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M. Rich Oros. Co. | GREAT ANNUAL JULY M.Rich & Bros. Co,}| ] PRE-INVENTORY SALE i «| Mid-Summer Marvels In Merchandising | The Power arid Potency of Pre-Inventory Prices The motives that prompt a sale such as this page ad. calls your careful attention to are actuated by positively arbitrary merchandising con- v ditions. From one year's end to the other the daily buying activities of this store foot up a tremendous total, and while department buyers are care- S ful and conservative—as much so as the patronage of this store will permit—they are by no means invulnerable in matching their buying “wits” against the demand for their purchases, or pitting their opinion on anticipated sales. This all conspires to an accumulation that must be disposed of, or there is a disastrous reaction and serious losses. To prevent just such a climax,our Annual Pre-Inventory Sale is used as an artery for the congested stocks, and everything is repriced so attractively as to quickly convert the merchandise into cash or its equivalent. This sale is strictly applicable to the mission ejr it will perform, as it is inaugurated to “clean the departments” of every dollar’s worth of surplus merchandise in order to minimize the footings of the inventories. This sale presents an opportunity to the buyer unapproached by any other department store in the South; and the bargain collation 2’ spread before you today, while generous, is only a “hint”—-just a “starter” for a July sale that will establish a new record for the merchandising pos- U 4 "Jia sibilities of this store. Great Pre-Inventory Sale Items from the 1 LINEN DEPARTMENT ■edLj Fine Towels at 39c Extra Fine Towels Remnants of Crash Each. at 69c - Toweling. Odd numbers and Some ol the love- All our short .i . e i lies! Towels in our . , * s -ta remnant lots ot fine, : lengths of 1 owel- I stock, and qualities Tj; pure linen ' <"'7* ; we have been selling mgs. correctly meas- that are worth 30c } p SI.OO and $1.25 nred and marked to 65c each. ■ each. down to clean up. J ® Wash Fabrics Ratines at a Great p rP _| n . WHITE AND COLORED WASH Sacrifice. n GOO ,? S , AT 19c YA *? JIS' j Our J re-Inventory Sale of These include the VulllOry these lovely summer goods will * lovelv drawnwork n . make the most drastic clean-up borders in white and rHCC this store. The lot will include: colored elects; a>o Embroidered Mulls in various swell blazer es- colored effects; were 75c yard, feets and plain col- I ■ Fancy White Voiles and Mar- ors. VF Z w quisettes: were 50c to 75c yard. White Mull Chiffon and Chif \ aloes $1.2.> and » [on Lisse; 50c to SI.OO yard. $1.50 yard. I BTCI -—Main Floor, Left Aisle. — Pre-Inventory Sale Ladies’ Lingerie!! To enumerate the iterna and empha size the values in this department would require a c lose.ly set page of type itself —so we have Just taken up a few brilliant bargains to punctuate the possibilities of tills big July sales movement. These Are the Greatest Values Ever COMBINATION CORSET COVERS. Offered. Julies’ Combination Corset Coversand Sheer and beautiful elaborately la< e. Drawers. Drawers either Knlekerbock insertion and embroidery trimmed er wide knee, also Combination Corset White Petticoats: Covers and short Skirts. Positive val- Values to JS.OO, now $2.49 ties $1.25 and $1.50, ' Values to SIO.OO, now 53. 49 NOW vOC Vatues to $15.00 now $6.95 p Oßnl ve values $2.00 and <t 1 fiQ GOWNS. $2 50, NOW «p 1 .Oi7 Ladies’ Nainsook Gowns, positive val- ____ ties SI.OO and $1.50 £2 0 GtRLS WHITE LAWN DRESSES. NOW O«sc 6 to 14 Years. Tj/ FINE CHEMISE. All of mis season’s chle styles and elaborately laee-trlmmed skirt Positive values as originally priced fine embroidery. Cluny and Val. lac, NOW SELLING JtaM positive values $2.50 to $5.00. <t 1 QQ $!k00 and $6.50 Dresses $3.98 NOW »P 1 $7.50 and $8.50 Dresses $4.98 KNEE SKIRTS. SIO.OO and $12.50 Dresses $6.98 Values 75c to $125. INFANTS’ DRESSES. NOW • C. $2.50 to $5.00 values $1.49 Our Great Pre-Inventory Sale Fine Millinery TRIMMED HATS TRIMMED HATS Positively worth up to $2(1.00. ami Worth up to $15.00 includes a number of very stylish Now $3.98 sILK and ( hitfon Hats tor mourn- uAm auAnvc ing wear. Values $20.00 “ A1 bHA ~b „ A m a>e v a lues up to $4.00 Now $5.00 59 c i t .......I . i FL ?^ RS ENGLISH SAILORS AND mph I’ft oi ti 11 \ uozt u cliou » a t ■u’T’nt l tj atq hunches of Elowens. in all the dis- , , WALKIMO HAlb 2* ferent blossoms lovelv selection : ,n \ hf ' 7" ■ ■ l ' nox - unibobrahls V worth up to 98c -absolute values to so.oo- NOW 15c Now SI.OO I St Pre-Inventory Sale Ladies’ Gauze Vests WOMEN'S 15c GAUZE VESTS 9c. JL Women’s sheer gauze white cotton ribbed Vests made full large— style, low n< ck -no sleeves—limm tape 15c values, at ww 15c JAP PAPER FANS Bc. —3?’ Folding Jap Paper Fans in beautiful assortment, light and dark col- T- oi’ings; also plain white and black; 15c values, at . wC - M. Rich & Bros. Co. k fHE ATLANTA GEORGIAN AND NEWS. Pre-Inventory Progressiveness In the Ready-to-Wear De partment—2d Floor I’here won’t be a moment this month, from now on, but that, will show daily eclipsing possibilities in this important sec tion of the “Big Store.’’ The few items offered for your quick recognition and prompt buying are only forerunners of the many magnificent values this department will continue to present at Pre-Inventorv prices. SUITS! Serges, Voiles and Silks and White Serges This announcement applies positively to every Suit in our stock, regardless. We have “divorced” profit absolutely—our only aim is to sell! And the prices we have reticketed these garments with will easily ratify our determination. These Suits are the models formerly priced to sell at SSO to $75. What Etfl do you think of the Pre-Inventory price—NOW . Suits formerly priced at $35 to $45 —NOW $19.50 Suits formerly priced at $29.50 to $35 —NOW $14.50 Suits formerly priced at $23.50 to $27.50 —NOW $11.50 e Suits formerly priced at sls to $23.50 —NOW $7.50 Linen Dresses Our large and representative line of smart Linen Dresses, for out ing, house or street wear, all desirable colors and shades. Orig inally priced at $13.75 to $23.50 OE —NOW Great Prednventory Sale of Lace and Embroidery DRESS PATTERNS. ALL-OVER EMBROIDERIES. 21 Dress Patterns, in all white. 22-inch Fancy,All-over Embroid and white embroidered in colors; ery, all white anc^white embroid regu la r prices $14.50 . OO ertl ’ *” ( '°l° rs ’ values from 85c speciql for this sale 1° SIOO yard. QQ special SEMI-MADE CORSET COVERS. RATINE LACES. Scnu-made Ldy White Corset Ju|y e j earance of a|| our Ratine -u' , t 11 7 " *"i'' Laces in All-over Bands and Van •>9c; luesday, each Z.OC Dvkp Poiuts al H alf Price. Main Floor Right. Great Pre-Inventory Sale Ribbons and Neckwear 25c RIBBONS AT 14c YARD. 4 1-2 io 6 inches wide, pure silk Ribbons, in plain taffeta, inessaline and fancy flowered, light and dark Persians, plaids and fancy stripes. Values 25c «f jj to 30c yard, al | 30c TO 45c RIBBONS AT 19c YARD Fancy flowered and Persian effects, in light and dark colorings, satin and moire stripe effects, two-toned effects, plaids, novelty stripes, plain hair bow taffeta, moire and messalines: widths from 5 to 7 inches. All pure silk ; values 4Q — ( 30c to 45c a yard, at | WV 25c NECKWEAR AT Bc. CleaJt-up of Women’s Summer Neckwear, consisting of dainty lace and lawn Dutch collars, pleated lawn tabs, embroidered linen stocks, net and lawn bows, fancy stocks and jabots. A few are slightly soiled from handling, otherwise perfect; Q _ 25e values, at. each OL - M. Rich & Bros. Co. - Great Pre-Inventory Sale of Shimmery Summer Silks J. BLACK MESSALINE. - BORDERED WAISTINGS. Rich s Special 36-incfi Black, Pure 24-inch Bordered Foulards arid Dye, Gold Selvedge Messaline. A Remnants of Silks. Crepes, Satins, good, serviceable black silk. Our Chiffons and other reliable Silks. guarantee with every yard. For Values 59c to SI.OO. Pre-Inven one day only—Tues- tory Sale, QO** " * ' day—per yard Ovv the yard '-PT- SUMMER FOULARDS. FANCY SILKS. 3,000 yards of Shower-proof and 24 and 27-inch Fancy Taffetas, , Shed-water Foulards, in blues, Satins and Wash Crepe de Chines; black and white. Copenhagen, all shades in this lot; real $1.25 ESI'.. Alice, violet, brown, tan and gray; and $1.50 Silks; Pre-Inventory 85c and $1 values; price, per CQa Sfl * sale price, yard "fvG yard UWv SILK POPLINS. $1.25 quality Silk and Wool Pop- fS lins, in navy, brown, tan, ciel, vio- lei and wistaria. These popular W —« Silks hold high place in fashion to- a M day. Early shoppers get choice ■fl—. colors; the yard I Great Pre-Inventony Sale In the Notions and Art Goods Section Sale Silver Deposit Ware JC The July Clearance Sale as- SOLID STEEL SCISSORS OR fords an opportunity of buying SHEARS. - some of the choicest pieces at a All sizes from 3 1-2 so 9-inch Steel liberal reduction. These are the Scissors and Shears, some with left-overs and odds and ends of plain, others with fancy burnish- Cream Pitchers. Sugars. Almond ed handles. A bargain worth Dishes, Cologne Bottles, etc., of while; 50c to 95e is the regular i@L_ our regular 49c QEtf* price: Clearance pieces Cwv Sale WVV ' WASH BELTING. HAIR BRUSHES AT CLEAR- #l. Think of buying the regular gros- ANCE PRICES. gjg grain. Oxford and fancy weaves The good, substantial, solid back, of Wash Belting, in colors and real bristle Hair Brush—mostly white, that were sold at prices English makes —in different sizes. JV- ranging up to 35c a r l’ be . v would be cheap * yard. at. belt length vV at 59c; Clearance at .... O3C | sQ, Great Pre-Inventory Sale m . Ladies ’ Hosiery S? 25c LISLE HOSE AT 19c. Black and tan only, in medium weight silk lisle, made full fashioned, flC with high spliced heel, lisle sole and toes; double 4 O garter tops; 25c value, at, pair I 35 h 3 75c PURE THREAD SILK HOSE AT 55c. Sizes 9. 9 1-2. 10. in black only ; made of fine thread silk, medium weight, full fashioned, with lisle sole and toes and EEfk lisle garter tops; 75c values, at. pair 335 50c LACE AND EMBROIDERED LISLE HOSE AT 25c. Women’s black lace lisle and embroidered silk lisle Hose, in beauti- d® , ful assortments, all-over and boot-length -1 A Cleanup Sale of Stationery and Picture Frames All the odds and ends of our regular stock goes in this sale. Some of the boxes are slightly finger-marked from handling, oth erwise they are as good as new. But they must GO! No old stuff eawied over in this line. 4 Values up to 50e, at. per box | WW Gold and Silver Plated Frames. All sizes up to the regular cabinet W— size. No! a Frame in the lot that would 4 ? not be cheap at 25c: vour ehoice I wv flt— s M. Rich & Bros. Co.