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A SUCCESSFUL SPECIALIST’S OFFICE HOW UP-TO-DATE LABORATORY METHODS ARE REVOLUTIONIZING THE PRACTICE OF MEDICINE * Z Wtl »Wwi 0 •* j —L±p -nA— l- '1- ff W VkE! 'iS&& ._ ■W mi V / - YwZ V 1 .Sv H '» | ißO&losffi /ZZil 111 -~.-il Zv iZ -<■<■ ■ : W : ' ; '-cr ? .L "Ztpp' HI A - - - - \ ■ . • «e! / - ——— - -••••- • - - - j. 1-3-i- »ji “’:S <s'« - v J^pii .ninipaiMllll—lffllllW war ~. ; UrZ li .\ \ «*® '•—-■■ iSzz :: ZE=zzzz^P 5 ’ w ii \ WB-J i OTZ IZZ-k -MB r -« aw i —I I I ’R|i3 fck '>4 > iMy** ShaK k '_^... _? ■..j'* A r—-- ' k "* -«■• ' /. ■ ■-~ - ••• —/X? 'S Bmmi.j»l-!L- jOL. . ~ •V ' A )'[ a YbJ a M I i - '* - -fIHF I /z • • a- Mali F \ Ty KKi I , ®P M i i i i ■ f Mr | Wi i Ll I ?. uJ >«* I IB! i ■Bl EK | IH i u*.'* ->«X -tys i ■** & ’*& t h -'■' KMB fn tJI ~.’ a "JI frnSto. Wi* W r .. War £““ffl I Hlm B WWf I 'z%’ OKI MU KwE If ,MJmm JEBSMR& B MB a^ll^fe ßHß^mju ß 188—’B fl MHMHHMM 4 iMi WfflwWßtW- 1 S l|il IIBMBmI I^^l23 J aH| l M.z fln mmS|Ez - Mb ir - The pictures at the top and the bottom show two views in Dr. Baird 's Laboratory, while, the picture in between the two shows one of the operating rooms. THERE are some doctors who con tinue to look at the tongue, feel the pulse and scribble off a pre scription for those who come to hare their ills cured. But, as a rule, they are not suc cessful doctors. Certainly they are not specialists and if they are they are not successful. For the specialist these days must keep abreast of every scientific dis covery whi<;h tends to prevent and cure disease. it was for this reason that Dr. Wil liam M. Baird, one of the best known and most successful specialists in the country, went ,tv> great expense in equip ping his largo suite in the Brown Ran dolph building, Atlanta, in an elaborate manner. in fact. It is probably the best equipped in the entire South, and jt is doubtful if there is a more completely equipped specialist's office in the coun try The pictures on this page give some idea of the elaborate manner in which Dr. Baird has sought to keep abreast of the times and to have ever}' scientific equipment for the benefit of his pa tients. There was a time when some show.' apparatus stuck up in a doctor’s office to make a psychologic effect upon un suspecting patients would get by. But those who depend on such methods are not successful. People are not fooler! so easily now as they once were. They demand of the specialist who treats them the latest in scientific knowledge and equipment and it is only with such knowledge and equip ment that the best results, are ob tained. Why. it might be asked, did Dr. Baird go io the expense to install in cubators to produce germs? And why should he put in a stock of rabbits and guinea pigs and sheep at his country place to help out the laboratory? These are merely incidentals in the equipment of a scientific specialist’s office with a modern laboratory. Blood tests, microscopical examinations and laboratory work In the making of sc rums for the cure of disease demand such things For more than a third of a century Dr. Baird has been doing the best work it was possible to do. In order to do this kind of work, it has always been necessary to have every modern equip ment. And Dr Baird has always had such equipment Not long ago he decided that a suc - cessful specialist should have a com pletely equipped laboratory in order to give patients the benefit of the latest scientific research. When he moved his offices to the Brown-Randolph building, 56 Marietta street, he secured enough room to make the installation of a laboratory possible. This consists now ' of one very large room containing more t than 800 feet of floor space. The il- i lustrations of the laboratory show the chemical apparatus, microscopes, incu- i bators, autoclave, ovens, water still, t THE ATLANTA GEORGIAN AND NEWS. SATURDAY, JUNE 22, 1912. BMfiMBMffiMS ♦ ... t WH M 1 ' —1 ' 1 1 ~ -1 ••" ■* ■ ‘ |g||||W ' fl | 'W txl hwiiiA-W 9» fiMwfe- ■ . nr --Mik i v> ' wT*W/ 1 h™h®f . aOaawWBsIMWKWK. * r ■ ffiSE, -£affiEal *^* s ** 2 *,S-F SlElir * T - ■<. -. y-FtaLtfotW '" . ■ *®f . ■»> ’'’■" Ihe top view shows anot he r sect ion ot Dr. Bai rd s I.a borat ory. In the eent er Dr. Ba ird is shown at his desk in his private consultation room, while the picture under this shows the principal en trance ball to the suite with an ante-room in the rear, and the lower picture shows the correspon dence and cashier’s rooms. cages for guinea pigs and rabbits and the other things necessary for a modern institution of scientific medical research. In all. Dr. Baird has twelve rooms, with two large reception halls, and even now he finds himself cramped for room at times. , He lias several waiting rooms, some of them private, and private waiting rooms for ladies and rest parlors. There was a time when Dr. Ba ini at tended to all his practice personally. But his practice has increased so rapid ly the past few years that this has be come Impossible. As a result, he has been compelled to have assistants to help him carry on the work of the of fice. The picture at the top shows the General Reception Room, large apd comfortable; the picture in the center shows another one of the operating rooms, while the lower picture shows the La dies’ Prixate Parlor. These assistants are the most expert it is possible to secure. Like Dr. Baird, they are thorough diagnosticians, for this one point Dr. Balj-d insists upon In fact, as he has pointed out time and again in Ills interesting .health talks, he Is a crank on diagnosis. His assistants, too, are experts in chemical and labora tory work and with the microscope. There arc many who think a doctor can tell what is wrong by feeling the pulse, looking at the tongue and look ing wise A doctor may do this, make a guess at the trouble and guess right. But, at the same time, he is GUESS ING. To KNOW the trouble so as to be able to eliminate the CAUSE, thor ough examinations are necessary.. And to make thorough examinations, it is necessary to have complete equip ment such as Dr. Baird has installed in his new suite of offices. A specialist in these days must be an expert diag nostician and to be this he must be a microscopist and a bacteriologist. All this is necessary to do good work, and good work Dr. Baird has always insisted upon. It was he who declared several times that what the profession needs today is not new sure-cures and specifics, but a more careful and intel ligent use of the remedies already known to be of use in certain diseases and more care and attention to the de tails of each case. By following out tills policy. Dr. Baird has been success ful. in fact, he has made a greater suc cess as a specialist than any other in the South. The value of such a well equipped suite of offices has been shown many times recently in Dr. Baird's exten sive practice. Dozens or patients have consulted him who have thought them selves suffering from Gout, Rheuma tism, Kidney Trouble and the like, when thorough examinations have shown the trouble to be something else. When they were scientifically treated for the REAL CAUSE, and this has been removed, their pains have van ished. It was simply in knowing how to find the CAUSE and then knowing how to remove the cause. Other physicians who had treated them had treated them for the wrong trouble or had been confused by symp toms. The removal of symptoms alone instead of removing the CAUSE of the symptoms will not bring permanent re lief. And permanent relief is what all sufferers want. As every one who has been reading Dr. Baird s interesting and Instructive, health talks knows, he has been prac ticing and studying along original lines for more than a third of a century. That is why he knows Chronic Dis eases, Diseases of Men, Nervous Dis orders and Diseases of Women. A life time of study and experience has made him competent and his remarkable suc cess indicates that he has produced re sults. Recently he has had considerable to say about Neo-Salvarsan. the great Blood Poison treatment which super seded “606,'' and will he glad to talk about this to sufferers. His mono graphs on Diseases of Men and his Health Essays are interesting and in structive and free by mall in plain, sealed wrapper. Dr. Baird's office hours are from 8 to 7; Sundays and holidays, 10 to t. And his address is Brown- Randolph building, 56 Marietta street,t Atlanta, Ga. 7