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4 I J M. Rich & BrosfCo. GREAT ANNUAL JULY M. Rich & Bros. Co.J j PRE-IN V E NTORYSAL E | | Mid-Summer Marvels In Merchandising | g The Power and Potency of Pre-Inventory Prices | ej The motives that prompt a sale such as this page ad. calls your careful attention to are actuated by positively arbitrary merchandising con- ditions. From one year's end to the other the daily buying activities of this store foot up a tremendous total, and while department buyers are care- ?£ ful and conservative—as much so as the patronage of this store will permit—they are by no means invulnerable in matching their buying “wits” against the demand for their purchases, or pitting their opinion on anticipated sales. This all conspires to an accumulation that must be disposed of, or there is a disastrous reaction and serious losses. To prevent just such a climax,our Annual Pre-Inventory Sale is used as an artery for the congested stocks, and r? everything is repriced so attractively as to quickly convert the merchandise into cash or its equivalent. This sale is strictly applicable to the mission it will perform, as it is inaugurated to “clean the departments” of every dollar’s worth of surplus merchandise in order to minimize the footings of the inventories. This sale presents an opportunity to the buyer unapproached by any other department store in the South; and the bargain collation spread before you today, while generous, is only a “hint”—just a “starter” for a July sale that will establish a new record for the merchandising pos- Sr Tb sibilities of this store. Great Pre-Inventory Sale Items from the Pre-Inventory Progressiveness Great Pre-Inventory Sale of I I =5 LINEN DEPARTMENT In the Ready-to-Wear De- Shimmery Summer Silks ss Fine Towels at 39c f Extra Fine Towels Remnants of Crash nartmpnt Each. at 69c. Toweling: p<xFLIUCIII"" L 1001 BLACK MESSALINE. BORDERED WAISTINGS. Odd numbers and Some of the love- AII ourshor t ‘ There won’t be a moment this month, from now on. but O remnant lots of fine, 1 . s 111 .."" 1 lengths of Towel- that will show daily eclipsing possibilities in this important sec- wnnd Ifo-viposihl * "Tl 1° S 'n ln< o * S ° , 1 \| S ’ 1 ~’ stock, and qimltties . * - ,• n n<f << n - 6. „ G ■. ec j good, serviceable black silk. Our Chiftons and other reliable Silks. pure bnen Towels > we have bppn SpHi mgs, correctly meas- £ h< Big Store The few items offered for your quick guarantee with every yard. For Values 59c to SI.OO. Pre-Inven- □J that are worth 50c a t SI.OO and $1.25 ured and marked ™ F n 'Vmf only forerunners of the many one day only-Tues- torv Sale, to 65e each. | each. down to clean up. prleei departmeDt WIU C ° ntinUe t 0 present at day-per yard &5C the yard 29C 3* - SUMMER FOULARDS. FANCY SILKS. F*’ W cloll 1 cIDITICS 818 ■ 3,000 yards of Shower-proof and 24 and 27-inch Fancy Taffetas. „.. . „ . ~ , TirTTTmn . 111 I I Shed-water Foulards, in blues, Satins and Wash Crepe de Chines; Ratines at a Great P|*g=J||= WHITE AND COLORED WASH J | | J black and white, Copenhagen, all shades in this lot; real $1.25 Sacrifice. GOODS AT 19c YARD. • Alice, violet, brown, tan and gray ; | and $1.50 Silks; Pre-Inventory vonturv < ’ )ur Sale of—, X 7 •! 1 H«U * i 85c and $1 values; price, per These include the V'CHHHJ these lovely summer goods will 7)PY*<TPQ VfillPQ 3M H Silkfc SI T1 rl sale price, yard yard Si lovely drawnwork n . make the most drastic clean-up & ’ UllCJt (111 U OllrVo 0.11(1 i | .. borders in white and PriCe ever projected by this store. The ... SILK POPLINS. <2 effete ql-a ot ’ncindo; Whlfp $1.25 quality Silk and Wool Pop- c-. Z Embroidered Mulls in various ® lins, in navy, brown, tan, ciel, vio- 41 St I' I’', 1 ’', MV * . “ ZUr el , ' flllr were 75c yard: This ann ouncement applies positively- to everv-Suit in. our stock. ‘S. an . d Th? T P° pular X lets and plain col- IIMI 1- aney \\ hite Nodes and Mar- regardless. We have “ divorced ” profit absolutelv-our-onlv arm '• Silks hold high place m fashion to- r ” s - V/V qu.se es. f 0 istosell! And the prices we have reticketed these garments.. . d ® y - My choppers get choice V-/ ■y® s Values $1 °5 and f ' 'n V”nn' 1 ' 1 ' n hd " with will easily ratify our determination. These Suits are the colors; the yard OC -n . Yard m•W” M t A ar l- I models priced to sell atssotos7s. What Crt ir * l3 ° yaTd - larq -Mam Floor, Left Aisle. do you think o*f 0 * f s he Pre . lnventory price l_ X0 W '.. >23.50 Suits formerly priced at $35 to $45 —NOW $19.50 1 O T i Cl 2 ;; Suits formerly priced at $29.50 to S3S—NOW $14.50 XJirCtlt A re-lnVentOnV Ocll© . -Lfe- p„_ !»,,,«»,a-.-,# I I Suits formerly priced at $23.50 to $27.50—N0W $11.50 J rre-lnventory bale Ladies Lingerie.. suits formerly priced at sls to $23.50— n0w 5750 T n fL e Notions and Art Gnnds Section To enumerate the items and the. fames in . this department 111 Llle IWLK’nb CIIIU /All ViOOdS OCCUOII zZ. would require a closely set page of type itself so we have jtist taken up a T • Cl F\ • nr jn,.''' Xml"'."’ barens to punctuate the possihiiities of this bls July .ales | JfIPH Sale Sliver DepOSlt WaFC The ß e Are the Greatest Values Ever combination .corset covers. The July Clearance Sale as- SOLID STEEL SCISSORS OR ga ' vd; „ Offered. Ladies 1 Combination Corset Covers and Onr large and representative line of smart Linen Dresses, for out- fords an onnortunitv of buvin" SHEARS ~ insertion”' and* embroidery tNmmed - some of the choicest pieces at a All sizes from 3 1-2 to 9-inch Steel hite Pettieoats. covers’and short skirts; Positive vai- inaut priced at $13.75 to $23.50 EQ QE liberal reduction. These are the Scissors and Shears, some with values to iin.on.”now . ... . 53.49 now' . ’ 98c NOV left-overs and odds and ends of plain, others with fancy burnish- Values tn sr. on. n0w56.95 positive values $2 no and tl ftrt —— Cream Pitchers, Sugars. Almond ed handles. A bargain worth g - 63 c Btos ’ 25c ” is the 35c 5 Great Prednventory Sale of Lace and Embroidery WASH BELTINO . X IR brushes at clear. > dress patterns. all-over embrojderies. Th. J’ ■ Values 7oc W N “.-, SK,RTS ' ‘^INFANTS 1 DRESSES? aU A a’°?t ° f WBSh BelHng ’ ,B , '° l ° rS rPal '. bristlp Hai F Brush-mostly now 4UC $2.50 to $5.00 valuessl.49 and white embroidered in colors; ail Mhite and embroid- white, that were sold at prices English makes—in different sizes. 2* regular prices $14.50; A qq ered in colors; values from 85c ranging up to 35e as" Thev would be cheap ■ Jlp special for this sale to OO yard, varfl . a t, belt length QC at 59c; Clearance at . . n a i a c i r- SEMI-MADE CORSET COVERS. DATwrrAore Our Great Pre-Inventory Sale Fine Millinery s™i- m »de Lily White Corset ~ , RATINE LACES . «. Jte TRIMMED HATS TRIMMED HATS Covers. rep>l»r nriee r, (- M'’ de.ranee of .11 our Ratme .Cl * - Positively worth up to $20.00, and Worth up to $15.00 59e. Tuesdav. each . ... /DC 1° A x ]l ; ov /r Bands and \an Great t re-InVentorV bale «t- includes a number of very stylish Now $3 98 Dxke 1 oints at Half Price. ~ y y • * SILK and Chiffon Hats for mourn- HAT SHAPES Main Floor Right. LaUICS OOSICrV 52 M ce no V alues up to $4.00 25c LISLE HOSE AT 19c. 'yjjl INOW Ipj.vU 59c. • Black and tan only, in medium weight silk lisle, made full fashioned, “-fcj FLOWERS FKfUTfln hattcipq anti ’ with high spliced heel, lisle sole and toes; double Q gg" e sample lot ot b.fty dozen choice WALKINC HATS Great Pre-InVentOW Sale RlllbflHß garter tops; 25c value, at, pair |vC .g h„„.-h,.sofrh.w..,-■ mail ihe.w- Inthon WAi.B;iNaHATs v.reat rre inventory oaie Kiooons 75c PU r E thread silk hose atsm. Jp fprent b l° ss °™ - lo vely ana Neckwear Sizes 9. 9 1-2. 10,in black-only; made of fine thread silk, medium worth up to *c weight, full fashioned, with lisle sole and toes and * ' -W* Now 15c NOW ipl.OO 25c RIBBONS AT 14c YARD. lisle garter tops; 75c values, at. pair WWW Jfcl 4 1-2 to 6 inches wide, pure silk Ribbons, in plain taffeta, messaline 50 c LACE AND EMBROIDERED LISLE HOSE AT 25c. '-Jp ami tancA flovered. light and dark I ersians, plaids and fancy Women's black lace lisle and embroidered silk lisle Hose, in beauti- 1“ «tr»e« Values 2oc 1 ful assortments, all-over and boot-length “Xi Prp-lnvpnfnrv to3(cyard.at I4C patterns; values 50c. at. pair 2dC gf"' ' fc. lie ill veil LUI y Odle 30c TO 45c RIBBONS AT 19c yard I Cail7n Vodc Fancy flowered and Persian effects, in light and dark colorings, l_zCkvlJ.ej) VJlClUlxSe V eSLS satin and moir stripe effects, two-toned effects, plaids, novelty women S 16c gauze vests 9c. erm™’s a Clean-Up Sale of Stationery and Picture Frames J Women's sheer gauze white cotton ribbed Vests made full large— 30c to 45e a yard, at |9C All the odds and ends nf our rp "ular stock goes in this sale. stvle. low neck no sleeves linen jf\ ’ Some of the boxes are slightly finger-marked from handling, oth- ’ c tL- tape 15c values, af wC 5c NECKWEAR AT Bc. erwise they are as good as new. But they must GO I No old ' , Clean-up of Women's Summer Neckwear, consisting of dainty lace stuff carried over in this line. 4 ft- Ml ... 15c JAP PAPER FANS Bc. an( j lawn Dutch collars, pleated lawn tabs, embroidered linen stocks. Values up to 50c. at. per box I vC . Folding Jap Paper Fans in beautiful assortment, light and dark col- net and lawn bows, fancy stocks and jabots. A few are slightly Gold and Silver Plated Frames. All sizes up to the regular cabinet Ts ormgs; also plain white ami black: rj soiled from handling, otherwise perfect; size. Not a Frame in the lot that would i Qa 1"■ values, at Qv 25c values, at, eachOv not be cheap at 25c; your choice IvC ML M. Rich & Bros. Co. M. Rich & Bros. Co. M. Rich & Bros. Co. THE ATLANTA GEORGIAN AND NEWS. MONDAY, JULY 8, 1912.