Atlanta Georgian. (Atlanta, Ga.) 1912-1939, June 29, 1912, HOME, Page PAGE TEN, Image 34

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    PAGE TEN
;—MAGAZINE SECTIO.x
'ET Y r A n T 1 At Least He Thought He Did;
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VT raL-ftgL _-M ‘ M JL nk. P. S. What Becomes of All the Chorus Mens
By T. E. POWERS, the Earnous Cartoonist
Ooprrifht. 1912, by Ankericnn-Jounuil-Exuniner. Great Britain Hights Referred. *
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RFI IFF IN SIGHT FOR GEORGIA FRUIT GROWERS
"TIN ATLANTA BUSINESS MAN POINTED OUT THE OTHER
n A day that when the fanner stopped offering the products of his
** labor at whatever price the buyer chose to give, the farm
ing industry would he the most profitable business into which
a man c0 ”ld enter.
The truth of this statement is all the more significant when
p j 8 considered how absurd it would be if dry goods and
grocery stores, meat shops and other business houses where
necessities are sold, accepted tor goods whatever those desiring them
offered to give
If the real estate man could be added to this list ami would rent the
houses and apartments in his charge for whatever prospective tenants of
sered to pay. life would fie ideal for the working man He could'extend the
plan further, give the railroad ticket agent what he thought would b<
enough and travel over the country, and. by working the same plan of action
upon hotel proprietors, stop at the best hotels
Yet the farmer, while he may have a model farm and use the most
economical and scientific methods, loses out at the selling end ot his busi
ness. He may have perfect organization in the product ion-end. but he lacks
organization at the selling end. The result is that he doesn't get for his
product what it is really worth all the time.
This also includes the fruit grower the farmer who produces the fa
mous Georgia peaches—and it also includes the farmer who ships the can
taloupes and the watermelons which helped to make Georgia famous.
While fortunes have been made in growing peaches, cantaloupes and
watermelons, hundreds of others have just managed to eke out an existence.
And there are. many others who. disgusted at the returns from excellent
peaches, have chopped down their peach trees and turned the land to
other uses.
The trouble has not been with the Georgia peaches nor with the Geor
gia watermelons nor Georgia cantaloupes. It has been that the Georgia men
who produced these luscious products have been at the mercy of the men to
whom they were consigned. There was lack of organization at the selling
and distributing end.
• It has often been a case of a feast one year and a famine the next
When there has been a large peach crop, thousands of erates of peaches
have been dumped into cities where peaches were a drug on the market and
other cities wanting peaches badly and willing to pay good prices had none.
Then again when the peach crop has been a failure and only a few
growers had peaches to sell, they could get good prices because there were
so few peaches, good prices had to be paid
There have been many schemes tried out to remedy these conditions, but
• . lv tliev have been failures in the .nd
,nVH ’m k.th,. ‘ been pointed out that most of these schemes pretended to
The fact I-. P 1 thct alifornm Emit Exchange. a notable
be fashioned after the p an us (
success. and "* l ' The similarity, however, has been confined
,M inoipaliy to tie n«we. Hut the trouble with applying this plan to a state
THE ATT,ANTA GEORGIAN AND NEWS. SATURDAY. JUNE 29. 1912
organization in Georgia has been that the California growers only had com
petition from one other state—Florida—while Georgia fruit growers were .
up against the problem of having sixteen other states shipping peaches to .
the same markets at the same time the Georgia crop moves.
If Georgia was the only peach state in the Union or the only state ship
ping peaches at this particular time, the plan would work admirably. But
unfortunately Georgia has competition from the sixteen other states.
Fruit growers and other business men who have given the problem
considerable thought have reached the conclusion that any plan for the
proper distribution and selling of Georgia s crop, must be one which is more
than state-wide in its scope. It must be a plan which is national.
And. in the opinion of those who have given the problem close study,
until such a plan is adopted by Georgia growers they will not get the money
to which they are justly entitled.
This not only applies to the fruit growers, but to farmers who ship
vegetables, too, from this section.
But relief is in sight After all these years of disorganization in the
distribution and selling of Georgia's fruit crops, the indications are that
the growers of the state are going to get all which should be theirs.
Several fruit-growing business men who have suffered as a result ot
the lack of organization have undertaken to solve the problem in the form
ation of the Dixie-Sunset Fruit Auction Companies.
And judging from the activity displayed by growers in Georgia and
other states in the South in becoming identified with this organization, there
is every reason to believe the day is close at hand when growers will cease
to be at the mercy of commission merchants and take for their crops just
what commission men choose to give. They will cease shipping valuable
crops on consignment to these commission men to be sold privately.’or re
mitted for. at any old price.
They will have their crops scientifically distributed—sent to markets
where there is a demand for them. And then they will have them sold at
auction to competitive bidders who want and need the fruit.
In this way there will be no crushing down of prices. There will be no
private sales where the price is known only to the commission man and the
buyer and where the grower is told about it afterward.
The Dixie-Sunset Fruit Auction Companies will conduct bonded fruit
auctions in Baltimore. Boston. Buffalo. N. Y.. Cincinnati. Cleveland. Chicago,
Columbus. <).. Denver. Colo,. Des .Moines, la.. Duluth. Minn.. Grand Rapids.
Mich., Indianapolis. .Jacksonville, Kansas City. Mo., Louisville. Milwaukee,
Minneapolis, Montreal. Que.. New York city. New Orleans. Omaha. Nebr .
Ottawa. Ont., Philadelphia. Pittsburg. Portland, Oreg.. Providence. R. 1,
Richmond. Ya . Rochester. N. Y.. San Francisco. Seattle. Wash.. Salt Lake
City. St. Louis. Mo.. Sioux City. la.. Toledo, 0.. Toronto. Can., and Wash
ington. D. C.
While it is true that some fruit is sold at auction now. it is pointed out
ihat of the auction companies now doing this, many of them have buyers
largely interested in them as stockholders, and.it is charged that they arc
not operated solely for the benefit of the pian who produces the fruit, _
Although the Dixie-Sunset Fruit Auction Companies will benefit all
shippers, including those who do not patronize the companies by preventing
glutted markets, the companies are conducted strictly upon business princi
ples, solely to make money for their stockholders and patrons. Every pos
sible precaution is taken to secure the conduct of the business in every de
tail upon an absolutely honest and economical basis.
The grdwer who lets the Dixie-Sunset Fruit Auction Companies handle
his product mails an accurate invoice of each car to the head office of the
company in Cincinnati, of the contents of the ear and also the bills of lading
covering each ear. On the inside of the ear door there is a duplicate invoice
of the car's contents.
The head office of the company keeps in close touch with all cars leaving
orchards, and at airtimes the officials know just what cars are in transit
and just how each particular market is affected. In this way cars are
diverted in transit and sent to markets where fruit is in demand.
TJie fruit is sold at public auction by the company to the highest bid
der. providing the price is as high or higher than the minimum set upon
the fruit by the grower. If. ihis minimum is not reached, the fruit is with
drawn from sale and, if still in proper condition, is diverted to a market
where it will bring the price desired. The minimum price is not known even
to the auctioneer and every effort is made to get more than this minimum.
When the fruit is sold, the net cash result of the sale, together with ac
count of the sale ano the auction catalogue, is immediately mailed to the
grower.
If the car should be withdrawn from sale and forwarded for sale
to another point, the shipper may rely on it being sold at the market sure to
bring the best results—a market which is in a strong, healthy condition and
not glutted with similar products.
On Thursday, duly 11, the companies will hold an auction in Cincin
nati. where shippers may send their fruit and get the service and results
which the Dixie-Sunset Fruit Auction Companies plan to give. Should Cin
cinnati not he as good as other auction markets, the ear will be diverted
on arrival in Cincinnati after inspection and placed on sale in the auction
promising the best results.
The general offices of the Sunset-Dixie Emit Auction Companies are
located at Eighth and .McLean avenue, Cincinnati, 0.. where the officers will
be glad to receive inquiries from shippers and make arrangements to handle
shipments.
Already considerable interest has been awakened in the operation of
the companies and many arc enthusiastic over the prospects.
This plan of operation comes at a time when orchards are being rapidly
depleted, as statistics show. Experts declare that unless more trees are set
out the Georgia peach crop will compare miserably with former crops. Op
timistic forecasters say the crop this year will equal 7.1XJ0 ears, and experts
declare that there is a market for at least 15,00 b cars when there is proper
distribution and selling, and that this number ot ears will bring good prices.
So. with the help of the Dixie-Sunset Fruit Auction Companies’ plan of
operation, a bright future seems ahead for the fruit growers,