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THE ATLANTA GEORGIAN
rtJrt'.'-hed Every Afternoon Except Sunday
By THE GEORGIAN COMPANY
At 20 East Alabama St.. Atlanta. Ga.
Entered as second-class matter at postotlice at Atlanta, under act of March 3. 1879.
Subscription Price—Delivered by carrier. 10 cents a week. By mail, J 5.00 a year.
Payable in advance.
To Those Who Write Ad
vertisements
You Have a Chance to Help Your Employers and the Public at
Large at the Same Time.
The writing of advertisements is becoming, more and more,
a really scientific and LITERARY profession.
The gentleman who writes little stories for magazines, or lit
tle poems that do not get printed, looks down upon the writer of
advertisements. He would be horrified at the suggestion that one
who writes advertisements could be called “literary.’
But, as a matter of fact, the literary quality of a good adver
tisement writer ought to be—and very often is—-first class. Such
a writer must combine in himself those characteristics which do
most to make real literary success.
First of all. HE MUST BE CONVINCING, and there is noth
ing more important in good literary work.
Second. HE MI ST HAVE IMAGINATION—not the kind of
imagination that distorts facts, but the kind of imagination that
makes common, every day facts INTERESTING.
Third, HE MUST BE BRIEF WITHOUT BEING UNINTER
ESTING, for each word lie writes is more highly paid for than a
word of the greatest literary man—only the writer, instead of the
publisher, pays for it.
Wt should like to interest the writers of advertisements and
the big merchants who employ the clever advertising writers, in
this suggestion—
MAKE YOUR ADVERTISEMENTS MORALLY USEFUL
TO TTIE PUBLIC, AND EDUCATIONALLY USEFUL TO THE
PUBLIC, AS WELL AS MATERIALLY USEFUL.
The other day, for instance, a certain very intelligent writer
of advertisements wanted to impress upon people’s minds the fact,
that they often pay too much for a hat because of the name that
is in it. Ho quoted briefly and effectively an old Heidelberg pro
fessor whose opinion of himself was so high that he lifted his hat
reverently WHENEVER HIS OWN NAME WAS MENTIONED.
The writer of the advertisement then went on to draw con
clusions favorable to his own hats and unfavorable Io those that
charge for a name. That is the sort of advertising that lingers in
the memory—that makes one writer of advertising better than
another.
The idea of apt. quotations that spread information through
advertisements can be carried much farther.
One of the soap advertisements, for instance, does good by
reminding the public of the importance of keeping open the pores
of the skin, telling just how many millions of those pores there
are. It has fixed many minds upon the value of cleanliness, be
sides selling one particular kind of good soap.
Another advertiser, calling attention to a certain periodical
for women, begins as follows:
“Ont in Wyoming, whore the women vote, the politicianshave
a new proverb. It is this: ‘A candidate of whom women disap
prove is dead in the shell.’ ”
There could not be a better way of attracting the attention of
■women, or men either. That brief and truthful statement as to
the power of women’s opinion is an excellent thing to put before
millions of readers.
Some of those who advertise standard remedies include in
their advertisements very simple, honest and intelligent state
ments as to the proper care of the health. This could well be
carried much farther, with most, beneficial results.
Os this every merchant and every advertising writer may be
sure:
If the advertisement appeals to a man’s INTELLECT, his
mental approbation, if it interests him seriously. IT WILL LING
ER IN HIS MEMORY, AND THE ADVERTISER WILL LING
ER WITH IT.
It is evident that, as Ihe years go by. a constantly increasing
amount of advertising will he spread before the public. A great
deal of good can be done if the writers and promoters of adver
tising take a real pride in the moral and educational features of
their advertisements.
Recognize Republican China
W ithout Delay
Last February congress passed the resolution congratulating
the people of China upon the establishment of a republic. That
was a legislative act and all that congress could do.
It was understood at that time that the president would offi
cially recognize the Republic of China. That is an executive
function and the president should do it. He should have done it
long ago. Why this long delay?
Is the great Republic of China being held up to please the
money lenders of the world? Is it not an anomaly that China
ms anxious io borrow money, and can borrow money, it' the six
powers will permit her to do so? However, they refuse to allow
ac; to borrow money unless she borrows it from them and on
;h<Lr terms. What are the terms.
First. That China must borrow $300,000,000.
Second. That the money must be spent as the lenders direct.
Third. That they must have the spending of it- in other
words, they demand that this loan shall be expended by some
official they designate.
We know that patriotic America wishes tin- president to rec
ognize China officially. It ought to have been done lontr ago.
We have never delayed so long in ant other case, so far as the
records go.
The great Republic of the United States should be the first
to recognize the establishment of a sister republic in any part of
the world. This is especially so regarding China, she needs our
help. She is exceedingly friendly to us. It would be a crime to
have China lapse back into a monarchy.
The Atlanta Georgian
People of the South Pole
EXTRAORDINARY BIRDS THAT RESEMBLE LITTLE FAT MEN AND ARE GREAT FISHERMEN
By GARRETT P. SERVISS.
rpHE strangest Inhabitants of
J the Antarctic continent are
the birds called penguins. A
company of them, seen at a dis
tance on the polar snows, bears so
striking a resemblance to an as
semblage of human beings that ex
plorers. unaccustomed to their ap
pearance, have often been startled
by the momentary belief that they
had come upon a tribe of short,
stout men, dressed in black, or blue
and white, and greeting their visi
tors with the most extraordinary
gesticulations.
There is one species of these re
markable birds, known as the Em
peror Penguin, because it seems to
mimic the well known figure of Na
poleon, in his white vest and
trousers and gray coat, which
sometimes attains a height of be
tween three and four feet and a
weight of 80 or 90 pounds. Walk
ing erect on his short legs, the
Emperor makes a salute by lower
ing his long beak on his round
breast, and then begins a long dis
course in his strange, raucous lan
guage, and if there is no response,
he repeats t-he performance again
and again, expecting each time an
answer. This exiled image of hu
manity, inhabiting his lone snow
covered and icebound continent,
seems astonished, and offended, as
well he may be, by the impolite
ness of his visitors, who usually
answer his hospitable greetings
with uncivil laughter, or blows of a
stick!
In thus receiving strangers in
his country the Emperor follows an
Invariable rule of conduct, which
has governed the intercourse of his
kind from time immemorial. When
ever two groups of these penguins
encounter, the chiefs advance and
salute, in the same manner already
described, and, having exchanged
compliments, with appropriate
speeches, they make a circular
sweep in the air with their beaks,
indicating that the ceremony is
ended, and after that the two par
ties either separate or continue
amicably on their way together.
An Old Family,
The penguins, of tvhich there are
• several species, are believed by
naturalists to have inhabited the
Antarctic continent from the be
ginning of the Tertiary age, so that
they are among the oldest families
of the animal kingdom, and they
have always kept to their own
quarter of the world. While they
are unmistakably birds, they differ
from all others in many particu
lars. Their wings are mere rudi
ments, covered not with true feath T
ers, but witlr something more near
ly resembling scales. They do not
attempt to fly with them, but when
they are driven to increase their
speed of locomotion they fall flat
on the surface of the snow and
propel themselves along rapidly
with their short wings and stumpy
legs. Ordinarily they walk erect,
presenting a comical appearance,
like supernaturally "grave and rev
erend signors.”
Their food consists of small fish,
and especially small shellfish, and
they are very expert swimmers and
divers. They place their rookeries
on high points of rock and go in
companies to the shore of the sea
to fish. One of the illustrations
above shows how picturesque is
the appearance of one of these
companies when they assemble on
a rock overhanging the water, and
from it plunge, one after another,
into the sea, making great splashes
as they strike the water.
Having finished their fishing op
erations, they return to their rook
eries, which are often situated at a
considerable distance. They carry
back fish to feed their young,
which are left in the nests on the
rocks, and naturalists who have
seen them in their native haunts
€ MUSIC AT MEALS
By ELBERT HUBBARD.
Copyright, 1912, by International News Service
I T was once considered a won
derful thing to agitate the cat-,
gut, pound the piano and toot
the B-flat horn while folks were
feeding.
The introduction of London mu
sic hall features in hotel dining
rooms is only about lifteen years
old.
The innovation came in with the
bizarre, the loud, the blatant. It
matched the plaster ftaris gold leaf
figures on the wall.
All of the modern hotels about
that time had a balcony built for
the musicians. We gulped our soup
to waltz time, did. the entree to a
two-step and disposed of pie to
Chopin's Funeral March. You
bawled across a three-foot void to
your vis-a-vis, and if the music
suddenly stopped you found your
self addressing the audience.
It was a wonderful thing. Wo
got tile concert free, and we
had to have a dinner, anyway! Tho
concert was given as a sort of pre
mium. And at that time the air
was full of octaves and the idea of
getting something for nothing.
The hotels and restaurants ad
vertising music at meals caught
the great unwashed, who hypno
tized themselves into the belief
that they had broken into good
society with a social jimmy.
Tiie first protest that I know of
WEDNESDAY, AUGUST 7,1912.
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I 'M- 'B:
(Top Picture) Penguins going fishing; observe the splashes made by those
that have already made the plunge; (center) Penguins returning
from a fishing expedition; (bottom) tracks of Penguins
in the Antarctic snows.
ascribe to them a great deal of par
ental tenderness and care and an
apparent fondness for family life.
During the Antarctic winter they
abandon their rookeries and go far
ther north, in order to find water
not covered with ice in which to
fish. With the return of summer
theyA’esume their life at the rook
eries, which sometimes constitute
veritable cities, with a population
of several hundred thousand indi
viduals. It has been observed that
the same birds apparently return
to the same rookeries season after
season.
Very Clean.
These curious birds are very
careful of the cleanliness of their
persons and rookeries. When they
first encounter men they show no
fear, mistaking them, possibly, for
another race of their own kind,
with which they are willing to fra
ternize. A row of them, marching
slowly and solemnly over the snow,
in single file, like Indians on a
trail, presents a most extraordinary
came from Richard Mansfield, who
walked into the Grand Central ho
tel at Oshkosh, followed by his
faithful valet carrying two big
grips.
The tragedian took four strides
from tiie door ts> the desk, and,
leaning over, in one of those half
confidential stage voice asides that
reach to the topmost gallery, said:
"Ah, have-you-music-ai- meals?”
And the clerk adjusted the glit
tering glass on his bosom, smiled
serenely, and said: “Oh, yes, surely
so; yes, we have music at all
meals."
And Mansfield turned to his va
let, who was resting his hands from
carrying the heavy valises, and
said: “Oho, oho, James! Look you
to our luggage! To our luggage!”
And tour more strides took him to
the door, and the actor and the
valet disappeared, engulfed by the
all-enfolding nigUt.
Everything is beautiful in Its
time and place. Sociability at meals
is right and natural. We talk as
we eat, and exchange confidences.
Friendship is hygienic.
Sociability and eating go togeth
er. But music is, or should be, a
collaboration between the listener
and the performer. Music demands
an atmosphere. But it is impos
sible to get an atmosphere in a
public dining room to a jingle of
parent awkwardness, they possess
much agility, and one of them may
be seen making a perpendicular
leap of six feet or more from the
water in order to land upon the
surface of a rock.
Following one another in single
file through the snow, they plow
furrows which, as shown in one
of the accompanying photographs,
presents a very singular appear
ance. They are peacable, and will
only fight in defense of their
young. The noise made by their
voices in a large rookery is some
times deafening, and it is not quite
safe to attack them when they are
assembled in great numbers about
their young. Ordinarily, it is easy
for a sailor to knock one over with
a stick.
They toll off parties to go fish
ing, leaving some at home to guard
the nests, and upon the return of
the first party others set out for a
fishing trip. Upon the whole these
singular feathered people of the
Great White South exhibit man
ners that men might not be
dishes and a. buzz of conversation.
In tlie music halls people eat,
drink, laugh and talk while the
singing is going on, or a man is
making a speech. Nero fiddled
while Rome burhed, but surely we
do not want to lletcherize to fire
works, or to be fiddled at while we
feed.
Just note the musicians, and see
how they bang it off in true union
labor style, and' hand us back the
indifference that we have given
them They play not for the love
oT it, but for 50 cents an hour and
to get even with capitalism—darn
it!
Music at meals is all right for
convicts, where the silent system
prevails. But in hotel dining rooms
there should not be too much dis
play of art, either mural or musi
cal. Neither should there be either
gaudy or noisy things in sleeping
rooms, devoted to rest, sweet peace
and dreams.
There are bookworms who prop
a book up in front of them as they
nibble; and we are all familiar with
the sociable party who eats break
fast and reads the morning paper
at the same time. These are mere
ly individual preferences, but if art
in the mass is to be tired at peo
ple. as they dine, then by all means
let some one read from the Essay
on Silence.
THE HOME PAPER
Dr. Parkhurst’s Article
This Inadequate Civiliza- t
tion of Ours
—and—
What Its Finest Prod- gBOI
uct Is
Written For The Georgian
By the Rev. Dr. C. H. Parkhurst
rpHE finest product of civiliza-
i tion is a man who is healthy
in body, clear in intellect and
warm and pure in his affections.
Let this once be understood and one
can realize, in away otherwise im
possible, how utterly inadequate is
our present form of civilization to
the production of the best results.
That is not the kind of commod
ity that the social machinery is
turning out, nor is it, except in
very limited degree, the end to
ward which the social machinery is
being worked. Very few people
prize a beautiful life as something
that is beautiful in itself, and more
beautiful by far than anything
. which the admirable powers exer
cised by that life may be able to
gain or achieve.
Once in a while, when a great
man dies, a man whom we know to
have been thoroughly fine all
through, physically hale, big in his
thinking, sweet and generous in all
his feeling and loving, the public
comes to its senses in the matter,
forgets .all about what he has said
and done, and thinks only of the
splendid thing that he himself was.
Rounds of Ladder Whose
Top Is Never Reached.
Under ordinary circumstances,
however, the public does not get
down to its best judgment in such
matters. Powers of body, mind or
heart, that are required, are usual
ly prized, not for the value that in
heres in them in themselves con
sidered, but only for what they may
be able to secure, exactly as the
money-getter values his thousand
dollars, not for any worth that may
inhere in it, but only because he can
invest it, and by that means get
some more of the same kind.
In the same way the finer ac
quisitions are not valued and en
joyed for their intrinsic beauty, but
only as rounds in the ladder whose
top Is never reached. It is like a
tourist traveling to some distant
region, reputed to be surpassingly
beautiful, but neglecting all the
lesser beauties that lie along the
way, and finally dying before
reaching the region toward which
his quest was directed.
Children, youth, young men, go
to school, college or the university,
but only a very small minimum of
them attach any value to their ac
quired knowledge as they go along
or pursue their studies with the
idea that to be educated is what a
man is made for, quite apart from
the uses to which he will put his
education, and that without cul
ture he just so far fails short of the
destiny to which he was appointed,
be the results large or small, that
he is able to achieve in the world
without the aid of culture.
It would be interesting to know
how many of the boys in Columbia,
for instance, ever think of it that
their daily acquisitions are so much
addition to their personal worth,
and that to be personally worth
something is greater, greater in the
sight of God and of reasonable
men, than to be thereby possessed
of the means of filling large posi
tions in the social, economic or
financial world.
The statement made at the be-
Letters From the People
PURPOSE OF THE SOCIALIST.
Editor The Georgian:
In Dr. Parkhurst’s unique criti
cism of our present civilization,
which appeared in a recent issue of
The Georgian, it would appear tnat
he could find nothing in our indus
trial system upon which to base his
criticism except the fact that work
ers become mere machines. There
is no question about bis represent
ing the workers as mere machines
and ignorant in order to try to
make it appear that workers, as a
rule, are so ignorant they need
masters and leaders, and would not
be competent to exercise their own
powers and judgment in a free,
democratic, co-operative common
wealth.
According to the F(ev. Mr. Park
hurst’s minimizing process, the ig
norance of the mere machines (the
workers) is the only thing wrong
in our present industrial system,
but he utterly fails to offer any
remedy. He also tries to show that
the Socialist could not take over
the industries in a co-operative
commonwealth on account of the
enormous sum required to pay for
them, which the people would not
be able to pay, but he neglects to
show how much more the people
would be able to pay when relieved
from the great amount that is
taken as profits by capitalists who
own everything. The truth of the
matter is, the Socialist does not ad-
ginning of this article, that fine
manhood is the choicest product of
our civilization, is often repeated,
but it is not practically adopted
into the life, and the very men and
women that repeat it will hurry
their children through their school
days in order that they may sooner
be put to work, established in busi
ness and be making for themselves
a name and a fortune.
It is simply pathetic the way In
which even the children are in this
way taught to believe that simple
manhood —that combination of all
that is finest in body, mind and
heart —is of little account in com
parison with what they are going to
be able to get in the world by
means of the small smatterings of
manhood that their ambitious par
ents give them time to acquire.
And we ought to mention here
all those hundreds of thousands
and millions everywhere through
out our country who never have
the opportunity to become fine in
their physical, intellectual and
emotional life; the millions who
are condemned to mediocrity and
inferiority by the conditions of life
that are forced upon them by our
material civilization, which thinks
everything of the dollar and little
or nothing of the man—a civiliza
tion that grinds up the many tn or
der to make food for the few as the
insensible grindstones of the miller
turn corn into meai.
These are things to talk and
write and preach about. Think of
the little boys and girls that are
drafted into the sweatshops, the
factories and the mines. What
chance have they to become the
beautiful men and women that it
is their divine right to become—a
right that is denied them by those
poor apologies of men who are able,
by the enormity of their worldly
possessions, to administer society
in the interest of the few at the
sacrifice of humanity, and whose
worst achievement is that they
propagate among all classes the
notion that to get ahead Is a man’s
one proper ambition, and that what
deserve to be known as the spirit
ual and eternal values are to be
taken account of only as they are
convertible into material commod
ities, available for the comfort,
luxury and pride of an affluent
minority.
Only a Few Have Chance
To Become Healthy.
So long as only a comparatively’
few have the opportunity to be
come healthy in body, cultivated in
mind, and pure and refined in all
sweetness of affection, our civili
zation, with all its pretense and
glitter, has nothing of which it can
reasonably and honorably boast.
If all these millions who are sick
ly and ignorant and vicious were so
because it is not in their nature
and constitution to be anything
else, or if they were simply a su
perior order of cattle, the above
criticism would be inapplicable.
But once grant that they are hu
mans, our criticism stands, and the
guilt of the situation lies at the
doors of those who have Christian
sense enough to appreciate the sit
uation and faculties for doing
something at least toward better
ing it.
vocate the taking over of all the
industries at one clean sweep. He
proposes to begin in a sensible and
systematic way by taking over only
the industries necessary to give the
workers regular employment with
the full product of their labor be
yond necessary expenses, and then
go on taking over one industry and
public utility after another as most
necessary and practicable until all
public utilities and means of pro
duction and transportation shall be
utilized by a co-operative and dem
ocratic commonwealth.
J. H. JENKINS.
Thomasville, Ga.
PLAYGROUNDS AND CHILDREN
Editor The Georgian:
The playgrounds for Atlanta’s
children have been doing many
things for the little ones this sum
mer, such as keeping them well
physically, mentally and morally—
thus decreasing the spread of the
most fatal disease the world knows
—tuberculosis. How have thev
been doing this? Through good,
wholesome play. -Soon the play
ground rally will be held and on
that day hundreds and hundreds of
city children will gather together
to show the t city fathers how to
X?"*' actl,e,y '
MARY E. BARNWELL,
. Supervisor.
Atlanta, Ga.
*