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AILITA MAN
Illi PILOT GAO
—l '
Harry light of the Cole At
lanßranch Will Race at
Indianapolis.
Atlantdll have special interest in the
Tn.lianap 500-mile race, for Harry
Knight, t a citizen of this city, will be
the pilot a big six-cylinder automobile
with thtord "Lexington" sweated on
the ra<i*' '
Knigbhe acknowledged hero of the
1911 50(lle race, is still in the employ
of the*e Motor Company, of Georgia,
Southetfole distributors. Upon com
pletion the Indianapolis contest he will
return Atlanta in charge of the Cole
servlceparttnent.
The ithful pilot, in a letter sent to
the »i says he believes that he will
have re than a chance for a show in
the bijce purse. He feels that his car
is fastld with the entrants so profuse
»hi;- j his chances, while exceedingly
good ) year until the accident, will be
far W this year. His letter says: "I
want bring glory to Atlanta if possi
ble jess I won't fail.”
Krti l Just at this time, is the sub
ject, by the Carnegie
hero ytcommission of Pittsburg With
in a orght the commission has started
a. lire (inquiry into the 1911 race in
connect! with the heroic conduct of
Knight.ten he wrecked his car to save
the life i mechanician of a competitive
car whrmped from his mount into the
path ohe 86-mile whirling machine
driven Knight.
BENSJ MADE MANAGER
(STUDEBAKER SALES
Tire Alebaker Corporation has just
annoutl the appointment of Ernest
K. Ben as stiles manager of the au
tomobilivislon.
Toger with Mr. Bensons duties
as hed>f all domestic sales he will
haver cge of the Studebaker auto
mobHftn«dian business, which cen
ters ate Walkerville plant, and also
over Company's foreign export trade
which already well established in all
parts-the world.
Mr, nson. . who for five years has
beerr-, sales manager of the Cadillac
Motqttr Company, brings to the sale
of Spbaker E-M-F “30" and Elan
ders cars an experience which In
< iudeJe development of the automo
bile ustry. As a friend aptly ex
presfit. Mr. Benson is in the best
sens/ the word a business builder.
He it organizer, a manage, and has
aideJrgely in bringing the automo
bile iiness to a point where its per
mane is assured and where service
to fftunet is combined with stability
and r profit to the dealer.
Fo> OWNER MAKES
TRIP IN SOUTH AFRICA
r'ROIT. May 25.—A Chamber.-.-
berPa-l owner of a Ford louring car
hasst completed a wonderful pioneer
trip SOO miles ill South Africa. starl
ing-om Port Elizabeth and touring
mt,rugged territory that was thought
Im bible to automobiles heretofore. It
watnly the high road clearance and
unialed strength and stability of the
Fo.that enabled the journey to be
tntjover the rough and often (reach
errtS’oatis and through river beds and
ro.<yplams. Three persons occupied
th eldftring the trip, in which an al
tintcUf 4.095 feet above sea level was
attait This Ford owner has driven
his e>7.000 miles since be owned it.
and I not had a single serious mis
hap.;
RUSAN CZAR BUYS
FODDARD-DAYTON CAR
Me cars for the crowned heads of
Europave been limited, until rceent
1\ toe pick of the foreign products.
Kingnd crowned princes of the Ear
Eas.t-'en monarchs of remote king
domsiat are seldom heard of—are
• ngei purchasing American autoino
biles.it it has been difficult for the.
Eurftn agents of American cars to
conVi the royal chamberlains that
Yanfecars are fit for imperial patron
age* spite excellent service which
they,.! giving.
Altering wedge in royal trade has
been ven by the Odessa agent of the
St odd-Dayton cat, who has cabled
an qr for a Stoddard-Dayton "Strat
forcrndaulet for the czar of Russia
and car will be shipped by the next
steaf from New York
RUER INDUSTRY KEEPS
ISINESS GOOD IN AKRON
An. Ohio. ,is listed as one of the
(igfit.es in the United States where
ti ,joo| ssautsnq jo stoadsojd atp
T is occasioned by the activity in
thebber business, due to a great ex
tend the popularity of the automo
bildthough rubber products of other
na e are turned out in big quantities
fio'he Ohio town. The Goodyear
Tiiind Rubber Company, for in
stil, have the monopoly of the aero
?,!;• fabric and balloon business, and
ha a; big reputation for rubber soles
t.diiobile. tires, however, is the big
( .jof the industry, and thousands of
t; a day are shipped to every part of
t [world from the rubber city
? April 24 the Goodyear Tire and
}yb‘-r Company' created a record for
tie tput of tires in one day, and. ac
,ordg to P. W Eitchfield, the factory
supatendent, the automobile and mo
torejp tires manufactured on that day
broktll previous records of any com
panj the city.
T|extended use of the automobile
and f motorcycle as a means of travtl
is pied by the enormous output of
•hewubbe. factories
TABLE OF ENTRIES FOR
BIG INDIANAPOLIS RACE
Following is a list of those entered for the 500-mile international sweepstakes
race, May 30, at Indianapolis:
No. Car. Driver. Entrant. Cyl. Bore. Str. P.D.
1. Stutz —Anderson Ideal Motor Car Co. .. .4 444 554 389.9
2 Stutz—Zengel Ideal Motor Car C0....4 44* 554 389.9
3 Fiat-r-Tetzlaff E. E. Hewlett 4 5 754 589
4. Mercedes —DePalma Ralph DePalma 4 13154 mm
180 mm 588
5. Case —Disbrow J. I. Case T. M. Co. . .♦> 4 23-64 5 447.8
<1 Case —Herrick J. I. Case T. M. Co. .6 4 23-64 5 447.8
7. Mercedes—Wishert Spencer Wishart 4 130 mm
180 mm 583
8 National—DaWson Nat'l Motor Veh'le C 0.4 5 ti 1 * 4110.8
9. National —Wilcox Nat'l Motor Veh'le C 0.4 5 754 589
10. Eexington—Knight Lexington Mot'r C. C 0.6 4l s 5'4 431
13 Simplex- Dingley Bert Dingley .4 5% 5% 597
14. White—Jenkins White Indiana p'liwCo. .6 4‘* 5\ 489
15. Cutting Burman Clarke-Carter Auto C 0.4 5 7-32 7 *697.9
16. Firestone-Columbus—Frayer Columbus Buggy Co. ..4 5 554 432
17. Marquette-Buick—Liesaw Will Thomson 4 4’, s 5 318
18. Schacht—Wm. Endicott Schacht Motor Car C 0.4 49* 55, 389.9
19 Knox —Mulford Ralph Mulford 6 4 8 55j 597
21. Mercer—Hughes Mercer Auto Co 4 49* 5 300
32 Lozier —Horan Dr. W. H. Chambers . 4 5 3 » 6 544
23. McFarlan—Marquette Speed Motors Co 6 4'* 5 425
34. Opel—Ormsby Iryjng C, St er fl &
Burr B. Noble. 4 4 1 * 6% 437
25. Lozier—Matson O. -ye 6 544
2« Shambaugh—Shambaugh Chas, Shambaugh . ...4 454 '5 ■ 318
27. Continental ,F. N. Martindale 4 4',* 454 255
28. Stutz —Merz '.ldea! Motor Car C0....4 4 s * 5*4 389.9
29. National— Bruce-Brown Nat'l Motor Veh’le C 0.4 5 7v 2 581,
31. Mason—Kilpatrick Mason Motor Co. 4 5 15-16 5 243.5
WSaSJBF
The ostrich can’t fly—has too
much weight for its wing
power. The Vanad iu tn
built Ford has all the weight
it needs for strength---but it’s
the lightest car for its size in
the world. We’ll sell seventy
five thousand new Fords this
year---principally because it’s
not an ostrich car.
All Fords are Model T's —all alike except 5
lhe bodies. The two-passenger runabout |
costs ss9o.—the five-passenger touring car
$690 —the delivery car S7O0 —the town 5
<-ar S9O0 —f. o. b. Detroit, completely
equipped. Get latest catalogue from 1
Ford Motor Company, 311 Peachtree
St., Atlanta, or direct from Detroit sac- 1
lory. I
IL
Tires
j 10* Oversize
The Dawn of the
New-Type Tire
After Ten Years Then Men Awoke
Before this great success came Then motor car owners began
to Goodyear tires we had spent telling others about these remark
ten years in perfecting them. able tires. The demand came
We wore out countless tires on like a flood.
testing machines to compare one l n two years the sale of No-Rim
idea with another. Cut tires has multiplied'six times
Thus we compared some 200 over ' U has trebled in the P as *
fabrics, and some 40 formulas for months.
treads. Thus we compared every Now over one million have gone
method of making. ' n:o vse ’ on sorue 200,000 cars.
. And these patent tires by far out-
Lhen we invented a new-type ~ , 1 .
, . ... , sell any other tire m existence,
tire—ahooklesstire —which makes , , , ,
. . . ... Ask one of these users to tell vou
nm-cutting impossible. . .
what these tires mean to him.
T hen we made these tires 10 per After that you will never buy any
cent over the rated size, to save the other.
blow-outs due to overloading. O ur 1912 Tire Book- ba.ed on
By these two latter features— 13 yean of tire making —is filled
No-Rim-Cut and oversize—wedou- with facts you should know. Ask
bled the average tire mileage. us to mail it to you.
AKRON, OHIO
No-Rim-Cut Tires
10% Oversize
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
This Company has no l onnfcilon whatever with anv other
rubber concern which uses the Goodyear name
Atlanta Branch, 223 Peachtree Street
Telephone Bell Ivy 915 and 797
3
< THE ATLANTA GEORGIAN AND NEWS: SATURDAY. MAY 25, 1912.
15715 ahead of its time!
• ■ t The Henderson If
g equipment E
that makes driving Dynamo Electric Lights---Self Starter Ik
a real pleasure •
L® You have often said to ®
yourself—“lf I were design- . JmL j
ing a car I would have all tin*
proven advantages, as well - 1 „.. .nr , J^W'fri"iiifliii^ii’7"''tiffi*:
= S as some things that no nianiil’ae- nK
tiirer has ever thought of. | ill wn
‘‘First of all, I would i I |
li<T\ t-a Lcl’i Haixl Dri\wit li ■
a sini|rle Central Control, so that / '/ /! T7
either side, from the driver's seat \ .' v k Jr
to I.he curb. I would also have ***
Demountable Rims, so that the y'
tire changes would never hold me iwS!
up or bother me. “The Car of Your Drcams"
i- I ,"' OU^' 1 'V ''* e< '* r ' r Henderson Henderson QQiX S!
ffi » Roadster 1 ZOO 5-Passenger «P 1 OO& ffl
ou batteries that are liable to give vnl
out at any time. I would have a- ■■■■ :
dependable Starter —and above
r7h». Y™‘Yi.rVi; M<M-e car for /ess ■ k
seat by the mere pressing of but- —i < | < a lor
tons I could Start my Motor. HpnrUrßnnß nF I ndia na noli* can reiul this announcement with-
g Huh, .ny Lamps, and make a Ihe Hendersons Ot Indianapolis (11| , jw ,
Comfortable Gei-awa* with the nOW otter yOU a real belr-btarting, agency for the "li.mdersoji'' will
utmost ease ami no hissing. Five-PaSSenger Touring Car, with >»''an profitable sales. Write or
The "Henderson” Car Luxury-equipment for $1385-- ffl
is Your Dream ('oiiie 1 rue 116-inch Wheel Base-Ward
a ear which will fulfill your <b* Leonard Dynamo Electric Lighting f Mail this CotiDon TODAY
® mm », an am, ml System—34 x 4 Tires, Demount- Mo>ol . Ci , c .„ ®
saving of $715. able Rims-—Long Stroke 4’/5x5",4 ot ind.anapoi*.. u. s. a. •
M At least investigate— Silent Motor, with 3-point suspen- #
| H?;; at oo o.„ sion-famous Stutz Rear Axle c- r™.."
have been waiting and waiqhing Transmission silent Gear left
kg for—at a prim’absolutely impos hand Drive—Single Lever Center " f -
TiAm SlhlP until this \par. So till out . I I • T’ I 1 street would make a goou local AY'M
anti mail to ns the coupon oppo Control Gasoline 1 ank under '"" r " i,r an '" rer
pjp site. now. before you turn this cowl of dash, Gasoline Gauge on } t % n Aung"hm" ame ln 111?
dash—Nickel mountings through- it
| IMPORTANT .
|T* Nctr models of the "Hendrr-
23EJ ton” will hi readv for your inupi ct or l* f 1* 1* II C* 1 r~ R-i
tSB Henderson Motor Car Co. of Indianapolis U.n A. H
Indianapolis Motor Speedway. May 30. "
Autoists
Get ready for your
summer trips, but dmt'l
forget the many arti
cles we have in stock to
add to your pleasure
and comfort.
See our line of lunch
baskets, folding buck
ets. coats and caps, and
goggles — in fact, every
thing you’ll need for
the trip, we have it.
Best makes of motor
oils and greases. Fil
tered gasoljne. i
Send for our catalog
of motor supplies.
Fulton Auto
Supply Co. I
225 Peachtree Street
ATLANTA. GA '
„ ''
a! i 111 MO WI4MO (0 >iM'V iffiß 30" r o ur i"ng'"car ~ """"^T""
" 3/4 * l"/a *3 ~ and ton capacities. FImUMiM 7*°" Tour ! n 6 Cnr S 7 C ®
Si nipie Engine * Economical “(5 O” Touring Car*SlX cylinder |
’’ ’ ’ The ’’ ’ KwTTil ” ’* I
- . |
CT ECTCT ECTCT x£CTCT CTCTCT CT CT
q cd]
U •■’’■ im Wkl|N|il 3'- i/^-/> ? “, r ■ ,J ” --* * _ -t. '-"~^l^ < - ° ”
_j\. ,d /CSX? 7 • j£S\
dd\-m 5?? y
LI S'dCrt/ ffiM rd* *•>424’ I U
Wjffia^Tf.p-»».»Bjg*r.-,i »WJ*"j» zffisjC'&vjtftX. Z"x ..ra&«ssrnV //rAcv a *t>j Im «*«t? //
MtjgWjSEiSrf': ‘ ”rS/m~r'^SblStutl **>V* > 1 Pa "P • fa!
- .
’z%gfflnk w
( —*d iQflljml J
Y9J can buy a powerful 6 cylinder, 48 H.-P. Mitchell car for 11
Si”so; smooth running, easy riding—with its 125-inch wheel base and 36-inch
I wheels —simple in construction; little trouble to care for and economical to oper-
I ate. High prices for automobiles are relics of the days when manufacturers were
M making expensive experiments, and buyers were bidding high for cars that would
I come back as far as they would go out.
Mitchell cars today will go as fast, as far and as comfortably as cars that cost three times as much;
they .ire beautiful in appearance and are built for the man who can't afford to make a mistake.
Make a list of the things you want in a car, and see if you don’t find all of them in a Mitchell,
tor 77 years our vehicles have given satisfaction; they’ll continue to do so for another 77 years.
Buying a Mitchel! means knowing what you are getting. M
The Mitchell 60 H.-P., 6 cyl., 7 passengers, $2250 The Mitchell 35 H.-P.. 4 cyl., 5 passengers, $1350
The Mitchell (8 H.-P.. 6 cyl., 5 passengers, $1750 The Mitchell 30 H.-P., 4 cyl., 4 passengers, sllsO
Tin Mitchell 30 H.-P.. 4 cylinder, 2 passenger Runabout, without top, SOSO
1 i?
Mitchell- Lewis Motor Company
! Racine, Wisconsin Jj
3 ATLANTA BRANCH
rt 216 Peachtree Street M
' hnwnr fcjMwy v. tob fiWw ’>—i—wey | luwvuwo iJWMMBwmr whw |
PAGE NINE
MAGAZINE SECTION.