Newspaper Page Text
PAGE FOUR
!—MAGAZINE SECTION
KEEP LiPSCLOSED
Sffi 'BOB MS'
Driver of Studebaker Cars
Gives Interesting Tip to
Beginners.
“When you're in a racing car at speed,
keep your mouth tight shut.”
This is the advice of "Fighting Boh” ■
Evans, of the Studebaker team, whose :
■uccessea this year have stamped him as
one of the brightest stars of the light cat i
pilots And it Is advice which will be
Indorsed by every experienced race driver
“Keep your mouth shut,” continued i
Evans, "because you will want to breathe 1
now and then
"Opening the mouth makes Inhaling
eas' .ft Is true But the extreme apeetl
of a motor car will keep you inhaling for !
a long time after you want to stop, if you :
try to do it through jour mouth The :
pressure will cram your hit gs. mouth and |
air passages so full >f air that you will |
choke and strangle.
"We had a Studebaker-Flanders out J
one morning this spring «>n the Santa
Mor'ca course for practice The wind was
blow its 50 miles an h.iur. accordlr t< tin
weatbe’ reports on one st a>p ; -tv.:i-
V • it smo:,,|v . gab I Jliil us!
ch wn to a s|., f -■ ,0 • at: hour!
V 1-ete. on . > i:,o ■ v.« ‘ad been do
ini - ’ But 7 ■ ■ L ■< .. • ■ li e:■ peed of ;
t - :: t'e gav. I head wind ■( Us ,
mile- an •ur Some wind! Why the I
rear in mv <■ ma. , tlt< nt ring for days ’
afterward Th< po.- ■n my -boulders
■was greater than tw nu n could. lave | '
exer'ed 'M t icks pttr-htO back on both i
Bide.', so that mj I ] hurt.
“t’larlej I ..t-o-h try, a- mechanic,
leaned .. ■ , t< ward mt r-I st. . t<■•! to say
Something The nt xt moment lie doubled
up and t early fell out. 1 thought he was ’
sick and stopped the eat as soon as 1
ct-ttltl When he got through clinking amt '
c< -ip'vt g. he said 'c 1,... by, n through
all the torture >f drowning
"iie had ■ tartetl to make some remark
about the weather. I guess. and the pres- 1
sure of the wind ami simply inflated him 1
almo t to the bursting point He tried 1
to gasp it out ami got more air jammed
down his thtoat. Ho was frank to admit 1
that 1 saved his lite by stepping when 1
did
“Os course, that was worse than one
usually gets. All the same, you will no
tice that the only time in a big road
race when the driver and wechanic of a
car do anj talking is on the turns, when j 1
the ear is slowed down. At anything |
more than 70 miles an hour a man takes I
chances when he opens his mouth. Above 1 ,
HO miles an hour the result is sure to be |
serious."
CREW OF ALGO TRUCK
REBUILDS BRIDGES
ALONG IOWA ROUTE
The experience of the trans-continental
Aleo along the route pursued, known as
the lowa official trans-continental route,
can never be repeated by any who may ■
follow, because many of the bridges |
crossed will this year be replaced by con
crete structures, with few. If any, wooden
affairs left by the end of next year.
Horatio at the bridge had nothing on
the Aleo crew. They defended in many
ways. They rebuilt, replanked and re
constructed times almost too often to |
count. They strengthened worn flooring
with planks, supported weak stringers ‘
With boxes of oatp from the load, and
held in place rotted or washed out header
beams with ten-ton jacks or block and
tackle. The applied details of each meth
<si wore as varied as the methods.
In the trip across the state over 500
bridges were examined and no less than
100 were given some kind of attention.
None of this would have been necessary
with a touring ear. But it must be re
membered that weight was alwayt
against the truck For a touring ear a
Journey across this route is idea! under
averag weather conditions
There are several seoflens that are yet
to be gra.vled Through these, during ot
immediately after a rain, touring is best ,
post]., net! for at least part of a day.
It is a peculiar quality ot the natural
soil that whin wet I; cakes Into hug,
mas-<s an<i at the same time has a sur
face that is as slippery as grease
However, there is the redeeming sea
tore that the roads rapidly dry out. Half
n day changes them hack again, making
a most delightful surfioe to drive over ’
especl.diy w1,.-r<- they are in sections that i
use tl e King log dtag
To those only familiar with construct- |
ed mud s.irt o • - ,d ate kind, any word!
painting will fail to convey the dlfflcul- i
ties of driving over a wet gumbo road |
Even those who have experienced it in a I
touring car can but faintly realize a heavy I
truck difficulties.
If one imag.nes an asphalt road eov- i
ered with three or fom- inches of th,
slightest grease for the under surfae. ]
of the gumbo road i hard: it is the top:
layer that slimes then some idea can to
had of what Charles \V Young X- Com- i
pany's Aleo truck encountered during j
three days of the trip across lowa
AUTOMOBILE MEN
SAY FREE JOY RIDES
ARE THING OF PAST
"That demonstrations arc n tiling of th, i
past was evidenced during th, overland I
district managers convention recently
held at the Willys-Overland plant. Toledo. I
Ohio. It was not the consensus of opinion
that 'demonstrati ms must go,' but 'that
demonstrations lu*ve gone ' It has been a
time-honored custom once the inception ‘
of the motor car to give demonstrations to I
prospective buyers so that a purchaser I
might know what his ear could do.
"In the olden day s of the horseless car
riage. demonstrations were imperative bo.
cause no one was sure how far a < v
would run without a breakage of some
nort. Today the buyer know what an an- i
tomobile can accomplish {providing he '.
selecting a standard make) and does mu
ask nor require a demonstration in fn."
the onward march of progression has been
one of elimination fn general an.| dem •
Strattons hav, naturally been eliminate,i
and almost unknowingly on th, part of
the buyer
"On the other band demonstrations have
been a 'graft on the part ot j... tide,
and a drainage "h the dt-der Many a
person be - entered a salesroom, feigning
an Interest in a car, when as a matter • 1
fact, th, sole object wa; to ... d r !de
without any Intention of buying.”
He*s Now Salesman o£
Oakland Local Branch
/< z~~n
;nV • n '
* >
■■
* is" 1
I - “
\ J Xk 1
\N« 7/ l(J ,
<; I’ Wrlsiger, heretofore ennnerted
with th*- I-;.?k P. ibbor company's branch <
in Atlanta, Alexander-Seewaki <’o., and ’
i . I.ti< .jri- bih' sales agency, has joined j
!ln- sa! s staff - f the Atlanta branch of
tl • Oakland Motor Company, and will be (
itiinately connected with the retail sales .
• nd.
M-. >5 eisiger is another of the top
i i t automobile men who have joined
tie Oakland company in the last few )
;i.\s. and will 1 , six years of active selling
work in the motor car and accessories
field, will make a valuable addition to
Saks Manager Frank Hemsen's selling '
organization at the Ciakland branch.
Indications point to a big increase in
the business of the Oakland company, and '
Manager L F\ Smith anticipates a season
of remarkable selling activity which will '
place the percentage of oaklands in this 1
territory way up at the top.
COLE MOTOR CAR CO.
WILL ENLARGE PLANT
AT COST OF $100,000.00
i
The Cob Motor Cai- Company have ,
b. cn given an encore on their year's ,
output. Hight at the end of the sea
son the demand on them for their prod
uct was so great they have been com
pelled to inc: ease their output by sev
eral hundred cars.
Last year the Cole people found
themselves in the same condition, liver
COO orders had to be turned down be
ause the factory could not build the
ears. They did not have the facilities.
It would have been possible to put
'through an extra number, but Presi
dent Cole foibade an increase because
he wanted to be sure that all his cals
should go out with Cole standard
stamped on them. With the additional
factory facilities this year it has been
possible to add a limited number. These
< ars are now being run through, but
agents have been given instructions
that they can only sell Coles discrim
initely.
This encore seems to prove that the
C.-le people ate maintaining their high
standard in lhe automobile buildln- In
dustry. it is like unto an actor who
does a good turn before an audience.
Ho gets an encore. The Cole people,
it is said, have turned out a public
demand car and they have been given
an encore.
!’. esiilent Cole announced today that
he ha.- arranged for the building of an
other wing to his factory. This wing
will cost approximately SIOO,OOO and
will bi i adjacent to the last wing built.
. IML fa™ Tl! ■■"■a It lIH ii ■ J ft.. i .111 ■J E
! WHO
m T F you have studied automobiles you know there are three things
JL owners most want —strength, power, good appearance; the three strong points
j of the Mitchell.
Strength in every piece of material; carefully selected and tested; nothing but
I the best will do.
Power in the motor; fitted and adjusted for smooth, steady, quiet running, with
M full force in every stroke.
1 Designed on graceful, smart lines; a tiling of beauty; that yo'-’U be proud of.
The Mitchell 5-passenger, 6-cylinder, 48 horse-power car; with 125-inch wheel ' ise;
36-inch wheels; is a fine example of strength, power and good design; sl/50.
Mitchell cars are built for the man who can’t afford to make a mistake.
The Mitchell f>o H.-P., 6 cyl., 7 p<i<isen|fer*, $2250 j The Mitchell 35 H.-P., 4 cyl., 5 passengers, $1350
The Mitchell 48 H.-P., 6 cyl.. 5 passengers. $1750 The Mitchell 30 H.-P., 4 cyl., 4 passengers, sllsO
The Mitchell 30 H.-P., 4 cylinder, 2 passenger Runabout, without top, $950
Mitchell-Lewis Motor Company
Ilkicinc, Wisconsin
o
M Atlanta Branch, 316 Peachtree Street
THE ATLANTA GEORGIAN AND NEWS. SATURDAY, JULY 27, IHiz.
IHDIANJ BUILDS
NEWfIUTOPLANT
• 1
Will H. Brown to Manufacture '
1
Commercial Cars at Peru, !
Indiana.
i
—— i
After an exhaustive study of the motor '
car situation, particularly that of the ,
commercial ear, Will H Brown announces j
that he will begin the manufacture of me
dium priced, light delivery cars at once.
Brown has had a deal of experience, at t
present being the president of the Mais -
Motor Truck Company at Indianapolis. i
He has just made a tour of the United <
States and finds that there Is an ever- I
Increasing demand for light delivery 1
cars. "Eill tiie demand" is Brow.n's short,
jet comprehensive answer to the ques
tion why ho has now turned his manufac- '
turing genius toward the light oar.
The car. which Brown declares Is a ■'
practical success, will be built at Peru. '
Ind. The Commercial club of that cit.v 1
was enterprising and persuaded Brown to >
accept a handsome offer there. As a 1
result the now Brown truck will be built
In a now brick building. The building
ik spacious and modern in every re- 1
spect.
"After years of study of the self-pro- 1
pellorl vehicle problem, I have tried to
Inculcate into this 1,500-pound car the best
of nil this experience." says Brown.
Brown wgs one of the founders of the ,
Overland Company and was associated ,
with this companj’ for years as vice pres
ident and general manager.
Later He made a studj of the commer- i
dal car problem, and has had consider- i
able experience with the large commer- <
dal car. Now he believes that the big i
gest demand Is for a light delivery car, t
and all his energj’ will be devoted to this i
line. Associated with Brown will be C. I
H. Wallerich as vice president. Waller-
Ich was associated with the Overland
Companj’ and also the Mais Motor Truck '
Company.
“We are not quite readj' to give a de
tailed description of our car.’l, says Brown, '
"but it will have a worm drive, will sell '
for a medium price, haVe a long stroke '
motor, left side drive, center control, unit
power plant and anj’ style of body desired.
Pneumatic or cushion tires will be op- 1
tional. Production will be started at once. 1
Peru is ideallj- located, with ample ship- 1
ping facilities"
Brown hrs great plans for a wonder
ful business, and his reputaion in the 1
motor ear trade gives his new move im- i
petus and prominence.
Simple Enftinc * Accessible * Economical
’ Dtnuntrhulion
’ ’ ’ The White Company ” v T
120»22-MnricHn, St.
■ ■■■
ov louring uir ’*
“"40" Touring Car*lwo sizes I
O” Touring Car*six cylinder
T v The TT
120*22 Marictta,St.
CADILLAC
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
MOTOR NOTES
With New Orleans as Its objective
point, the pattafindlng car will start Mon
day, July 29, from Detroit, to lay out the
route for. the big American Automobile
association reliability tour, in the tenth
running of which the possession of three
trophies will be involved. The famous
(Hidden trophy will be for team competi
tion, the same as last year, while the
artistic Anderson cup will be for the run
about class. An added prize will be the
American Automobile association indi
vidual cup for the touring car division,
and thus every kind of a possible entrant
will have something to compete for.
Furthermore, the entire field will be sub
divided into price classifications, which
will complete a prize list larger than ever
before offered.
For the first time in the history of
automobile racing on a circular dirt track,
a dead heat was run at Kansas City
when the Case car, driven by Joe Nikrent,
of 1.09 Angeles, and the Schacht, driven
by Bill Endicott, crossed the finishing
line running hood to hood.
Practice for the automobile races to
bo held on the hard-packed Galveston,
TeX., beach August 8,9, 10. under the
auspices of the Galveston Automobile
club and the Texas Automobile associa
Hon, has begun and daily hundreds oi
motor fans line the coubse to watch the
tuning up sprints.
Overloading can be a source of as much
hurt to a tire on a passenger car as Is
the case with a commercial vehicle is
the information contained in a bulletin
tor tire users issued by the makers of
the Ajax ttres.
Bj- virtue of his fine performances in
winning 29 out cf a possible 37 points in
the national championship motorcycle
< vents al. Columbus, Ohio, Julj' 17 to 21,
John Constant, of Brooklyn, N. Y.,
the Bosch Magneto Company’s amateur
trophy and the title of amateur champion
of America, in the three days of racing,
Constant won the largest part of the
amateur events, establishing better times
for the F. A M. amateur championships
than have ever before been recorded.
Demountable solid tires for use on motor
trucks have had the effect of generally
improving tire service. They have been
proved to be entirely practical and have
eliminated the delays and inconvenience
resulting from the use of pressure applied
tires.
W. H. Soules in a Studebaker "20" lias
finished the Wisconsin state reliabflitj’
tour for The Sentinel trophy with a per
fect score.
Thirtj- years ago H. E. Wessels arrived
in the vicinitj’ of Spokane, after a long
trip bj’ ox train. He is now covering >he
reverse way of the route in his Stude
baker "30.”
The United States government—for half ,
a century one of Studebaker's best cus
tomers—has just purchased eight more
Studebaker cars for work in the reclama
tion service and the Indian bureau.
In more than 2,000 miles of cross-coun
try going. C. F. Blumberg in his "Tex#s
Long Horn" Studebaker E.-M.-F. "30,"
averaged 18 miles per gallon of gasoline
and 200 miles per gallon of lubricating oil.
The Studebaker corporation has taken
advantage of a sensationally profitable
season to recall $460,000 worth of preferred
stock. Issued some time ago. In addition,
the firm has added greatlj- to its Immense
reserve fund.
Realizing thoroughly the great value of
roads building In the development of their
sections of the country, the Western and
Pacific states are making startling high
ways progress agitation, and have made
a substantial beginning in actual con
struction This will be the keynote of
the report which the chairman of the
American Automobile association execu
tive committee will transmit to the com
mittee at its fall meeting. It was in fol
lowing out the idea of President Robert
P. Hooper that Mr. Batchelder has just
completed his recent second circuit of
visits to A. A. A. associations and clubs
in the far West, including attending a
series of important good roads conven l
tions.
In accordance with its announced in
tention, the committee in charge of the
pathflndfng for the A. A. A. national re
liability tour awarded the privilege to the
Flanders Manufacturing company, of
Pontiac. Mich. The method of doing this
most important work will be unique, in
that a Flanders electric will be utilized.
The car will probably start on its trip
within a week and special arrangements
are being made for recharging the car
along the entire route.
Job E. Hedges, the well known New
York lawyer apd after-dinner speaker,
who has been put forward for the guber
natorial nomination, began his campaign
in a vigorous manner on Thursday last,
when he started on a whirlwid automo
bile tour of New York state to occupj
twelve days.
The White company has given up en
tirely the idea of announcing and bring
ing out new models at a certain specified
time each year. Hereafter the various
cars will be known by their model let
ters, without reference to date, and a
mode! will continue, irrespective of the
j ear, until it is found advisable to change
it. At that time the current model desig
nation will be dropped, and a new one
On the Square
Mechanically Correct
itinMi hiiiiaai
' ————————————————————
*
<1 SIMPLE £
§ ACCURATE |
* £.
S EFFICIENT c
a.
This is the Oakland, the dust-proof car to | C}
C which the eyes of the automobile world have 3
S turned today in admiration of the wonderful ?
achievement attained in the building of such
a splendid car at a medium price. z
Lowest Maintenance Cost
We square ourselves with every buyer of an
Oakland, because we complete all four sides
of the trade.
SOME OF OUR MODELS
Model 33 Roadster $1,200.00
Model 30 Touring Car 1,250.00
Model 40 Touring Car 1,450.00
Model 45 Touring Car 2,100.00
Model 45 Tourabout 2,250.00
All prices are F. 0. B. Pontiac, Michigan.
“The Car With a Conscience”
Oakland Motor Co,
141 Peachtree Street
used to differentiate between the old and
the hew cars.
Vienna is*educating her police to gain
a practical knowledge of driving and car
ing for the motor car. Lectures are
given on the automobile, and the police
are visiting the factories to witness the
manufacture of automobiles
"This is the time of year that tests the
»
i
Now! Extend your territory
and your profits. A Ford
delivery car will bring you
new business,---keep you in
closer touch with the old
---increase your delivery
efficiency—decrease your
cost of doing business---ad
vertise you as a modern
merchant.
...
More than 75,000 new Fords into serv
ice this season —proof that, they must he
right. Three passenger Roadster $590 —
five passenger touring car
ery car S7O0 —f. o. b. Detroit, with all
equipment. Catalogue from Ford Motor
Company, 311 Peachtree St., Atlanta,
or direct from Detroit factory.
qualities of a salesman,” says Vice Presi
dent George W. Bennett, of the W /
Overland .company. "The salesman «
is made of wax and melts with the I . , t
and whose chief occupation consist .1
reading trade papers and who fans > -L
self in the office shade and works only i n
cool weather, is not made of the • -ht
stuff to sell motor cars."