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e 7r>\ 'Joj\ The big sf<*<>nd floor, the favorite Ready- r -" ~~-~~~ ' The spirit of enterprise that prompts ' “TaX ® (( /tl°//'\O i '' ' A ‘ ;,: vo-.i- .\l!;:nia, is on ’he the great Second Floor Sale tomorrow, is [( /l/ o /f\\O > :» •" - (( /ffo//\\n .. Big S1 „„- „. p , a n„ s ;.• ..<i ~ considerable portion of the east wing (I M[j /f JjU itself. Another tribute to the merchandising «£ * ten // i T’Hr'O y il 1 '- " .''■o'ioiis floor will shortly be moved W X V a a £ £ ffTf possibilities of the "Rich organization. The // /Zzzr? Tyo'/jf’ x»f? y ? *’ the nnex n . oeeiipi <; by the Millinery J a characteristic note of enthusiasm in our ad- floor to Ready- £V I yertising gets direct stimulation from the 3* to Wear for women s and children. f"® ai genuineness of the values offered; making —1 Plans for ’his change have been maturing lor some tine architects and aa a a sincerity the slogan of our messages to the I =3? store fixture maniifaciiirers have been developing radio.n changes lor inis a a / / yfr y> f\ fl fl ft a buyer. This fact will be found well authenticated in the scores of items gotten < SL, floor. Ity September 1! he installation of the mw b\ ire. tt ! Jaf £s.£*• *.£i a» "•> together for your approval tomorrow, not alone on the second floor, for other and the largest and f nest appointed Readv Atlant departments have swung into line, with bountiful offerings of “needs of the 3p=» *Tp coridally invite your approval. In the meantime, August learaneeprice; on ! ■ BPW ,r at tremendously small prices—innraairing flm stiwngth of every value j 5?» the entire second floor have been given another revision downward and you advertised—making an irresistible bid for your prompt response to this adver- can find from one to a dozen m-eds al ami greatl\ below actual cost of the << Tl- D IF\ *. .C» n tisement. You can not count yourself loyal to your own best interests unless Xj* goods 1 iiC l\eal £zepartment otore you make this sale tomorrow your red letter shopping day of the season. x»s - - « « S I Tomorrow’s Climax Prices in August Clearances!! | 15 r v Stylish Linen and Pique Dresses! Great Second Floor Clearance Sale LINEN COAT SUITS IjZ Absolute Values Oto $12.50-0 | PreSSeS > W 11; The pf-'iaU It t O <'ioar m. ■ price puts them in th* very tO sls VtllueSJ NOW Only I IMFM Cfl A T ISE . / -A forefront of ‘record 'bargains In this department for tomor- 7 J Vll'Lrll VvHl aJUI 1 J H .•' VK'• ••«.-‘'a I ifr im I \ ro " Stylishly and beautifully finished. Colors, solids, (P /S ,< ||< B igffl I \w<> x blue, helio, lavender, brown, tan, old rose with white piping <PT’« TTtJ have a few vjry choice Linen Coat Suits that bore the \ ■ 'W £ X.A 7 - ■' l ' white ■ oilars’and cuffs pearl button trim down front T price of $16.75 to $25.00 as the original selling figures To- /w£ VYu I M I M ■../>' Authentic values at $6.60 to 3R3 9fi A s f ),e ndid collection of these dainty, cool, refreshing and colorful morrow you can select one at the B !a l’- ■a IBP' *•' ■ $12.50. Now ****** «rw confections to sweetly accord with the spirit of the season. Made small price of / O i B Jfl| ’ B JZ,. in panel and button trim front—lace insertion yoke, Dutch style— My FVW B S 3 * ~*B mJ Peplum Waist—deep bottom flounces with embroidered bands r* If •! JU r’l • . If laKVEs'ltut / / B 5 IF ■> While Pique Dresses! Ser § e ’ Vo,le and Panaraa Skirts JwWL IS JW Mb ' grounds splendid values at $12.50. fli/? AC* There’ll be a rapid clearance of these staple values tomor- HK W<|'- A ■ ! i’fiSSW! f ’ Jy, ‘.'C “Jg Tomorrow, only row. They are fashionably made of excellent quality Voile. M.'' RE it. Hitiful quality Wo Pi'iu I' •■ ■ i t . pearl button Panama and Serge. There are three different qualities at Vtunri. a ■ Aefl I EKr and panel hack and tront effect : Lat ■ trimmed. blue following prices: ‘x >\ 'V. ' P AS /■ ; ■ SRSHSf,f t ‘. b ”"'s3 as GREAT 2nd FLOOR CLEARANCE SALE ! ” o,tme ""- $4.85 MBMVVWg |« 91 Tomorrow , „ l V'.'dKW £ * l— Y if tlb.OO and $11.75 Garments, $3 50 P ' '’bA j• * ? Linen and Pique Skirls! All Fine Lingerie Dresses -ZZZZZZ:ZZS2.3S jg 'o 1 Sp! Here are some of the season's very best and biggest values Special Note' We have put some startling reprice- |'|l|| I' \L|I? T \ In Pique anti Linen Skirts. Fresh, crisp, brand new stock. mints on all of our Fine Lingerie Marquisette and Net I IVrUI. sJlill’ I*J 1\ , J < T® Miflr'.n. converted to the pri. r.uuiing rank and file of the great I tresses They are Irresistibly attractive, and your especial v (». V1 ‘-J. ■?' ’’M \LGI ST CLIIA It \N< i:s Your opportunity to enjoy prat - attention is called to them A splendid assortment, plain and button £?CJa* V ' •■! ... h k TBr tically gift prices is rapidly neating a conclusion Hadn’t trimmed. Positive values, SI.OO and $1.50 O-tSC i W7 ''fr’l I ' Ip vou best com. tn tomorrow morning and buy a few of these This Is positively the last opportunity that will be of- W\w U M BW* JB , "'I Jf skirts'' They an> plain styl'- and button trimmed, including feted in this Department this season for your indulgence MADCAI 1/ HIAIir CIIITTC \Xw \ i '** ZJP / panel 1>.., k Hid front styles. Tin-. ..re all beau- ft 1 OQ >” these charming toilets at astounding reductions in prices iMIKr 18l k I |ll| I' \| II \ . ' A &' 'I 11 ful Positive $2.50 and $3.00 values **? •• W 9 A number of these dresses are from among our season's I Vl\l UUll liy LL gl VI IV I >. -. > 4 Kl . I most beautiful and highest priced models Be sure and ask . , . ~ -HL * A QacnnJ FL/ir to be shown these charming confections. A few of these stylish and popular models; values® O QO \ ■< * = 'B9 i OeCOnd I lOJI SS.aO to $11.75. Tomorrow, quick selling .... " —— (SECOND FLOOR.) Z* PRETTY WASH FROCKS FOR BEAUTIFUL ALL-OVER LACE tr* - * - **s ~ ■ CkPsAi LITTLE GIRLS, 2 TO 14 AND INSFRTIDM I mr C o\c r— gs 3E Millinery Marvels No. 1 Millinery Marvels No. 2 Ireat August Clearance in '' ‘ A®. IM XZeXg;S'IwMS'KrXK* Beautiful Ro.e Clu.ters, Blossoms ; Untrunmed Hat Shapes ,' l] OT? /MA and Spray. 3‘ -• ® , , , « , , . si?it . • /ItX/x cAX j iri 1 1,1 feloct from—all this season's tention is well advised. The as- . I\.f —-tea Tomorrow will witness the final c arum, of al tint t inm • ! ,▼ K aN'Tt V ...I! ’.■ i 1 . t~i .. ,t sort men t embraces a lai ee varie. / 9 ’BBtwSy n- «■ . 8® _ «g< Hat shapes Ron«..nß are obvious Seasonableness of tin f|'R/l ■ m \AL L' » ,' . n .>•, i it. < • iko-t, , ’ v of designs in all-over lace tnd Zxt A . ‘‘ nffel "for tomorrow the biggest values, ami choicest col- .ale. splendid values, ami scarcely any pr.ee! That '4/‘B ? ■ YBSj . . <■!', > v '"e*? ’’ i Insertion, white lingerie waists Wid // V\ VE leetton of Rose Clusters and miscellaneous Flower Sprays irresistible in lust the sort ot surp Ise the BIG ,'■ ' .' , ; ' including many popular Peplum /TV J?« U V « e ?i er een ,n '’t e d to approve. Quick response to *55 STORE i glnan tny time These Hats ' '4 tml h. »ty es amXst wM arefl few ad 1. the only possible hope of ever getting in reach of are fine quality Hemp, .".d Chips, in nd .-.dors ...td btrm U t' ;l \ l,b ‘ 0 ’ r, t s ’* vmv e alLlace P BC ums 411/1 these beautiful bargains Absolute values. QO A M » variety of steer Absolute values’up ... $4 O‘. 2Q <.l H o s^o^"ton o row ' 98C The'se are 'all T sT’’ ( JW I 7oc to $2.00; tomorrow s clearance J 55 I\ hd ; . f children’s colored wash X w^^ v :. $1.49 Cjfjxycl Q 11 D UM n • < -j, SM MtLANS. LCCHORNS ANO CH.Mt . LINGERIE ANO AUTO LAWN \ / Swell PanaßlaS at Half PmCC * uere are offerings that will move with rapmiti tomo row 1 I WW V stvlish little garments made of WAlttlb. W / ... , ~JB Fine leghorns. Mllans in fashionable shapes and al! the | I ■ j i n j ( . o quality Gingham’s Cham- Beautiful, crisp, new stock, in a A- e a a S<tln able to gladden the hearts of the “Panama ultra-modish colors Blip-, tans, black, while ami interim ■ > 11 _y» gk J A brtv and other popular washable charming diversity of designs. 'J* V, lrl » ’ ", lIQ haven ’ , as Y et taken advantage of one of our diate shanes Absolute values to SIO.OO io- CJI 3 W| fibrice nr.ttllv trimmed iml a All-over lace. Insertion and em- Half-Price Panama Sales. Tomorrow we offer another 10l M morrow for quick Clearance e',>. varietv’of designs Thev are for broidery trimmed. There's two of these genuine South American Beauties. (SECOND FLOOR. B ~ t a?l solid months of Lingerie Waist V FLOOr\ $5.002 SECOND FLOOR ) absolute values at $1 to $2.50 weather ahead. Replenish your (SECOND FLOOR.) qlw.vv WL, Ml Tomorrow's quick stock with $1 and $1.25 RQa -£ JIM TAeSouM'A Gre o Usl Corset Department fn- ■ '"; secon ; n —''' w record mark values in J, “tS dies Your Participation in Its Great August I . QilLr Unciavv r— — WF. Clearance of High-Class Garments. America’s I Jaunty Junior W ash DrCSSCS OIIK 1 lUbICFy I Best--Thc “Madame Grace” at Half Price. ginghams, lawn and chambray dresses for absolute value sjScTOBSe . ..... _ 49c tai gm# ftl B giri and at ARQHi iitfi v hai f pricf l W p can not recall in the history of the Hosiery snips nf thi.’i \ • \ T' is will !>.• positively yi>u ,«t opportunity Hus season of buy Ing u Kl r,; r".7„ ” /rX .44 ■ ?-'" 11 w « d ”"‘ G,flce Corsets at absolutely half pr. c e. J" offe. n g you these garments ha fpri« »e ate m- para , le| to thesp - 5c and Ssc valueg we are going to close IgS l&Sa P"f If Z* / $ v. $2.50 <X,m desii He Thev renreslnt a splendid versadll Vo/ out quickly tomorrow morning at 49c pair There are 100 .ST ' v // Jgg JW L->7 s<'“' valm -a. . *4.00 ' a 1 ±’2 ,X" ’ ..1’?^" ( O n?rast and ddzen in this August Clearance offering. There will be scores |W ® \ " . i >lm $-,.00 ,4,| e ,H|| d , lu l lltv ( , awn . Ch ‘ m hrav and Per- °'. At ” nt « w ™ e " who *’ ,l ‘ k th T t B hiX ~Mk . Si 11 17.30 ~.., i fimired effects on light grounds solids with eon- P !Urs each ' "** knon h ' One look at these y allies vit idly Wf *“ i ■ ’ ’ ■ ifia \m s.. .m upto $25.00 tracing Him of self and embroidery. reveals the origin of our enthusiasm in advertising them Jfrj/, 1 ' -* ' SJr precedent in revert ng to these half Sizes for Girls and xMlsses, ages thirteen to seventeen years; as super-remarkable bargains. Absolute 75c 49© 11 to co-oix-rate with the spirit of the great Second absolute values $2.50 and $3.50; Cl Oft and 85c values; now -FWW . v tee ’< aS: t ’iff; I-I'm t-vili' tomorrow v. will io,, n tin- offer , ~ (b| a <7O W gfil •Z Jjr ’l.’ B Th. s.. ( -m>. .S a . ,11m,,|. ~f igh-.lass imported Bro,lm plain tomorrow, only •<*** WOMEN’S LACE AND EM- CHILDREN’S SILK LISLE fe. ffIUV ■>r '{s♦' 'ml fig ired 1 "iii Im ■ ami in- ■ lion trimmed, and cool Batiste These /• i r t c t • BROIDERY LISLE HOSIE- SOX! ■ 1 fiW' M .re .1! Ibis i .. ,n d . ■■ ..!< th. fine, slender line .ffoeis LOfSe! LOVCCS 311(1 LOfTI Hl HailOllS RY-GIFT PRICES! M j KU much In favor in their adaptability to the modes of the moment in || H I his is a Hosiery bargain Dlr variety of splendid eg Tfc ■'[ il. nomen s wear There is to t>. sweeping sale of all summer stocks CORSET COVERS WAY BELOW HALF PRICE! rarely heralded by any De- quality Children's Lisle Sox, }/■.Af.i R: f •■' parator, lo the r.'.eyi ion "f the great est tall showing tile depart - Mn , t , of sheer quality Cambric, daintily lace and embroider, ,f' ny , , erp ' van-colored tops, plaidsand gje- Al s. ,1s 3 *v, ' ment hl- ever b.Uoi" ut. .opted. trlmtrnd Positive values, SI.OO and $1.50. u-Y? m o p \vJr’ ’a ° f tl t stripes: red. sky, pink, brown, /-/ I. Hi DAINTILY MADE 8R A SSIE R ES. Tom." ,« only **WC h all-over and boot navy and b , ack Va)uP L> JK ’’ Sheer, tine quality Cunbric and Linen laee insertion and ribbon run COMBINATIONS AT LESS THAN HALF PRICE! length patterns. black and tomorrow’s IQ a V . 6$ q c 'riminni. absolute values $1 00 to 11.50; Combination Corset Covers and Skirts, and Corset Cover anii' 1 "" - 4 speciall kJV becond Floor, now i». pr<s \h« n intP nA and <uCi tor tomor- ZJ? value $125 Absolute 960 row's selling, pair. . I 3C I (Main Floor, Right.) KC I® WOMEN'S SUMMFR NECKWEAR FICHUS AND COAT SETS AT 1 ZX a AT AND BcLOW ACTUAL COST! AND BELOW ACTUAL COST! .• I te^————te /. A. Great SdCCIhI AllPllSt Sale ’S a l-' l ' l ' I .IV :.I " v :i I’ol- ■ GREAT AUGUST CLEARANCES IN BEAUTIFUL LACES /MX XJI COl UjJvViai FlUgUbl u/CllC lars. T.ii'S i .l.i Peuen Laee Swiss I’mbroidi .y Combination I -in- ’> 2Wr AND EMBROIDERIES. *, « XX. - *» effects for / Men’s and Women’s Handkerchiefs •* . * tfcn biin Si sou > sji tl\ md Quaker shapes in whilt < -cru t- Shirtwaists, Presses and Yoking on Swiss and Nainsook, our absolute at d vi ms U and bl tck values regular $1 00. $1.25 and $1.50 values Z A '*& « t_r hi .... i•rc? . i t UK Tommro A IVC <■ . rt ,. tl r! /»C > ' f for tomorrow for. yard. 36C At-. A A '® Our Annual Midsummer Handkerchu-f bale is always “impreszive" » , 6R6A * * LEARANCE SALE SILK PARASOLS! 4 inct ouncing Jhff! videV And, veSyn'aSly Auku>i ‘ - ... iiph-c.is.s I (i > drain iu all Ju n.-u our regular $1.50 and $2.35 yard goods; vertising to stimulate the proverbial enthusiasm shown each season * .191 ‘ - in 1 (I; md white stripes Idack and whii- eftcits nov special for tomorrow, yard. r in these very popular Handkerchief sales. Come tomorrow and get .' All "!or •' l.'.rd. r> io .-.d.w . ■ ntct" with ll<>« red r ■fifi'i'AS’ fl FRENCH VAL. EDGES. your allotment. b-i i pong*' pongee cent' rs with \elv<t udeis a o\ < * flow • Round thread and French Vhl Edges and insertions tn elrU C’ IS -d P’l ' :-- I whitelinen \|.. : t.«• 'lionablc length han ftfUln match; value up to SI.OO a bolt, special August Clearance REAL ARMENIANS. PRETTY GLOVE HAND- PRETTY INITIAL HAND- ™ <11<” lr> i or•'■ designs V.-Hues PK A ’-nMV price, per bolt Os -q Des.an. 25c KERCHIEFS. KERCHIEFS from $t t. M■■. at hoi. - . 12 yards, tomorrow Cop'es of 50c Designs. 25c. sheer and Fine , at 2 5c Each. Six for Only 39c. SL * (Main Floor, Right.) x NOTTINGHAMS AND SHADOWS. 1 his is a genuine hand- Rea) Madeira hand-seallop- Splendid value for Girls' »n.. . iakit n.nz>A . y Nottingham and Shauow Laee All-over, value up to 89c a made article, and the linen is , v si .. B ._ « np School Hin.llo r, hi. iv mi BRILLIANT BARGAINS IN THE CENTER AISLE. WHERE ART WARES AND DOMES- ,'md; August Clearance sale 25 of a very sheer, superior grade, PrX HtHe Glove are the n-gular s'l/e and <me "C TIC STAPLES ABOUND! A THOUSAND ITEMS AT THRIFT-WISE PRICES! P™ torchons It's a copy of the best 50c fine, di"n! nTal, iniffi *’ C ° me 7 00 T t RU .u H p ES u T LESS J 9 0 F ! ! ' MA,N FLOOR-CENTER.) t.lnen Torchon U°“s C f°m lto 3 inches wide; very extra ty one-corner work. MEN’S INITIAL HANDKER- R, Imported Tooth E: ushes in either ce'luloid or „ cuicidt i cwn-rij r-i rv. eci special values August f- HAND■EMBRO IDER E D. Men's and Womens Pure Lin. CHIEFS. ivory handles, with good quality of b istles; ”ALfc Ul- bHUHI LtNGIH GLOVES. Clearance price, yard 35 c Values at 25c. en Handkerchiefs at Half Price Six for Only 89c. wj* some in this lot are worth Ip- Silk and tine Li<. 2 clasp Gloves in white BEAUTIFUL CLUNY EDGES AND INSERTIONS TO New goods, just arrived, and Men's and Women’s fine. Absolutely the best value u P .2?tv mi .1 colors In this lot a.• Glwes MATCH. we promise you these are the Pure Linen Handkerchiefs, the ever put in our stock. Thev —-teg VANITY COIN Puh.ES A EXACTLY | ln , U 0.,; - :1a: at A', a p. $1 on A tme assort inent of Cluny Edges and Insertions to match. prettiest and finest we ever sample line of a large Bel- are all linen and if vou look it BB HALF PRICE. ' ’ s i '' e .' as well as table and , tl the money. Rea! value fast manufacturer, at abso- ih« ordina Hand erchief 2J Pretty " 19 C lutely HALF PRICE. you'll see. ’ morrow 25C " P ‘" 1 ’ odd EMBROIDERY BANDS. (M AIN FLOO R—L E FT.) vj BEAUTY PINS AT HALF PRICE' HIGH CLASS SOCIETY STATION E RY! ,Vja Jul “an'X't" GREAT MID - SUMMER SALE OF BLANKETS. > ‘ ; aim • -uni - I ■ . I :v j values yard, tomorrow s gift a’, 4> 1.1 ZJ A our oppoitunity to buy Blankets all you need —of all kinds, and at all prices, was kw-*" v Fins th;r !ia\* sold :« l- liar r : . ‘ ! , . 11 !i 1 ' Station- ODD EMBROIDERY BANDS never more propitious than the offerings embraced in this August, 1912, clearance. 8W verx s .issortment ot odd Embroider* Bands in col-’ Read tha f«l lowing and note the tremendous savings tn WASH BELTING AT Gl FT PR ICES' i • n’ v ontams ,u -let- or-and w'-te puMte orig.ral frio. v-nrd $1.5 o a _ iat Shot: ,1 ng: is ::: :.mt. t- f\v ■, \\ . L ■ '■ .- t' match I- tomormv. COTTON FILLED COMFORTS! SPECIAL A L L-WOOL PL AID BLAN K ETS Esi 2 * jfS Gr^'Jtah/<’.x'7.l :'.i; J' 25<5 THEY ARE WARRANTED PURE WHITE color's! A U T ' FU L COMBINATIONS OF 5c GENUINE BRISTLE HAIR BRUSHES AT Soec.ai No. L S E “ • ■ Cover ’ " 'i J* " LO " D ,LV "' s $1.69 $3.98 *< tJ* Special No. 2—72x84-in S ® . 1 '•« 300 M , OT St ' THE ATLANTA GEORGIAN AXT) NEWS. 10