of the United States. The movement is endorsed
by President Coolidge and all of the best educators in
the country. An attempt will be made to get several
million pupils to participate this year. The final con
tests are held in Washington, and the prizes that are be
ing awarded, by the big newspapers of the country in
clude a trip to Europe, and handsome sums of money.
o
“DESERVE PLAUSITS OF NATION”
o
Secretary of Agriculture Jardine took the champion
cotton growers of the South to his heart. This seems
to have been another case of “by their fruits ye shall
know them”—the champions had done exactly what the
Secretary of Agriculture had been constantly saying
should be done, and could be done, in the South. “There
is much speculation about the future of the cotton grow
ing industry,” said the Secretary, in relating the records
of the champions who had come here from the states of
South Carolina, Tennessee, Georgia, Louisiana, Arkansas,
Mississippi, and Texas. “We have the answer right here
in this representative group of cotton growers,” he con
tinued, as he explained how “their efficient methods of
farming have radically reduced unit cist of production.”
Secretary Jardine said that the champions had been able
to grow cotton at a cost of 7 cents a pound or less, and
sell in a season of 11 and 12 cent cotton. This proved,
he asserted, that “low prices for farm products do not
necessarily mean farming at a loss.”
DISAGREEING WITH THE PRESIDENT
o
The House of Representatives agrees with President
Coolidge that additional cruisers should not be built for
the Navy.,The Senate has disagreed with the President
s by a vote of 49 to 27. The vote in both Houses is sig
i nificant because in each instance the representatives of
. the people have apparently voted their convictions with
-1 out regard to politics. In former days the leaders used
to crack the lash when measures of this kind were up for
a decision—and whatever the President wanted was apt
, to £o through. Whether we have advanced in our meth
ods or not may not be absolutely clear to some people,
but everyone ought to feel a little satisfatcion in the
evidence that there is a growing independence of thought
and action among public ifficials.
—————o
BONUS LOANS
o
Congress is struggling with the proposition of mak
ing loans through the Veterans Bureau at Washington,
at per cent interest. This legislation is being crowded
. through because so many of the banks of the country are
• refusing to take the soldier’s notes.
i
, (Continued from Front Page)
i conducted by the various clubs of the city is
also calculated to do much to insure the tact
that the whole city will present a clean and
pleasing appearance. Let’s all Brighten Up
- Countenance and Property.
THE VIDALIA ADVANCE
M Our School Page [jr
us 4J 1 *
THE VIDALIA SCHOOL TATTLER ;
1
Honor Roll January
First Grade —Oreta Brinson, Har
ord Benton, Eleanor Dean, Anne Dar
by, Robert Darby, Truitte Elkins,
Jean Jones, Christine Rountree, Sara
Frances Scarborough, Gertrude Red
dick, Ruby Sharpe, Mabel Tye, Mary
Tye, Lloyd Smith, Anne Youmans.
Second Grade—Grace Anderson,
Margaret Brice, Meg Gunter, Lorene
Hall, Grace Dean, Melba Harris, Er
nest Abernathy, Billie Harrell, Jack
Harrell, EveUfcm Martiqdale, Mary
Grace Price, Myrl Patrick, Dorothy
Rountree, Hazel Williams, Claire Wil
lets, Glenna Walker, Elizabeth Sco
ville, C. M. Phillips, Eudine Hall,
Clyde Reeves.
Third Grade—Janice Clarke, H. A.
Deen, Louise Davidson, Natalie Hack
el, J. C. Meadows, Helen Threlkeld,
Maurine Saunders.
Fourth Grade Lamar Brown,
Crystelle Darby, Saralu Darby, Clyde
Faulk, Hudson Fulmer, James Harris,
Mary Willard Shaw, Alex Hilton,
Charles Lee, Margaret Mathews, Jack
Mosley, Veta Mae Webb, Jeanette
Willetts, Maxine Woodward, Virginia
Page.
Fifth Grade—Lola Walker, Arthur
Walker, Lillian Agee, Nellie Rattray, j
Virginia Rountree, Elizabeth Mead
ows Bill Willbanks, Virginia Jones, ■
Douglas Martindale, Martha Sue Wil
liamson. *
Sixth Grade— r Annie Belle Black,
Sylvia Hackel, Virginia Hudson, Alice !
Abernathy, Vera Clements, Eula
Hatcher, Mary Hazel Carter, John
Patrick, George Perry, Malcolm Rat
tray, John A. Smith, Harry Moses.
Seventh Grade—Bill Darby, Eliza
beth Brinson, Hattie Mae Hilton,
Ruby Smith, Inous Joiner, Carlton
Brooks, Lois Beasley, Ethel Cal
houn, Jack Rountree, Roy Barker,
James Darby.
Eighth Grade—Bessie Walker, Mar
garet Pery, Kate Williams.
Tenth Grade—Chess Abernathy, :
Emma Blount,, Helen Jones.
Eleventh Grade—George Blount,
Maurine Darby, Marie Hilton, Kther
ine Jones, Ethel Walker.
Music Honor Roll For January
Dorothy Brewton, Mae Dee Pat
tillo, Martha Sue Williams, Virginia
Rountree, Louise Benton, Sylvia
Hackel, Virginia Joiner, Ala Jo Brew
ton, Margaret Mathews, Alice Aber
! | nathy, Mary Hazel Carter, Nellie Rat
tray, Frances Darby, Eula Hatcher,
(Continued from Front Page)
MISS LEVERITT FORCES AHEAD
In cases where a one year sub
scription has already been given, it
is desirable to extend it for another
year a second payment of SI.OO will
1 count 5,000 votes.
Or, should it be desired to increase
' a one year subscription to five years
! (the limit taken from any one can
> 1 didate) such an order woul dcount
for 22,000 votes.
' j The “second payment” plan will
5 unquestionably play an important
: part in the deciding of winners.
> ! For example, twenty extensions,
; i from one to five years would give
■ j 440,000 REGULAR VOTES and at
i the same time would constitute eight
complete “clubs” on which 400,000
? EXTRA VOTES would be issued—or
l a grand total of 840,000 votes.
» Here’s your opportunity, candi
t dates, to swell your vote totals by
leaps and bounds.
Rush your orders to the Contest
Department this Saturday night be
fore the schedule goes DOWN!
t DOWN! DOWN!
r Saturday night at 9:00 o’clock—
t not one minute later—marks the close
* of the “first period” in our big
f | “Everybody Wins” Prize contest.
‘ I After that time and for the next
1 ' week the “second period” schedule
r i of votes will be i neffect, which means
t! a material reduction in the voting
■ power of all subscriptions while the
» the “third” and last period of the
; ! contest will see the scale of votes
almost cut in half.
Long term subscriptions count BIG
and a few such subscriptions NOW
—while they count MOST—might
be the deciding factor in the race.
The crucial test is now at hand. If
‘ you ever intend doing anything BIG
, in this race—do it NOW! Instead of
[ being a trailer, get up among the
, leaders and stay there!
A Close Fighting Race
Leading* candidates are seething
with the bustle of preparation for
, the first dash, and with one accord
are fighting valiently and determin
edly to reach the goal where the big
prize Chevrolet coach worth $750.00
l awaits.
* A study of the standing of the
Helen Wilson, Margaret Carter, Janie
V. Brewer, Margie Hackel, Katherine
Joiner, Lucy Poe, Maurine Darby.
Round Table January
George Blount, Maurine Darby,
Marian Gdwin, Clinton Harris, Marie
Hilton, Walter Jenkins, Katherine
Joiner, Katherine Jones, Lucy Poe,
Annie Saffold, Margaret Taylor, Paul '
Thompson, Ethel Walker, Chess Aber- j
nathy, Emma Blount, Janie V. Brew
er, Margie Hackel, Robert Giles, Mar
garet Perry, Mary George Rayford,
Kate Williams.
Girl Scout Meeting
The ebruary meeting of the Girl ;
Scout troop was held on last Satur- |
day evening at the Scout Hut. The
attendance was splendid, a large num
ber of guests were present and the
program a very enjoyable one.
The Red Rose Patrol was hostess
on this occasion. After a group of !
scout songs, they entertained the visi- j
tors and troop with an attarctive lit
tle stunt, “The Coquet.” This was
cleverly worked out and furnished for
all a good laugh.
After the stunt, the opening cere
mony was conducted, the new patrol
leaders were invested, the orget-Me- j
i Not Patrol was named as the one hav
! ing the best record for the month of
1 January and Myrtice Johnson was
given the pin for having done the best j
“good turns” of the month. At this
time each patrol was asked to plan j
! and do as a patrol some “good turn” j
for the town during the month of
February.
At the conclusion of the ceremony,
the attention of the girls was again j
called to the recent death of the Girl
j Scount founder, Mrs. Juliette Lowe,
of Savannah. They were then re- !
minded that they, as scouts, had a
part in helping to cary out the plans
with which the city is now engaged
to make Vidalia a more attractive
place. After an open discussion on
the subject of beautifying the Scout
I House and grounds, plans were made
to put flowers in windows boxes, to
plant shrubs, hedges, etc., and build ;
j a rustic bridge and some lawn bench- i
! es. The scouts were very enthusias- .
tic.
Next followed some flower char
ades arranged by the different pa
jtrools; some interesting demonstra
tions of knot tieing by Mr. Hodges,
and a few appropriate remarks to the
girls by Mrs. Frank Darby.
] candidates at this time, a record of
I which appears elsewhere on this page
I shows that several of them are go
ing strong, straining every nerve and
calling upon every source for aid
that they may be at the TOP OF
THE LIST when the gong sounds the
death of the BIG votes at 9 p. m.
Saturday, February 12th.
Itense Excitement This Week
Intense though suppressed excite
ment prevails among the various can
didates as each realizes that she is
within reach of a prize worth $750.00,
| a small fortune indeed—all to be
WON or LOST during the next few
II days, for that is exactly what it
means, depending almost entirely
. upon subscriptions turned in before
i 9 p. m. Saturday night and each has
. entered the final lap of the “first
I period” with the grim determination
.! of being a victor, or knowing the
, reason why.
| How The “First Period” Will End
; The “first period” will end with the
. closing of the Advance office Satur
! day night.
Candidates are requested to come
. to the office as early as possible.
They will be waited on in turn—
■ first come, first served. The Advance
j office will close as soon as all candi
dates have reported in full, and with
its closing the “first period” will end
and the BIG votes will be gone—for
ever. Think what this means!
There will be positively no sub
scriptions accepted for the “first
period” after Saturday night, no mat- j
■ ter what the conditions—except such
1 subscriptions as may be contained in
letters postmarked Saturday, Febru
ary 12 th.
This arrangement permits out-of-,
town candidates and the friends of
1 candidates residing outside the town
to mail subscriptions as late as the
closing hour of the “first period” and
receive the maximum votes thereon,
even though the orders do not reach
the Campaign Department until Mon
day morning, February 14th.
Community Spirit Evident
It has been very evident during the
past few days that each community
with candidates entered is determined
that it it will bring the grand capital
prize Chevrolet coach worth $750.00
The scout meeting was then turne
over to the Red Rose Patrol. The
lemonade and cake served by them
was, we all agreed, a nice thing wit
which to “finish.” This was followed
by the “good night” circle and a short
prayer by Mr. Rountree.
Personals
Among the faculty members who
attended the basketball game in Dub
lin Friday night were Misses Almon,
James, Johnson, McDonald and Coile
and Messrs. Downs and Tarpley.
Misses Ruth Hicks and Jewell You
mans spent the week-end in Macon
and Milledgeville.
Miss Mildred Hearn spent Satur
day in Belleville.
Constitution Contest
The Senior class has been busy pre
paring material for the ready-w r riters
contest on the United States Consti
tution.
j After the papers are given in they
i are turned into orations and memoriz
ed for delivering in the Constitution
Contest. This has grown from a na
tion-wide to an international affair
and creates the deepest interest.
V. H. S. has good material, both in
j writing and in oratory an dis hoping
1 for a place in the district on April 2.
~ CENTER SCHOOL ~
Honor Roll For January,
First Grade —Bernice Cain, I.
Galbreath, G. W. McDonald, Cletos
McDonald, Eva Belle Rountree.
; Second Grade Thelma Dykes,
j Lummie Helms, Vernie Mae Helms,
( Ernest Rountree.
j Third Grade—Queen McDonald,
: Lake McDonald, George Thompson.
Fourth Grade —Theron Galbreath,
Curtis Whitfield, J. T. McSwain, Nina
Mae Reese.
Fifth Grade—Sara Ulmer Thomp
son, James McGill, Edna Helms, Mary
! Cain, Burnist Rountree, Willard Mc
! Gill.
Sixth Grade—Roy Galbreath, Pearl
Galbreath, Sadie Galbreath, Delmos
Galbreath, Shellie McGill, Pauline
Cain, Raymond Polk.
Seventh Grade—Jimmie Polk.
High School Edgar Galbreath,
Ethel McSwain, Rubye McSwain,
j Boneta Sanborn, Pansy Stephens,
\ Annie Rountree.
; “home” so to speak.
The old “community spirit” is there
and that is the way to feel about this
campaign. There are many old sub
, scribers who have not as yet renewed
their subscriptions, and there are
equally as many more who are not
taking the Advance. The only way
that you can bring the Chevrolet
coach to your community is to give
YOUR candidate a subscription which
will mean votes for her, and remem
ber, votes win!
We are certain that the Advance is
well liked—a real newspaper—and
■ we are sure also that it will continue
Ito become bigger and better with
each issue. The Advance is well worth
the subscription price you pay for it
and at the end of this campaign the
; price of the Advance will be raised
to $1.50. Subscribe now and save
that increase. The longer term you
subscibe for—the more you save!
So, by taking the paper from your
j favorite candidate you are getting
value received and you will also be
helping her in this big race.
The Battle Is On
Nothing in the world is quite so
; inspiring and interesting as a real
race between real racers and wanting
each racer to be accorded equal sup
port. Therefore, this timely suggest
ion of community loyalty is mention
ed. f
The cards are on the table—face
1 up. What will your answer be?
To subscribe or to renew is to re-
I ceive absolutely full money’s worth,
not a cent more or a single issue de- .
ducted. But to not subscribe, and
| not support one of these splendid go
getting candidates, is to take the
chance of being the cause of their
failure during the whole big cam
| paign.. Personally, we would not
want the responsibility.
Time is limited! Act quickly be-
I fore it is too late! Don’t wait to help
your favorite, but do it now—today!
Candidates—this Saturday night
to a great extent, will tell the story.
! We can help you only by telling you
i how. You can sweeten it or embit
-1 ter it yourself. Your own subscrip
tion counts.
IT CAN BE DONE!
Purebred Baby Chicks
100 per cent delivery guaranteed.
White Leghorns, Reds, Barred Rocks,
Silver Laced and White W’yandottes,
Jersey Black Giants, mixed breeds.
Small deposit reserves shipping date.
Book orders now for prompt delivery.
THE F. & K. HATCHERY
Dawson, Georgia