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,M» I . 3* '..£* i The big second floor, the favorite Ready- “ ~ j-jy] The spirit of enterprise that prompts (( r/ a //]\Q to-Wear Rendezvous of Atlanta, is on the *' le rea * Second Floor Sale tomorrow, is (( —7''' 2 J | eve of a complete rehabilitation. ff /[//','f g\\ simply history of the “Big Store” repeating VkU*’ // )Jfj *’ ' --ite. // Si The executive offices, which have occu- ff 111 ** a g 11 / * ; . ..• . . -, , ~ , .- ■ LaC/JlAl Ir // •®- ®s ■ . - . tl x- e II 111 . al 18 » I itself. Another tribute to the merchandising S^r-rfalCgrlf Gt,' tai / fll^ a J\ p le d a considerable portion ot the east wing It lAa )a a t t9a jf ~ s J la > *4 'gH /j / yfXBROS (*0 f of this spacious floor, will shortly be moved a I a if] /frit possi idities of the bich organization. Ihe J/ / K BROS C~ a 2”' to the annex, now occupied by the Millinery a a jf I .a aa characteristic note of enthusiasm in our ad- lai— * "to ' I section, consigning the entire floor to Ready- Ja ■ jfJ vertising gets direct stimulation from the JJ-’ h* to-Wear for women, misses and children. Ia fa O' genuineness of the values offered; making ■('' J* Plans for this change have been maturing for some time; architects and a a ! f 9a sincerity the slogan of our messages to the 2® store fixture manufacturers have been developing radical changes for this I I t t I buyer. This fact will be found well authenticated in the scores of items gotten toL <r~ floor. By September 1 the installation of the new fixtures will be completed. fI t tag YTaff if fl 9 f f together for your approval tomorrow, not alone on the second floor, for other -JJ and the largest and finest appointed Ready-to-Wear section in Atlanta will* departments have swung into line, with bountiful offerings of “needs of the JU coridally invite your approval. In the meantime, August’clearance prices on now” at tremendously small prices—increasing the strength of every value 3> ~to the entire second floor have been given another revision downward and you 1 advertised—making an irresistible bid for your prompt response to this ad ver- fto can find from one to a dozen needs at and greatly below actual cost of the j( _. „ Ci ” tisement. You can not count yourself loyal to your own best interests unless goods. 1 lie Real Department otore you make this sale tomorrow your red letter shopping day bf the season. || Tomorrow’s Climax Prices in August Clearances!! || S *- Stylish Linen and Pi( l ue Dresses! ' ? e r‘ Second F ‘?° r Clearance Sale LINEN COAT SUITS 5 Absolute Values $6,511 to $!2.50--*53.98 vimi v ailu ulll S liaHl uicsscs, $1.98 ’M*’ These 8-peelals at the Clearance price puts them In the very $6.50 to sls Values; Now Only IINFN COAT SUITS JJ* li / \ forefront of "record” bargains in this department for tomor. . J VlltVll wn 1 Jvl IkJ H . JR.A SW JMr row. Stylishly made and beautifully finished. Colors, solids. U* A AJr . If v’f £•; ’•.•’ffiL’A e -»» I \ SyVf.r.Jo \ blue helio, lavender, brown, tan, old rose with white piping •n^4r "f‘ have a few very choice Linen < oat Suits that bore the R. yiW. * A JW AAxLV:-3<C—A —white collars and cuffs —pearl button, trim down front • price of $1K...» to 125.00 as the original selling figures To- Aw■ JW* 7'/W »y>A <25 H ■ f’r-.Je'.! Authentic values at $6.50 to SBR A spiendld collection of these dainty, cool, refi eshing and colorful morrow you can select one at the Q *7 K a BPJJvMMjZr y. $12.50. Now confections to sweetly accord with the spirit of the season. Made small pi ice or rsi'sgggMj JJM B. in panel and button trim front—lace insertion yoke, Dutch style— !>* MnNRk />• ■ Peplum Waist—deep bottom flounces with embroidered bands C 1/ *1 4 I) Cl * 4 i / r O a» White Pinite Dressesi serge, voile and I anama bkirts //®JWf S; / I | ■Mtnl V’ ■••l'* I IMUV Izl VJJVj • der, helio, polka dots, squares and other dainty designs on white «Ms ‘ar rIAMIIB ~f ■ a h I | MIV * grounds—splendid values at $12.50. ft/l al' Phere 11 be a rapid . learance of itiese staple values tomor- ■Mi K J , . IMHV Tomorrow, only row They are fashionably made of excellent quality Voile, J ’ I b| '. '. Beautiful quality White Pique Dreases, large pearl button Panama and Serge. There are three different qualities at Ij 5 ‘ 4 -. ' »iil I I h i arid panel back and front effects. Lace trimmed. blue following prices KHSBEi.'i » 5 Hi Btcl GREAT 2nd FLOOR CLEARANCE SALE * 4 - 85 WW! «■ j H Tomorrow SIO.OO and $11.75 Garments. $3 50 WhSR 4 1 V " 1 llJa ■ Li«" a»il Pit"e Skirls! All Fine Lingerie Dresses - « :3S |AT f • iK®TI / U® Here are aome of the season’s very best and big'gest values Special Note! We have put some startling repric. - ||(|i r SK IR I '* ■ »*■. bW in Pique and Linen Skirts. Fresh, crisp, brand new stock. mentson all of our Lmge te Marquisette and Net I kJIIIITIkJ . V. M HhSI ennvoriek tn the nric.- reducing rank and file of the great Dresses. They are irresistibly attractive, and your especial , lv\ ■ i |,l AUGUST CLEARANCES. Your opportunity to enjoy prac- attention is called to them. AJ p**^ I^ent - P'o'n «nd ‘’["ton 89c \ 2'*’ <=s Tfrally gift prices is rapidly nearing a conclusion. Hadn’t trimmed. Positive values. SI.OO and sl-0 ... . i A— t-z? rTTTiI ■ a vou bef:t c ’ omß iD tomorrow morning and buy a few of these This is positively the last opportunity that will be of- .jnnnni .r mzv>tr< omtrn ’ Ji* l'•l , Jr skirts? Thev are plain styles and button trimmed, including feted in this Department this season for your Indulgence AJAnr/ll 1/ |)IA| :f riTl'Tr \V V i. JBI / ' n&IC panel back and front styles These ar. all beau- QQ in these charming toilets at astounding reductions in prices INVIVIvLII lIvUC Jl) 1I J \\\ ■ t U IS* tiful garments. Positive $2.50 and $3.00 values. A number of these dtesses are from among our season’s ' X \ \ I most beautiful and highest priced models. Be sure and ask ~ . ~ , , ~ , Second Floor .. .. ,< t' 8-: (SECOND FLOOR.) V E PRETTY WASH FROCKS FOR BEAUTIFUL ALL-OVER LACE Ti WT „ 1 b'cTh* GIRLS - 2TO 14 AND INSERTION LINGERIE .- 1 w r rx S " Millinery Marvels No. 1 These utti’e garments, for ages 2 x w *' e STS x J n .d PEPLUMS ’ Millinery Marvels No. 2 J* J to 14 years, are up-to-date styles, **j£* 3 ® W , alßts fepfpsent the ( J Great August Clearance in aSd P «Vong^ y valu h eVhave r nt7e n r’ and wi " n «’ ‘’"'brought m 'y<‘ ur Beautiful Rose Clusters, Blossoms *' *5 Untrimmed Hat Shapes mm XerXSXv stm to'^’^R’e’s^’bar^rns' early and s P r »y« S ; 5S ®'A to select from—all this season’s tention is well advised Ihe as- —m Tomorrow will witness the final clearance of all untrimmed /7 OSI ideas— tastefully trimmed, made sortment embraces a large vane- / .Xi » *T59r \V>- ..ff.-i for tomorrow the biggest vaiu/s md choicest col- Hat shapes. Reasons are obvious. Seasonableness of the I / I _UIL ■ of excellent quality Gingham, | ty of (les,^n ® In all ‘ over laCe . an <S •w’CUJF \ b/ \\ V®* K lection of Rose ('lusters and miscellaneous Flower Sprays S-* sale; splendid values, and scarcely any price 1 That’s our ■ >/ 7’■ . '.MJ f Percale and ’hambray; figured ! nsertion, white lingerie waists. \ \A XS ■ you have ever been invitefl to approve. Quick Response to irresistible combination—just the sort of surprise the “RIG *9” H-/.'•SW/I ’ A VJi.-FJjr' pff( . ( . ts on ii K ht grounds, stripes, Including many popular Peplum /z’A this ad is the only possible hope of eve: getting tn iem h □jp STORE" is capable of springing most any time. These Hats ffl’’-i-'• i-Ts L , Vi' ll W jH solids with contrasting self-ma- styles, amongst which are a few A Wk/' SO these beautiful bargains Absolute values. M’ * » Stew*2ar ®ac :";te*,„. p ?rte I ,5 ' - ■ 3So < Mw ... onlv Z9C -«,K" $1.49 <j| P... .Uit D ' 2P "2 FINE MILANS, LEGHORN BAND CH IPS! DRESSES. LINGERIE AND AUTO LAWN *>’l I I lanamAS ftt lialf 1 TICC J > ' ' ■■ Ml We have upward of 200 of these WAISTS *• W ' V/ / * I Here are offerings that win move with rapidity tomorrow: 1 ■■ \i stylish little garments, made of RoailHfl ,. zx- 3 / I We are again able to gladden the hearts of the ’’Panama Fine Leghorns, Mllans in fashionable shapes and all the A II / nice quality Ginghams. Cham- B h ea ' 1 n t ' f n u '' a W >. / I Girls” who haven’t as vet taken advantage of one of our ultra-modish colors. Blue, tans, black, white and interme- >.:& A, brav and other popular washable ( harming divarsfty of designs. g ■ Hal f.p ri( . e Panama Sales Tomorrow we offer mother Io- S*l 3* diate shades. Absolute valfies to SIO.OO. To- CIAO 3 fabrics; prettily trimmed andla All-over insertion and em- l of th ese genuinei South Beauties. " ;in ” thpr 1( " JL, morrow for quick Clearance variety of designs. They are for id ery tummed There st« o ■ Rpgu)ar s lo .oo values at TH ■ ages one to five'years, and are solid months of Lingerie Waist ■ (SECOND FLOOR.) JpO.UU ItZ (SECOND FLOOR.) 1. absolute values at $1 to $2.50 weather ahead. Replenish your gtf*' tiS Tomorrow’s quick oq r Bt ° ck "‘ th and »'- 25 59© * -TL C XL» r- . . n X n 1 Clearance Gift price. values for RECORD MARK VALUES IN , The South s Greatest Corset Department in- (second floor.) (Second Floor.) e <ri. rr 'Wv ? vites Your Participation in Its Great August f . p. Q||U S Clearance of High-Class Garments. Jaunty Junior W ash DreSSCS OilK llUMviy . Jg 2 C Best-The “Madame Grace” at Half Price. ginghams lawn and chambray dresses for s ° L n u J,f r \U U in tiwbWof ihe Hosiery safes of This win be positively your last opportunity this season of buying . offe’ina vou those garment* at half price wp are in- store a bargain in Silk Hose that could be suggested as a A WQ 2 $8 00 va a iueTa“t KOO cr ”. p a . nd ‘if sira . b,f ’ , V *s?’ a O n±M d ‘‘/n?'’ mhelli.h f <los!p " ,hls August Clearance offering. There will be score. 1W «' '|l i U ** $lO on value, at $5 00 MyleS ° f „ <o ,ontra .? t I> A ‘ ' n ' h ? Sl f' of Atlanta women who will enrl.h th.mselves with a dozen Djl K ’ ‘’t | \/i \ tC ■MB ( $i?oo valneaat $7 50 ment Made of splendid quality Lawn Chambray and Per- pairs each We know it. One look at these values vividly JL'.dO \alues at -» -->0 ~a le ln fi Klire d effects on light grounds, solids with con- reveals the origin of our enthusiasm in advertising th. tit W- ; ' » *V S s ** ** And so on up to IL'*> A? trasting trim of self material and embroidery. . ‘ remarkable bareains Absolute 75c $ , if * 5 ■ w 'C’jWB We have broken all rules of precedent in reverting to these half Sizes for Girls and Misses ages thirteen to seventeen years; ,I- g Absolut 4vC i A «|' A Jto ! JFKaiirtr '* ‘ P prices again, but to eo-operate with the spirit of the great Second absolute values $2.50 and $3..50; QR • an<l * values - no " t » ff j'Ml Floor Sale tomorrow we will repeat the offer tomorrow, only ■•<Fv WOMEN’S LACE AND EM- CHILDREN’S SILK LISLE Wk fHiltol These Corsets are all made of high-class imported Broche, plain BROIDERY LISLE HOSIE- cn»t VA ss*' ~Tto iIW/ Olftol and figured Coutil, lace and insertion trimmed, and cool Batiste. These p j p „ 4 C.. —.LI M «• Grr.- rvdiet PRirpqi oja. ml 9N-- ff '» are all this season’s vogue and embody the fine, slender line effects „ COTSCt COVCfS 311(1 111 Hl 0111311011 S Tibs Hosi.rx bargain A hl „ varielv „ r .. kllll flifl W 80 much In favor in their adaptability to the modes of the moment in rareiv h..rai l tw,i hv anv Da- A mg variety or .plenum i> z„j = : Z T W;7n/ffllHl women’s wear. There is to be a sweeping sale of all summer stocks. CORSET COVERS WAY BELOW HALF PRICE! mrtment Store 'invwher. quality thlldnen s Lisle Sox K illlll || ! ,B\ preparatory to the reception of the greatest fall showing the depart- Made of sheer quality Cambric, daintily lace and embroidery Thev ire a fine quality of !<ice vari-colored lops, plaids and Wj tiWIU ffl) ment has ever before attempted. trimmed. Positive values, SI.OO and $1.50. lisle in all-over and boot slrl l’es; red sky, pink.nrown, m sto 1H" DAINTILY MADE BRASSIERES. Tomorrow, only length naUerns Mack and navy and black. Xalu- -• . ' <T »l ’ Sheer, fine quality Cambric and Linen, lace insertion and ribbon-run COMBINATIONS AT LESS THAN HALF PRICE! colors. Absolute values at .50c tomorrows I9C M’’ trimmed; absolute values SI.OO to $1.50; 60ft Combination Corset Covers and Skirts, and Corset Cov r an(j 75c- f O r tomor- 1lRr» ' st>ptl '' Second Floor. now ; VWU an( j Drawers. Absolute 96c row’s selling pair IOC (Main Floor. Right.) Ato value, $1.25 w> toj ; —— (THIRD FLOOR.) , gjQ '-M WOMEN'S SUMMER NECKWEAR FICHUS AND COAT SETS AT ■■ ■ ZX . C ’ 1 A 1. C 1 at AND BELOW ACTUAL COST! AND BELOW ACTUAL COST! / i X VxrCclt J)DeCl3ll /\U£filSl 03.16 Lace and Lawn. Linen Dutch Col- MbiuaLuuoi. GREAT AUGUST CLEARANCES IN BEAUTIFUL LACES / . X XJivuv m. & v. ~to lars, Ta ba and Jabots. Plauen I.ace Swiss Embroidery Combination Lin- and EMBROIDERIES. > X » « v i . c ■ ~si Collars and Emb Tabs. Emb. Linen en and Plauen Lace, I.ace and La wn BEAUTIFU L ALL-OVER EM BROI DERI ES! / anti Women S HaTIOK CT Cnifi I S •[ Collars, Linen CoaASets, and Fancy and Embroidered Linen; new round All-over Embroideries in eyelet French and Irish effects for / ,< , '. IVICII sai sulk Stocks; some slightly soiled; and Quaker shapes; in white, ecru ?-v- Shirtwaists, Dresses and Yoking on Swiss and Nainsook; our / $ \ X S-®® absolute 50c and $1 values and black; values "7Cir» regular SI.OO. $1.25 and $1 .50 values 3Gc L- r \ $ Our Annual Midsuninu , Handkerchief Sale i> always ''impressive’’ toL Xto Tomorrow. I <3»C $1,25 and $3.00... • C ? z i for tomorrow for, yard. A ' *’■• folks don’t forget the splendid values this great event pro- WZ, rotAT AiirncT ipao an c f qai f qii K Q’ CHARMING MARQUISETTES! k irlp« And very naturuilv, it doesn’t require any \«ry persuasive ad- 5 iugu a .?ct.L?» u e?s"e""” l -.’ a. "-»■ ' " SE est novelty shapes tn black and white stripes, black and white effects; nov- special for tomorrow, yard in th« <• veiy popular Uandken hicf .al s. omt tom i u and get elty colored centers with colored borders; solid color centers with flowered ff FRENCH VAL. EDGES. your allotment 3S /S fi »«L «»».»». PRETTY GLOVE HANO . „ tTT ,- INITIAL HAND- K $2.59 ■•ay rsxrteSte. 39c c „.„ »< so. d...,™, 25t Sh .„ ,„ K d E ?, c „”'"i sc E „ h . si ?sir, k. from *4..» to . . ,a . . D - NOTTINQHAMS AND SHADOWS. * ' r,lis 1S a genuine hand- ReaJ y| a deira hand-scallop- Splendid value for Girls’ ' (Mam Floor, Right.) Nottingham and Shadow I.ace Xll-over, value up to 89c a made article, and the linen is et j glove size on fine sheer School Handkerchiefs. They -X BRILLIANT BARGAINS IN THE CENTER AISLE, WHERE ART WARES AND DOMES- vard; August Clearance sale 25c of a very sheer, superior grade | inell Pretty little Glove are the regular size and come Z TIC STAPLES ABOUND! A THOUSAND ITEMS AT THRIFT-WISE PRICES! price, yard TORCHONS "* a, '' P ' ° f ' ,he 5 ° C Handkerchiefs, with fine, dain- in aII kn i tiaJs w . Mni .__ 2‘ E TOOTH BRUSHES AT LESS THAN COST! (MAIN FLOOR-CENTER.) Linen Torchon La°..s. from Ito 3 inches, wide; very extra "'"hand EMBROIDERED Men’s'and Women’s Pure Lin- SIN mAL HAN OK ER- JL Imported Tooth Brushes celluloid or SA le OF SHORT LENGTH GLOVES! 5c at ,vory Randle®, W ( th good qua ty o b s . BEAUTIFUL CLUNY EDGES AND INSERTIONS TO New goods, iust arrived, and Men’s and Women’s flue. Absolutely the best value 3=* some in this lot are worth lUC Sl*k and hne Lisle 2-c asp Gloves In white. BEAUTIFUL - are the Pure Linen Handkerchiefs, the ever put in our stock. They wa wrrvrniN PURSES AT EXACTLY L'u rlimJr J?”™ °-r.^ re A fine assortment of Cluny Edges and Insertions to match. prettiest and finest we evei sample line of a large Bel- are all linen and if you look at m VANITY COIN PURS that w ould sell tegular at 50c, <sc and SI.OO, especially adaptable for dress trimmings, as well as table and sold at the monev Real value fast manufacturer, at abso- the ordinary 25c Handkerchief ®T HALF PRICE! but as the assortment of sizes are broken, bed linens; superb values al 25c to 7.5 c yard, 1 n. ... lutelv HALF PRICE. vou'll see. S 3 * .MP pretty designs In silver-plated Vanity and we offer them at the ridiculously O£E A Tomorrow *»C 3 " *.2 ei i c<r-r i 3* “to Coin Purses. Usually sold at ,OW P rice - P alr fcwU ODD EMBROIDERY BANDS. (MAIN FLOOR LEFT.) ' = "Si 50c. Tomorrow special lot of odd Embroiderv Bands, in all white and col- GREAT MID-SUMMER SALE OF BLANKETS. s■' BEAUTY PINS AT HALF PRICE! HIGH-CLASS SOCIETY STATIONERY! ors, also in beautiful Persian .ffects. absolute ts j -jO Your otrtuniiv to buj Blankets, all you need—of all kinds, and at all prices, was •5 e- ,I<l ; r ; ,a . ,, “ t ' l ave nd s,b o ;:gula‘r for” ' Rlch,s P^ ia " •-« "• Station- Va '" eS X'EM BROIDERY Van DS propitious than the offering, embraced in this August, 1912, clearam-e. '5 r; nS tml >sc tX ? ou a ill be t ver' s°°? Bands .n ,-o|. Read the fol lowing and note the tremendous savings: •5 WASH BELTING AT GIFT PRICES! V-ud to use. T yar.. L 5 29c FILLED COMFORTS! SPECIAL ALL-WOOL PLAID BLANKETS g O » 25c they are warrants Mt wh,t E in beavt.ful combinat.ons of jr ’.«»■ '"’ot at, per GENUINE BRISTLE HAIR BRUSHES AT Special No. 1-72x84-in Silkoline P price’ pMt $5.00. Sum- . * GOLD 1 AND SILVER PICTURE FRAMES! HALF PRICE! \V // J/H/Td/fi) lummer Sal? - ’ $1.69 s $3.98 ,Jto -plated Pictun Frames, in All with g ibstantial yolid blacks, real \a f 'IM >und oval or square al! sizes up to the bristle Hair Brushes, mostly imported makes. al \ Special No. 2 —. 2x54 - tn. Silkoltne < ' iatg. ’cabinet size. A large, complete ami in different sizes. Would be bargains at !>oc // //' ' ’ rdet Regu tr $3.50. (O QA beds. Regular selling price, pair S6.OE 4“ aoisti- -Xtmeni. Worth ,e K u- IQ c amla, a. • Urn .Im.. -x- 3fi // Summer Summer Sale. $4.98 ] ;1 , from 25c to 50c Tomorrowlwv ceplionally strong values ai. WVV iy J (Main Floor, Left.) pan s s .5 THE ATLANTA GEORGIAN AND NEWS. TLESDAY, AUGUST 13. 1912. 7