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4 iiM.Rich & Bros. Co. GREAT ANNUAL JULY M.Rich & Bros. Co. ; j P REINVENTORYSALE j *i Mid-Summer Marvels In Merchandising | The Power and Potency of Pre-Inventory Prices 5- The motives that prompt a sale such as this page ad. calls your careful attention to are actuated by positively arbitrary merchandising con ditions. From one year s end to the other the daily buying activities of this store foot up a tremendous total, and while department buyers are care ful and conservative-—as much so as the patronage of this store will permit—they are by no means invulnerable in matching their buying “wits” against '' demand for their purchases, or pitting their opinion on anticipated sales. This all conspires to an accumulation that must be disposed of, or there v; ' * S a disastrous reaction and serious losses. To prevent just such a climax,our Annual Pre-Inventory Sale is used as an artery for the congested stocks, and —everything is repriced so attractively as to quickly convert the merchandise into cash or its equivalent. This sale is strictly applicable to the mission P will P e . rform > »» it is inaugurated to “clean the departments” of every dollar’s worth of surplus merchandise in order to minimize the footings of the 2" inventories. This sale presents an opportunity to the buyer unapproached by any other denartment store in the South; and the bargain collation 2 ■ ’ & spread before you today, while generous, is only a “hint”—just a “starter” for a July sale that will establish a new record for the merchandising pos- gp sibilities of this store. Great Pre-Inventory Sale Items from the Pre-Inventory Progressiveness Great Pre-Inventory Sale of I | LINEN DEPARTMENT In the Ready-to-Wear De- Shimmery Summer Silks Fine Towels at 39c Fine Towels Remnants of Crash mi HmAnf Each. at 69c. Toweling. pdl 1111611 T 100 l BLACK MESSALINE. BORDERED WAISTINGS. Ortd numbers and Some of the love- -a|| Ol]r chort r x Rich’s Special 36-inch Black, Pure 24-inch Bordered Foulards and W". 25 mn»ntl^ S of fine Towpls in n " r bnL " f T™l th.t 11 ru ' F om . now / n ’ but Dye, Gold Selvedge Messaline. A Remnants of Silks, Crepes, Satins, Z’ remnant lots of hne, qna]itipß lengths of Tovel- that good, serviceable black silk. Our Chiffons and other reliable Silks. 2" pure linen Toyje s wp ave -j, eerf s p||j n g mgs, correctly mens- 1 - ■ r>re - pe " items offered for ?mir quick guarantee with every yard. For Values 59c to SI.OO. Pre-Inven- gg that are worth 50c at SI.OO and $1.25 ured and marked recognition and prompt buying are only forerunners of the many one dav only-Tues- ' torv Sale, > gg to 65c each. each. down to clean up. PreSvemorr prices department WIU CoDtinue t 0 present at day-per yard ßsC the yard 29C £ < SUMMER FOULARDS. FANCY SILKS. *£ SJ* W doll A CtOriCS ill ■ 3,000 yards of Shower-proof and 24 and 27-inch Fancy Taffetas, ’>< «XI x r. ri I xirtTT-T.Tn *vn 111 I I Shed-water Foulards, in blues, Satins and Wash Crepe de Chines; Ratines at a Great WASH kA W J I I AA A black and while, Copenhagen, all shades in this lot; real $1.25 - Sacrifice. GOODS AT 19c YARD. A A • Alice, violet, brown, tan and gray; and $1.50 Silks; Pre-Inventory These include the VdltOry these lovely summer goods will ScFCfCS VoilfiS Rod HFld yaH^ ’.49C vard’. P '. r .69C lovely drawnwork , make the most drastic clean up V MllCo dllVl MilUb dllQ borders in white and PflCe ever projected by this store. The 11/1 •» C SILK POPLINS. > colored v„ lls io™. White Serges O S' the ' f|i|p P< This announcement applies positively to everv Suit in our stock Ki 41 ?, These popular Wk sects and plain col- IIMi b .WcJ \\ hite \ odes and Mar- regardless. We have “divorced" profit absolutelv-our onlv aim Silks hold high place in fashion to- f J I S' OT ; al £ ~ Yard " Wj IXX., -*«523.50 " < Suits formerly priced at $35 to S4S—NOW $19.50 A O I A. Cl e'-®* Suits formerly priced at $29.50 to S3S—NOW :....$14.50’ 1 FC-IHV6II lOilV 0316 x I I I „!! Suits formerly priced at $23.50 to $27.50—N0W ....'511.50 ' J git rre-Inventory bale Ladies Lingerie.. suits formerly priced at sls to $23.50—n0w57.50 i n fkp Notions and Art GonrL Sprtinn • ToWnumerate the items and emph -sis-- the values in this department 106 iHOHOHS dlld MTI \jOOQS OeCriOn ggp' would require a closely set page of type itself -so we, have just taken up a W • O 1 O• 1 FX • lir - movement."' ba^ 3 " lß Punctuate tl,.< possildHtios of this big July .ales LUldl L/FeSSCS Sale Silver DepOSlt WHFC JL These Are the Greatest Values Ever i combination corset covers. The July Clearance Sale as- SOLID STEEL SCISSORS OR 'TB P„ , l r^T/„ n A t r Z7X ~io l ' i n 'X m ‘ r V' in ' n fT! S f V U '' fora, an'opportunity of hny.ng SHEARS. e ‘ insertion and embroidery trimmed er wide ’knee, al ho t’omb natioft Dorset ? bouse or street wear, all desirable colors and shades. Grig- some of the choicest pieces at a | All sizes from 3 1-2 to 9-inch Steel pPt l’ r !? Bts - ' nv '\ rß a . n,i Sher' Skirts. Positive vai- inally priced at $13.75 to $23t50 EO OE liberal reduction. These are the Scissors and Shears, some with > values to ji'o do "now i. |a49 xti\v' 98c NOM left-overs and odds and ends of plain, others with fancy burnish- Values to sls no, n0w56.95 p os | t ive values $2.00 and co Cream Pitchers, Sugars. Almond ed handles. A bargain worth 5b Ladies- positive vai- |2^ n ' XOW Dishes, Cologne Bottles, etc., of while; 50c to 95c is the regular ues SI.OO and $l5O, 63c GIRLS dresses. —— our regular 49c price; Clearance FINE CHEMISE All of this -eason's < hit styles ml (l FC/II PflM tl VCfl f OTV S/l If 1 (if I zICP fid FITI hrrtiflprV P l,l Ps S)|f WWW Elaborately late-trimmed skirt- 1 — positive values as originally priced xllVlll lIV IHtVIIIUij Jultvl LiUVW (lIIU L.III 111 IflUvl ' WASH BELTING HAIR BRUSHES AT CLEAR ’□2 positive values' $2 .»«tn »"00, <1 qq $5.00 and $6.50 Dressess3.9B ni»F<w PiTTfUNU att nw® viroDATnvtiwo Think of buying the regular gros- . ANCE PRICES. DRESS PATTERNS. ALL-OVER EMBROIDERIES. grain. Oxford and fancy weaves The good, substantial, solid back, <: 'S Values 75c to mjS SKIRTS a q infants DRESSES re ® s Patterns, in all white, 22-ineh hancy All-over Embroid- of Wash Belting, in colors and real bristle Hair Brush—mostly NOW 4*70, $2.50 to $5.00 valuessl.49 an( J white embroidered in colors; ery, all white and white embroid- white, that, were sold at prices English makes—in different sizes. ; regular prices $14.50. An ered in colors; values from 85c ranging up to 35c a They would be cheap special for this sale 1° sl-00 yard, vard, at, belt length vC at 59c; Clearance at .... vvC nr- xo i x c i i— *<ii. SEMI MADE CORSET COVERS. ' »» Our Great Pre-Inventory Sale Fine Millinery s„„„ ~i h w h ,te Corset ~ , RATINE , LACES ' . « - TRIMMED HATS TRIMMED HATS Covers, res,,lar price or" -M.' .eleerance of all our Retme A Positively worth up to $20.00. and Worth up to $15.00 59e. Tuesdav each .... XDC J^ es ’ n All -° ve b B an ds and \an Great rre-lnVentOrV Dale includes a number of very stylish Now $3 98 Dyke 1 oints at Half Price. . y y 2* ? n "' v”± n V’;;*? r,nonrn ' HAT SHAPES Main Floor Right. LftClieS HOSiery in. ar Values up to $4.00 —25 c HOSE AT 19c. 59 c Black and tan only, in medium weight silk lisle, made full fashioned, | B#[ FLOWERS pvriiTcu sattodc AMh with high spliced heel, lisle sole and toes; double 4 Qjk O A sample lot of fifty dozen choice J WALKING HATS Great Pre-InVClltorV Salp RlLLon* garter tops; 25e value, at, pair I3C .*» hun..),.-., of ~, all ,|„. .hr. w ™ ”^ bra ,a s rre inventory sale KiDtxms isc pure thread silk hose at sso. 2’ ferent blossoms lotelv selection; absolute values to $5.00 and NeCKWear Sizes 9, 9 1-2. 10. in black only; made of fine thread silk, medium ■J— worth up to .. c weight, full fashioned, with lisle sole and toes and "'-r Now 15c IiOW »p 1.00 25c RIBBONS AT 14c YARD. lisle garter tops: 75c values, at, pair WvG — 41 - 6 inches wide, pure silk Ribbons, in plain taffeta, messaline 50 c LACE AND EMBROIDERED LISLE HOSE AT 25c. fancy flow ered. light and dark Persians, plaids and fancy Women's black lace lisle and embroidered silk lisle Hose, in beauti- stripes. \ aloes 25c fol assortments, all-over and boot-length OE<* “|r Tnxrrxi-ii afv to 30c yard, at I "frw patterns; values 50c. at. pairfcvC lie-inventory dale 30c to 4s c ribbons at 19c yard. JJ7 I nflipe Fancy flowered and Persian effects, in light and dark colorings. . A-iCIUIVo KJdvlZitz V vioLS satin and moire stripe effects, two-toned effects. plaids, noveltv * > women S 15c gauze vests oc. an^"'X'™” "'“ l •»««'>>«* l «•*«»*'’• ermn A Clean-Up Sale of Stationery arid Picture Frames .Il M omen s sheer gauzi white entton ribbed \’ests made full large— 30c to 45c a vard, at I9C odds and ends of our regular stock goes in this sale. e ’T* style, low neck no .deeves linen A ' Some of the boxes are slightly finger-marked from handling, oth- tape-15c values, at ... . vC NECKWEAR AT Bc. erwise they are as good as new. But they must GO! No old r Clean-up of Women's Summer Neckwear, consisting of dainty lace stuff carried over in this line. 1 JAP PAPER FANS Pc. an( | lawn Dutch collars, pleated lawn tabs, embroidered linen stocks, allies up to 50c, at. per box I VV Fo’ding Jap Taper l-ans in beautiful as'.ortment. light and dark col- net and lawn bows, fancy stocks and jabots. A few are slightly Gold ami Silver Plated Frames. All sizes up to the regular cabinet orings. also plain white ami black; Of* soiled from handling, otherwise perfect; Q** size. Not a Frame in the lot that would 4 Qf* _JH l;>c values, at 0C 25c values, at. each ww not be cheap at 25c; your choice I wG 5 . , - - ' ~~ 2- M. Rich & Bros. Co. M. Rich & Bros. Co. M. Rich & Bros. Co. THE ATLANTA GEORGIAN AND NEWS. MONDAY, JULY 8, 1912.