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I “I S® ‘"zi'xX The big secqnd floor, the favorite Ready- - I )i 0 ' t° ear Rendezvous of Atlanta, is on the ’=—* y Jfljfb ! eve of a complete rehabilitation. The executive offices, which have oceu- ! pied a considerable portion of the east wing *"■&.: Xr ! C 2 y i s P ac i° us floor, will shortly be moved 1 *** to the annex, now occupied by the Millinery TH I section, consigning the entire floor to Ready- to-Wear for women, misses and children. Plans for this change have been maturing for some time; architects and store fixture manufacturers have been developing radical changes for this floor. By September 1 the installation of the new fixtures will be completed, and the largest and finest appointed Ready-to-Wear section in Atlanta will coridally invite your approval. In the meantime, August clearance prices on "18 the entire second floor have been given another revision downward and you can find from - one to a dozen needs at and greatly below actual cost of the goods. >1 ' "" " ' ' I Tomorrow's Climax Prices in August Clearances!! | 5 11 nil * >-- Stylish inen an( * P’q ue Dresses! Absolute Values $0.50 to $12.50==-$3.08 3! JrjT These specials at the Clearance price puts them in the very JJB ft A / forefront of “record" ba rg-ai ns In this department for tomor- SUH I row. Stylishly made and beautifully finished. Colors, solids. —"kß IMV! 1 \ blue, hello, lavender, brown, tan, old rose with white piping V■ —white collars and cuffs—pearl button trim down front. ** Authentic values at $6.50 to $3,88 5* sl2 ' 6o ' Now =5 lfF*W White Pique Dresses! S BJF / mfl IvKflJ / M Beautiful quality White Pique Dresses, large pearl button ,_jß I i! and panel back and front effects. Lace trimmed, blue ',!s» AS trimmed collars and cuffs, sailor and Robespierre collars. .W J 'ii' kS® Splendid values up to $12.50. $3 98 /A; Tomorrow 3 ® Linen and Pique Skirts! Jfc—# 0-h Here are some of the season’s very best and biggest values ,1W R'Mk in Pique and Linen Skirts. Fresh, crisp, branch new stock. ®8 converted to the price reducing rank and file of the great —JU AUGUST CLEARANCES. Your opportunity to enjoy prac- I tically gift prices is rapidly nearing a conclusion. Hadn't t -j 8 f'TrTT l 'tV you 1,681 come ’ n tomorrow morning and buy a few of these T 8 / 7 i skirts? They are plain styles and button trimmed, including J® I (jfelH panel back and front styles. These are all beau- <EI 89 tiful garments. Positive $2.50 and $3.00 values. . . Second Floor Millinery Marvels No. 1 2 Great August Clearance in * H 5 / fc« Untrimmed Hat Shapes tb wU-. ,«»<<< Tomorrow will witness the final clearance of all untrimmed 7y 111/’I Hat shapes. Reasons are obvious. Seasonableness of the / / ,'‘7ll/ 'if »•> 4 sale; splendid values, and scarcely any price! That’s our .-•/ / ,Wi ~JMI iiresistible combination—just the sort of surprise the "BIG ZfT ts;; ’/;. I®/. cii\ Jl" □M STORE" is capable of springing most any time. These Hats ir.-. ;1T V JilNffi' 'l/ Jl —are fine quality Hemps and Chips, in all colors and large jlMßpft, 1] in/ll variety of styles. Absolute values up to $4.00, 28c, 7' -f' A|fl ri >FI •8 for quick selling tomorrow, only fc<FV f. M LMI 5 FINE MILANS - LEGHORNS AND CHIPS! t 2 22W Here are offerings that will move with rapidity tomorrow I II \ / Fine Leghorns. Milans in fashionable shapes and all tin /'A ■ ■ | / ultra-modish colors. Blue. tans, black white and into me c'A fe diate shades. Absolute values to SIO.OO. To- Cg 5 Vt - morrow for quick Clearance 2 (SECOND FLOOR.) 8(8 The South's Greatest Corset Department In- 9 ~toizy vites Your Participation in Its Great August Clearance of High-Class Garments. America's C Best--The “Madame Grace" at Half Price. , This will be positively your last opportunity this season of buying X lsL zi the celebrated Madame Grace Corsets at absolutely half price. <r 'Tta Z $5.00 values at $2.50 SB.OO values ats4.oo SIO.OO values at $5.00 ■< ,y :i $15.00 values ats7.so ’* wli so on up t 0525.00 ■?;S 'MSaR - ' SkFb have broken all rules of precedent in reverting to these half jf ‘ jSity prices again, but to co-operate with the spirit of the great Second FtilWl Floor Sale tomorrow we will repeat the offer. W These Corsets are all made of high-class imported Broche, plain ~38 O|sH| and figured Coutil, lace and insertion trimmed, and cool Batiste. These MlV# OlSj® are all this season's vogue and embody the fine, slender line effects so muc h in favor in their adaptability to the modes of the moment in women’s wear. There is to be a sweeping sale of all summer stocks, ml ill’®! preparatory to the reception of the greatest fail showing the depart- iW/i-1 U iJI i ment has ever before attempted. if ® ”1 DAINTILY MADE BRASSIERES. • A } !' Sheer, fine quality Cambric and Linen, lace insertion and ribbon-run. trimmed; absolute values SI.OO to $1.50; GQf* Second Floor. now WCTL- ' » WOMEN’S SUMMER NECKWEAR FICHUS AND COAT SETS AT ' m at and BELOW ACTUAL COST! BELOW ACTUAL COST! Lace and Lawn. Linen Dutch Col- * JW lars Tabs and Jabots, Plauen Swiss Embroidery Combination Lin- * s JBl Collars and Emb. Tabs, Emb. Linen en and Plauen Lace, Lace and Lawn Collars Linen Coat Sets, and Fancy and Embroidered Linen; new round Silk Stocks; some slightly soiled; and Quaker shapes; in white, ecru absolute 50c and $1 values. IQp and black; values “TQgj A . ’W' Tomorrow 1 ' ZV $1.25 and $3.00... . < r z F GREAT AUGUST CLEARANCE SALE SILK PARASOLS! August Clearance Sale of high-class Silk Parasols, containing all the new est novelty shapes in black and white stripes, black and white effects; nov elty colored centers with colored borders: solid color centers with flowered # J7 ~3#B borders plain pongee; pongee centers with velvet borders, all-over flow- /OT 111 "18 ered effects and embroidered white linen. Most fashionable length han- ’fEW dies, in novelty designs. Values $2 58 WV* from $4.50 to $6.00, at. choice », (Main Floor, Right.) E BRILLIANT BARGAINS IN THE CENTER AISLE. WHERE ART WARES AND DOMES- fcn TIC STAPLES ABOUND! A THOUSAND ITEMS AT THRIFT WISE PRICES! [ TOOTH BRUSHES AT LESS THAN COST! (MAIN FLOOR—CENTER.; , mp° rted T° oth Brushes in either celluloid or SALE Ofr SHORT LENGTH GLOVES! . ivory handles, with good quality of bristles, some in this lot are worth lOc l,nd ne Tisle 2-clasp Gloves in white, up to 25c. for . • ■Vv black and all colors. In this lot are Gloves ciZ? VANITY COIN PURSES AT EXACTLY I that would sell regular at 50c, 75c and SI.OO, HALF PRICE! I but as the assortment of sizes are broken. Pretty designs In silver-plated Vanity and Iwe offer them at the rldiculouslv 25r* 2jis» Coin Purses. Usually sold at 25c low price, pair fcSJv BEAUTY" PINS AT HALF PRICE! HIGH-CLASS SOCIETY STATIONERY! ,3* Gold-plated and Cloisonne Enamel Beauty Ricl ,. R Persiall Lawtli llnen finished Station- Pins that have sold regulat sot lOC , r .v is a quality of Stationerj- you will be 3* RFLTING AT°GIFT PRICES 1 proud to us Each box contains 50 sheet’ ’-jjj WASH BELTING AT GIFT PRICES. of paper and 50 envelopes to match. Un- short lengths and remnants of WMte Wash usu ‘ a |* va!ueP Per 3®B Belting in lengths from 27 to 36 inches tn 4C.&C \lB Gros Grain, Oxford and fancy weaves. Pieces in lot have sold for 35c; at, per Qq GENUINE BRISTLE HAIR BRUSHES AT 3 1 * GOLD AND SILVER PICTURE FRAMES! HALF PRICE! 388 Gold and silver-plated Picture Frames, in Al! with good, substantial solid blacks, real round oval or square all sizes up to the bristle Hair Brushes, mostly imported makes, j ar _, ’ ca binet size. A large, complete and Indifferent sizes Would be bargaint at 50 artistic assortment Worth regu- 1 CJr» and are ’ therefore, ex- 880 la from 25c to 50c x Tomorrov o ptionally strong values at K-rwr * THE ATLANTA GEORGIAN AND NEWS. “The Real Department Store” I3BmBaKaB»HMHBHBMMBBaMHnMnnBHMHBMBMMHBM Great Second Floor Clearance Sale Dimity and (iingham Dresses, $6.50 to sls Values; Now Only $4.45 A splendid collection of these dainty, cool, refreshing and colorful confections to sweetly accord with the spirit of the season. Made in panel and button trim front—lace insertion yoke, Dutch style— Peplum Waist —deep bottom flounces with embroidered bands around skirt. Most pleasing variety of colors and designs in vari colored, delicate color blazer and small stripes—blue, pink, laven der, helio, polka dots, squares and other dainty designs on white grounds—splendid values at $12.50. Tomorrow, only GREAT 2nd FLOOR CLEARANCE SALE All Fine Lingerie Dresses Special Note! We* have put some startling replace ments on all of our Fine Lingerie Marquisette and Net Dresses. They are Irresistibly attractive, and your especial • attention Is called to them. This Is positively the last opportunity that will be of fered in this Department this season for your indulgence in these charming toilets at astounding reductions tn prices. A number of these dresses are from among our season's most beautiful and highest priced models. Be sure and ask to be shown these charming confections. PRETTY WASH FROCKS FOR LITTLE GIRLS, 2 TO 14 YEARS! These little garments, for ages 2 to M years, are up-to-date styles, as pretty as you have ever seen, and stronger values have never before been displayed in this de partment. There are many styles to select from—all this season’s ideas—tastefully trimmed, made of excellent quality Gingham, Percale and Chambray; figured effects on light grounds, stripes, solids with contrasting self-ma terial trim; value $1.25 @Bc to $1.50; tomorrow CHILDREN’S COLORED WASH DRESSES. We have upward of 200 of these styjish little garments, made of nice quality Ginghams. Cham bray and other popular washable fabrics; prettily trimmed and a variety of designs. They are sot ages one to five years, and are absolute val’ues at $1 to $2.50. Tomorrow’s quick 2Q<* Clearance Gift price. (SECOND FLOOR.) Jaunty Junior Wash Dresses GINGHAMS, LAWN AND CHAMBRAY DRESSES FOR GIRLS AND MISSES AT ABSOLUTELY HALF PRICE! In offering you these garments at half price, we are in viting you to buy this season’s fresh, modish styles, clean, crisp and desirable. They represent a splendid versatility of styles in charming effects of color contrast and embellish ment. Made of splendid quality Lawn, Chambray and Per cale. in figured effects on light grounds, solids with con trasting trim of self material and embroidery. Sizes for Girls and Misses, ages thirteen to seventeen years, absolute values $2.50 and $3.50; tomorrow, only Corset Covers and Combinations CORSET COVERS WAY BELOW HALF PRICE! Made of sheer quality Cambtic, daintily lace and embroidery trimmed. Positive values, SI.OO and $1 50. Oft Tomorrow, only COMBINATIONS AT LESS THAN HALF PRICE! Combination Corset Covers and Skirts, and Corset Cover and Drawers. Absolute value, $1.25 (THIRD FLOOR.) GREAT AUGUST CLEARANCES IN BEAUTIFUL LACES ANO EMBROIDERIES. BEAUTIFUL ALL-OVER EMBROIDERIES! All-over Embroideries in eyelet. French and Irish effects for Shirtwaists, Dresses and Yoking on Swiss and Nainsook, our regular SI.OO, $1.25 and $1.50 values 3Gr for tomorrow for, yard *■*'**' CHARMING MARQUISETTES! 45-lnch White Marquisette and Voile Embroidery Flouncing our regular $1.50 and $2.25 yard goods; Q special for tomorrow, yard! FRENCH VAL. EDGES. Round thread and French Vai. Edges and Insertions to match; value up to SI.OO a bolt: special August Clearance pritfe. per bolt of 39c 12 yards, tomorrow NOTTINGHAMS AND SHADOWS. Nottingham and Shadow Lace All-over, value up to 89c a yard; August Clearance sale price, yard. TORCHONS. Linen Torchon Laces, from I to 3 inches wide; very extra special values. August Clearance price, yard BEAUTIFUL CLUNY EDGES AND INSERTIONS TO MATCH. A fine assortment of Cluny Edges and Insertions to match especially adaptable for dress trimmings, as well as table and bed linens; superb values at 25c to 75c yard. iq_ Tomorrow ODD EMBROIDERY BANDS. A special lot of odd Embroidery Hands, tn all white and col ors also in beautiful Persian effects; absolute C 4 IQ values io $3.50 yard; tomorrow s gift at, yard '*'*•**■' ODD EMBROIDERY BANDS. A very special assortment of odd Embroidery Banda in col ors anil white, positive original price, yard $1.2. 29e tomorrow’- gift. .ml. BEAUTIFUL ALL-OVER LACE AND INSERTION LINGERIE WAISTS AND PEPLUMS. As these Waists represent the positive Clearances of the season, and will not be brought to your attention again, the suggestion to give these bargains early at tention is well advised. The as sortment embraces a large varie ty of designs in all-over lace and insertion, white lingerie waists, including many popular Peplum styles, amongst which are a few very choice all-lace Peplume. These are all values up to $6.50 and will prove tfJI Q quick sellers at LINGERIE AND AUTO LAWN WAISTS. Beautiful, crisp, new stock, In a charming diversity of designs. All-over lace, Insertion and em broidery trimmed.- There’s two solid months of Lingerie Waist weather ahead. Replenish your stock with $1 and $1.25 KOa U values so (Second Floor.) The spirit of enterprise that prompts gg-~ the great Second Floor Sale tomorrow, is ff \ 0 M|? simply history of the ' Big Store” repeating itself. Another tribute ro the merchandising 88?* possibilities of the ‘ Rich” organization. The // n//Ypp'Ar/o y *8 characteristic note of enthusiasm in our ad- vertising gets direct stimulation from the. gg* : genuineness of the values offered; making gg? sincerity the slogan of our messages to the buyer. This fact will be found well authenticated in the scores of items gotten ML together for your approval tomorrow, not alone on the second floor, for other departments have swung into line, with nountiful offerings of ‘‘needs of the now” at tremendously small prices—increasing the strength of every value II advertised—making an irresistible bid for your prompt response to this adver tisemenf. You can not count yourself loyal to your own best interests unless you make this sale tomorrow your red letter shopping day of the season. LINEN COAT SUITS A g A good assortment of these sty'ish a,nd seasonable staples VA jelX that carry gift prices for quick clearance to- ®1 AQ '''! morrow. Absolute values $5 to $6.50 Sf; LINEN COAT SUITS |j We have a few very choice Linen Coat Sults that bore the /v A price of $16.75 to $25.00 as tin original selling figures. To- A BCZ morrow you can select one at the “7 SS small price of 4? W. / w mW sSW Serge, Voile and Panama Skirts //mWi ® Th. re' 1 ! he n rapid • u-.tiam-e ..f ihoc staple x.iiie s tomor- MK .Ss 'J y» *tti- 1 ■ViMBEBb row. Th< > are fa sai na 13 v mad. ~f .-x, i> i quality Voile. ■.’vaSl Panama and Serge. There are three different ~ ua llt ies at ■< ; ' , following prices: 11A ‘V • $12.50 to $lB Garments. gg '»».}• WgR A SIO.OO and $11.75 Garments, $3 50 I 5 1 ’ A • a* ’'7 l $5.00 to $9.50 Garments, O QC now I • iJ 31 PIQUE SKIRTS 1W § A splendid assortment, plain anti button OQr* I Vili trimmed Positive values. SI.OO and $l5O OWV I ,(i NORFOLK PIQUE SUITS V S A few of these stylish and popular models; values®* O QQ S’ 3 *! $8.50 to $11.75. Tomorrow, quick selling ... * Va (SECOND FLOOR.) I Millinery Marvels No. 2 | Beautiful Rose Clusters, Blossoms ’ 3 I Sprays AxT i ’V§SU- 9 offer fnr ,nmorro ' v biggest values, and choicest col- t A Zz \'l VIS' 1 ' S lection of Rose Clusters and miscellaneous Flower Sprays t/ \\ ■ vt >u have ever been invited to approve. Quick response to » A ft 9 tllis ad is the only I ,osßible hope of ever getting in reach of A 9 these beautiful bargains Absolute values, QQa fIT Vatwi UttT .$ I 9 Bc t 0 tomorrow’s clearance OWO gj / | S we ll Panamas at Half Price zV 9 "« e are asain able to gladden the hearts of the "Panama 'Wr 1 9 Girl8 ’’ who haven’t as yet taken advantage of one of our zz " ■ Half-Price Panama Sales. Tomorrow we offer another lot ■ of these genuine South American Beauties. S Regular SIO.OO values at (SECOND FLOOR.) iPO.UU RECORD MARK VALUES IN Silk Hosiery , S 6 ABSOLUTE VALUES 75c TO 85c49c 'alffST. Tfljjm ~~ <-«- SG We can not recall in the history of the Hosiery sales of this BEk mB \ 5-s store a bargain in Silk Hose that could be suggested as a HK&' .: A / BBUJ- parallel to these 75c and 85c values we are going to close IffiW / A bCJ out quickly tomorrow morning at 49c i*ifr There are 10U Tj \> / Z dozen In this August Clearance offering. There will be scores '' .W -1 \ Z /X of Atlanta women who will enrich themselves with a dozen pairs each. We know it. One look at these values vividly I^/ reveals the origin of our enthusiasm in advertising them dtisi* 'I ME?- as super-remarkable bargains. Absolute 75c ■' 11 S'? and 85c values; now , WOMEN'S LACE AND EM- CHILDREN'S SILK LISLE W W BROIDERY LISLE HOSIE- SOX! W RY—GIFT PRICES! Jg This is a Hosiery bargain A hlg variety of splendid IT z 1 rarely heralded by any De- , |U;i litv Children's Lisle Sox, JU-JR: it partment Store anywhere. V ari-colored tops, plaids and 8C They are a fine quality of lr.ee stripes red skv, pink, brown. <7 lisle in all-over and boot navy . in 4 bl ac k. Value 25c: length patterns. black and tomorrow's IQ C ▼ colors Absolute values .11 50c special ’wV and 75c: for tomor- 1 row's selling, pairl wv (Main Floor, Right.) | Great Special August Sale J* if il Men’s and Women’s Handkerchiefs X / ' A ■s. Our Annual Midsummer Handkerchief Sale Is always "Impressive” Gk ( $z _j e ., folks don't forget the splendid values this great event pro- TO"vides.’ And, very naturally, it doesn’t require any very persuasive ad- vertisinw to stimulate the proverbial enthusiasm shown each season Svur in th'es. very popular Handkerchief sales. Come tomorrow and get 'iiVu your allotment. MC REAL ARMENIANS. PRETTY GLOVE HAND- PRETTY INITIAL HAND- r rCo n..inn« 25 C KERCHIEFS. KERCHIEFS. "G, Copies of 50c Designs, 25c. sheer and Fine at 25<; Each six so| _ On|y 39c _ This is a genuine hand jj. l( j t .|ra hand-scallop- Splendid value for Girls’ 81? made article, and the linen Is eii g| ov <> size, on fine sheer School Handkerchiefs. They MT? of a very sheer, superior grade ijn’ea Brett- little Glove are the, regular size ajid come It's a i'»py of the best 50c Handkerchiefs, with fine. dain. In all initials. number. (y one-corner work. MEN’S INITIAL HANDKER- RL, HAND -EM BROIDER ED. Men’s and Women's Pure Lin. CHIEFS. 88? 35c Values at 25c. en Handkerchiefs at Half Price Six for Only 89c. Mt? New goods, just arrived, and Men’s and Women’s tine, Absolutely the best value gg'"*. we promise you these are the Pure Linen Handkerchiefs, the ever put in our stock. They prettiest anil finest we ever sample line of a large Bel- are all linen and if you look at sold at tliw money. Real value fast manufacturer, at abso- the ordinary 25c Handkerchief BlLi 350 lately HALF PRICE. you’ll see. (MAIN FLOOR—LEFT.) g£J GREAT MID-SUMMER SALE OF BLANKETS, Your opportunity to buy Blankets all you need —of all kinds, and at all prices, was 8|? never mor.- propitious than the offerings embraced in this August, 1912, clearance. Read the following and note the tremendous savings: COTTON FILLED COMFORTS! SPECIAL ALL-WOOL PLAID BLANKETS 8E THEY ARE WARRANTED PURE WHITE AUTIFU L COMBINATIONS OF COTTON FILLED P W’-il'-4. size Qixß6 inches, for double jg Special No. I—<2xß4-m. Silkollne < over. hpds R egu lar seffing price, pair, $5.00. Sum- $1.69 JX S *": $3.98 Special No. 2—72x84-in. Silkoline I'ovei Aith Euclid —11-4, size 66x80 Inches, for double gg? sateen border. Regular $3.50. 8t 2 beds. Regular selling price, pair, $6.00. Summer Sale Summer Sab. Csii Q 8 (Main Floor, Left.) pair