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J/ItfZBROSiCe y • b to-Wear for women, misses and children. Plans for this change have been maturing for some time; architects and store fixture manufacturers have been developing radical changes for this floor. By September 1 the installation of the new fixtures will be completed, and the largest and finest appointed Ready-to-Wear section in Atlanta will coridally invite your approval. In the meantime, August clearance prices on the entire second floor have been given aftother revision downward and you can find from one to a dozen needs at and greatly below actual cost of the goods. Tomorrow's Climax Prices in August Clearances!! Stylish linen and Pique Dresses! second Floor Clearance Sale LINEN C q AT sjjjjs ' Absolute Values $6,511 to $12.5(M08 | Dimity 3lld Gingham Dresses, $1.98 These specials at the Clearance price puts them in the very $6.50 to sls Values: Now Only lINFN COAT \ forefront of “record bargains in this department for tomor- T ' J L/Il’Ldt Wrll OU 110 «;.• -® v-.bJL.iA tK I \ < SUe®3|Si\ row. Stylishly made and beautifully finished. Colors, solids, Q* A >4 If- ■’■Wv" '•ffi'-’-A 1 i blue, helio, lavender, brown, tan, old rose with white piping »D”r " e have a fe " very choice Linen Coat Suits that bore the 1W —white collars and cuffs —pearl button trim down front. . ■ v , price’of $16.75 to $25.00 as the original selling figures To- Aw .SWrt/fiWF Wc-A ■ Authentic values at $6.50 to Qgt A splendid collection of these dainty, cool, refreshing and colorful morrow you can select one at the -»C XA rtT/jk j/; $12.50. Now w confections to sweetly accord with the spirit of the season. Made small price of <9v.< ffJW ,n < lanel an 'i b.utton trim front —lace insertion yoke, Dutch style— ryg SMB* fjK Peplum Waist —deep bottom flounces with embroidered bands £* 17 *1 1 U CM • j I / 17 IrPHf White Piflue Dresses * Serge, Voile and Panama Skirts \ w /[;’ ,! MB " 111 IV 1 lIjUV 1/1 VtJajViU • der, helio, polka dots, squares and other dainty designs on white \ r Yil W M “ grounds—splendid values at 112.50. Ctzi ASZ There’ll be a rapid c learance of these staple values tomor- V? g \ vtVVfiM iSbw / ' k Tomorrow, only *▼•*#*row. They are fashionably made of excellent quality Voile, ’I \nMILVVN Wfll I ' W Beautiful quality Whitd Pique Dresses, large pearl button , Panama and Serge. Then* are three diff. rent qualities at MHh&fcM jhil / I and panel back and front efforts. Lace trimmed. blue ““ following prices iKSsI f| 1 hl ill n^^«"“"“ a Rob ” pi e3 ftß GREAT 2nd FLOOR CLEARANCE SALE f™" SASSmiW ///■' 1 i'fl Tomorrow _ BnV \« I’l 'M ’jH I SIO.OO and $11.75 Garments, $3.50 ■Ro aww Linen and Pique Skirts! All Fine Lingerie Dresses • $2.35 fISNLf/I/ | Here are some of the season’s very best and biggest values Special Note! We have put some startling reprice- IMOI I 4 11? I K I! * in Pique and Linen Skirts. Fresh, crisp, brand new stock, ments on all of our Fine Lingerie Marquisette and Net • *VVI/ Oltll’ InJ !:» A arffi converted to the price reducing rank and file of the great Dresses. They are irresistibly attractive, and your especial |V®i IVI *c Jfl AUGUST CLEARANCES. Your opportunity to enjoy prac- attention is called to them. A splendid assortment, plain and button aft- VWI ' i tieally gift prices is rapidly nearing a conclusion. Hadn't trimmed. Positive values, SI.OO and $1.50 \vrwi PTjW ’W you best come in tomorrow morning and buy a few of these This is positively the last opportunity that will be of- \Uv» W'll / '/' / UF skirts? They are plain styles and button trimmed, including sered in this Department this season for your indulgence MADCAI 1/ 111 Al II? CIII’T'C W\v v Al I panel back and front styles. These are all beau- JRC| in these charming toilets at astounding reductions in prices. | Illi if* \l|| I \ tVsk V Ift n -- 1 tiful garments. Positive $2.50 and $3.00 values. A number of these dresses are from among our season’s vi\« v/u>i> ■ lyvi, vvl 1 'o\\ X X most beautiful and highest priced models. Be sure and ask . ~ ... . ... , , , , , V.A Second Floor to be shown th< >e charming <.onte< tions. $ g 50 to ju.75 Tomorrow quick selling Z. 1 $3.98 * ■ PRETTY WASH FROCKS FOR BEAUTIFUL ALL-OVER LACE LITTLE GIRLS, 2 TO 14 AND INSERTION I incpdie Millinery Marvels No. 11 O ,»™" °™ ERIE Millinery Marvels No. 2 Great August Clearance in I and ! ‘X y ng%%\°aiues V ha7e cOw M • Beautiful Rose Cluster., Blossom. LJ ntr 1 mmAri Hat SFiariPS I 7 h ’r. before been displayed in this de- attention again, the suggestion \ •’'i V' _ j c uninmmea nai onapes I J panment. There are many styles to give these bargains early at- u < J and Spray. K ™ ii it' , jrß n< i to select from —a.ll this season’s tention is well advised. The ns- _ a, Tomorrow will witness the final clearance of all untrimmed / y IS 1 y 3 AY’ r ►ZYMt ,L TJli'A ♦rtmmod made sortment embraces a large varie- aM / .>1 TWf J/ We r ,< . . . . slle; S . h pUndid s'ca'rS '“"t" t ? J our < tarn lira v G Vingerte ' ' 1 ""' | Bn '' are fine quality Hemps and Chip., in all colors and large &’.‘tXJH JhM 'l M ier a? trim $1 aq 8 very choice all-lace Peplums. UcTo $-on 29c mralji Ofi ViW Z . FINE MILANS, LEGHORNS AND CH,PS! 68 '’VS DRESSES. LINGERIE'aND AUTO L.«« "“M ~ „ . . ~, , , ~ Tr ■■ \j 1 \\ e have upward of 200 of these waists '-t WL ' —’ », / Here are offerings that will move with rapidity tomorrow: A ■■ N / «tvti«h little o-arments made of waioie. £/ / ■ ~ Fine Leghorns, Milans in fashionable shapes and all the I I I / 'nice oualitv Gineh tms Cham- Beautiful, crisp, new stock, in a J B * rp again able to gladden the hearts of the “Panama ultra-modish colors. Blue, tans, black, white and interme- vJ’A A, J X bra\ and other nonular washable charming diversity of designs. Vi 1 ’ ■ u' r ,f ija ven las >’ pt taken advantage of one of our diate shades. Absolute values to SIO.OO. To- Cl CQ 4. \ ", furies All-over lace, insertion and em- ’ ' ' I Half-Puce Panama Sales. Tomorrow we offer another lot morrow for quick Clearance >1.09 ,c PPnNn cinoot I ages one to five years, and are solid months of Lingerie Waist ■ B VsECOND FLOOR) 55.00 (SECOND FLOOR.) 11 ■MmiiiiißMnmnrnwiTTfflKfc absolute values at $1 to $2.50. weather ahead. Replenish your ,btGUND FLOOR.) Tomorrow’s quick stock with $1 and $1.25 fThe South’s Greatest Corset Department In- a ’ m ‘ (8 ... n d r,...., RECORD MARK VALUES "* vites Your Participation in Its Great August _ . QI 1G I—- Clearance of High-Class Garments. America’s Jaunty Junior W aSQ DreSSCS OHK 1 lObICI y 1 Best--The “Madame Grace” at Half Price. g’inghams. lawn and chambray dresses for absolute values 7Sc to 85c ■ ■ H . ■ • •• • • • ft Io i c and AT This will be positively your last opportunity this season of buying un , ° 7. *7 n UU t i Hr I? r 7. slore a bargain in Silk Hose that c ould be suggested as a ||H $ ; fcij Ax A .7 the celebrated Madame Grace Corsets at absolutely half price. s * fresh styles clean parallel to these 75c and 85c values we are going to . lose fZ. 35.00 values at ............................................$2.50 £tin gyo u b “y th « represent a splendid versatility?; t > ulckl y tomorrow morning at 49c pair There m 100 HE TfS V /■< SB.OO values at $4.00 desirable. They represent . splendid v< rsatfiity of dozen Jn thls A clearance off. ring. Tl)ere will b< |D 11 1 \ $ 1? .00 values at $5.00 *Si a de" of Lawn ami Per- of Atlanta women who will enrich themselves with a dozen M slo.oo values at ~. $7.50 , . Hamed effects on liaht grounds solids with con- palrs each ' Wp knu " il ’ Q n( ‘ look at these values vividly JfTf A j Andsoonupto .... .. ... . $25.00 trasting trim of self material and embroidery, reveals the origin of our enthusiasm in advertising them j ,/KWt K/ We have broken all rules of precedent in reverting to these half ■ Stzes f^r Glrls an d Misses, ages thirteen to seventeen years. as super-remarkable bargains. Absolute .:><■ 490 - ‘ ‘ ’H prices again, but to co-operate with the spirit of the great Second ■ absolute values s‘'so and $3 50- <6l OQ and 85c values: now -wwev „'2_2 ’ "CirilA.—Bi- Floor Sale tomorrow we will repeat the offer. B nr,l.. " ’ ’ .«# O _ n - W M These Corsets are all made of high-class imported Broche, plain ■ NS LACE AND EM- CHILDREN S oILK LISLE l|| and figured Coutil, lace and insertion trimmed, and cool Batiste. These B f z r J C L* 1* HOSIE- SOX! y|! are all this season’s vogue and embody the fine, slender line effects | tOrSCI lOVCrS 311(1 lOfflDl 113110118 Tide 7° Hosi ES bare tin , so much in favor in their adaptability to the modes of the moment in ■ ~,,s 1,3 a i/ i i ' n < ir K‘* , n a big variety nf splendid |y women's wear. There is to be a sweeping sale of all summer stocks, ■ CORSET COVERS WAY BELOW HALF PRICE! ■ rarely heralded by any De- quality Children’s Lisle Sox, ißwMnl preparatory to the reception of the greatest fall showing the depart- B Mad. of sheer quality .'ambric, daintily lace and embroider. KLv!!!! „ vari-colored tops, plaids and ment has ever before attempted. ■ trimmed. Positive values, SI.OO and $1.50. AQaw I'} ’ »'l DAINTILY MADE BRASSIERES. B Tomorrow, only isle in Al-over and boot navy and black ValuP 25c; ) 'i I' Sheer, fine quality Cambric and Linen, lace insertion and ribbon-rum B COM BIN AT IONS AT LESS THAN HALF PRICE! , a -n < Z tomorrow’s 1 Q ft ▼ trimmed; absolute values SI.OO to $1.50; ■ Combination Corset <'overs and Skirts, and Corset Cover ' special I CF« Second Floor. now O»C | CX'VI"-"? A “’" 96 <* row’s selling.S .’. ISC (Mam Floor, Right.) WOMEN’S SUMMER NECKWEAR FICHUS AND COAT SETS AT B >■—■—■■■—-*——>■ ZX r> O • 1 A O 1 ".*«“ B L EE ° w .“I u su , ieh 0 ™! and below actual cost. I gala, august clearances in sea UT iful laces Z ; ' \ Great Special August Sale lars. Tabs and Jabots, Plauen Lace Swiss Embroidery Combination 1-in- AND EMBROIDERIES Collars and Emb. Tabs, Emb. Linen en and Plauen Lace. Lace and Lawn beautiful all-over EMBROIDERIES! / anrl WnmPn’s Ha nrlkr'kiof« Collars, Linen Coat Sets, and Fancy and Embroidered Linen; new round All-over Embroideries in eyelet. French and Irish effects for / /• y IVIeD S dDU TV Uhlcll » liallUKcrllllVlS Silk Stocks; some slightly soiled; and Quaker shapes; in white, ecru ?-»- Shirtwaists, Dresses and Voking on Swiss and Nainsook: our \ \ absolute 50c and $1 values. IQg and black; values 79<> values 36C 4* f \ Dur Annual Midsummer Handkerchief Sale is always "impressive” T0m0rr0w................ ,i. 25 and SB.OO • f L-e- k B A ■>’ e., folks don't forget the splendid values this great event pro- GREAT AUGUST CLEARANCE SALE SILK PARASOLS! 45-lnch and Vofle Embroidery Hmm. .nv '’hies. tnd. v- rv naturally, it doesn’t require any very persuasive ad- August Clearance Sale of high-class Silk Parasols, containing all the new- our regular $1 50 and $2 25 yard gods- v< rtising to stimulate the proverbial enthusiasm shown each season est novelty shapes in black and white stripes, black and white effects; nov- special for tomorrow, yard Ht-a’C in these very popular Handkerchief sales. Come tomorrow and get elty colored centers with colored borders; solid color centers with flowered g '/Bjl'y*’’ H FRENCH VAL EDGES your allotment. borders; plain pongee; pongee centers with velvet borders; all-over flow- J/fl hl " Round thread and French ’ Va) Edges and insertions to ered effects and embroidered white linen. Most fashionable length han- match: value up to $1 00 a bolt, special August Clearance REAL ARMENIANS. PRETTY GLOVE HAND- PRETTY INITIAL HAND- dies, in novelty designs. Values ffi O EQ ■ U price, per bolt of TSQr of 50c Desions 25c KERCHIEF&. KERCHIEFS, from $4.50 to $6.00, at, choice 12 yards, tomorrow OS7C Copies of Wc uestg s, sheer gnd Fine gt 25c £ach six f<>r Qn|y (Main Floor Riaht) N OTTI N GHAMS AN D SHADOWS. I his is a genuine hand- R ( . a i Madeira hand-scallop- Splendid value for Girls’ lo.ohi , .vu., Nottingham and Shadot I,ace All-over, value up to 80c a made article, and the linen is , „ ]nvp q i 7 „ ~n « in e sheer School Handkerchiefs Thov BRILLIANT BARGAINS IN THE CEN TER AISLE. WHERE ART WARES AND DOMES- yard; August Clearance sale 25c of a very sheer, superior grade |jn’ e J PretU little Glove are the regular size and come TIC STAPLES ABOUND! A THOUSAND ITEMS AT TH Rl FT-WISE PRICES! price, yard - rr . R d.>, nNC . Ifs a copy of the b ,. Rt - Oc I!iin( j kerch i efSi with fine, dain. in all initials. I TOOTH BRUSHES AT LESS THAN COST! (MAIN FLOOR-CENTER.) Linen Torchon La?es C f?oml to 3 inches wide: very extra ""manh PMRRnmPRPn m p i n MEN ’ S IN ' T 'A L HANDKER- Imported Tooth Brushes in either celluloid or cuno-r i eMc-ru c . special values: August C_ HA N D-EM BROIDER ED. Men s and Womens Pure Lm- CHIEFS, ivory handles, with good quality of bristles; oALE. OF SHORT LENGTH GLOVES. Clearance price, yard wC 35c Values at 25c. en Handkerchiefs at Half Price Six for Only 89c. some in this lot are worth • 1 Of* Silk and fine Lisle 2-clasp Gloves in white BEAUTIFUL CLUNY EDGES AND INSERTIONS TO New goods, just arrived, and Men’s and W omen's tine. Absolutely the best value up to 25c, for 1W black and nil colors In this lot »r< Gloves • match. we promise you thes< are the Pure Linen Handkerchiefs, th< ever put in our stock. They VANITY COIN PURSES AT EXACTLY that would sell regular at 50c 75e ind'tioti A fine assortment of Cluny Edges and Insertions to match prettiest and finest we ever sample line of a Bel- are all linen and if you look at HALF PRICE! but as the assortment of sizes are broken’ especially adaptable for dress trimmings, as well as and s<dd at the nionex Real value fast manufacturer, at abso- the ordinary 25c Handkerchief Pretty designs in .llver-plated Vanity and wd o“» th.S?atr t Te rldlcurouriy Mi bed linens; superb values at 25c to 75c yi Jg c HALF PRICE. you’ll see. Coin Purses. Usually sold at 25C low prU>e ' pa,r fcOC ODD embroidery BANDS. (MAIN FLOOR—LEFT.) RFAHTV n pINA AT HAL P PRICE- RICH Cl MS SOCIFTV ctatiamcdv. A special lot of odd Etnbrol.lery Bands in all white and col- GREAT MID-SUMMER SALE OF BLANKETS. BEAUTY PINS Al HALF PRICE.. HIGH-CLASS SOCIETY STATIONERY! ors. also in beautiful Persian effects; absolute <r « -so , .. . . „ , . , „ Gold-plated and Cloisonne Enamel Beauty , values to $3 50 jard; tomorrow s gift at yard >*.lV Your opportunity to buy Blankets, all you need—of all kinds, and at all prices, was Pins that have sold regular for 1A a Ktch s Persian Lawn, linen finished Station- odo EMBROIDERY BANDS ' never more propitious than the offerings embraced in this August, 1912, clearance. 19c and 25c per pair. For tomorrow.. I VU ery is a quality of stationery you will be A verv special assortment of odd Embroidery Bands in col- Read the fol lowing and note the tremendous savings; 'WASH BELTING AT Gl FT PRICES! proud to use. iuacn box contains 50 sheets ors and white, positive original price, yard $125; eq- short lengths and remnants of White Wash of paper and 50 envelopes to match Un- tomorrow’s gift, yard * rC.'OC. COTTON FILLED COMFORTS! SPECIAL ALL-WOOL PLAID BLANKETS Belting in lengths from 27 to 36 inches in usual values. Per . —-=~—. '- ~——————■ran THEY ARE WARRANTED PURE WHITE BEAUTIFUL COMBINATIONS OF Gros Grain, Oxford and fancy weaves Pieces 00x COTTON FILLED COLORS! in h.t have soid for 35c; at, per g c GENU | NE BRISTLE H AI R B R USH ES AT [{ Soec.alNo 1-7“x8l-in Silkoline Cover P.W.-11-4 size 66x80 inches, for double lengtl II Mt’ff 11 V _ 7Z_ special no. i 1,1 ‘ 1 ' beds. Regular selling price, pair, $5.00. Sum- GOLD AND SILVER PICTURE FRAMES! HALF PRICE! / JfT Regular price, $2.2-. Cl CQ mer Sale s v Gold and silver-plated Picture Frames. in Al] with good, substantial solid blacks, real Z --r f /ic'"-'. Summer Sale r 9w«vO round, oval or square, all sizes up to the bristle Hair Brushes, mostly imported makes, r~S f xL^ I ' Special No. 2—72x84-in. Silkoline i‘over with Euclid 11-1, size 66x80 inches, for double ibinet size. large, complete and in different sizes. Would be bargains at 50c // ///j "z sateen bordet Regulai $3.50 CO QQ c< pair, $6.00 artistic assortment. Worth regu- 1 Qf* and are,. therefore, ex- // /1//X-Rf?(J T C- > Summer Sal. Summer Sab. CA <1 fit la: from 25c to 50c. Tomorrow •’»* eeptipnally strong v.ilues at . 1 .< (Main Floor, Left.) pair Jjs*T.SrO The big second floor, the favorite Ready to-Wear Rendezvous of Atlanta, is on the eve of a complete rehabilitation. The executive offices, which have occu pied a considerable portion of the east wing of this spacious door, will shortly be moved to the annex, now occupied by the Millinery section, consigning the entire floor to Ready- t ml ATT.AXTA GEORiiiAJN AND NEWS. TUESDAY. AUGUST 13, 1912. Cey “The Real Department Store” The spirit of enterprise that prompts the great Second Floor Sale tomorrow, is simply history of the “Big Store’’ repeating itself. Another tribute to the merchandising possibilities of the “Rich" organization. The characteristic note of enthusiasm in our ad vertising gets direct stimulation from the genuineness of the values offered; making sincerity the slogan of our messages to the buyer. I'his tact will be found well authenticated in the scores of items gotten together for your approval tomorrow, not alone on the second floor, for other departments have swung into line, with bountiful offerings of “needs of the now at tremendously small prices—increasing the strength of every value advertised—making an irresistible bid fur your prompt response to this adver tisement. You can not count yourself loyal to your own best interests unless you make this sale tomorrow your red letter shopping day of the season. 7