Below is the OCR text representation for this newspapers page.

EDITORIAL PAGE THE ATLANTA GEORGIAN Published Every Afternoon Except Sunday B> THE GEORGIAN COMPANY At 20 East Alabama St., Atlanta. Ga Entered as second-class matter at postoff e at Atlanta, under act of March 3. 1873 Subscription Price—Delivered by carrier, 10 cents a week. By ma!’., $5.00 a year. Payable in advance. ' 8® To Those Who Write Ad- I vertisements You Have a Chance to Help Your Employers and the Public at Large at the Same Time. || The writing of advertisements is becoming, mon- and more, a really scientific and LITERARY profession. The gentleman who writes little stories for magazines, or lit tle poems that do not get printed, looks down upon the writer of advertisements. He would he horrified at the suggestion that one who writes advertisements could be rain’d literary. But, as a matter of fact, the literary quality of a good adver tisement writer ought to be—and very often is first class. Such a writer must combine in himself those charaeterisli<-s which do most to make real literary success. First of all, HE MI'ST BE CONVINCING, and there is noth ing more important in good literary work. Second. HE MI ST HAVE IMAGINATION—not the kind of L imagination that distorts facts, but the kind of imagination that * makes common, every day facts IN FERES 1 ING. Third. HE MI ST BE BRIEF WITHOUT BEING I NINTER ESTING, for each word he writes is more highly paid for than a word of the greatest literary man only the writer, instead of the publisher, pays for it. We should like to interest the writers of advertisements and the big merchants who employ the clever advertising writers, in this suggestion— MAKE YOI’R ADVERTISEMENTS MORALLY I'SEEIL TO THE ITBLIC. AND EDCCATIONALLY I'SEEIL To THE PUBLIC. AS WELL AS MATERIALLY I'SEEI L The other day, for instance, a certain very intelligent writer of advertisements wanted to impress upon people's minds the fact that they often pay too much for a hat because of the name that is in it. lie quoted briefly and effectively an old Heidelberg pro fessor whose opinion of himself was so high that he lifted his hat H reverently WHENEVER HIS OWN NAME WAS MENTIONED. The writer of the advertisement then went on to draw con elusions favorable to his own hats and unfavorable to those that charge for a name. That is the sort of advertising that lingers in the memory—that makes one writer of advertising better than another. The idea of apt quotations that spread informal ion through advertisements can be carried much farther. One of the soap advertisements, for instance, does good by reminding the public of the importance of keeping open the pores of the skin, telling just how many millions of those pores (here are. It has fixed many minds upon the value of cleanliness, be ■ i sides selling one particular kind of good soap. Another advertiser, calling attention Io a certain periodical for women, begins as follows: ‘■(tut in Wyoming, where the women vote, the politicians have a new proverb. It is this: ‘A candidate of whom women disap prove is dead in the shell.' There could not be a better way of attracting the al lent ion of women, or men either. That brief and truthful statement as to the power of women’s opinion is an excellent filing to put before millions of readers. Some of those who advertise standard remedies include in their advertisements very simple, honest and intelligent state ments as to the proper care of the health. This could well be carried much farther, with most beneficial results. Os this every merchant nn(i every advertising writer may be sure : If the advertisement appeals to a man's INTELLECT, his mental approbation, if it interests him seriously. IT WILL LING ER IN HIS MEMORY, AX’D THE ADVERTISER WILL LING ER WITH IT. It is evident that, as the years go bv, a constantly increasing amount of advertising will bespread before the public. \ great deal of good can be done if the writers and promoters of adver tising take a real pride in the moral and educational features ol their advertisements. Recognizeßepublican China W ithout Delay — : Last February congress passed the resolution congratulating the people of China upon the establishment of a republic. That was a legislative act and all that congress could do. It was understood at that time that the president would offi cially recognize the Republic of China. That is an executive function and the president should do it. He should have done it long ago. Why this long delay? L» the great Republic of China being held up to please the money lenders of the world? Is it not an anomaly that China is anxious to borrow money, and can borrow money, if the six (powers will permit her to do so? However, they refuse to allow her to borrow money unless she borrows it from them ami on their terms. What are the terms. First. That China must borrow $300,000,000. Second. That the money must be spent as the lenders direct. Third. That they must have the spending of it— in other words, they demand that this loan shall be expended by some official they designate. We know that patriotic America wishes the president to rec ognize China officially. It ought to have been done long airo. We have never delayed so long in any other case, so far as tin jiL records go. The great Republic of the I iiib d States should be. the first reeoirnize ,-i , ; .i, | ■ Phis s especially so help, she is exceedingly friendly to us. It would be a crime 1< have China lapse back into a monarchy. I. „ * The Atlanta Georgian People of the South Pole EXTRAORDINARY BIRDS THAT RESEMBLE LITTLE FAT MEN AND ARE GREAT FISH ERM EN joy oxiniirjii r. ocjxvvxoo. rpHE strangest inhabitants of z | the Antarctit continent are the birds called penguins. A t company of them, seen at a dis tance on the polar snows, bears so I striking a resemblance to an as semblage of human beings that ex plorers. unaccustomed to their ap pearance, have often been startled by tlu- momenta) y belief that they had come upon a tribe of short, stout men, dressed in black, or blue and white, and greeting their visi tors with tile most extraordinary gesticulations. There is one species of these re markable birds, known as the Em peror Penguin, because it seems to mimi< tile well known figure of Na poleon, in his white vest Nnd trousers, an/1 gray coat, which sometimes attains a height of be tween three and four feet and a weight of Xoor 90 pounds. Walk ing erect on ills short legs, the Emperor makes a wilute "by lower ing his long beak on his round breast, and tiien begins a long dis course In igs strange, raucous lan guage. ami if there is- no response, he repeats the performance again and again, expecting each time an answer. This exiled image of hu manity. inhabiting his lone snow covered and icebound continent, seems astonished, and offended, as well he may be. by the impolite ness of his visitors, who usually answer his hospitable greetings with uncivil laughter, or blows of a st irk! In thus receiving strangers in his cmmti;. the Emperor follows an invariable rule of conduct, which has governed the intercourse of his kind from time immemorial. When ever two gioups of those penguins encounter, the chiefs advance and salute, in the same manner already described, and, having exchanged compliments, with appropriatt speeches, they make u circular .sweep In the air with their beaks, indicating that the ceremony is ended, and after that the two par ties either separate or continue amicably on thwix way together. An Old Family. Tile penguins, of which there are several species, are believed by naturalists to have inhabited the Antarctic continent f ont the be ginning of the Tertiary age, so that they are among the oldest families of the animal kingdom, and they have always kept to their own quarter of the world. While they are unmistakably birds, they diftei from all others in many particu lars. Their wings are mere rudi ments, covered not With true feath ers. but with something more near ly resembling scales. They do not attempt to fly with them, but when they are driven to increase their speed of locomotion they fall flat on the surface of the snow and propel themselves along rapidly with their short wings and stumpy legs. Ordinarily they walk erect, pri sent ing a comical appearance, like supernatui ally "grave ami rev erend signors." Their food consists of small fish, and especially small shellfish, and they are very expert swimmers ami divers. They place their rookeries on high points of rock and go in companies to tile shore of the sea to fish.. < >ne of tlie illustrations aliovc shows how picturesque is the appearance of one of these companies when they assemble on a rock overhanging the water, and from it plunge, one after another, into tlie sea, making greai splashes as they strike the water. Having finished their fishing op erations, they' return to their rook eries, which are often situated at a considerable distance. They carry back fish to feed their young, which are left in tlie nests on the rocks, and naturalists who have seen them in their native haunts MUSIC AT MEALS By ELBERT HUBBARD. Copyright, 1912, by International News Service I T was on< < considered a won derful tiling to agitate the cat gut, "pound tlie piano and toot tlie B-flat horn while folks were feeding. The introduction of London mu sic hall features in hotel dining rooms is only about fifteen years old. The innovation came in w ith the bizarre, the loud, the blatant. It matched the plaster paris gold leaf figures on tlie wall All of the modern hotels about that time had a balcony built for tlie musicians. We gulped our soup to waltz time, did tlie entree to a two-step and disposed of pie to (''hopin’s Funeral March. You bawled across a three-foot void to your vis-a-vis, and if the music suddenly stopped you found your self addressing tlie audience. It was a wonderful tiling. We got tlie concert free, and we had to have a dinner, anyway! The concei t was given as a sort of pre mium. And at that time the air was full of octaves and the idea of getting something for nothing. Tin hotels and restaurants ad ve: Using music at meals caught the great unwashed, who hypno tized themselves into the belief that they liad broken into good society with a social jimmy. The first protest that 1 know of WEDNESDAY, AUGUST 7, 1912. Mt' . . . • - * - - - *. ■ < ~ ~ ” 77 I ] Hr " /r ' 7 - , ■ . , ~~ - - —J if 7 L” . . ~ .. . J I (Top Picture) Penguins going fishing; observe the splashes made by those that have already made the plunge; (center) Penguins returning from a fishing expedition; (bottom) tracks of Penguins in the Antarctic snows. escribe to them a great deal of par ental tenderness and care and an apparent fondness for family life. During the Antarctic winter they abandon their rookeries and go far ther north, in order to find water not covered with ice in which to fish. With the return of summer they resume their life at the rook eries, which sometimes constitute writable cities, witli a population of several hundred thousand indi viduals. It has been observed that tlie same birds apparently return to the .-mu' rookeries season after season. Very Clean. These curious birds are very careful of the cleanliness of their persons and rookeries. When they first encounter men they show no fear, mistaking them, possibly, for another race of . their own kind, with which they are willing to fra ternize. A row of them, marching slowly and solemnly over the snow, in single tile, like Indians on a trail, presents a most extraordinary sight. Notwithstanding their ap- canie from Richard Marfsfleld, who walked into the Grand Central ho tel at Oshkosh, followed by his faithful valet carrying two big grips. The tragedian took four strides Hom tlie door to tlie desk, and. leaning over, in one of those half i-untidential stage voice asides that reach to the topmost gallery, said: "Ah, have-you-music-nt-meals?” And the clerk adjusted the glit tering glass on his bosom, smiled serenely, and said: ‘‘Oh. yes, surely so; yes, we have music at all meals." And Mansfield turned to his va let. w ho was resting his hands from carrying the heavy valises, and said: "Oho, oho. James! Look you to oil!- luggag< ! To our luggage!” And four more strides took him to the door, and the actor and the valet disappeared, engulfed by the all-enfolding night. Everything is beautiful in Its time and place. Sociability at meals is right and natural. We talk as we 'at. and exchange confidences. Friendship is hygienic. Sociability and eating go togeth er. But music is. or should be. a collaboration between the listener am! tlie performer. Music demands an atmosphere Hut it is impos sible to g< t an atmosphere in a publkßuining room to a jingle of parent awkwardness, they possess much agility, and one of them may be seen making a perpendicular leap of six feet or more from the water in order to land upon the surface of a rock. Following one another in single file through the snow, they plow' furrows which, as shown in one of tlie accompanying photographs, presents a very singular appear ance. They are peacable, and will only tight in defense of their young. Tlie noise made by their voices in a large rookery is some times deafening, and it is not quite safe to attack them when they are assembled, in great -numbers about their young. Ordinarily, it is easy for a sailor to knock one over w ith a stick. They toll off parties to go fish ing, leaving some at home to guard the nests, and upon the return of the first party others set out for a fishing trip. Upon the whole these singular feathered people of the Great White South exhibit man ners that men might not be ashamed to imitate. dishes and a buzz of conversation. In the music halls people eat, drink, laugh and talk while the singing is going on. or a man is making a speech. Nero fiddled while Rome burned, but surely we do not want to fieteherize to fire works, or to be fiddled at while we feed. Just note the musicians, and see how they bang it off in true union labor style, arid hand us back the indifference that we have given them. They play not for the love of it. but for 50 cents an hour and to get even with capitalism—darn it! Music at meals is all right for convicts, where the silent system prevails. But in hotel dining rooms there should not be too much dis play of art. either mural or rnusi- Neith< should there be either gaudy or noisy things in sleeping rooms, devoted to rest, sweet peace and dreams. There are bookworms who prop a book up in front of them as they nibble; and we are all familiar with the so'ciable party who eats break fast and reads the morning paper at the same time. These are mere ly individual preferences, but if art in the mass is to be tired at peo ple as they dine, tiien by all means let some one read from tile Essay on Silence. I , THE HOME PAPER Dr. Parkhurst’s Article t 011 ' | This Inadequate Civiliza- t ,o| tion of Ours I —and— What Its Finest Prod- 1 / uct Is Y Written For The Georgian k By the Rev. Dr. C. H. Parkhurst 1 II L' 1 t <-<( .•■x’ i 1 i'To _ o-innino- H i artir»lr' t h 1 fl tl P SI rryHE finest product of civiliza- ! tion is a man who is healthy in body, clear in intellect and warm and pure in his affections. Eet this once be understood and one can realize, in away otherwise im possible, how utterly inadequate is our present form of civilization to the production of the best results. That is not the kind of commod ity that, the social machinery is turning out, nor is it. except in very limited degree, the end to ward whiifn the social machinery is being worked. Very few' people prize a beautiful life as something that is beautiful-in itself, and more beautiful by far than anything which tlie admirable powers exer cised by that life may be able to gain or achieve. Once in a while, when a great man dies, a man w hom we know to have been thoroughly tine ail through, physically hale, big in his tliinking, sweet and generous in al! his feeling and loving, the public comes to its senses in the matter, forgets all abdtit what he has said and done, and thinks only of tiie splendid thing that he himself was. Rounds of Ladder Whose Top Is Never Reached. Under ordinary circumstances, however, the public does not get down to its best judgment in such matters. Powers of body, mind or heart, that are required, are usual ly prized, not for the value that in heres in them in themselves con sidered, but only for w hat they may' be able to secure, exactly as the money-getter .values his thousand dollars, not for any worth that may’ inhere in it. but only because he can invest it, and by that means get some more of the same kind. In the same way the finer ac quisitions are not valued and en joyed for their intrinsic beauty, but only as rounds in the ladder whose top is never reached. It is like a tourist traveling to some distant region, reputed to be surpassingly beautiful, but neglecting all the lesser beauties that lie along the way. and finally dying before reaching the region toward which his quest was directed. Children, youth, young men. go to school, college or the university, but only' a very' small minimum of them attach any value to their ac quired knowledge as they gs.o along or pursue their studies with the idea that to be educated is what a man is made for, quite apart from the uses to which he will put his education, and that without cul ture he just so far falls short of the destiny to which he was appointed, be the results large or small, that lie is able to achieve in the world without the aid of culture. it would be interesting to know how many of the boys in Columbia, for instance, ever 'think of it that their daily' acauisitions are so mur'li addition to their personal worth, and that to be personally worth something is greater, greater in the sight of God and of reasonable men, than to be thereby possessed of the means of filling large posi tions in the social, economic or financial world. The statement made at the be- j Letters From the People * j PURPOSE OF THE SOCIALIST. Editor The Georgian: In Dr. Parkhurst's unique criti cism of our present civilization, which appeared in a recent issue of The Georgian, it would appear that he could find nothing in our indus trial system upon which to base his criticism except the fact that work ers become mere machines. There is no question about his represent ing the workers as mere machines and ignorant in order to try to make it appear that workers, as a rule, are so ignorant they need masters and leaders, and wotfld not be competent to exercise their own powers and judgment in a free, democratic, co-operative common wealth. According to the Rev. Mr. Park hurst’s minimizing process, the ig norance of the mere machines (the workers) is the only tiling wrong in our present industrial system, but he utterly fails to offer any remedy. He also tries to show that the Socialist could not take over the industries in a co-operative commonwealth on account of the enormous sum required to-pay for them, which tlie people would not be able to pay, but he neglects to show how much more the people would be able to pay when relieved from the great amount that is taken as profits by capitalists who own everything. The truth of the matter is, the Socialist does not ad- ginning of this article, mat nne manhood is the choicest product of our civilization, is often repeated, but it is not practically adopted into the life, and the very men and women that repeat it will hurry their children through their school days in order that they may sooner be put to work, established in busi ness and be making for themselves a name and a fortune. It is simply pathetic the way in which even the children are in this way taught to believe that simple manhood—that combination of all that is finest in body, mind and heart—is of little account in com parison with what they are going to • be able to get in the world by means of the small 'smatterings of manhood that their ambitious par ents give them time to acquire. And we ought to mention here al! those hundreds of thousands and millions everywhere through out our country who never have the opportunity to become tine in their physical, intellectual and emotional life: the millions who are condemned to mediocrity and inferiority by the conditions of life that are forced upon them by our material civilization, which thinks everything of the dollar and little or nothing of the man—a civiliza tion that grinds up the many in or der to make food for Che few as the insensible grindstones of flic miller tuinzcorn itito meal. These are things to talk and write and preach about. Think of the little boys and girls that are drafted into the sweatshops, the factories and the mines. What chance-have they to become tlie beautiful men and women that it is their divine right to become—a right that is denied them by those poor apologies of men who are able, by the enormity of their worldly possessions, to administer society in the interest of the few at the sacrifice of humanity, and whose worst achievement is that they propagate among all classes the notion that to get ahead is a man’s one proper ambition, and that what deserve to be known as the spirit ual and eternal values are to be taken account of only as they are convertible into material commod ities. available for the comfort, luxury and pride of an affluent minority. Only a Few Have Chance To Become Healthy. So long as only a comparatively few have the opportunity to be come healthy in body, cultivated in mind, and pure and refined in all sweetness of affection, our civili zation. with all its pretense and glitter, has nothing of which it can reasonably and honorably boast. If all these millions who are sick ly and ignorant and vicious were so because it is not in their nature and constitution ter lie anything else, or if they were simply a. su perior order of cattle, the above criticism would be inapplicable. Rut once grant that they are hu mans, our criticism stands, and the guilt of the situation lies at the doors of those who have Christian sense enough to appreciate the sit uation and faculties for doing something at least toward better ing it. vocate the taking over of all the industries at one clean sweep. He proposes to begin in a sensible and systematic way by taking over only the industries necessary to give the workers regular employment with the full product of their labor be yond necessary expenses, and then go on taking over one industry and public utility after another as most necessary and practicable until all public utilities and means of pro duction and transportation shall be utilized by a co-operative and dem ocratic commonwealth. J. H. JENKINS. Thomasville. Ga. PLAYGROUNDS AND CHILDREN Editor The Georgian: The playgrounds for Atlanta’s children have been doing many things for the little ones this sum mer, such as keeping them well physically, mentally and morally— thus decreasing the spread of the most fatal disease the world knows —tuberculosis. How have they been doing this? Through good, wholesome play. Soon the play ground rally will be held and on that day hundreds and hundreds of city children will gather together to show the city fathers how to work happily, actively, peacefully and well. MARY E. BARNWELL, Sti pervisor. Atlanta. Ga,