Newspaper Page Text
'
gEhq gcrald and ^tetias?.
Newnan, Ga., Friday, May 23, 1890.
Office upstairs in the Sargent Building.
THE HOME PAPER.
A Little Story from Real Lift; That
Carries a Moral.
When you got married to the bright
est and best girl in the county, where
did you look for that notice that meant
so much to you, and so little to nearly
everybody else! To your Home Paper.
When your home was invaded by
the blue eyed girl, or the bouncing
baby boy, to whom did you make it
your business to convey early infor
mation as to the sox, the time and the
weight! To the editor of that Home
Paper.
In after years, when some manly
young fellow takes the blue eyed girl
to a Itomeof his own, or your once
bouncing boy—now a man—is given a
partnership in the store because he has
just brought home somebody else’s
daughter and set up an establishment
of his own, to whom do you personally
exhibit the wedding presents and load
up with the bride's cake, and to whom
do you look for that complete descrip
tion of the interesting event, down to
the last pickle forkatid individual salt,
which, once more, means so much to
you and a very few others, and so lit
tle to any body else? To this same edi
tor of that same Home Paper.
And when trouble comes in the
home, and you add to your possessions
that desolate bit of realty, the lot in
the cemetery, and somehow the sun
doesn’t seem to shine just as it used to,
and there's the flutter of crape at the
door and the odor of the tuba rose in
the front parlor, and the chair that has
for years been beside yours at the fire
side and opposite you at the table is va
cant—when all this happens, who
makes it hia business to write in ten
der strain of the one whose life has
grown to be a partof yours, and whose
sympathy and good deeds to others
have long been known and recognized,
if never publicly announced?
The editor of the Home Paper; and
he’s only too willing to do the little
that he can to help you over the hard
■pot in the road.
And all these years you've advertised
in this Home Paper, and done what
vou cpuld to help the editor fight your
battles in municipal and county mat
ters, and encouraged him us he has
worked to build up the town and bring
business to itt
How is it? Have you?
Home Paper far Home Advertisers. /
What is it in all of us that give*
such a glitter and beauty to that which
le afar off, and such a eombemesa and
tameness to the near by? It is not al
together, nor very much, that we can
the better see defects on account of
the closeness of the object; we should
be able to see the merits better, too. It
ie the disposition to undervalue the
familiar, tne commonplace, that besets
us. How, take a certain class of ad
vertisers. They will hunt all arouud
for a medium that ie far away, quite
overlooking the paper at home, which
they could use with a result much
more profitable, in many cases, than
U>« one chosen. Or they will provide
"dodgers” and “guttersnipes” that no
body looks at for free distribution,
taking all ohanees of their being “dis
tributed” in a single delivery from the
bridge over stream or canal. Ho doubt
mueh of this sort of advertising matter
has met with such a fate ae this.
But the near-by newspaper ie the
medium that ought to be used. It is
an old persooal acquaintance of every
man in the community. Its voice hr
familiar and listened for. Its state
ments are trusted ae those of a stranger
would not be. Moreover, its circula
tion is among the very people who
compose the class from which the cus
tom desired must be obtained. The
home paper is, by all odds, the me
dium for home advertisers.
Why Support the Home Paper?
Why? Because, if for no better
reason, the home newspaper supports
you. You wake up once in a while,
perhaps, and forsaking your private
business, in which for years you have
been immersed, you turn out and
spend a day or an hour for the public
good—at the ]>olls fighting against the
re-election of a boodler, at a public
meeting talking for water works or
some new enterprise—and then you re
turn to your pursuit, leaving the news
paper to clinch the victory or protect
the retreat, ns the case may be.
The, newspaper man bar, been so long
the watchman on the tower, or the
man on guard, that liis service in this
line is taken as a matter of course, and
the value of that service has fallen too
fur in public appreciation.
But the newspaper man is not whiu-
ng. He cures whether his service is
appreciated or not—everybody who is
anybody is sensitive to appreciation or
the denial of it ; hut ho knows what
belongs to his guild, and knowing, he
is going to continue his performance.
Still, when reasons are wanted for sup
porting tlie Home paper, it is fair to
say that the newspaper should be sup
ported because it is u daily public
benefit, contending for the public good
when the public itself is drowsy or
slumbering deeply.
But that, you may say. is a senti
mental reason; so it is, partly. No
self respecting newspaper man would
urge it alone. The strict business rea
son for supporting the homo paper is
that it pays, directly, as well as indi
rectly. Let two men try two opposite
policies. Let one man advertise in tho
homo paper— not putting in an “ad.'
written in a minute on a scrap of pa
per, but preparing an announcement
with care ami study, changing it fre
quently, always with tho same care,
and keeping tho series going steadily.
Lot the othor man try any plan he
pleases of pushing business—chromos,
prizes, brass bands, balloon real estate
tricks, personal solicitation from house
to house—anything ho pleases—and
see how it will come out. For the same
money the newspaper advertiser will
beat the other man two to one I
Advertising Epigrams
Lying advertisements are and al
ways will be failures in the long run.
Pay as much attention to your adver
tising as you do to your other pur
chases and you will get equally satis
factory results.
Avoid superlatives, since constant
use weakens their effect. Successful
advertisers employ the simplest words
and forms of expression.
It may be safely asserted that an ad
vertisement possesses more value when
it is first printed than it does on second
appearance, and that it lessens in value
as it grows stale; hence the import
ance of frequent changes.—J. Walter
Thompson.
“To discontinue an advertisement,”
gays John Wanamaker, Philadelphia’s
great merchant, “is like taking down
your sign. If you want to do business
you must let the public know it
Standing advertisements are better and
cheaper than reading notices. They
look more substantial and business like
'and inspire confidence. I would as
soon think of doing business without
clerks as without advertising.”
fieri
tin
To “Cat and Run."
The phrase to “cut and run” ori
iiated from a peculiar custom of
ancient Egyptian enibulmers. A low
caste official was employed to make
the first incision in the corpse, a pro
cess viewed with much superstitioi
and hatred by the people, who held
Ml mutilators of the dead as being ac
cursed. As soon as the incisor made
his “cut” he took to his heels, pursued
by sticks, stones and curses. For his
living the poor wretch “cut,"and !<•
save his life he had to •‘run."—St.
J»uis Republic.
LITERARY NOTES.
In the .Tune number the A nr I'nghtud
Magazine will come to the trout with
an article on Alliens, Georgia, ns the
birthplace of Henry Grady, in which
will be given much that is of exceeding
interest pertaining to the early life of
this eloquent ami much lamented Son of
the South. In addition to a valuable
collection of pictures that serve to illus
trate this article, there will appear in
fac simile two manuscripts of Grady’s
that give a delightful picture ol the in
ner life of the boy and the man.
Wasteful Advertising.
Discriminating merchants long ago
abandoned the circular and gutter
snipe methods of advertising. For the
amount of hard cash it takes to fairly
circulate 5,000 hand bills you can
place au attractive ad. in a reputable
and well circulated newspaper in u
way to bring many times the returns
that can possibly come from the older
.and nearly obsolete method of an
nouncement
People buy a newspaper to read it;
they do not buy or want the gutter
suipe, and they don't read it. Not one
peraon in tea ever glances at the
dodger that is thrust in his hand at the
street corner before he oonsigne it to
the gutter. He only consents to re
ceive it at all out of sympathy for tho
poor fellow who is making a more or
less honest effort to get rid of his
armful of bills; and the one fellow in
ten who <toes look at the dodger first
sweeps the horison with his weathor
eye to see that no one observes him
reading the affairl An announcement
read in thia way—or not at all—isn't
going to startle any one by the mag
nitude of the returns.
Robert. Louis Stevenson writes to
Robert Bonner’s Sons from Svdney,
New South Wales, that his health has
greatly improved, that he is in good
writing condition, and that lie is at
work on his story for the New York
Ledger, which he hopos to complete
within a reasonable time. Mr. Steven
son likes the story very much himself,
and has become deeply interested in
the fascinating plot which lie is weav
ing. lie says: '‘It has something of a
Monte Christo llavor, being the tale of
an abominable crime ana a singular
vengeance. I have great hopes of t lie
tale; the incidents are strange, and so
are the characters." This has the true
Stevenson llavor, and smacks of “Hyde
and Jekyll.” The public will await the
appearance of this story with eagerness
and great expectations.
The Natural Advertising Medium.
The local weekly is the natural me
dium for reaohing the vaat number of
people Nho live in the email towns
aud village*. Advertisers who wish
to reach this class of people should
not make the mistake of supposing that
the ground is thoroughly covered by
the big doily and weekly publications
of the cities. While it is true that the
metropolitan dailies are being more
generally token than formerly among
country people, R is also true that they
do not receive the careful reading that
is accorded the home paper. The latter
is in some respects like a letter. It
gives the small and insignficant items
of news, which ore sometimes made
the subject of ridicule, but which are
just what the people wont. Where the
daily will be skimmed over in a half
hour and tossed aside, the local weekly
will be passed from one member of the
family to the other and be eagerly read
by each. The city daily is token by
the storekeeper, the lawyer and the
doctor, perhaps, but all the other peo
ple in the place take the local paper.—
Printer’s Ink.
AlplionRO Daudet, in a recent conver
sation, described how he had been led
to write his new story, "Port. Turn scon:
the Last Adventures of the Illustrious
Tartarin,” Henry James’ translation of
which is to begin in the June Harper,
“I love Tartarin.” said M. Daudet.
Pcrhatis I would have let him rest in
his lovely town for some time to come,
had not a wholly personal considera
tion encouraged me to start him again on
his adventures. The oust, year has been
a hard one forme;! have suffered a
9 reut deal; aud as 1 was searching for a
istractiou from my sufferings—for one
of those tusks that.absorb one,and make
one forget physical irnin—I thought of
Tartarin. Pascal forgot his neuralgia in
working at mathematics; 1 have for
gotten my rheumatism in the company
of Tartarin. Tho Tarasconian hero is
perhaps indebted to me for his fame; I
am indebted to him for repose, and for
helping me to forget my sufferings.
Ought I not to feel beholden to himr”
Pimples, blotches, scaly, skin, ugly
spots, sores and ulcers, abscesses and
tumors, unhealthy discharges, such as
catarrh, eczmn, ringworm, and other
forms of skin disease, are symptoms of
blood impurity. Take Dr. J, II. Mc
Lean’s Sarsaparilla. For sale by G. R.
Bindley.
The heirs of the late J. H. Powell, of
Griftin, have just received *8,270 from
insurance policies on his life.
The most delicate constitution can
safely use l)r. J. II. McLean's Tar
Wine Lung Balm. It is a sure remedy
for coughs, loss of voice, and lung trou
bles. For sale by G. R. Bradley.
An annual fair for Ware county Is be
ing agitated at Waycross.
If health aud life are worth anything,
and you are feeling out of sorts and
tired out, tone up your system by tak-
ing Dr. J. II. McLean's Sarsaparilla.
For sale by G. R. Bradley.
Morris and Daniel Mayer and Miss
Bertha Mayer, of Albany, have start
ed on a trip to Germany.
Sick headache, biliousness, nausea,
costiveness, ftre promptly and agreeably
banished by Dr. J. II. McLean's Liver
and Kidney Billets (little pills.) For
sale by G, K. Bradley.
The State county of the Knighl
Pythias meets in Rome May 20.
Dizziness, nausea, drowsiuess.
tress after eating, can be cured anil
yeuted by taking Dr. J. H. McLt. ..
Liver and Kidney Pillets (little pills.
For sale by G. R. Bradley.
Horace M. Ellingtou has bought the
Ellijay Courier.
Even tho most vigorous and hearty
people have at times a leeling of wean
ness and lassitude. To diKpe —this feel
ing take Dr. J. H. McLean's Sarsaparil
la; it will impart vigor and vitality
For sale by G. R. Bradley.
There is a man m Athens who eats
two chickens at a im ul.
There arc times when a feeling of
lassitude will overcome the most ro
bust, when the system craves for pure
blood, to furnish the elementsof health
and strength. The best remedy for pur
ifying tiie blood is Dr. J. II. McLeau’s
Sarsaparilla. For sale by G. It. Brad
ley-
Pulaski Superiov Court will convene on
Monday next.
Faults of digestion cause disorders
of the liver; and the whole system be
comes deranged. Dr. J. H. McLean’s
Sarsaparilla perfects the process of di
gestion and assimilation, and thus
makes pure blood. For sale by G. It.
Bradley. _ _ _
Athens is to have an electric motor
line before fall.
The People You Want to Reach.
Every business man should write
and place his advertisements in a way
calculated to reach and impress the
people with whom he desires to do
business. Money spent in advertising
in a paper which does not circulate in
the homes of 'the people you desire to
trade with is practically thrown away.
The medium which goes into the
homes of the people who must buy
your goods is the one in which you
should place your announcements.
Don’t scatter your fire or waste costly
ammunition unnecessarily. Decide
upon the people you want to reach,
and then reach them in the most di
rect and economical way.
Lively Advertising.
It is well to throw a little novelty
into advertising matter. An advertise
ment containing only hard facts, with
out a particle of life or spice thrown in
to leaven the whole, is apt to weary the
reader and discourage him from fol
lowing it through to the end. Make
your announcements lively, make
I thorn brief, and make them timely.
dis
pres
J. T. HOLMES,
REAL ESTATE
-AN D-
RENTING AGENT,
NEWNAN, GA.
One 5 room dwelling on lot
of Newnan Land Company,
just completed, for rent on
reasonable terms
THIS
THE WORLD’S BEST
lid ion $2.50
Has no equal for Style, Fit and Wenr.
best shoo in America for the moi
Positively
.ho bentsltoe In America for the money. Do not
i ie deceived. See stamp on bottom of each shoo.
Take no other. Every pair warranted. Stylish
and equal to unjr shoe In tho market. Mauo by
. OHIOAGO.
For sale b;
nan; J
and equal to uny ss shoe In tho n
J. M. PEEPLES A GO.,
ale by G. R. Black & Co., New-
. R. Cole, Turin.
FOR SPRING^WEAR
Full line "Eighmic” Patent
Shield Bosom Shirts (launder
ed and unlaundered) just re
ceived. The best shirt made.
Handsome line of White
Goods, in Flouncing, Swiss
and Jaconet Embroideries, Pi
ques, Lawns, etc.
Also, an ejegant assortment
of light Worsteds, Henriettas,
Brilliantines, etc , suitable for
Spring wear.
You want to see these goods.
They are certain to please you
JOHN ASKEW.
At MEYER’S!
SEASON OPENED
FOR
Ice! Ice! Ice!
Lemonade!
Milk Shake!
Ice Cream!
Soda Water!
Ginger Ale!
At MEYER’S.
Here’s a Pointer!
ertain remedy foi
ver and ague, use Dr. J. II. McLean’s
Chills and Fever Cure; it is warranted
to cure. For sale by G. It. Bradley.
The building boom in Elberton seems
to have subsided to some extent.
No need to take these big cathartic
pills: one of Dr. J. II. McLean’s Liver
and Kidney Pillets is quite agreeable.
For sale by G. It. Bradley.
Chaklkston, W. Va., Jnn. 18.18*0.
Dear Sir: I have received your crystallised
lenses, adjusted for me some weeks ago, and
am very much pleased with them.
Very respectfully,
K. W. Wilson,
Governor of West Virginia.
These famous glasses adjusted to defective
visions at the bookstore of CA HTKit& KNG-
LA XI), Newnan, Ga.
O. W. ALBRIGHT,
CONTRACTOR & BUILDER,
NEWNAN, GA.
Estimate* furul-lied on iippliraM--.il. Wo-k
solicited from the siirroiiiiiihig country and
towns, by contractor by the day.
If you have not already completed yoiir
Spring purchases, suppose you drop in -ah!
examine our goods. We are showing some
very pretty styles in the lighter .fabrics fr<$
Spring and Summer wear, while oinvstock
•
Shoes for Ladies, Gents and Misses canrn#
be surpassed for style or excellence by any
house in the city.
We are also leaders in the Gentfis’ Furnish
ing and Hat line, and are offering sipecial pri
ces on all goods in this department.
Our Grocery department is constantly sup
plied with the freshest and best goods to be
had, which are offered to the trade at the low
est living prices.
LEYERETT & CARPENTER
WHAT’S THE MATTER WITH TURIN®
NOTHING AT ALL!
In fact, the town has never been on such a boom, and she*.',
forcing ahead at a rate that will soon leave her would-be com
petitors far behind. In order to accommodate the growing
business of the town, and the increasing demands of his track,
J. R. COLE
has made a new departure in the Dry Goods line, and is ncm>
offering the largest and completest stock of Fine Drear
Goods ever seen in this section. They were bought at
hands in the Northern and Eastern markets, and upon such
terms as will enable him to compete with Newnan, Griffin,
or any other town. Some idea of the bargains here represe*
ted may be obtained from the following quotations:
Henriettas, 28c. to$i.
Cashmeres, 25c. to $1.25.
Silks, 60c. to 75c.
Brilliantines, 35c. to $1.25.
Mohairs, 35c. to 75c.
Albatross, 25c. to 65c.
Tricots, 30c. to 50c
Sattcens, 8c. to 20c.
150 bolts Prints, 5c. to 8c
75 bolts Gingham, 6c. to 2<x:
130 bolts Muslin, all price*:
Notions in great variety.
His stock of White Goods, Hosiery, Gloves, Trarashin^c,
Laces, Clothing, etc], is complete in evfery department; 1 'white
his line of Gents’ Furnishing Goods is simpiy uttapproach*
ble for elegance and cheapness. He has sold moee Hats than
anybody, and is selling them yet.
Call and sec for yourselves. He will take pleasure in show
ing his goods.
Salesmen—ED DOMINICK and JIM REESE.
Turin, Ga., April 18, 1890.
We are now receiving our new Spring goods
und eiui show some of the prettiest styles In
Men’s, Youth’s und Hoys’ Hprlng Clothing,
mid Hedies’ Dress Goods, to lie found In the
oily. I11 Dress Goods we have an elaborate
assortment of light Cashmeres and Worsteds,
Challles, Chambrlcs, etc., und nil Infinite va
rlcty of Cnees and Trimmings to match.
Our stock of Clothing is large, stylish and
wcll-sele.eted, and comprises the best fabrics
and newest cuts to be had In the lending eloth
Ing markets of tho country. Our prices lire
as low as the lowest.
We have Just received u big line of HHOEH,
all grades and styles, which we are, offering to
the trade at unprecedentedly low prices. We
have a high-cut, full-stock Hrognn Shoe at
$1 no that can’t bo matched In town for tho
monoy. Every pair warranted. Wo have also
an elegant line of Ladles’, Gents’, Misses’ and
Children’s Shoes, which will reiullty com
mend themselves to those In search of bar
gains In this line.
Also, full stock of GROCKHIKH at lowest
living prices.
Also, new loto BUGGIES Just received.
Remember, we are exclusive agent* for the
sale of the celebrated VERTICAL SLIDE-
BACK SUSPENDER, the best thing of It*
kind ever offered to the trade.
Hear In mind, n!*o, that we are sole agents
for the 8TUDKBAKER WAGON, the best
farm wugon made.
Come and see us; we arc always at home.
I. N. ORR & CO.
IN THE FRONT AGAIN!
A. J. LYNDON,
DRUGGIST,
Ana Dealer In Fancy and Toilet Articles,
Paints, Oils, Etc.
FRESH TURNIP SEED
IN QUANTITIES.
ARABIAN 8T0CK POWDERS, 25c.
LYNDON’S CORN CURE, guaranteed to
be the best Corn Remedy known. No burn
—no puln.
TOILET GOODS in endless variety,
Closing out a large lot of CRYSTALLIZED
EYEGLASSES. Come and inspect them.
TURKISH LINIMENT, a largo lot. This
lx the best and most useful household remedy
extant, and is in almost dally demand In ev
e-very family. There Js no better remedy for
toothache, neuralgia, rheumatism, anu like
complaints.
LAM V GOODS in great variety.
Prescriptions carefully compounded,
day or night.
Legal Blanks of all kinds for
sale by McClendon & Co.
THE ATWATER CARRIAGE AND
BUGGY MANUFACTURING CO.
MERIT RISES TO
And Can’t be Made to Down
THE TOP
Anybody's*' 'Bbdduhj;, '
AT
If. L. Atwater, president of the company, has fine warerooms at Nos. 110 to 47 West Ate.
ne will always have a complete stock of CARRIAGES, HUOGnU
U U- A (KIVU U1MII UO U7 A /II . vu ’ ,
hnmn street, whore he will always have a complete s
PHAETONS, FARM WAGONS, SPRING WAGONS.
HIS SPECIALTIES ARE
THE MILBURN WAGOl.
Years of use In all sections of tho country have proven that there Is non* bettor. itiihi
increase every year.
McLEAR & KENDALL’S VEHICLES?
Pine Carriages, Landeas, T Carts, Phiotons and Rockowwys.
DAVIS CARRIAGE COMPANY’S MEDIUM-PRICE:
CARRIAGES AND BUGGIES.
BU0KEYE BUGGY COMPANY, The Most Stylish and Fashionable of JUT
EASTERN WORK A SPECIALTY.
ATWATER CARRIAGE & WAGON MF’G. CO. H. L. ATWAUHi,