Newspaper Page Text
MAGAZINE SECTION
PAGE SIX
studebiker cd.
MAKES HISTORY
Reorganizes Entire Sales Force
During One Week and
Breaks Record.
When the industrial history of the
twentieth century is finally written its
■most thrilling chapters will almost
■surely be those that tell the story of
■the motor car—its sudden dash to pop
ularity, its marvellous manufacturing 1
■successes and Its costly tectical fail
ures. So say men learned in the lore of
■the business world Certain it is, at
■any rate, that no department of the
■world's manufacturing history has yet
•furnished so great an amount of in
dustrial romance.
News of the latest feat of this kind
comes, as one has learngfi to expect, i
•from Detroit In one week a firm man- ;
•ufacfurlng annually an output market- ;
rd at $.50,000,000, completelj reorgan
ized the executive personnel of its sys- I
tern of distribution and then, with the
new organization in charge, scored a i
stales success during the first month. ■•
that eclipsed all its former records for
s similar period.
How this wAs done without in the
least disturbing the progress of a busy I
welling season is a. story of vital inter- <
■est to evert business man. 1
The firm is the Studebaker Corpora- 1
tion. whose mammoth automobile di- l
vision, manufacturing E-M-F "30” and .1
Flanders "20” cars, maintains a round <
dozen plants. The Studebakers mar- I
ket their product through a system of 1
40 branch warehouses and service sta
tions in the main trading centers. Each
of these supplies cats direct to that 1
part of tbe 2,200 Studebaker dealers in '
Its t'r ltori The branch managers (
■make all contracts and, to practical j
ends, each is the Studebaker Corpora- i
tlon in his own region.
A combination of circumstances ’
made it advisable in the judgment of t
the Studebaker management, to cllmt
nifte a. certain element In its sales de
partment The change involved the
♦ lies manager, his assistant and the
managers of nearly a third of the
firm s branches.
To the automobile world the emer
gency seemed unexpected. Such was.
however, far from the truth.
When Germany decided to go to war
with France General VonMoltke took
from a certain pigeon hole in his desk
a complete plan of campaign, drawn
up months before. When his emer
gency came. General Manager Gunn,
of the Studebaker Corporation, did vir
tually the same thing
An experienced sales manager, Er
nest It. Benson, was already in wait
ing. With him. as assistant, came Ar
thur 1. Phi ip. also a man peculiarly
fitted for his work. For every branch
in which a change was necessary there
was ready the assignment of a man
ager, every appointee carefully schodl
ed for his particular job.
The change was made during the
first week of May. Almost on that
exact date the automobile buying pub
lic made a concerted onslaught on
Studebaker dealers, which disposed of
virtually every car on their floors, and
this despite the fact that the company
had made most generous provision for
the efxpee.ted rush Several of the
hranihes where changes were niacin
were among the sales leaders for the
month.
Incident to the revision and harmon
izing of the sales department, Sales
Manager Benson announces a complete
list of the new branch manager ap
pointments
All these men are now firmly estab
lished in their new positions, the
change having been effected without,
so far as known, interfering with the
sale of a single ear or the disaffection
of a single dealer
FORMER ATLANTA MAN
TELLS OF AUTO TRUCK
TIRES AND HOW MADE
<■* W Martin. Jr. formerly of Atlanta
and now sales manager of the. motor truck
’ire department of the Goodyear Tire a.nd
I:;ibbcr <’<wnnany, Akron. Ohio, says that
rrangenients are being made for In
<-reaae<l capa<itv tn bring the output ot
the plant to 1.000 motor truck tires a day
‘ ‘ »rderF alread.v ha\e been placed,” save
Martin, ”fnr additional equipment for the
manufacture of all tyi>es of tires The
motor truck husincis Is increasing won
derfullv, and the tire output is an excel
’*»nt barometer of the coming of the truck
into commercial life, and the passing of
the horse
“We are positively swamped with or
ders and the demand is increasing each
day.”
Mt Martin also Intimates that a com
plete wheel shop will be installed into ail
the important branches of the company
to give truck owners every facility to
make quirk changes.
Commenting on the output of the Good
year Tire and Rubber Company. Mr Mar
lin says that the week ending May 15
was a record <»n< in the history of the
oumpan.v For the six working days 146.-
114 pounds.of solid tire** werr manufac
tured; 24,033 nneumaiir rasing* and 28.
080 Inner tubes
MORPHINE
——
Liquor and Tobacco Addictions Cured
Within Ten Days by Our New
Painless Method.
Only Sanitarium in the World Giving
Unconditional Guaran-
tee.
Our guarantee means soim-thing Not
one dollar need be paid until i satis
factory cure has been effected.
We control completely the usual
withdrawal symptoms. No extreme
nervousness," aching limbs, or loss of
sleep. Patients unable to visit Sanl- i
tarium can he treated privately at :
home References* The Mayor of our
City. the President of any Bank, or any
I'ltizeii of Lebanon. Write fen Free
Booklet No. 2. Address
CUMBERLAND SANITARIUM.
F. J. Sandens, Mgr, Lebanon. Tenn.
INDIANAPOLIS CAR
SEEKS NEW RECORD
ACROSS CONTINENT
When George Rogers Clarke picked
an undefined path across the great
American wilderness early in the his
tory of the United States he estab
lished a path-finding record for that
time. It took Clarke nearly all of one
summer to accomplish his worthy pur
pose and his trip was marked by ex
traordinary hardships.
A modern "Pathfinder" promises to
make Clarke's trans-continental jour
ney look like a Joy ride in comparison
by making practically the same trip
throe tinges in one season. Three times
■across the United States—East and
'West—will constitute a record unap
proached in the annals of motoring.
Yet that is what the Pathfinder “4 f O,”
driven by "Helnie” Schoiler, of the Mo
tor Car Manufacturing Company, pro
poses to accomplish this summer.
The pathfinding Pathfinder "40" was
scheduled to leave New York June 10,
with A. L, Westgard, field representa
tive of the A. A. A. and United States
government department of good roads,
and Mrs. Westgard. Starting from the
A. A. A. offices In New Yofk, the Path
finder "40” will begin the work of sur
veying three additional cross-country
routes over lines offering the most ad
vantages to the mqtor tourists.
A makeshift writing desk is one of
the features of the A. A. A. Pathfinder
"40.” Westgard will carry' his trunk in
the tonneau and when placed standing
on one end this part of the equipment
makes an i.deal writing desk. The only
handicap to good penmanship during
the coming tour will he the constant
jigglps accompanying the most careful
driving over such roads as will fall to
the lot of the Hoosier-made "Path
finder."
When your child has whooping cough
be careful to keep the cough loose and
expectoration easy by giving Chamber
lain’s Cough Remedy as may be re
quired. Tills remedy will also liquefy
the tough mucus and make It easier to
expectorate. It has been used success
fully in many epidemics and is safe and
sure. For sale by all dealers. **•
If you Ford it—you’ll cut
the world in half, double the
length of your day, and in
crease your pleasures tre
mendously. Your debt to
yourself will never be paid
until you drive a Model T.
It’s the one car that com
pletely fulfills its purpose—
without excessive expense.
Seventy-five thousand new Fords go into
service this season—proof of their une
qualed merit. The price is $590 for the
roadster, $690 for the five-passenger ear,
and S7OO for the delivery car—complete
with nil equipment, f. o. b. Detroit. Latest
catalogue from Ford Motor Company, 311
Peachtree St., Atlanta, or direct from De
troit factory.
are manufactured a company
vDhich has had the confidence and
respectofthe industrial vOorldfor
o\)er *Tho name of the
Company is the best
tee in the vOorld of the sterling qual
ity of VOhite Motor Trucks. . .
The Whiteljs«jl Company
Manufoc turerj? of gasoline motor cars, trucks © taxicabs
\\ ATLANTA BRANCH )
< 132 Peachtree Street J/ /
THE ATLANTA GEORGIAN AND NEWS. SATURDAY, .TUNE 22, 1912.
MOTOR GAR USED
IN HUNTING GAME
Ranchman of East Africa Takes
R-C-H Car Over Narrow
Camel Trails.
Big game tracking over the brush
grown veldt of Africa is an exhilarat
ing sport, according to D. C. Morrison,
of the Rewika ranch, Kyambu, British
East Africa,
Mr. Morrison has one of the first
R-C-H cars ever shipped abroad, pur
chasing in London and taking it to
East Africa immediately. Since then
the car has been in daily service, serv
ing Mr. Morrison in the performing of
tlie ranch duties and also on his al
most daily quests for game. Runs have
been made for miles through almost
shoulder high grass and brush and
along trails that are. far more suitable
to the camel caravans of that country
than automobiles.
Evidently Mr. Morrison and his party
are afc good marksmen as the R-C-H
is a ground coverer, or maybe the car
Is a mascot. At any rate, he writes
that his hunting trips in the machine
have been most successful and that
the R-C-H has never failed him in his
cross-country journeying.
When the car first arrived it struck
terror to the hearts of the natives of
that country, but they soon found that
there was nothing to fear and have
now become quite accustomed to it.
The performance of the R-C-H under
the adverse conditions which prevail,
about as bad as could be found any
where in the world, has won it a great
reputation In that country and fellow
ranchmen have come from miles ground
to see this latest importation.
British East Africa lies right on the
equator, but despite the torridness ab
solutely no trouble has been encoun
tered with the cooling system, a splen
did testimonial to the R-C-H design.
Mr. Morrison decided on his car aft
er a careful investigation of various
European makes on the London mar
ket and declares he has never been
sorry, for his choice for he writes: “I
consider the R-C-H the most suitable
car 1 could have found for this ter
ritory."
NOTED MOTORIST WILL
VISIT 500 CITIES ON HIS
TOUR OF 15,000 MILES
George B. Spangler, a motorist *of
world-wide experience in touring, will
leave Detroit June 17 on a tour which
will take him from Detroit to San
Francisco, thence to Galveston. New
Orleans, Savannah, Ga., Washington,
Philadelphia, New York and back to
Detroit. The total mileage will amount
in the neighborhood of 15,000 miles and
about 500 cities and towns will be vis
ited on the trip. The trip will be made
in an Oakland Model 45 touring cat
and three men besides Spangler will
be engaged.
One of the features of the trip is the
fact that Spangler will attempt to make
the circuit and dispose of his car for
50 per cent of the list price when he is
through.
No-Rim-Cut Tires
10% Oversize
Equip One-Third the Cars
One-third of all new cars going out this year
are equipped with Goodyear tires.
About one-third of all motor car owners have
now adopted these tires.
And one-third of all cars at this year’s Shows
had Goodyear tire equipment
Such is the present status of these wondrous
tires. And the demand has doubled in the past six
months.
Tire Upkeep Cut in Two
A million and a quarter of these under average conditions, adds 25
premier tires ha<e now gone into per cent to the tire mileage,
use. They have been tested out on So these patent tires save 23 per
some 200,000 cars. cent, plus 25 per cent, on the
They were tested on our claim average.
that No-Rim-Cut tires cut the Th , n fa more thaQ
average tire bills m two And the th y For o . Rim . Cut tires ar9
present demand proves they did . final o{ „
No-Rim-Cut tires now far out- . . 11
sell an y°\ he ; o^7’n n J r m 100 000 ln perfecting them we tested
Our output now is nearly 100,000 out formul | s and £abrics . Wa
tires monthly. tested them by metered mi i eage
■ i ’T’L rx i. on test 'ng machines in our factory.
HOW 1 hey Do It These years of tests have taught
■ r* l . us how to get the utmost mileage
No-Rim-Cut tires end ntn-cut- {rom a ntb £ er tire .
ting forever. And rim-cutting You get all that perfection, plus
occurs on 23 per cent of a the t j res tbat can > t plusover-
old-type tires. ..... size tires, when you get this patent
That is proved by statistics cov- , > j f
ering many thousands of ruined ‘
clincher tires. Our ISI2 Tire Book—based on
In addition to that, No-Rim-Cut 13 years of tire making—is filled
tires are 10 per cent over the rated with facts you should know. Ask
size. And 10 per cent oversize, us to mail it to you.
Goodyear
AKRON. OHIO
No-Rim-Cut Tires
With or Without Non-Skid Treads
THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio
This Company has no connection whalever with any other
rubber concern w hich uses the Goodyear name. (sw)
Atlanta Branch 223 Peachtree St.
Telephone Bell Ivy 915 and 797
1912 BUICK MODELS
ALLdSOLD, ASSERTS
ATLANTA MANAGER
Announcement is made by R. V. Con
nerat, Atlanta branch manager of the
Buick Motor Company, to the effect that
the entire 1912 output of the Buick fac
tory has already been sold, and the or
ganization will start upon the season of
1913 with nothing hut the latest im
proved products, carrying over no old
models whatever.
By the first of September or October
the Atlanta branch will be situated in
the handsome new three-story concrete
building which is now in process of con
struction on the comers of Peachtree and
Harris streets. The work is being rapidly
pushed and will be completed without de
lay.
“So your wife is a suffragette?"
“Yes,” answered Mr. Meekt'on.
“Why does she want the vote?”
”1 don't think Henrietta really de
sires to vote. She’s merely tired of
talking to me. She wants a larger and
more intelligent audience.”
, ■ ■—y, ■■■■■■— ■■■ii , T
S " j
z 4 iS£>s-"
y j»
YOU probably know pretty nearly what you expect of the ;
automobile you’re going to buy; that’s why you’ll find it profitable to investi
gate the Mitchell before you make your choice. Here’s a car with so many good
strong points, giving such full automobile value for every dollar it costs that it’s
sure to satisfy you.
The material and workmanship in Mitchell cars is of the best the markets offer; 1
they’re powerful, comfortable and attractive in appearance.
The Mitchell 6-cylinder, 48 horse-power car, with its 125-inch wheel Base
and 36-inch wheels, costing $1750, is our idea of full automobile value.
Mitchell cars are built for the man who can’t afford to make a mistake.
M The Mitchell 60 H.-P.. 6 cyl., 7 passenger*. $2250 The Mitchell 35 H.-P., 4 cyl., 5 passengers. $1350 M
The Mitchell 48 H.-P., 6 cyl.. 5 passengers, $1 750 j The Mitchell 30 H.-P.. 4 cyl., 4 passengers. $ 1150
The Mitchell 30 H.-P., 4 cylinder, 2 passenger Runabout, without top, $950
|| Mitchell-Lewis Motor Company ||
I | Racine, Wisconsin
P ATLANTA BRANCH, 316 PEACHTREE ST. g
CLOTHES PROTECTORS
For
AIHOMOBILISTS W
1 > >
- fVM ■■ < ■
Automobile owners can /yj&L I '
slip <>n ,i pair of these A w I*-
CLOTHES PROTECTORS.
repair a puncture or ad- V'•
just the carburetor f
get back into the car as '
clean as if nothing had &.’
happened. They protect.
the entire hodv. and save *.
their cost every time a * V
puncture is fixed or the y
engine hood-* is lifted. VW i "
SPECIAL PRICE $2.50.
> I ' J | y
— — 1 I 1 V
CiEWINNERCO. LU
The Automobile Dept. Store
Peachtree and Harris Sts. W
JLI . J ll—l II - 111 WMTT-y 7 ... ' - - - ' -4111 I
■ “30” Touring Cnr >-•
1 v4 , 0 '* Touring Car*lwo sizes
“O O” Touring Car* six cylinder
•• The Company