Newspaper Page Text
PAGE SIX
MAGAZINE SECTION
NAME OF E-M-F
GHANSEDBYGO.
Cars That Have Won Fame
for Many Years Are Now
“Studebakers.”
Tn change by one bold stroke, the
name under which is annualh marketed
s product valued at 150,000,000 is a feat
of daring new to industrial history Yet
It has just been •performed by the
Studebaker Corporation, of Detroit,
which has sent notice to its dealers all
over the country that. In the future, all
the motor cars built at its mammoth
Detroit plants will bo known as Stude
bak< r" cars
The change went Into effect with the
opening of the current month. A big
battery of machine tools Is now en
gaged in turning out the initial lot of
100.000 “Studebaker" script rfidfator
name plates which will replace those at
present in uae. not only on the cars now
being marketed, but also on all cars
sold by the Studebakers and their pre
decessors, the E-M-F Company, which
was merged Into the Studebaker Cor
poration some time ago. Ae soon aa It
ia possible to supply the monograms to
Studebaker dealers, all cars now In use
will be equipped with them
The change, though startling, is thor
oughly logical Since the beginning of
the automobile plants around which the
present Studebaker system has been
both, membens of the Studebaker fam
fly have been heavy stockholders. Two
years ago they acquired a controlling
Interest. The automobile plants are now
awned outright by the Studebaker Cor
poration. Practically all the cars built
there have been sold through the Stude
baker branches. Studebaker policies,
prominent among which are the broad
guarantee and close relations with re
tail dealers, have dominated the firm for
the past two years.
With this condition in evidence. It
•eemed to the executives of the corpo
aatlon, as well as to its dealers, that the
ohange was not only advisable, but vir
tually essential.
“From such potnts at view we regret
the passing of the old B-M-F 'Bo' and
Flanders ’SO' radiator monograms,'' said
Clement Studebaker, Jr., fl ret vice pres
ident of the flrm. "A desire for uni
formity Is, however, very strong among
our dealers They all feel, too, that
there Is a martcod advantage In the old
trade-mark that has been borne by the
goods made by our family for three
generations. These conditions, and the
fact that the old monograms had long
ago lost their personal significance, are
the reasons for the change, according to
which every car we make and have
made will bear the Studebaker name
henceforth."
The Federal truck received a great
boost a couple of weeks ago In California
by being the first motor truck to make
a mountain climb by reaching the summit
of Mount Wilson at an altitude of 5.700
feet
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Horne radius of bvsine»s I. ■ B ■ ■ Motor truck radms of biisineo*
three miles L»L.A |fc JF dfteen miles
Motor Truck*
A Way Os Getting New Business
To the alert business man or nusi- There are, however, some houses
ness house, the subject of new business using motor trucks, notably Alco
gets a ready ear. Here’s the way to trucks, which are getting a fine lot of
get new business: new business beyond this three tn'le
Most houses still use horses to limit. The reason is clear.
deliver goods animal transportation. Motor trucks are widening the area
Ihe horses cannot be operated eco- of business. If the unit of horse
nominally fartherthanthree miles from delivery is three miles, the unit in
the basis of delivery. In other words. motor transportation is fifteen miles —
j it isn t profitable to deliver goods by five times the area.
horses when the horses must travel An Alco motor truck can cover all
'■ more than threv miles from the [mint the way from fifty to one hundred
where delivery begins. miles a day. Compare this with the
(Some men who do not know what maximum work of a horse. Few
their horses are costing them probably horses go over twenty miles in a day.
> wont agree with this. those who Beyond the three mile horse limit ,
do know what their horses are there is a lot of good business which
actually costing them have found the motor trucking business houses are
out ) picking up all for themselves.
If goods cannot be delivered profit- V\hy don't you?
I ably beyond the three mile area the \on can easily get acquainted with
thing to do is to develop internally the facts about motor trucks bv calling
that three mile area. Most houses are Walnut 2375 ami asking to nave an
doing this to-day. Ihese are the Meo Transportation Expert call on
houses which are still using horses. von. \o charge.
Alco Trucks are built bv the American Locomotive Company
COLE MOTOR COMPANY OF GA.
239 Peachtree St. Phone Ivy 799
v Motor Truck rt. Hora*—
Afro Argument Ao. /
* •’ '■’wiiwoiw jhu>hnl>hi W"’i"W' mhuj u uh
AUTOMOBILE NOTES &
There is nothing so pardonable In the
motorists as the habit of blowing his own
I horn —at the proper time. Horns that
j should blow and refuse to blow. It ap
■ pears, can usually be made to blow with
i a very little simple tinkering About 75
per cent of the horns which are sent back
to their makers as totally incapacitated
for further duty are fixed with a small
screw driver and a few drops of oil.
The. best road at present between Al
bany and Poughkeepsie is along the line
of route 88 of the Blue Book, following
the east side of the Hudson river. These
roads are in excellent shape, but the tour
ist going south should be careful when
reaching Stuyvesant Falls to curve ieft
Instead of right al mileage 25.9.
A record In sales of Alco trucks and
cars was set during the first seventeen
days of July Announcement to that ef
fect was made yesterday by Harry 8.
Houpt, general sales manager of the
American Locomotive Company automo
bile department. During this period one
dealer, closed a contract for $98,000 worth
of cars In a day On another day the
sales totaled slo'l,ooo
Details of the beautiful course over
which the Vanderbilt cup, grand prize,
Pabst trophy and Wisconsin trophy events
are to be run this fall are quite inter
esting Improved at a cost of more than
$25,000, the roads will he In great condi
tion In September and drivers and others
who have seen the 8.2 mile circuit de
clare it bo be superb
With a message of greeting from the
Akron factory to the Detroit branch on
Monday, the Goodyear Tire and Rubber
Company put Into operation the latest
extension of its service policy—wireless
communication between the factory office
at Akron and Its branches in the princi
pal cities.
William M McKenzie, proprietor of a
moving picture theater in Brooklyn, N. Y.,
recently purchased a Stoddard-Dayton
Knight Bix motor car and drove to the
Mlssourl-lowa state line in eight days,
averaging 201 miles per day. He was ac
companied by his wife and children
Johnson Underwood, of Kansas City,
Mo, hos obtained a service of 10,000
miles from a second-hand Maxwell auto
mobile, which he purchased five years
ago. In that period, he says, the car
was never in need of repairs. The pre
vious owner, W. Dempster, drove 1t 22,000
miles before selling ft to Mr. Underwood,
and then bought another Maxwell which
he drove 90.000 miles Both men have
been awarded gold medals by the 50,000-
mile Maxwell club. •
It has been definitely decided to open
the New York show on the evening of
January 11, 1913, with an exhibition of
pleasure cars in both buildings, contin
uing until the 18th. The commercial ve
hicle division, which will be held in both
buildings, will open on the evening of
Monday, January 20. closing on Saturday
evening, January 25.
President Robert P. Hooper, of the
American Automobile association, has ap
pointed J. B. Richie, Studebaker dealer
In Johannesburg. South Africa, special
representative of the association for
South Africa
Another star pilot has entered the grand
prize race which will take place at Mil
waukee. Wls., on September 27. He is
Caleb Bragg, of New York and Cincin
nati, more familiarly called “Caley," and
his car will be the same 170-horsepower
Italian car which he drove in the last
Savannah grand prize race and the Santa
Monica road event
During the first six months of 1912,
2,208 automobiles were shipped from De-
THE ATLANTA GEORGIAN AND NEWS. SATURDAY, AUGUST 10, 191
troit to points outside of the United States
according to figures recently compiled by
the Detroit Board of Commerce. Os these,
502, or over 22 per cent, were R-C-H cars
going to all parts of the world.
National roads are coming in for repeat
ed reference in the Senate debates relat
ing to the Post Office Appropriations bill.
It is evident that there is a constantly
growing belief that the Federal govern
ment before long should concern itself
with the construction of trunk line roads,
thus encouraging and making more con
venient the great floor of interstate travel,
which, according to the American Auto
mobile association touring board. is
greater at the present time than It has
ever been since the coming of the motor
driven vehicle
By the shipment of a Federal one-ton
truck to Japan last week leads M. L.
Fulcher, general maanger of the Federal
Motor Truck Company, to believe that in
the near future American made trucks
will be as popular in foreign countries as
our pleasure cars are
Unnoticed in Chicago’s endless/ array
of taxicabs and livery vehicles Is a Silent
Knight touring car which was built by
Charles Y. Knight In J9OB and has since
covered the remarkable distance of 200.000
miles. P. C. Kohler, a taxicab operator
and liveryman, has used the car for rental
work for six years and he says he has
nevw made a replacement of any part of
the motor.
Novel methods of awarding prizes and
boosting business have been adopted by
the Henking-Bovle Company, wholesale
grocers, of Gallipolis, Ohio, who will
make their sixtieth annual prize award
some time during August. Two Maxwell
automobiles are the chief prizes. The
grocery company adds up six months’
purchases by each customer and Invites
each one to submit to the judges one
business motto for each S2OO worth of
goods purchased.
Job E. Hedges, the well known New
York lawyer and after-dinner speaker,
who recently lauched his boom for the
Republican nomination for governor of
New York, has completed a twelve-day
tour of 1,250 miles in the Empire State
In a high-powered Columbia Knight mo
tor ear, meeting prominent Republicans
and gathering material to be used in his
campaign during the fall and winter.
In marked contrast to the common cus
tom of transcontinental tourists is the
trip now being made by D. L. Fallin, of
Los Angeles, who, Mrs. Fallin and
their dog Ketchel, is on his way from
his home to New York city. Mr. Fallin's
Studebaker ”30” carries absolutely no re
serve equipment Not even an extra in
ner tube for the tires is included in the
Fallin kit. The run to Salt Lake City
was made without Incident, and Mr. Fal
lin has supreme confidence that he will be
able to cot | the entire route without
replacements of any sort.
Numbers 1, 2 and 3 in the Glidden
tour, which will start early In October,
and for which the Flanders Electric is
now laying out the route from Detroit to
New Orleans, have been assigned to the
three Everitt entries. Advertising Man
ager Pelletier, alert to secure the path
finding privilege for the electric, also took
time by the forelock and entered the first
three cars in the contest Itself, a much
coveted distinction in all Glidden tours.
Remarkable as has been the develop
ment. of the idea of state roads during the
past few years the new state road sys
tem of Pennsylvania surpasses any other
not even excepting that of
CaWornia, which Is spending $18,000,000 on
a state road system.
By “state roads" is, meant those
"through routes” or "trunk lines” which
are designed to carry a traffic in which
the importance of the through travel ex
ceeds that of the local requirements; so
that of the commonwealth, in
stead of a community, shoud pay the cost
of construction and maintenance, and per
mit the resourced of individual localities
to be expended in the lesser roads, which
naturally act as "feeders" to the main
lines.
The Pennsylvania legislature of 1911 en
acted a law. railed the "Sproul” law. pro
viding for a system of state roads ap
proximately 8,000 miles in extent, and
reaching every county seat, every large
center of population, and states lines in a
great number of places where connections
with the roads of other states may be
made. The state highway department was
reorganized on a new and greatly en
larged basis, and activity became ram
pant.
A “stunt" which is considered quite re
markable was recently performed f>y a
Flanders motorcycle, ridden by' Lawrence
Hall, a member of the Waco, Texas, board
of commerce.
The young men's club of the board of
commerce make an annual trade boosting
trip throughout the southern section of
the Lone Star state of which Waco is the
business center. Hall decided to make the
trip, but did not want to use the special
train, which carried the tourists. Thought
a better way was to use his motorcycle.
Hall pulled out of Waco, an hour in ad
vance of the special, stoped at all the
towns included in the itinerary of the
tourists and arrived in Elgin, 101 miles
distant, in 207 miles, the major part of
the run being made over very rough and
saxdy roads. At one time Hall was over
taken by the special, but that occurred
at a point about ten miles from Elgin,
where the roads were fairly godd. and he
succeeded in regaining his lead, reaching
Elgin a few minutes before the special
pulled in.
Do not get the idea that a crease will
smooth itself out when the tire Is in place
on the wheel and the tire inflated to its
normal pressure. This may or may not
happen—it usually does not. Small
creases almost invariably become more
deeply set as the pressure is added, and
after the tire lias been run for a few’
miles they change from creases into
cracks, resulting in blowouts. And the
rush of air through a hole thus made In
the tube usually tears the sides of the
hole, making it much larger than the
original crack.
Arrangements have been made in Ix>n
don to found a motor museum to include
a historic collection of cars. The location
of the museum is to be in South Kensing
ton. Germany already has a motor
museum in Munich.
X New HUDSON “37”
~ * I! * Furnished Complete—No Extras to Buy
Jf
The Masterpiece of 48 Engineers. They Had a Hand
in Building 200,000 Cars of qp Well-Known Makes
Don’t Fail to See This Car—lt is tiers
In the HUDSON “37” is expressed the com- It is all in the one car. It expresses as nearly
bined skill and experience of the greatest body the limit of four-evlinder construction as has
of automobile engineers in the country. been reached.
# *” * "
These men represent the training of the It Has Features piOiZ.U
learned what experience has taught the 97 prin- No Other Car Possesses |
cipal makers of Europe and America. V o vnl . _ an „ p| . tn a av rccrardlmos nf Positive, effective.
.NO CHF \OU can get touay, regardless O* Electric Lights. Brilliant head lights
They were active, important members of P" c £’ has a,! the features that are oflercd in the | STmX Swo™abouVcar d aii operaS
those various organizations and. combined, had ' by handy switch on dash,
a hand in the production of more than 200,000 Consider for a moment the rapid advance- 'f"m' O
automobiles. meat that has been made in motor car building. I •S 110 "I’a? 1 ’ a ? Patented System, the most effec'
ki . , ,1 . tiw cfj|. lent yet produced.
is almost as startling as are the changes in Power. Four-cviinder—en bio- io v v
imagine what, strides, what advancement, fashion. Think how strange are the open cars of ; >P"- ‘” >I| '-adjusiing multiple jet carburetor' 6 iiiKh
men of such experience are bound to offer in the two years ago. What proportion of their original & e o “ n r om a y t 4 i!oo ho ”? 0 0 Sn S br ±
car which all have joined in perfecting. cost do you think such cars now bring? It is ™'‘'Z
You probably have an ideal of what a motor r their value has declined so netk 1-’ d ßcx !i st T
car should be. Your knowledge of automobile F nuch - it is tne advance tha> has been made windshield. RainZision’and vemiTatins ot
shortcomings undoubtedly has suggested In ai >t° m obile building since the open cars were 'a
improvements which you would have in a car P ul The niark-t. uphoi.tering, 12 inches deep. Highest develop
if it were built to your order. " lth that thought m mind you must rec- j automobile upholstering Turkish type.
, ognize the importance of choosing wisely now. ii’and-bmieii'icath.-r—'the bestVobe’j}® d .
Well, here is where you will find not only Automobiles as now built should be of service for Hom—Bulb type. Concealed tubing. 1
what you wish to see, but also what has been many years and you don’t want to feel that you D-mountabie Rims. Latest type Light,
expressed through the experience that has been will have to buy a new car in two, three or four * Zr'typZ' o iZtra rim n ’ 36 x 4" Fisk tires - h «»>
gained from the 200,000 owners who have used years because the one vou have just purchased Top - !i;iille aiohair. Graceful lines. Well
the cars which these men have helped to build, will, at that time, be out of date. 3Z; 3 ' c | ? l ' U ‘ n? .. Dus ‘'■ nvel °P c
sonics. Ante illustration. Deep, low, wide and
. '’onnortable. \ou sit in the car—not on it. High
I—M———IWMIWMWWMM— rr _iu 11 J. Li m.jjl -Lui_u. . k? graceful lines. All finished according to
•’ “ S - 1 r °N “ I )alnun « practices. 21 coats—varnish
Lb Nickel trim»ninr.i th re: ’.hotil.
V Gasoline Tank. ('''hr.'* is carried in tank at
rear of cai Simpb . effective, with two pound pres- *
(be Greatest Engineer of All--Theit Chief Your Safety in This Choice R01n ? up 01 <l, " ’''iugneti''’g, , Joii , n- r gaug«
continually indicates gasoline level.
At the head of these experts is Howard E. Coffin, the one ’ s likely to soon have many new ideas to offer Wheels, t tra strong Artillery type. Ten
foremost automobile engineer of America, recognized here t^lat t l’ ese engineers have not already anticipated. T.Zh J" f '" ;n rearn’he-f’’six bolt*
and abroad as the most startlingly original designer the They all combine in saving that the .Vetr HUDSON t Six spoke bolts. so.
industry has produced. represents the best that there is in four-cylinder • '. Bearings, mi Roller bearings, thoroughly tested,
construction * Latest type.
His genius is an inspiration to his associates. From hint ' * I Rear Axlr. Pressed steel Full adjustable full
they have gained in ability. On account of them he has _ ™ e >‘ „P ro '' crl every move they have made through J Heat-reat.,! nirkrikteel
become a broader and more versatile builder. ~ ’ -T l . cs £ rue Wng country, mountainous, mud and ! cates the simplicity and g’et^at-ableness^of 1 Jhi
.... , » . . , snow driving. entire car.
What one man lacked m ett>enence, some one of his , . , . . ... Simnlicitv Thp hitdcov .♦ „... e ■
associates was able to supply. The problems one was , . e mo ®’ « reatment one of the most skilled pll. itv is maintained. Ev-ry detail is* accessible'
unable to solve, others soon found the answer for. 7™ T n “u f thou , sand?
of miles he drove it. without developing a -inele weakness- i. , ■ K r . e ase cups on
J'hat accounts for the completeness of this car. That or discovering a single detail in w hich improvement could’ n>'><-kly and en
acco.-nts for the fact that you wi'l find on it the very things be made either in design, construction, simplicity, caw I \he'’- t w’_i 1 , 0 ."< even < ‘.£^ v , ioUß D ’
that you have wished to find on an automobile. That riding qualities, responsiveness, saf-ty, or power, is a < M„ dr i r Pnd Pric .,
why this car will do the things which otner four- guarantee that you will find it expresses your ideal of Mv< Passenger T<-rpe<ki, Two-Passenger Roadster
cylinder automobiles have failed to accomplish. what a four-cylinder car should be. u~here 75 ’ f ° b Uetroiu One price t 0 aU ~«very
m See the Triangle on the Radiator
FULTON AUTO SUPPLY CO.
J. W. Goldsmith, Jr., Manager, 227 Peachtree Street. Phone Ivy 1117
NEW HUDSON‘37’
ARRIVES IN CITI
- - A
Latest Creation of Howard
Coffin Is on Display at
Fulton Auto Co.
The first composite automobile, built
by 48 leading motor car engineers
working under the direction of Howard
E. Coffin, arrived at the store of J. W.
Goldsmith. Jr., the Hudson dealer, to
day, it being immediately placed on
exhibition. The car, a touring model,
is a beauty. It is far larger than last
year’s Hudson, and conclusively shows
the remarkable progress that has been
accomplished in a single year by hav
ing a large number of noted specialists
work together in creating a single ca .
The car is electrically self-cranking.
Illustrating the bigness of the cat is
the fact that it has IIS-inch wheel
base, the tonneau is wide, deep and
roomy, and the cushions are 12 inches
deep. Turkish type. The motorist sinks
down into them as he would into a
"sleepy hollow” chair.
The car is electric lighted through
out, front, tail, side and the dash lamps
being operated by three buttons on the
dash.
The men who built the ear are lead
ers in their line, from every automobile
building nation. America, France, Ger
many, Italy, Austria and England.
Each is a specialist along ceifiiin lines.
The advanced motor car ideas of such
men have as a consequence produced
an automobile that to many motorists
will be a revelation. Taking the motor
as an instance—it is a powerful, long
stroke motor, developing 43 horsepower
on the brake test, and is dust proof. Ail
valves, valve mechanism and moving
parts are entirely inclosed, so that dust,
the most ruinous element that an auto
mobile must face, is eliminated entire
ly. As an indication of the complete
ness of the car from every possible
standpoint are such features as the
ease of operating the self-starting sys
tem, which merely makes it necessary
to push a button from the seat to start
the motor. Vhere is a lain vision wind
shield built into the car that makes it
possible to see and drive perfectly, even
though the downpour be blinding.
■ “30" Touring Car ”
j “-40” Touring Car»lwo sizes
j “6 O” Touring Car*six cylinder
i ” The White Company T ' T
| • 120-22 Marietta,St.
•CADILLAC
STEINHAUER & WIGHT
228-230 Peachtree Si. ivy 2233
Like the grass—it is every
where. You can’t get away
from Ford service for Ford
owners—to be found in
practically every business
center of civilization. Ford (
repairs are seldom needed—
but are always at hand—and
cost but little when required.
75,000 Eord cars already sold this season
—one-third of Ahierica’s product. Five
passenger touring car $690 —three passen
ger roadster $590 —torpedo runabout $590 i
-delivery car S7O0 —town car S9O0 —
f. o. b. Detroit, complete with all equip
ment. Get catalogue from Ford Motor
Company, 311 Peachtrey St., Atlanta, or
direct from Detroit factory.