Newspaper Page Text
PAGE SIX
MAGAZINE SECTTON
DEMONSTRATION IN
STREET NOVEL PLAN
OF THE OAKLAND CO.
The Oakland Auto Company ha« found
away to wive the question of exjUalninK
to the general public the whys and where
fore* of the different parts of their car
The company has put upon the street
a chassis, a stripped car, showing every
bolt, screw, piston rod In fact, every
part of the machinery and its mission
This demonstrator is constantly being
ehanged to different parts of the prin
cipal streets and left standing near the
sidewalk with its machinery in motion,
giving the lay public an opportunity to
see "what makes the wheels go round
Much Interest has been aroused by
the presence of the chassis and many
are the expressions of satisfaction heard
on all sides at Its performance.
TRUCK RIDES OVER
FOUR-FOOT GULLIES
Through bottomless clay, aikali mud
and gullies that were a succession of steep
four-foot descents and sharp rises, the
transcontinental Alco truck reported at
Wamsutter. Wyom . with a mileage record
of 3.730 miles
Word comes from the crew that weather
and road conditions encountered by the
truck were the worst in fourteen years
tn the state Ten cloudbursts in eight
days washed away a number of bridges
and the whole country be,tween Medicine
Bow and Hanna was submerged under
two feet of water At one place a section
of railroad track was washed out for a
mile.
Along the way to Wamsutter the crew
was forced to drive across gullies so
abrupt that the truck In croselng at times
dipped to an almost vertical position,
'gvlth the front tires on the upper banks
smd the rear tires on the lower banks
The truck has covered more than two-
Strds of the distance from Philadelphia,
e starting place, to Petaluma, Cal ,
Wlijther it is hauling the first cargo of
tnohor freight on record Much of the
roughest part of the journey has been
exper.xncec. but hundreds of miles of bad
lands are MTU in prospect.
b
J ack-of-all-trades failed be
cause he couldn’t learn to
specialize. Focused effort
has made the Ford “the un
i iversal car”. Our tremen
dous producing power is
centered upon the building
of just one good car—the
world-beating Model T.
75,000 Ford cars already sold this season
—one-third of America's product.' Five
passenger touring car s69o—three passen
ger roadster $590 —torpedo runabout $590
-delivery car S7O0 —town oar s9oo—
o. b. Detroit, complete with all equip
ment. Get catalogue from Ford Motor
Company, 311 Peachtree St., Atlanta, or
direct from Detroit factory.
I -N’-U •.
JMmor ; \ / \
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da v / V IO Hours y
Motor Trucks
How to Solve the Rush Season
Delivery Problem
Everyone knows that it Is foolish to seven days a week, right through the
work ;t horse to death. lon hours a severest, rush of the severest season,
day is a mighty long day for a horse. This ) ias | >een demonstrated right
If you work a horse that long you here in Atlanta. An Alco truck
ought to rest him one day out of every i n H ie service of the Adams Express
end 11 " ll< I re sults io the Company ran night and day for one
hundred and forty-four hours. It was
But there are times in the year the week before Christmas. This
vlien it s rush work to make delivery truck delivered 450,000 pounds of—
( hristinas. Special Sales, Spring merchandise.
'l'l L ? ,lUlnier asons ’ Hie hall. There are tnanv other similar in
-1 tie >N inter. , . . i ' , >
stances. An Alco truck rati continu-
lai i v business ha, its seasons and ously in New York— three hundred
at the top of eat li season the problem and thirty-six hours without the
of delivery is difficult. motor stopping-- for the Cnited Stales
Now the solution is not by working Express Company.
the horses from dawn until midnight. Think this over anil anticipate your
1 hat is false economy and your next rush season by looking over the
horses under such pressure rapidly Alco truck now.
lessen their days of usefulness. 'Phone Wi dnut 75 and a Trans .
< unMUrr Alco motor trucks. they port ation Expert will call on you. No
can work twenty-four hours a day, charge.
Alco I rucks are built by the American Locomotive Company
COLE MOTOR COMPANY OF GEORGIA
239 Peachtree St. o>.tr.butor. .i« A k. «-<,Under .nd <<,i,«i„ Motor c.r. phone Ivy 799
.Vo.
—————.sr—w—ama———______ —,— ' ~~
' AUTOMOBILE NOTES
The board of aidermen of New Bedford.
Mass . probably deserves the distinction
of belnfc the most painstaking municipal
officials in the entire country Recently
it was decided upon to purchase an au
tomobile end to make sure of their ven
ture and secure the best investment of
the public money, flftty-nine different
makes of cars were examined and con
sidered
Some people seem to be in doubt wheth
er the electric current in passing from
one point to another on a spark plug
merely fills the gap or actually jumps it.
The truth of the matter is that the cur
rent is momentarily stored through
means of the coll, and when the circuit
is broken by m««np of the commutator or
other form of interrupter, the tendency
of the current is to keep on flowing, so
it jumps the gap In order to complete
its circuit, as it does, or tends to do. it
is necessary for it to jump from one
point to another
Many motorists do not understand the
difference between a magneto and a dy
namo. In a magneto the electricity 1s
generated by the action of the magneto,
while in the dynamo the electricity 1s
produced by the conversion of a high de
gree of mechanical energy.
Indianapolis is to be the home of an
other comemrcial car. The newcomer is
the Marmon light delivery truck and will
be manufactured by Norbyke & Marmon
Company. The announcement that the
company would add a truck to its line
of cars came as a distinct surprise to
local motor circles. The Marmon truck
is a light delivery car, with a carrying
capacity of 1,200 to 1,500 pounds. The
question of projecting a commercial ve
hicle has been under consideration for
some time by Nordyke & Marmon Com
pany, and several experimental trucks
THE ATLANTA GEORGIAN AND NEWS. SATURDAY. AUGUST 17. 1912.
were built for use at the local plant. The
tests proved so successful that the de
cision was reached to add the truck to
the regular production, and additions have
been made to the factory to accommodate
the new model The factory’ officials are
greatly pleased with the prospects for the
new commercial car.
The Federal truck has reached Hr des
tination after having started again on
one of her habitual cross country runs,
this time making Ludington from De
troit, a distance of 235 miles, carrying
Captain Baldwin, quartermaster of Fort
Wayne, who picked out return camp sites
for the Twenty-sixth infantry, which is
now in state camp and expect to “hike”
Motor trucks have been maneuvered
before for the Michigan national guard,
at Fort Wayne, Ind., and Major Thomas
.1 Dickson. United States army, says.
“While horses and mules will not be en
tirely done away with, autos and trucks
will be used to the greatest possible ad
vantage to transport munitions of war
and carry guns over poor roads, where
as teams would gn down under the ex
cessive strain.” Trucks are easily housed
by tarpaulins In stormy weather and
never break or balk under fire. Autos
and trucks are almost noiseless, easily
concealed, and, if compelled to retreat,
they can do ho at a high rate of speed.
In time of peace, trucks require about
one-fourth of the yard space that ani
mals do.
BUSINESS ANALYSIS
NECESSARY TO SELL
POWER TRUCKS NOW
The real problem of selling power wag
ons to supersede horse haulage Is not the
mere substitution of one type of vehicle
by another with a different means of
traction. In its fullest extent It means
the replacing of an antiquated system of
handling goods by modern “machine”
methods, which, if carried out to their
logical and ultimate conclusion. Involve
not only the carrying of merchandise on
the road, but also the manner of loading
and unloading it to and from the vehicles,
and the other processes that are related
to that end of the business, including a
scientific system of checking and account
ancy in connection with the vehicles and
the goods they handle. In other words,
it means In its final analysis a complete
reorganization of the whole business, with
corresponding economies in every de
partment pertaining to the transporta
tion.
Fortunately, however, the power wagon
is not dependent upon loading and un
loading specialties to make an economic
showing In comparison with the horse.
It has proved Its efficiency in by far the
majority of cases simply as a hauling and
carrying vehicle, operated tinder the pres
ent unscientific horse conditions. So that
Its future is all the brighter when one
considers that It is peculiarly adapted to
“machine” administration methods and
will show vastly increased profits by their
use.
This consideration foreshadows the re
placement at an early date of the ordi
nary type of salesmen by the salesmen
engineer who can criticise a transporta
tion and terminal problem and devise spe
cial methods for obtaining the maximum
benefits out of a power wagon installa
tion in any particular case. Especially
will this be the case in contracting work
coal delivery and the like, although there
are many internal problems to be solved
in connection with the ordinary drayage,
department store deliveries, and other
! cases which may not appear so obvious
lat first blush.
I FROM DETROIT, MICH.,
TO MAMMOTH CAVE IN
FLANDERS ELECTRIC
From Detroit, Mich., to Mammoth Cave,
Ky , in seven -iinning days is the exact
record of the Lakes-to-the-Gulf route
pathfinder for the national tour of the
American Automobile association and, as
the trip was made in a Flanders Colonial
electric coupe, the long journey which is
hardlj' half of the entire trip to New Or
leans. has attracted the attention of the
entire automobile world. In fact, this
long Journey in an electric car eclipses
every record for long distance road work
ever made by an electric. It is a per
formance that truly demonstrates the
fact that country touring in a luxurious
electric car is possible in these days when
practically every town of any consequence
is provided with a charging station at
which “Juice” may be obtained during
dinner hour and night stops.
The correct distance from Detroit to
Mammoth Cave is 563.3 miles The path
finders traveled slightly over 600 miles in
their trip, as they were required to re
trace their route at times to discover bet
ter roads and at other times natives
either with or without a purpose, direct
ed them wrongly. Inasmuch as the sev
enth day's work included only the round
trip from Cave City to Mammoth Cave,
nine miles each way, the Flanders elec
tric really averaged slightly above 100
miles for each traveling day, or six suc
cessive days. During this remarkable
Journey there was not a moment when
the car gave any trouble. Steep hills,
sandy stretches and rocky surfaced roads
caused by washouts during the heavy
rains of this year, were encountered.
Throughout the entire stretch of country
covered, road work was being done and
when the great tour travels .through,
there will be found excellent highways
for practically the entire distance.
Those roads which in 1910 gave the
Glidden tourists so much trouble have
been mightily improved and many
stretches are now splendid pikes con
structed along lines of road building that
insure permanency.
Throughout the entire country traveled
in the early one-half of the national tour
route the tourists have passed through
none but prosperous farming country with
corn so high that they stopped to meas
ure some on the farm of a descendant of
Daniel Boone and found It above fifteen
feet in height. They have found thresh
ing of bumper crops al! along the route
and after traveling south of Louisville
found tobacco fields and all other crops
away above the average.
Automobiles encountered along the
route were numbered in the thousands
and every town, big, little or small, had
its garage and accommodations for tour
ists. In many Southern towns private
houses have been turned into places of
accommodation for tourists and called
"inns” and the cooking of the Southern
mammies at these places brought trouble
for the pathfinders through eating too
much of the tasty Southern cooking.
29 MOTOR TRUCK FIRMS
FORMED DURING JULY
No less than 29 new companies to man
ufacture motor trucks were formed in
July, which is but one less than the num
ber of the new concerns that entered the
power wagon Industry during the previ
ous month. This activity tn motor wagon
manufacture is further emphasized by the
fact that most of the makers already in
the field are Increasing factory fa
cilities and the number of machine types
and load ratings, in order to keep pace
with the demand for power-driven trucks.
In spite of the Increased manufacturing
facilities, the better class pow’er wagon
makers are still behind on their orders.
THE AUTOMOBILE LUNCHEON.
Most automobile luncheons are
rather disagreeable memories of
ntessy sandwiches, sticky cake
and a bit of fruit washed down with
tepid water. When a. little thought is
given to the matter it can easily be
changed from a roadside bore into a
veritable feast of Luculltts.
First obtain a hamper large enough
to hold the provisions, a small alcohol
stove, knives, forks and spoons, a small,
p>all for ice, and whatever cooking
utensils are necessary. The stove, with
a wind shield, will cost $2.50, the cook
ing utensils may be of aluminum with
folding handles, and can be purchased
at any sporting goods store, while the
plates and cups should be of paper.
The alcohol stove can be used to
heat water for any of the prepared
bouillons, to make coffee or tea. or to
cook chops, eggs, bacon or an occasional
rarebit. The new fire regulations, which
are being adopted In many communi
ties, prohibit the building of camp fires
without permits, so a stove is a neces
sity when a hot dish Is desired.
Instead of sandwiches, a loaf of gra
ham or nut bread can be sliced and
buttered as needed, or crusty baking
powder biscuits or corn cake can be
taken, a cream cheese or jar of jelly
being a welcome addition.
A simple salad can be carried to per
fection in a paper cooking bag. al
though if fish salads are carried they
should he buried In the Ice pail.
For a sweet there is nothing better
than little turnover pies, or a loaf of
layer cake, accompanied by berries or
fruit of some sort. These can also be
packed into the paper cooking bag.
Lemonade is carried most easily in a
glass jar. the juice and sugar being
combined although for two or three
people a hot-cold bottle will carry
enough already made.
Tire following menus give an idea of
this type of luncheon, which is not
only more delicious, but more easily
packed and prepared than'the old-time
soft:
(D
Bouillon (from cubes) Crackers
Graham Bread and Butter
Jam Pressed Veel
• Potato Salad.
Chocolate Fudge Cake Strawberries
Lemonade
(2)
I Welsh Rarebit Stuffed Olives
I Buttered Baking Powder Biscuit
Lobster Salad.
Little Lemon Pies Tea
CAN I AFFORD TO OWN AN
AUTOMOBILE?
How often have you asked yourself this question.
You have badly wanted a good auto, but you were
skittish about the cost of upkeep, etc.
Now, let us give you a few facts:
We believe these facts will convince you that the
average man can and should own an automobile—pref
erably an OAKLAND automobile.
It is found that the average automobile is used
4,000 miles a year, which includes summer touring,
week-end trips, the run to and from the office and a
spin in the evenings. This shows an average of about
333 miles each month. These facts are derived by
averaging the yearly mileage of all automobiles.
Approximately 25 gallons of gasoline monthly will
be used, the cost of same being 53.75, and lubricating
oil will cost about $1.60 monthly. Now, as to the tire
cost. This should be figured at about sl2 monthly, for
most tires will give you 5,000 miles of service, and
some as much as 8,000 miles. Allowing $1 per month
for puncture repairs, makes sl3 monthly tire cost.
Therefore, the tire cost and repairs and the cost of
gasoline and oil amounts to $18.35 monthly. This
makes no allowance for storage in a public garage, but
is figured on the idea of your having your own garage.
Therefore, if you can spare $18.35 monthly, and
have a car like the OAKLAND, with its simplicity of
mechanism, which cuts the upkeep cost, as there are
fewer parts to look after and fewer to adjust and re
pair in the OAKLAND, you can afford an automobile.
To own such an economical and practical car as
the OAKLAND is worth all this to you monthly and
more. Consider the social benefits your owning a car
brings, the great difference it makes in a man’s mental
range and the wonderful enjoyment it gives you and
your family and your friends, then you will agree that
the estimated upkeep cost of $18.35 monthly is money
well expended.
How long will an OAKLAND last?
The average automobile is the most abused piece
of machinery in the world. Yet look at the years and
years that most automobiles run. A car well cared for
can give almost lifetime service. We claim that the
OAKLAND, with its Unit Power Plant all enclosed
and protected from the dust and the weather, and
with its tested parts, is so strong that no reasonable
use will affect it. Properly cared for, there is scarce
ly a limit to the period of service which a family may
enjoy from an OAKLAND.
The purchase price and the upkeep
cost of the OAKLAND car is with
in the reach of numerous families
who have not heretofore realized
how small the expense is.
We offer you the OAKLAND “40”, a five-passen
ger touring car at $1,450. This is an automobile which
in appearance and service is the equal of many cars
selling for twice this sum. The power and the speed of
this model is all that you desire. The “40” is a family
car in a class to itself. Call at our sales room, and ex
amine it.
f
In the OAKLAND line we offer you various de
signs and models at prices from SI,OOO to $3,000, and
your selection awaits you.
Think this over carefully—today. Then write or
call to see us.
“The Car With a Conscience”
OAKLAND MOTOR CO.
DIRECT FACTORY BRANCH
141 PEACHTREE STREET