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■=£ ' „ Tl "' ! >isr so<-ou.i floor. tie favorite Ready- Ls*tl The spirit of enterprise that prompts f > ==<- 2'. '£ ''.' Sroii Second Floor Sale tomorrow, is O-#j) 0 Sg The executive offices, which have oceu- /l/j QJ f Wf\ S, " iply history of the “ Big Store” repeating // J//Jjfd/Jjl J A pied a considerable portion of the east wing II jjzfXy gg t a itself. Another tribute to the merchandising 9t~ Ts Jr of this spacious floor, will shortly be moved # J #Jf possibilities of the ” Rich A organization. The Z/J »Z>/}CZ»O V *• ' - ' ——! to the annex, now occupied by the Millinery ## ///!// Vjjri] characteristic note of enthusiasm in our ad- «H J I section, consigning the entire floor to Readv- g # As f As Jgg „«♦«. >■ i*• ■• .. —J gg- g vertising gets direct stimulation from the to-Wear tor women, misses and children. < g gffi&r s *t*ssrg g ff ik o-emiinanaoe a,. ’■U Plans for this change have been maturing for some time: architects and sinceritv the slogan >f nr ’ "t** store fixture manufacturers have been developing radical changes for this gg / t buyer This f, t 'will I"f ,n ' ss,l J- ls ° " floor. By September 1 the installation of the new fixtures will be completed. // / F 'J X her or vo r a o vnl auth^ nt J cated “ t,,e BCore ? ° f lte T g ° en S* 5l! and the largest and finest appointed R eadv-to-Wear section in Atlanta will jf/ [lf/ APIjKUJ'Ij ' P n s hav Zw J l° r '° W ’J’ al °? e f o . n ? econd /? Or ’ l° r jF coridally invite your approval. In the meantime, August clearance prices on . ' now” . * g ’’ "? bO ” ntlf ; d offerings of “needs of the JG TP the entire second floor have been given another revision downward and von ' Xrtised m-In ? ng ° S' □» can find from one to a dozen needs at ami greatlv below actual cost of the „__ s _ , Hsement You can not Z l'?'' Pr ° mP reap ° nß . e t to ? ad Y er ~te» goods “Tktt ftcml ' tlsemen , t xou can not count yourself loyal to your own best interests unless J® * 11C Ixva! l-Xvzp<Xl llllClll OIOIC you make this sale tomorrow your red letter shopping day of the season. | Tomorrow’s Climax Prices in August Clearances!! || Stylish Linen and Pique Dresses! Great Second Floor Clearance Sale coat SUITS /njte 5: S| Absolute Values $6.50 to $12.50—53.98 *=s . These specials at the Clearance price puts them in the very $6.50 tO sls Valuesi NOW Ofllv I INFN COAT IX ' = "Z I forefront of "record” bargains in this department for tomor. t 'r , •■j Hi xEI 1 Vzv/Y I OUI 12) fl‘.•'■ift’-.f S.l*.i'\ M 1 \ ((O 1 '- row - Stylishly made and beautifully finished. Colors, solids. A XF* M<\ ■»'*■.■*•,dfS.ck MC-,, 2® W 1 < hlue ’ helio ' lavender, brown, tan, old rose with white piping £*.?) We have a few very choice Linen Coat Sults that bore the y’i'Wf.'A ■tZ' jp W /lI'lABvM?/',’ —white collars and cuffs—pearl button trim down front. ” ’ v price of 116.75 to $25.00 as the original selling figures. To- L-W : r'BwdfWw VKV-X ‘ ® Ao t^ ft ent |S values at * 6 - 50 to S 3 98 A s P lendid collection of these daintv, cool, refreshing and colorful morrow you can select one at the Cift “7 CL as'WtS&tfft/ .S&i ■B'* k7v / /'' *i-.nh. NOW confections to sweetly accord with the spirit of the season. Made small price of 2 5 " 11 a,, jlf.^r:; afW//' \ ,n P ane ' and button trim front—lace insertion yoke. Dutch style— pQF ■ W. Peplum Waist—deep bottom flounces with embroidered bands p If •! < ru • If /ffl'wMlink I f Zi Ir! W- White Piaae Dresses’ »«u.rsjrs&Serge, voile and Panama Skirts //Ww/ S: •-r f B * W Tt IIIIV lII|UV VIVJJVJ. der, helio, polka dots, squares and other dainty designs on white -T <I wWllMx I 2s=* . ' B f* *«, grounds—splendid values at $12.50. /t AG There’ll be a rapid clearance of these staple values tomor- HE H® wlsi® . '** I / 1 'I'H „ . Tomorrow, only row. They are fashionably mad<* of excellent .quality Voile. SiW * & ' ■ ’W'ff | , fts Beautiful quality White Pique Dresses, large pearl button Panama and Serge. There are three different qualities at IHfeMt W" W ® • S3t n* and panel back and front effects. Lace trimmed, blue following prices « ' I 8 5* /I. 1 i h l “—“ra-gg fiREAT 2nd FLOOR CLEARANCE SALE $4.85 © fl! M and $11.75 Garments, $3 50 '1 '' |' "* pH B '"’l Linen'and Pique Skirts! All Fine Lingerie Dresses :ZYl's2.3s || ' All S kSh II / I IBS Here are some of the season’s very best and biggest values • Special Note! We have put some startling reprice- rllll IK AH lIrTX T I; , dMp in Pique and Linen Skirts. Fresh, crisp, brand new stock, tnents on all of our Fine Lingerie Marquisette and Net * ILrUL IJ V Vid rJ 7 * V®® ' wiHSj converted to the price reducing rank and file of the. great Dresses. They are irresistibly attractive, and your especial V WA. '« villi VJB jB! AUGUST CLEARANCES. Your opportunity to enjoy prac- attention is called to them. A splendid assortment, plain and button V iii hi , tically gift prices is rapidly nearing a conclusion. Hadn't trimmed. Positive values, SI.OO and $1.50 O<rC \ ' e'lj~n I ' ‘‘W you best come in tomorrow morning and buy a few of these This is positively the last opportunity that will be of- \\Vw w XI I I ' skirts? They are plain styles and button trimmed, including sered in this Department this season for your indulgence MAFIFAI 17 FIIAfTF CITI*I*O \VX V A I- „ panel back and front styles. These are all beau- ®1 SIQ in these charming toilets at astounding reductions in prices Illnrlll It rlillir X! Il I \ . ■' VBB tiful garments. Positive $2.50 and $3.00 values.. " •****’ A number of these dresses are from among our season's I'vl'l vUil 1 Uvi 1 J AAV % A 9$L- ■'ta kyVf most beautiful and highest priced models. Be sure and ask . . * A M QarnnJ Plcrtv to be shown these charming confections. A few of these stylish and popular models; values® O AS b/ 22”- Ji# ™ r JcCOnU I 100 l SS.SO to $11.75. Tomorrow, quick selling ... ®6.. si| I r . (SECOND FLOOR.) □P PRETTY WASH FROCKS FOR BEAUTIFUL ALL-OVER LACE Jf LITTLE GIRLS, 2 TO 14 and insertion i 5 Millinery Marvels No. 1 ' . s >.. w‘'v S a ND PEPI . UMB . Millinery Marvels No. 2 S’ cfZU , • to 14 years, are up-to-date styles. As these Waists represent the » esP Allfflist Clearance m \ '"ci as pretty as you have ever seen. Postt've Clearances of the season. 1 „ D . £ . „ ":=■ fcOB ' , a ' i ■* -c <-,1 " -• 'ii and stronger values have never and "'.bl not be brought to your Bj -w.afl Beautiful Rose Clusters, Blossoms ® ' ka Untrimmed Hat Shanes before been displayed in this de- attention again, the suggestion ’I sY’\ aJBwK . n ■■ .MS vnirilllllieu ridl onapcs partment. There are many styles to give these bargains early nt- > A »«d Sprays Z " ~Tomorrow will witness the final clearance of all untrimmed - w «• Hat shapes. Reasons are obvious. Seasonableness of the / / /UTrr™ IMU '1 ’XpAunt miaHtv m atnfrh\m tv of designs In all-over lice and L'7\ \ We offet for tomorrow the biggest values, and choicest col- sale, splendid values, and scarcely any price! That's our >/ ’V 1 I ?±’ h ! L v a± insertion white llngeHe wait?, W? A// Vi W ' lect.on of Rose Clusters and miscellaneous Flower Sprays >■ irresistible combination—just the sort of surprise the "BIG /.?••'■ Aja y • J strines Including manv popular Peplum 'V >°.u 'have ever been Invited to approve Quick response to "55 STORE" Is capable of springing most any time. These Hats -| jUMr l 4 " ga L£‘. ~Tf ’ styles amongst are t few 1 bbt dd is the only possible hope of ever getting in reach of *<2 are fine quality Hemps and Chips, in all colors and large r - LJft rHm tt " 8 veA c” all '-lace ftpluml these beautiful bargains Absolute values. * 3 20c OtUffl 39c J- FINE MILANS, LEGHORNS AND CHIPS! ' L;. W Jl.i DRESSE f % n „ LINGERiTaND AUTO LAWN / PaiiamaS at Half i r er ■ .j. \’ I VAc have upward of 200 of these a i qtc ■Bl*' —** \ I / Here are offerings that will move with rapidity tomorrow: i WW x / stylish little garments made of WAibib. Fine Leghorns. Milans in fashionable shapes and all the I ■ ■ \ / nice quality Ginghams Cham- Beautiful, crisp, new stock. In a / I ')*' “Fain able to gladden the hearts of the "Panama ultra-modish colors. Blue, tans, black, white and interme- ■. A J® *. J \ brav and ot ’ her ~„D Ul ar washable charming diversity of designs I L who haven't as yet taken advantage of one of our HKZ diate shades Absolute values to SIO.OO. To- <1 A A « \ Tg , fabrics nrettilv trimmed and a All-over lace, insertion and em- u 4 " I Half-Price Panama Sales. Tomorrow we offer another lot JF’ morrow for quick Clearance Qpl.wW \ \ A?-- varietv’of designs Thev are sot broidery trimmed. There’s two I“ f <h ® se genuine South American Beauties. '(SEfOND FLOOR) H «Ses one to five years’ and are solid months of Lingerie Waist 1 Reg (gp C oNn VlOOr'i S 5 OO 2r' Ijl (SECOND FLOOR.) absolute values at $1 to $2.50 weather ahead. Replenish your (SECOND FLOOR.) IHT Tomorrow’s quick stock with $1 and $1.25 KQo The South’s Greatest Corset Department In- '’''■• r ” ( " s '|coND P, ?LooR., I record mark values ih ■ vites Your Participation in Its Great August . . Qillr I—i ‘.jS Clearance of High-Class Garments. America’s Jaunty Junior W ash DreSSCS ,OIIK 1 lOblCiy [ 7 Best--The “Madame Grace” at Half Price. GINGHAMS, LAWN AND CHAMBRAY DRESSES FOR I ABSOLUTE V ALU ES 75cTO 85c .. . .. - .49c JBU* ' S This will be positively your last opportunity this season of buying GIRI offer?ng M you at T hai/pric^ L we'areSn* store Silk Hose °that° couM be'Tuggesred 0 as’ a - S /'A-e $ ' thetoeiebnated MadameGraoeCoraetsatabsolutelyhalfpr.ce. viting you this'sefsmt's fresh, modmh suVs parallel to these 75c and 85c values we are going to close •-22 / tonovninecat crisp and desirable. They represent a splendid versatility of out quickly tomorrow morning at 49c pair There are 100 RW; < ‘p # \’ /Z SH ’« n l va, m ult’S Styles in charming effects of color contrast and embellish- dozen in this August Clearance offerlng. There will be scores I\/i V t’-nn' t >nent. Made of splendid quality Lawn, Chambray and Per- of Atlanta women who will enrich themselves with a dozen IgL.S.ZXJ V ,Zg~ X J® slwoo values at $7.50 eale. in figured effects on light grounds, solids with con- pairs each. We know it. One look at these values vividly Bn*-,. ; AZ t>JIW And so on up to .$25.00 tcasting trim of self material and embroidery. reveals the origin of our enthusiasm in advertising them > ■£* A* i-'fflS® Mf/T' . We hav - e b > roke ? a " 1e A P r . e « d « nt ln . averting to these half Sizes for Gir]s and M)sfies . ageß thirteen to seventeen years: as super-remarkable bargains. Absolute 75c ‘ 'M' ’ gfj’P prices again, but to co-operate with the spirit of the great Second absolute values $2 50 and $3 50- ’ft© Bnd 85c values; now -rwv> ■ ■■■ ii 1H Floor Sale tomorrow we will repeat the offer. t ..r, l nrrr. u z>r,t<, | ,1,0 . J ~ ■ wl ii/? w These Corsets are all made of high-class imported Broche. plain WOMEN’S LACE AND EM- CHILDREN’S SILK LISLE t A—® IHwr fHnW ar >d figured Coutil, lace and insertion trimmed, and cool Batiste. These r> if j P i • i* BROIDERY LISLE HOSIE- SOX! A*" Hl' are all this season's vogue and embody the line, slender line effects UOfSeiVOVerS 3.11(1 LO R1 Dl 113110 HS so niuch in favor m their adaptability to the modes of the moment in 1,119 1S J hornery bargain Ava of splendid (Jr /iffl ■/Wi! women's wear. There is to be a sweeping sale of all summer stocks, CORSET COVERS WAY BELOW HALF PRICE' rarely heralded by any De- qua lity Children's Lisle Sox, fsjM 'i’B preparatory to the reception of the greatest fall showing the depart- ' Made of sheer quality Cambric, daintily lace and embroidn . store anywhere. VB ri-colored tops, plaidsand WJ L Ts . ment has ever before attempted. trimmed. Positive values. SI.OO and $1.50. Aft- i hey are a fine quality of lace stripes; red, sky, pink, brown, Jr '-tea < DAINTILY MADE BRASSIERES. Tomorrow, only 45#0 lsle ’,J a '-° v< ’ r ?? d , boo } naw and black. Value 25c: JL-J if Sheer, fine quality Cambric and Linen, lace insertion and ribbon-run COMBINATIONS AT LESS THAN HALF PRICE ! I P A l lZ r .'. l . f t. : ..„,. a 2„An_ tomorrow’s 1Q« ▼ - * trimmed; absolute values SI.OO to $1.50; Combination Corset Covers and Skirts, and Corset Covet 52a «. ~ «“loOc speciall WW J® value, $1.25 96c row's” selling, pairl sC (Main Floor, Right.) 'tel ——— (THIRD 'FLOOR.') SQ WOMEN’S SUMMER NECKWEAR FICHUS AND COAT SETS AT ' Z'x ~ • 1 A 1 "its AT AND BELOW ACTUAL COST! AN D BELOW ACTUAL COST! // KX SnPCial Allo’Ll Stx Sa IC Lace and Lawn, Linen Dutch Col- ■ GREAT AUGUST CLEARANCES IN BEAUTIFUL LACES / 1 KJICO.I KjjJCVIO.I riUgUiJ I' lars. Tabs and Jabots. Plauen Lace Swiss Embroidery Combination Lin- AND EMBROIDERIES. MF A *» 'W S 3 * tos Collars and Emb. Tabs, Emb. Linen anci Plauen Lace. Lace and Lawn beautiful all-over ' e S Collars, Linen Coat Sets, and Fancy and Embroidered Linen; new round AlLovot Embroideries in < E elft ß °ren< li and Irish effects for Z > W Men S and WomCHS Handkerchief S Silk Stocks; some slightly soiled; and Quaker shapes; in white, ecru It Shirtwaists. Dresses and Yoking on Swiss and Nainsook; our ®' A ’ US absolute 50e and $1 values. |Q c and black . values 7Q C $L25 and $L5n vah.es 3 g c < & Our Annual Midsummer Handkerchief Sale is always “impress.ve” gE Tomorrow »'- ’ a , T_-< K r w armi mc m a noi. kfttm. ' ‘A I. e... folks don’t forget the splendid values this great event pro- J» GREAT AUGUST CLEARANCE SALE SILK PARASOLS 45-lnch and Flouncing vlil,s And. very naturally, it doesn't require any very persuasive ad- August Clearance Sale of high-class Silk Parasols, containing all the ties - our regular $1.50 and $2.25 yard goods: ASSr. A&V vertising to stimulate the proverbial enthusiasm shown each season te! est novelty shapes in black and white stripes, black and white effects, nov- special for tomorrow, yard *>3v tl/ in these very popular Handkerchief sales. Come tomorrow and get elty colored centers with colored borders: solid color centers with flowered fl H FRENCH VAL. EDGES. HVf your allotment ttC borders; plain pongee; pongee centers with velvet borders; all-over flow- in » Round thread and French Vai Edges and insertions to Bi ered iffects and embroidered white linen. Most fashionable length han- I mat h; value up to SI.OO a bolt; special August Clearance REAL ARMENIANS. PRETTY GLOVE HAND- PRETTY INITIAL HAND- d!es, in novelty designs. Values $2.59 'A/ ?2‘yards 6 ''tomoreow 39C Copies of 50c Des.gns. 25c. cu K /? CHIE , F tk F u < K *J RC nTto from $4 So to $6.00. at. choice tz jaros. tomortow. .. P Sheer and Fine, at 25c Each. Six for Only 39c. v .-®® (M.: n Floor Riaht 1 NOTTINGHAMS AND SHADOWS. I ins is a genuine hand Real Madeira hand-scallop- Splendid value for Girls' '' ttv.aio r.uu,, ~,y , Nottingham and Shallow Lace All-over, value up to Stic a made article, ami the lin'-n is oi« P ~n tin.- sheer School Handkerchiefs Th P v BRILLIANT BARGAINS IN THE CENTER AISLE, WHERE ART WARES AND DOMES- yard: August Clearance sa!e 25c V( .,, -superior grade. Prmty i’ltl <Xe are toe regXr siz. and JJX St TIC STAPLES ABOUND! A THOUSAND ITEMS AT THRIFT-WISE PRICES! I’ > rnRCHnN"; Its a copy of the best 50c Handkerchiefs, with fine. dain. in all initials. '"to TOOTH BRUSHES AT LESS THAN COST! ; .MAIN FLOOR-CENTER.) Linen Torchon lLcos C f° ml to 3 inches wide: verv extra e . toO A,n„ C n ty one-corner work MEN'S INITIAL HANDKER- et™" Irnnorted Tooth Brushes in either celluloid or , F nj _ chdRT I ryr.ru ci nvcet special values; August t-_ H AND-EM BROIDERED. Men s and Womens Pure Lin. CHIEFS. «* tol?y handles with good quality of bristles: SALE OF SHORT LENGTH GLOVES! Clearance price, yard. ... SC 35c Values at 25c. enHandkerchiefsatHalfPr.ee Six for Only 89c. jg* some in this 'lot are worth lAa Silk and fine Lisle 2-clasp Gloves in white BEAUTIFUL CLUNY EDGES AND INSERTIONS TO New goods, just arrived, and Men's and Women's fine. Absolutely the best value ' C » uo to 25c for black and all C()10 rs. In this lot ate Gloves MATCH. we promise you these are-the Pure Linen Handkerchiefs, the ever put in our stock. They VANITY COIN PURSES AT EXACTLY that would sell regular at 50c. 75c and S1 nn \ fine assortment of Cluny Edges and Insertions to match. prettiest and finest we ever sample line of a large Bel- are ail linen and if you look at , S'* HALF PRICE! but as the assortment of sizes arc broken.’ aVa well as tah ''' antl sold at the money Real value fast manufacturer, at abso- toe ordinary' 25c Handkerchief MT Prettv designs in silver-plated Vanity and we offer them at the ridiculously pE ft bed finens, superb values a< -ac to .oc .ard, 19c lately HALF PRICE. you'll see. Coin Purses. Usually sold at 25c low price, pair fcw© I odd embroidery bands. I (MAIN FLOOR—LEFT.) I stlc. Tomorrow ■ HIGH CLASS SOCIETY STATIONERY. ' A special lot of odd Embroidery Bands, in all white and col- GREAT MID-SUMMER SALE OF BLANKETS. S 5 * -rk. BEAUTY PINS AT HALF PRICE! high glass solicit si a I lUNtHY! ors. also in beautiful Persian effects: absolute fit n ■» c* . ... , ~ w®.._ -*■ Cold nlated and Cloisonne Enamel Beauty „. ~,„ D£ ,,. oiei „ , in „„ values to $3.50 yard; tomorrow's git'l at, yard.. >I.XV Your opportunity to buy Blankets, all you need—of all kinds, and at all prices, was Pins to have sold regulat fur |OC ers rTu rflv o. vm wfl 1X ODD EM BRO. DE RY BAN DS. n-vc, mor. - ..pi tom. t ban the offerings embraced .in t his August. 1912, clearance. 3* ide and ner pair Fot tomorrow «VV is a qiralit.v u btattone n you will he A special assortment of .at.l Embroiderv Bands in col- Read the fol lowing and note the tremendous savings: wliu REI TNG AT GIFT PRICES' proud to use. ivacn box contains M) sheets ors and white, poslti ve original price, i ard $1 to** leoatos .uid r.-mnmat- of White Wash of i>kpef and 50 envelopes to match In- tomorrow': rft. >• X.bC COTTON FILLED COMFORTS! SPECIAL ALL-WOOL PL Al D BLAN K ETS Belting in lengths irom 27 to 36 inches in '* a " a ' a ues. 25C THEY ARE WARRANTED PURE WHITE IN BEAUTIFUL COMBINATIONS OF gg;'’ ,SB Gl .os Grain, oxford and fancy weaves Piec es dZ? COTTON FILLED COLORS! in lot hav- <old for 35c; at, per GENUINE B RISTLE HAI R B RUSH ES AT [( /}/•// 11 Q g„. P , P lNn 1 -«R4in Silk.dine f..ver P- W.—ll-4 size 66x80 inches, tor double length . ~A. r- L 7/A. S pec ial No. I—. XX4 lu. .silk.din. < m.o bt . tU Reguia, sr.-lling price, pair. $5.00. Sum- GOLD AND SILVER PICTURE FRAMES! HALF PRICE! // /Jf? Regular price, $2.-to gQ nu . g le 6F p —43 AO r°d and silver-plat" Pie;ure Frames, in All with good, substantial solid blacks, real ■ Summer Sale. pair?..: $3.98 «fe- imind. * oval or square, all sizes up to the bristle Hair Brushes, mostly imported makes. 1-ZIZ Special No, 2—72x84-in. Silkoline »’over wit!) Euclid —11-4. size 66x80 inches, for double ■B' 3 ' large cabinet size. A ' irgt . complete md in different siz< - A ould he bargain; at .he At !! sateen border Regular $3.50. O S?Q beds. Regular selling price, pair $6 00. artistic assortment. Worth regu- ISr* and ar *' thf ‘ rf T° rp - 77 arjo/k'O, CC ~ Z . Summer Sale. iJJfc.OW Summer Salt, ©4 £kf> ” Ur from 25c to 50c. Tomo trow... ceptionallv strong values at OWQ VZ. T* U (Main Floor. Left.) pair «R ———— , , W- - 1 ———— - THE ATLANTA GEORGIAN AXD NEWS. TUESDAY, AUGUST 13. 1912 7