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12 Bloom of Youth Now Easily Attained. (From Popular Science.) You no longer need to "doctor" that •allow, freckled, blackhearted, rough, blotchy, pimply or over-red skin. You can remove it, instead—easily, pain lessly, inexpensively. By a new scien tific process, which any one can us» ■without assistance, the dead and near dead surface skin, with all Its imper fections. is gently, gradually absorbed —and a radiantly youthful and beauti ful complexion comes" forth! Go to your druggist, get an ounce of pure mercolized wax; at night apply enough of this to completely cover the face; don’t rub it in. Next morning remove the wax with warm watef> The result after a few days is astonishing You wonder why this secret wasn’t discov ered long ago Let th* wrinkled, pouchy-cheeked, double-chinned folks also take hope. Put an ounce of powdered saxolite into a half pint witch hazel, bathe the face in the solution and—say!—there's noth ing that will so effectually, so prompt ly, smooth out the hateful lines anti draw in the sags and bigs. You'll find this lotion, as well as mercolized wax. works equally well on neck and hands. I" 1 ■' , | HUNGRY? But afraid to eat— Afraid of the distress that always follows. Cheer up—Get a bottle of HOSTETTER’S STOMACH BITTERS today and notice the great improvement in your general health. It has benefited thou sands—will aid you,too. ALL DRUGGISTS Very Important pages of newspapers are the Want Ad pages, because they contain live and up-'o- f he-mlnute bus iness Os the day This Is an age of the live up-to-the minute business men and women. Georgian want aos cost one cent a word £M. RICH & BROS. CO. j M. RICH & BROS. CO. M. RICH & BROS. CO. M. RICH & BROS. CO. M. RICH & BROS. CO. M. RICH & BROS. CO. M, RICH & BROS. CO. g | Annual May Sale of Snowy Undermuslins I •5 Giant Bargains in Gowns Brings Generousi Savings on New Fresh Garments 3; dr ” " The Anmial Mav Sale of yiuslin Underwear, but bigger, broader and better than ever before—a sale . involving Jg ... .JS’Ug’R "”™.TSK ZSS2Z thousands of garmeiits. corset covers, gowns, chemise. petticoats and combinations and every one priced far below £ > .a&M: r= 777" true valne-a sale that brings you an opportunity to supply your summer needs at. unusua savings * 3* rar* i*Bt 75c and $1 overs. some with round neck, some with the square Existing conditions have made possible values that were heretofore impossible —unbelief able, our nuxei con- • TP-X \r « new set-in sleeve. They are run with ribbon or summated purchases for this sale that mean greater values than hat e maiKea am sinmai f tent. *5 a h Z" The stylos are as'pretty and dainty as you could expect to find at full regular prices. True some of the petti- v'i&' lden - Any llf ~IPSF gowns an <sc and ji.oo style®— 42c coats are in the wide full stvles. but the giant reductions more than overshadow this, and you will he paid handsome- ly fhr your work in “cutting them down. ■ Read the details below —read every item and every line—come expecting the biggest of undermuslin i allies. The 2J ■l;i mi ■ Rich store has never yet disappointed youße here early tomorrow morning. * M J 4/ Gowns in This Sale at 79c Pretty Corset Covers* 50c Kind $1.50 and $2 Corset Covers $1.19 ' li * * ~ " - “ ’ ~ Sc ±2 fl! Hundreds of gowns for you tn select from at this price—and every one f miladv to As handsome a Collection and in aS pretty Styles wrw 5 '.Km a marvel of value The, are clean, new gowns, picked up far under- Ilrtil rt uvzicii [Ht ilj oit ico nciv 101 , J? 11 „,,lnn • no fVrcnt ? ij valu ' and tomorrow they are > curs on the same basis Here are slip- make Selection fl’Om all HOW, fl’CSh aild aS dainty aS as one COllld find at Cl CU TU 1 leg £ ] < ... < c ■JI ; iM. over gowns of soft cambric, sone with kimono sleeve, others with the „ „ „ . . . 1 j COVei’S of the finest of white fabrics I'lin Wltll pretty I f £ /I H set-in sleeve, some trimmed with tine laces. mß ny finished with em- can bp. They re made ot soft finished cambric and ribbons trimmed with lace insertions and edges in aSy > V! m May”saie yy yyj 790 trimmed with laces or embroideries. They are styles half do g en styles or set off with prettiest of embroid- 'i 1 , 1 11 1 kg,l l . such as you would only expect to find at 50c —styles eries. Garments that you can't duplicate outside the Jp I rl ] z=z that would be generous value at that price. Tomor- Rich Store under $1.50 —and not a few of these cor- d 'vjif , i . • i i row in the Mav Sale, thev 91 r* set covers were $2.00. Tomorrow in the Annual May Jg H!i Womens Initialed Gowns at 98c all go at each 1V Sale, all bear one Cl IQ A "'’4 ™—— -■■■■ ~ r price, choice V 1 • 1U -Z # iLL Something bcetdcdl, new ~nd pretty These gowns .are made of /DC COTSCt COVCTS TOY O&C 11 Os- X <li> nain.-mk with the low neck which is prettily walloped, with ribbon aTld $1,25 COTSCt GOVCTS, OVC 2F \ ... v daintilv run tin ugh th- embioidered s, illops. The front is prettily em- ... . ——- v A broidered and in .< wr<th is the initial embroidered in Old English style. Just about half what VOU <1 ordinarily expect to pay for SUCh 1 hV $ I ■=£? Eleven others There are gowns of soft white nainsook, made in attractive stvles. Thev are made of soft white cambric and pretty An immense collection here in a \atie > o >. > • F! ' ] “« n ' -J, 3* the vopuiT Slip-Over stvie some with yokes of , ‘ , 4i - . • . u,. .H,Lti vo UES. Yoh ve never seen prettier corset covers under sl.oo—and embr'-”«>n. other? profupeiv trimmed with lace nainsook, all perfectly made and trimmed in a number o. attrac were made to sell at $1.25 —but we bought them far cir ?n QQ _ w v s “ c °™ e . m "” 7 " nfl ’ ,ew ™ n " ,th w«w ,™ r >h » n a noy g „ t . you »n ««etiy the s » me b >s , s . soft. £ -y ..Htto-e fr.tm. eve-v one A P nbbon. Think of btyung corset covers vvorth QQ snowv white corset covers trimmed with narrow new and pretty every one carefully made and fin- WtaT 75 c f nr on l v 39c! That S JUSt what may be H1,...- laooc nr embroideries best SIOO i’S .XT' “ aeoomrlishnl here K vaiue" at g ‘5 $2.00 to $3.50 Petticoats Tomorrow, SIA9 j I -Knickerbocker Drawers j I Women's Chemise Igy Five attractive stvles in this lot of white underskirts. They are made of cambric and nainsooks —nearly all with deep A new fashion and at a most attractive The newest of-summer styles tn nain- flounces of embroiderv or lace. Some are profuselv tucked, while one is set off with several rows of lace insertion; still an- . price during the May sate—and these so °?£ t ] F lT i a e „io> l1 iaep P em f br C mH»^ other has a flounce of eyelet embroidery. 1 rue. they are m the wide, full stvles, but the extraordinary ml 1 O thought for wear under the narrow scalloped edges Every- garment fresh ag -Z reduction more than overshadows this. You can buv beautiful $2 to $3.50 white petticoats m the May Jh I I y - ai J h^ e ttuy made ° f flt qQa an,-of‘them , ' ll ’ " OQr 3? Sale for * V I irimmed. Choicefor S $3.75 to $5.00 white petticoats $i 6 9 $8 50 to si o Petticoats for $3.98 : h* Just think of buying a *5.00 white petticoat for $1 s 9 and just because it is ... ■ ■. ■——w Mull Slips Knickerbocker Drawers in the wide, full style. I here are about .’"O in this lot made of beautiful , , .. ~. , . . . b Pan tif u l Petticoats Thev are the hand- * ~~ A wonderful value tn knickerbocker nainsook finished with deep flounces of lace and embroidery and run with lig,a! ■ I . Another extra ordinary value for the Drawers—and knickerbocker drawers SJ! narrow ribbons Petticoats that were brought out to sell at d*| /A BO mest of styles, but are cut wide and full, so we ve cut prices to less than r V a mtv S incite Xe JU fitting kowni gh Th7se '7 S’ $3 75 to $5.00 ;in the May Sale beginning tomorrow, you JU l|M , , , e blue and maize. They're in just the are prettily finished with embroidery ( . an bn t ) iem f or pae h .. . half to clear them out during the May Sale. There are hundreds here for styles women most admire, a pleas- beading and run with half inch wash $6 TO $8 WHI TE PETTICOATS AT $2.49 you to select from, and in more than a dozen styles. Petticoats of finest saTe''’.9BC Choice gg— '=s Picture in your mind's eye the wry prettiest of white petticoats—petticoats na j nso oks with deep flounces of embroidery in elaborate designs, or in'mod- of soft white nainsook with great deep flounces in combination of insertions . .. □ 4 „ j ...01, 2>~ 4! the material; petticoats fin.shed with beautiful embroidery flouncings or fin- est patterns; flounces of insertions and edged uith lace; flounces run with 1 0 D 5* 5S ished with headings and run with ribbon; picture such pet- 1A ribbons in white and colors: Not a CuQ QQ IVI V >5 ticoats and then vou gain some idea of th* 3 style and beauty A/ AV Petticoat worth less than .00, and A ▼ JLt Vvl o f the petticoats in the Mav sale, at. . ™ ■ :ne w -r- *P' May Sale price ... \I. RICH & BROS. CO.| M. RICH & BROS. CO. [M. RICH & BROS. CO. ‘I A Fifty-Five Cent Sale Tomorrow in s| 0 the Big May Silk Clearance t Six mammoth bargains in good, dependable silks—six jC 2! big sale tables filled high with these remarkable offerings for tomorrow—thousands of yards of the very silks women are wearing today and will wear this summer are offered at 55c a *5 yard, when their true value ranges from Si to $2.50 the yard! Here’s the greatest opportunity you’ve ever had. P* Fashionable silks of similar quality were never before offered JJQ at so small a price—and will not be soon, again. 2! Ta J fe * as ’ and Satins in stripes, \ checks, etc■• •• • I W to V fiO Crepe de Chines; 40 to 44 inches wide; many colors ! 3W $1.50 to $2.50 Fancy Bordered Chiffon Cloths, 42 inches wide IM tfL. $1 50 to $2 Fancy Printed Chiffon Cloths, 42 inches wide JU 2* $1.50 Olga Crepe, 24 inches wide, in shades for summer gr $1 Imported Duchess Satin, 20 inches wide, in colors / YARD | |~M. Rich & Bros. Co. | Georgian Want Ads Bring Results 4 BOTH TELEPHONES 8000 I I - . - . - * A * M A * A A A /f A A A /T A A <1 Art THE ATLANTA GEORGIAN AND NEWS* WEDNESDAY. MAY 8, 1912. ill nini!!!iniitiiiißiiriiHiiiiiiiii’nininT!TiiiHTinmiinin!inTirnifnniiniiTniTrTnnT!niiimiiiiiniiiiiiiiiiinHuiiiiiiiiiinuHW»m | H || mHffl ||| ii | i | ii | in ||||||||||||| »m | " |||t||| i | F | i || inunHUll,_ t | SHIS is the annual “round up ’’ of all the Nemo inventions and improvements of the J I past twelve months; and a splendid showing it is. Several of the old fav ontes wkC.; have been greatly improved, and the new [models produce new effects of immense te: [ .1 value to every woman who wants to preserve her i|:- '■ health and good looks. j£.-' ■ “Lastikops Cloth” is a brand new corset-fabric, f Br. ; £. . now used (for the first time) for gores in the long / • ■; skirts of two new models —Nos. 506 and 508. It is /> \ Bn • ; an elastic fabric, warranted to retain all its elas- / \ |r. i ticity. It makes the long corset-skirt cling closely / j \ £•’ ;; £' : to the figure when you stand, but when you sit down / y v \ ?•. < ; you have plenty of room and complete ease. / \ I " Self-Reducing, No. 506, low bust )tg Afl / A 'x. \ J; ;• S; ■ Self-Reducing, No. 508, medium bust['PO e "V / JTA I k »■ ! These are the greatest figure-reducing I 1/ \ \ £ • corseis in existence. Ya \ * The famous LASTIKOPS BANDLET has been fi.jK \ & ? 5; •; improved by introducing slender spring steel wires. [O/ \ E? •’ ■g: thereby securing a closer fit and more perfect \ \ g.‘ J |k( support. Both have very long, modish skirt: \ \ |k> < Kk’ Self-Reducing No. 523, with low bust) DO 1 111 / / fe-i I- MS J Self-Reducing No. 522, medium busts • wu \ \v.\// I 11 -2 UK*,' A’l* \f / l\\ f / "-r** j These are the greatest supporting corsets 1 > in the world. Also — /W / \\\/ / E &T Auto-Masaage Self-Reducing Corsets CA I // Av A\ \\ / S i gz- A No. 353—10 w bust; No. 354—medium -2p4,0V I / \A; /\\\y F i; K;-_ t bust; No. 355—high bust ) 1 \ AiAi. /A\ VI £[i W' Self-Reducing, with Relief Bands ) \ \VV’J\ \\\ I New No. 403—10 w bust; New No. 405 - fq<UU \ y'x'' I\ U / F’ O' ' —medium bust 1 \ X I1 II / ’’ Self-Reducing, with Flatning-Back - . \ N \II If / i&S ; i With hip-confining bands of Lastikops I Co flfk \ \ iTSfe | A ! La / Y- < Webbing. No. 319—10 w bust; No. 321 ( «PO«W \ | i jW —medium bust ' \ Lli vl ULI»W J A :i The new models for slender and MEDIUM \ |_ -• gg'J / I? J * figures are superb—s3.oo, $4.00 and $5.00. They \ LflxnP) ts/ > introduce several new style-features of much value. T life; The woman who misses Nemo Week will fail to ;• K« eee the most remarkable line of corsets ever shown. I’-'. ~ DdlJlSOl'l." PcLXQTX" GEORGIAN WANT ADS BRING RESULTS. xx X A x/rrt rt fL/T