Below is the OCR text representation for this newspapers page.

PAGE SIX -MAGAZINE bSCTION TOURING SEASON IS BEST KNOWN Autoists Take Long Journeys Over Roads of Many States in Studebaker Cars. From present indications, the season •f 1912 bids fair to go down into motor ng annals as distinguished beyond all its predecessors for the amazing amount of touring by owner-drivers of light cars During Jun- Manufacturer- the Studebaker Corporation- received news of no les- than seven parties then en route on trips of IJIOO miles or more in cars of the E-M-F "30” and Flanders! “20" tvriea Nor did this include the] big Studebak, r tout from Phoenix to : Grand Canyon, in w liieh more than 10(1 - owners and th-ir friends took part, without the loss en rout, of a single car. The motorists and their itineraries follow: C F. Blumberg, in Texas "Long Horn". Studebaker "30;’' Seguin. Texas, to Detroit. C. H Owen. in Studebaker "30;” Ixidi. Cal., to Portland, Maine. Lou Weston Beck. In Studebaker "20." Pasadena. Cal., through Groat American desert and return. Messrs. Beaupre and Albert and wives, in Studebaker ”20;" Detroit to Au Sauble Fork. N Y . to Hood Biver Valley, Or.-g. Petet Peterson and farntlt. in Stude- | baker ”30;" Tampa. Fla.. to Gordon, Nebr. A. P Bohme.r and E. 1. Howard, in Speedster Studebaker ’20." Louise file to Detroit. Buffalo. New York. Phila delphia. Pittsburg and Louisville, with two weeks time limit. Lawrence Wood and H. A. Clark. In Studebaker "30;" Denver to Detroit and return, in advance of Denver C. of C. tour. Veterans of the automobile industry recall the days, not so long past, when any one of these trips would have been considered hazardous, even when at tempted by factory owned cars in charge of skilled mechanics Yet so marked has been the Improvement of recent years in motor car reliability that school boys now pilot their- own cars on such trips, without difficulty of any sort Even in case of accident, the novice of today Is far better off than the factory expert of the glacial epotfh of motoring. A Studebaker service station, thoroughly equipped with re pair parts for all Studebaker cars, is always within reach, and he is able to resume his journey with but a short in terruption in eases where the tourist of five or six years ago would have had to lay up his car perhaps for weeks before supplies could arrive from the factory. THIRTY NEU 7 PLANTS MAKE MOTOR WAGONS TO MEET THE DEMAND Concrete evidence of the tremenlous boom In the motor truck business is af forded by the significant fact that 30 new manufacturing companies came Into existence during the month of Juntp or an average of exactly one per day. These companies, says The Power Wagon, are for the most part backed by reputable and reliable business men. and affiliated Interests will absorb the products of the new factories for many months to come. This great and growing movement is not local in character. It Is almost as pervasive as road transportation itself. California. Illinois, Indiana. lowa, Kan sas, Kentucky, Maine, Maryland, Mas sachusetts. Michigan, New Jersey, New _____ z WI i 1 Up and in—not “down and out”-—is he who conserves his resources We are selling thousands ol Fordis to men who could own many more expensive cars, but who pre fer the Ford because of its lightness, its get-about-abili ty and its economy. More Ilian 7.>.000 new Cords into service t his season-proof 1 hat they must lie right. Three passenger Roadster ss9o—five passenger touring ear SO9O- delivery car s7oo—f. o. h. Detroit, with all equipment. Catalogue from Cord Motor Company, 311 Peachtree Street, Atlanta, or direct from Detroit factory. ■ “30" Touring Car ” ‘“40” Touring Car -two sizes “60” Touring Car*six cylinder *'* The White Company ’ T 120*22 Morictta.St. HOWARD E. COFFIN AND 48 ENGINEERS BUILD HUDSON “37” Tip first composite motor ear In the I history of the automobile lias been I built. Official announcement of this re markable idea for building motor cars * was made today by J. W. Goldsmith, the Atlanta Hudson dealer, when he promulgated the rn-ws of the birth of the New Hudson ”37." For two years Howard S. Coffin and 43 designers of international fame rep resenting each automobile building na tion have worked on a composite car, the completion of the New Hudson "37" marking the new way for building cars. Because this is the first composite automobile ever built the news of its birth* is considered one of the most important motor car announcements in the past five years. The New Hudson “37" Is a large car. developing 41 1-2 horsepower on the brake test. It has a long stroke motor of extraordinary strength and previous - to its announcement had performed re ! markable feats in the Allegheny moun i tains and over the worst roads in the (Tilted States—a 60-mlle stretch b<- I tween Toledo. Ohio, and Detroit, Mich Among the experts who took part in building their composite masterpiece is a former Fiat engineer who was later with the DeDion-Houton and Berjiet, j the. latter two cars being French auto mobiles. Another Is an English engineer who has tested and experimented in France, Italy. Spain England and America. An other engineer has been the the Da racq, Mercedes, English Napier, Bel den and Thomas At one time he was a very successful racing driver. Aus tria contributes to the composite car with th.- services or a leading designer of that country, a specialist in motor i ilesign. Still another is a man who j designed four cars and after whom a motor car company was named. Another was a Cadillac designer; an other with the Packard Still another was with the Olds and E. R. Thomas. Others had a band in building equally famous cars of high price. Howard E. Coffin, their chief, has himself built six famous cars. All 48 are noted engi neers ami each has an enviable career. They are great specialists of the motor car industry and they worked jointly In creating the first composite automo bile built. They learned that plan was more successful than the usual system of having one man create the entire car. These 48 engineers in addition to their chief Mr. Coffin have had a hand in building 97 different makes of cars, over 200,000 motor cars. Photographs of their new creation show it to be a beauty —a large, hand some car, with a wheel base of 118 inches. There Is nothing to do about the car that can not be done from the driver's seat, for the car is electric lighted and electric self-cranking. It is equipped with a rain vision wind shield, uphol stering twelve inches deep, oil and gasoline gauges on the dash and every convenience possible upon an automo bile. Regarding Its mechanical efficiency It was tested 20.000 miles in the Alleghe nies, over fierce roads at a mile-a ininute speed in the effort to break the car to pieces, if that were possible The test was equal to 40.000 miles or dinary driving because, Instead of try ing to give the car treatment, the ef fort was to give It the greatest possi ble abuse. Yet the 20,000 miles show ed not a single basic defect of design, illustrating that mistakes are practical ly Impossible under the composite plan, York. Ohio, Oklahoma. Pennsylvania, i'tah and Wisconsin are each represent ed by one or more new companies. The new capital thus brought into the pow - er wagon business Is upward of $lO,- 000,000, and the factories, when com pleted, will augment the producing fa cilities of the industry by 9,000 or more machines a year, representing $20..- 00,000 in output. Considering this expansion of just one month, it will not he difficult to be lieve Walter Waldrop's prediction, made a few months ago. that well within ten ' years from now the annual production of power wagons In this country will I reach the 200,000 mark. HIE ATLANTA GEORGIAN AND NEWS. SATURDAY, JULY 13. iaiz. AUTO PRESIDENT DONS OVERALLS R. C. Hupp Works Regular Hours in Factory Superin tending Car Construction. The president, of one of the largest motor car companies leaving his desk, taking off his coat and going into the factory to personally superintend the construction of his company's first 1913 cars is a striking instance in the R-C-H Corporation’s record-breaking produc tion of new models. When the first R-C-H cars of the new type, with their 1 complete equipment of electric lights, non-skid tires, Warner auto meter, jif fy curtains, top slip cover, w ind shield, robe rail, rear vision mirror and de mountable rims, with one extra rim, were ready, dealers immediately pro ceeded to swamp the corporation with orders. When it became evident that the flood promised to increase as the buy ing public became better acquainted with the car. extreme measures were in order. But R-C-H dealers wanted the new cars, and they wanted them im mediately, so President R. C. Hupp got into action himself, donned his overalls again and went back to work in the factory, superintending the work of building these cars. At the time the first 1913 cars were finished, shipment within three days of nearly 200 cars had been promised by the sales department. Mr. Hupp went CADILLAC STEINHAUER & WIGHT 228-230 Peachtree St. Ivy 2233 Simple Engine * Accessible * Economical ’ <«LrA foi* The 120-22-Marietta, -St. __ FULTON AUTO SUPPLY CO. 249 Peachtree Street Automobile supplies of every kind. Mail order given prompt attention. Lowest prices obtainable. Write for cata log. Make your car complete. What Overloading Does to Tires How 200,000 Avoid It Makers of cars figure passengers at 150 pounds each. They figure the weight of the car as they sell it, without any extras added. But nine cars in ten have extras. And passengers often weigh more than 150 pounds. So most tires at times are vastly overloaded. And the frequent result is a blow-out. This adds im mensely to one’s tire expense. Tires 10 Per Cent Oversize No-Rim-Ciit tires—our patent But of all the ruined clincher type —are 10 per cent over the tires, statistics show that 23 per rated size. cent are rim-cut. That means 10 per cent more air-10 per cent added carrying SaVC 48 Per Cent capacity. And that takes care of your extras. So No-Rim-Cut tires save 25, This 10 percent oversize, under plus 23 percent. average conditions, adds 25 per This has been proved by tens of cent to the tire mileage. thousands of users. As a result, No-Ritn-Cut tires now far outsell M FS • ..• anv other tire in existence. No Rim-Cutting nrt the sale of these tires These patent tires are also proof doubles every eight months, be against rim-cutting. cause of what users tell others - Over 1,250,0000 f these tires have „ —• n i l j been used, on some 200,000 cars. Our 191 * T,re Bo l ok ba "‘ d In all this experience there has *3 yean of tire making is filled never been a single instanceof rim- you »hould know. A«k cutting with this new-type tire. u» to mail it to you. (jOOD>YEAR AKRON. OHIO No-Rim-Cut Tires 10% Oversize With or Without Non-Skid Treadn THE GOODYEAR TIRE & RUBBER CO., Akron, Ohio I hl* I ompatiy hr* no connection whatever with any other rubber coucern which uses the Goodyear name. (TIT) Atlanta Branch, 223 Preachtree St. 1 elephone Bell Ivy 915 and 797 GOODYEAR TIRE CO. ADDS NEW BUILDING TO AKRON FACTORY Excavations are being made for an other monster building at the Goodyear Tire and Rubber Company's plant. Ak on. bhio. Tills addition to the pres ent great factory group will be 400 feet long and 80 feet wide. It will be six stories high, with basement, and will be made as nearly fireproof as possible. The Goodyear company Is also adding two stories to two of the present build ings. Each of these buildings is 450 feet long buildings and the two new stories will give the plant additional floor space of 266,000 feet, making in all a total floor space of 1,266,000 square feet. The additions and the new building are being erected for the purpose of taking care of the increase of the au tomobile tire business, and the enor mous output of Goodyear No-Rim-Cut Tires, and other popular lines. At the present time the Goodyear Tire and Rubber Company is turning out 5,000 tires a day; the new buildings will en able the company to turn out 8,000 a day. The company employs 5,000 men. but when the new buildings are completed, employment will be found for 2,000 ad ditional hands. out to make good these promises. He worked regular factory hours, getting right in with th* men. He delivered those cars and a few more and within ten days after the first 1913 cars were shipped an average of 60 ears a day was attained. This remarkable shift stands out strfklngly among automobile manufac turing achievements. Usually at the time of changing It Is a case of drop back to a few' cars per day until the factory organization becomes accus tomed to the new condition of affairs, ft Is often months before new models can be gotten through smoothly and ears supplied to dealers with any regu larity The good roads movement has taken on a wonderful vitality in some of the middle Western states since the estab lishment of a transcontinental highway has assumed tangible form. Especially is this true in the northern Illinois counties that will be traversed by this road. E. M. Tucker, of Tampa. Fla., left that city July 6 for a long trip North in a Hupmobile which he has been driving during the past year. In un dertaking this trip, Mr. Tucker demon strates his absolute confidence in the Here Is a Touring Car of Real Worth And a Real Beauty For Only $1,200.00 | The New Model “30" OAKLAND ==The Average Man’s Car The man with a family wants a car that is safe and comfortable. He wants the car to loolc well and act well. In the OAKLAND “30” we have striven for simplicity and accessibility. The motor is a Unit Power Plant. 4-cylinders. Not only are the valves inclosed, but also the entire Power Plant is inclosed, making it dust proof, which materially adds to the life of the car. This is a silent running car. The tonneau is roomy, and it is a car that will serve you and your family right. Price $1,200. Most Beautifully Finished Car on the Market When you purchase an OAKLAND “30” none of your neighbors will have a more attractive car than yours, even though they pay twice as much for some other make. This car takes 17 coats of finest paint, and the battleship gray body and black wheels and chassis are wonderfully beauti ful. Also, we finish this car in golden brown throughout, with black striping. WE WANT YOU TO SEE THIS CAR TODAY OAKLAND MOTOR COMPANY Atlanta Branch, 141 Peachtree Street SOUTHERN DEALERS ; Birmingham Garage Co., Maury Motor Co., W. E. Fenner Auto Co., Birmingham, Ala. Columbia, Tenn. Rocky Mount, N. C. J. C. Green Auto Co., J. J. McDonough, Jr., W. A. B. Worley, Chattanooga, Tenn. Savannah, Ga. Jacksonville, Fla. Gregory Conder Motor Co., Thomasville Motor Co., S. S. Parmalee Co., Columbia, S. C. Thomasville, Ga. Macon, Ga. o\l \ \ 0 S YOU can buy a powerful 6 cylinder, 48 H.-P. Mitchell car for $1750; smooth running, easy riding—with its 125-inch wheel base and 36-inch wheels —simple in construction; little trouble to care for and economical to oper ate. High prices for automobiles are relics of the days when manufacturers were making expensive experiments, and buyers were bidding high for cars that would 1 come back as far as they would go out. Mitchell cars today will go as fast, as far and as comfortably as cars that cost three times as much; they are beautiful in appearance and are built for the man who can’t afford to make a mistake. Make a list of the things you want in a car, and see if you don’t find all of them in a Mitchell. For 77 years our vehicles have given satisfaction; they’ll continue to do so for another 77 years. Ruvtng a Mitchell means knowing what you are getting. The Mitchell 60 H.-P., 6 cyl., 7 passengers, $2250 The Mitchell 35 H.-P., 4 cyl., 5 passengers, $1350 The Mitchell <8 H.-P.. 6 cyl., 5 passengers, $1750 The Mitchell 30 H.-P., 4 cyl., 4 passengers, sllsO The Mitchell 30 H.-P., 4 cylinder, 2 passenger Runabout, without top. $950 Mitchell-Lewis Motor Company ! Racine, Wisconsin L o ATLANTA BRANCH ( M 216 Peachtree Street Lbx E=3 F— T ESI & AUTOMOBILE NOTES Hupmobile to take him anywhere, as he is a helpless cripple and is unable to walk without the aid of crutches. Mr. Tucker expects to reach Detroit in about a month; and, in view of his physical disabilities, his tour will stand out as something unique. All the sweet girl gradutes of the Trenton (N. J. High school envy Miss Rose Kohn, one of their number. When Miss Kohn finished her course in June her father’s commencement present was a. Studebaker “20” autpmobile, which she is now piloting on the Trenton streets and the fine highways of "Jer sey.” Indiana claims the oldest and young est active motorists. John L. and Meedy Blish, aged, respectively, eleven and nine, recently drove their Stude baker “20” roadster from their home in Seymour to Indianapolis and back itj miles —in a day. For several miles they had an exciting race with a Studebaker ”30” coupe, driven and owned by W H Moore, of Kokomo, aged 88, who has toured all over the Hoosier State and never lets any one else help him in tak ing care of his car.