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E&r A E&tJll. X —L*B 4Qmct BffniU !*TmT3 1913 AUTO TRADE IS TREMENDOUS Season Opens With Rush That Indicates Big Increase in Transactions. • With the early arrival of new models from the Eastern factories, the 1913 season Is beginning with a rush that indicates another record-breaking year in the Southern automobile industry. The past season has broken all previous records in the matter of distribution of motor cars in this state, and with the preparations for good roads and the coming of the big automobile show, the next few months should result in this state being one of the greatest markets for automobiles In the world. The activity in the automobile indus try is not only directed toward the sell ing of cars, but toward securing better roads and better conditions for automo bile owners. With the campaign for good roads and the increasing popula tion of the country districts, the auto mobile sales will be greatly increased during the coming season. That the Atlanta representatives of the large automobile manufacturers realize the importance of- this city as an automobile distributing point is in dicated by the preparations they are making to handle the increasing trade. Has Building Record. No other city in the Southern states has such a large number of fine build ings devoted exclusively to the automo bile and automobile tire business. This city is now being used as the distribut ing point by most of the manufacturers for the Southern territory. As a result, there Is a steady increase in the number of branch houses and factory represen tatives being established here. These houses are now distributing cars throughout the Southern field, and, with the co-operation of the Eastern factories, the distribution of machines In this field will be the most important factor in the American automobile in dustry for the next few years. The sale of cars Is not confined to any one particular type, but includes prac tically all classes. The biggest sale and demand Is felt in the popular-priced car class. All of the distributors of popular-priced cars have had a re markable season, and have been unable to fill all of their orders. The improvement in roads and the construction of the state highways will mean an even larger sale of this type of car, because most of these machines are being distributed through the country districts. No Limit to Market. There is practically no limit to the market for low-priced cars in the coun try. Every farmer in the state can use a machine and most of them are either now driving one or planning to own a car very soon. The many advantage# of an automobile on a farm have been demonstrated by thousands of farmers during the past two years, with the re sult that no farmer can get along very well without a car. The fact that a farmer can use a ma chine to go to market, taking his prod uce a long distance with speed and comfort, is one of the factors that Is making motor cars popular in the country. The possibility, of combining the car for pleasure purposes, for tour ing to other parts of the state, is also an advantage that is being accepted by the farmers with pleasure. It is no longer a novelty to see a farmer using his machine for trips about the country while the horses stay in the field. Besides the great future for the pop ular-priced cars in the country, the market for commercial vehicles is un> doubtedly one of the greatest assets of the future automobile industry. The commercial vehicles will undoubtedly prove the greatest factor in the busi ness life of every city in the country. The city, which has been very slow in adopting the commercial truck, is at last taking them up. OVERLAND MACHINE CROSSING COUNTRY ON PLEASURE BENT Plunging in mud, wallowing through sand of the deserts, climbing moun tains. fording streams and overcoming other obstacles, a 30-horsepower Over land touring car is»now wending its way toward the Atlantic coast, having left Santa Barbara on May tl. Dr. A. F. Hustead and wife, of Wheeling. W. Va., who are making the transcontinental trip, are those types of democratic Southerners who love the out-of-door life and who believe in long-distance touring us the greatest of medicines. Dr. Hustead is not endeavoring to make any records, except to capture all the fresh air, pine and hemlock essence nn d scenery that lie along the road. In fact, the trip I" being made by short dally trips, and. in the physicians own words "We are touring as all tourists should tour going fast enough to get ahead, but not too fast to ««• something the » - LIVE WIRE OF COLE COMPANY lir 1 H. C. LATHROP. He is one of the men who has helped push the Cole Car to the front ranks. AUTO TRUCK GROWTH SURPRISES EVEN THE MOST OPTIMISTIC ONE The growth of the motor truck busi ness is assuming such tremendous pro portions that it is an interesting devel opment to watch. At the present writ ing there are 260 concerns making mo tor trucks, *and new names are being added to the list every day. There is hardly a line of merchandising which requires trucking of any kind that is not adopting the motor truck as a means of transportation, to say noth ing about the omnibus lines that are being established throughout the coun try. The following list shows by what lines of business the motor truck is be ing mostly used and the number of cars In use: Express and transfer companies . .2,615 Breweries 2,548 Department stores Sightseeing and omnibus lines ..1,060 Gas and electric companies .. ..1,320 Gen'l manufacturing companies ..1,320 Fire apparatus 1,260 The total value of trucks in the Unit ed states is $64,800,0,00. The annual operating expenses of these are $113,- 400,000. The chauffeur wage Is $28,- 300,000. They give employment to 5,000 garage fnen. The annual Insurance is $5,300,000, and the annual tire cost is about $12,500,000. One expert says that the cost of maintaining 60,000 hors<» would be $135,000,000. This would mean a saving of $11,000,000 per annum in favor of the motor truck. The following list gives the number of trucks in use in five-of the largest cities in the United States: Greater New York 4,060 Chicago 1.800 Boston 900 Los Angeles 760 Detroit v 4OO Twenty-five of the largest cities show a total of 11,270 trucks, an Increase of T 5 per cent since September 1, 1911. The total number in use in America is about 30,000. The jight states having the largest number in use are as fol lows: New York 7,892. Pennsylvania 2,664 Illinois 2,551 California 2,198 Massachusetts 2,045 Ohio 1471 Michigan 1,146 New Jersey 1,080 In lumber wagons you can’t find riding comfort-—because they are heavy. The light carriage of yesterday was'de vised for ease. And the automobile of to-day—and to-morrow-—is the light, strong, economical and per fectly balanced Ford. 75,(XX) Ford cars already sold this season —one-third of America’s product. Five passenger touring car $690 —three passen ger roadster $590 torpedo runabout $590 delivery car S7O0 —town car S9O0 — f. <>. It. Detroit, complete with all equip ment. Get catalogue from Ford Motor Company, 311 Peachtree St., Atlanta, or direct from Detroit factory. t N-—_ - - - the ATLANTA GEORGIAN AND NEWS. SATURDAY, AUGUST 24, The Atlanta Georgian Automobili Dipartmint ATLANTA’S SHOW TO BE IMMENSE November Automobile Exhibit of Local Dealers Will Be Magnificent. That the South will see the greatest automobile show in the history of the industry was evidenced by the large and enthusiastic meeting of the Atlan ta Automobile and Accessory Dealers association held at the club rooms last Wednesday evening. An arrangement has been completed with the Atlanta Gas Light Company to rent to the association the mammoth, costly and exquisite fixtures, decora tions and lighting effects that will be used by the Gas Show in December. This fact alone will enable the auto mobile people to put up a show that will probably outclass in point of beau ty any show ever held anywhere. Space Practically Sold, Applications for space are even greater than fast year, and at present it looks as if the limit will have to be cut in order to allow each exhibitor room. Some want as much as 2,500 square feet, but as there is only 20,000 square feet available, this will be im possible. President George Hansen states that notice of the closing date for space applications will be made within the next few days and drawings will take place immediately. Atlanta To Be First. The Atlanta show will be the first of any importance to open this year, and thus the automobile loving people of the South will have the opportunity to see and examine all the new cars and latest models and improvements before even New York or Chicago. Some of the dealers have announced their intention of showing fire fight ing automobile apparatus. This will be a distinct novelty, never before seen at a Southern show Wylie West, chairman of the show committee, is busily engaged in making preparations for advertising and the engagement of special features which will be inaugurated in this show to make It more of a success. The Auditorium floor will be lowered to a level, instead of having the incline as heretofore, and a mezzlnine floor may be built to accommodate the over flow. Will Have White Way. Large gas arcs will blaze the way to the Auditorium and burn during the entire show. The immediate vicinity of the building will resemble Broadway from November 16 to 23. To turn out the new Disco Electric Starting and Lighting equipment, the Ig nition Starter Company have closed a deal for a plant in Detroit that will give them 109,000 square feet of floor space with thoroughly modern equipment. Every road user, as well as every high official, will he interested in the an nouncement of the formation of a so ciety to be known as the Association of Connecticut Road Officials, which was temporarily organized at a meeting re cently held in New Haven following the suggestion made by the Touring Club of America that there was urgent need of co-operation between municipal and state highway authorities. D. R. Noonan, of Paris, 111., took the two feature events of the Newport. 111., hill climb on August 8. defeating a large field with a two-year-old Maxwell car. Noo nan not only won the open event, but finished first in a special contest for the Edgar county championship. One of the longest camptng automo bile itineraries ever arranged since the motor car became popular has just been completed by Colonel Frank A. Johnson, who. with Mrs. Johnson and their daugh ter, will leave in a few days to tour the United States and Europe in their Na tional 40 car. No-Rim-Cut Tires—lo% Oversize, L - - ■■w ■ _ . • ■ < The Human Side of Tires The Goodyear Code After all, tire worth depends entirely on Not in a personal way— not a boast the men behind the tires. So today let us ful way. We wish simply to show, in coyer the human side—the ambitions and these days of complaint, that Big Busi-s principles, the men and the methods which ness may still be guided by The Golden underlie Goodyear tires. - Rule. Complete Independence We believe that active competition, better than anything else, insures justice to consumers. It makes quality essential, compels fair prices, induces a square deal. Under free competition the best man wins, and that’s best for all concerned. So we maintain complete independence. We have no trade alliances, no gentle men’s agreements. And consolidation, when proposed, has met our earnest oppo sition. Even our patents are licensed to others, to avoid the slightest taint of monopoly. Modest Capitalization We believe that high cost of living is largely due to the enormous volume of watered stocks. „ i Fictitious capital, calling for dividends, compels prices out of reason. So we have clung to modest capttaliza- i tion, though this is the world's largest tire business. Not a dollar of water in our capital stock. We count in our assets neither patents nor good will. We have no bonded debt. Moderate Profits We insist on moderate profits. Our eventual interests, we are sure, are best conserved in that way. Our profit last year on No-Rim-Cut tires averaged 854 percent. That’s half the usual in a line like this. A 6-Mile Factory Now Results Also Monarchy of Tiredom Do ideals in business pay? Trade came like a flood as soon as men Let us note the result after 13 years. Good- became acquainted with these tires. Now year tires now far outsell every other tire. a monthly output of 100,000 fails to keep The sales have six times over in pace with the call. the past three years. They double now once Few business stories ever told compare in eight months. with the Goodyear story. Factory Growth Our original factory had 36,000 square feet. Our additions for the year 1912 a'lotie will total 560,000 square feet. When these additions are completed they will give us a total of 1,600,000 square feet. Figure what this means. Were the factory fifty feet wide, and one story high, it would be over six miles long. Goodyear Popularity Our monthly sales now just about equal our ■year’s sales in the year 1909. Last year's output for the first six months was 186.307 automobile tires. This year’s output, fur the same six months, came to 485,983 tires. This has latgely come about through whnt motorists said about Good year tires and methods Thosj are eloquent figures to answer the ques tion, “Do ideals in bysmess pay?” How It Came About The ablest men we could find have, for 13 years, worked to perfect these tires. Years ago, in our factory, they built a tire-testing machine. This machine wears out four tires at a time, under all sorts of road condi tions On this machine they have tested over 200 fabrics, and some 40 for mulas for treads. Every method and process has here been put to the ultimate test of mileage. New ideas have been constantly compared with the old. Rival tires have been compared with our own THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO <7BBI (Thia Company has no connection whatever with any other rubber concern which uses the Goodyear name) Atlanta Branch 223 Peachtree Street Phone Bell, Ivy 915; Atlanta 79? No-Rim-Cut Tires—lo% Oversize - - - ' - - -- ' -M., . 2 2. GEORGIAN WANT ADS BRING BIG RESULTS And that In a business where costs are cut to the ii.innnum, by enormous output and modern equipment. In a rubber tire business, with fluctuat ing materials, that’s a margin as small as one dares to accept. Profit Sharing We believe that men work best who have a -share in the earnings. And that owners of the business are apt to best serve its patrons. So 134 of our leading men share in the Goodyear profits. Ahd the Company has helped them acquire their stock. Our branch managers are stockholders. Thus our dealings with the public, the whole country over, are being conducted by partners. In our factories, building tires, there are 49 stockholders. In our office there are 33. Ninety per cent of the Goodyear com mon stock Is owned by the active men in the concern. Every voice in our policy, every factor in quality,every creator of Goodyear repu tation, shares the results of his actions. We know of no better way to insure to dur customers the service which we intend. Trained Men College-bred men are employed here in large numbers. Their accurate training and breadth of view tyre evident in Good year dealings. Every question that came up has been an swered only by the mileage test. After 13 years of that sort of comparison we have brought Goodyear tires pretty close to finality. • Rim-Cutting Ended Contpletely Then some of our experts took up the rim cutting question. They examined thousands of ruined tires, of nearly e >ery make. And they found among all the clincher tires that 23 per cent were rim-cut. Then a tire was Invented to make rim-cutting impossible. It is known as the Goodyear No- Rim-Cut tire. These tires now outsell every other tire made. They are used tod/iy on tens of thousands of cars. Yet never has one been rim-cut. By this invention alone we wiped out for tire users about 23 per cent of their tire upkeep. Saving Blow-Outs At the same time our experts took up the I question of blow-outs, due to overloaded tires. GOODYEAR <3* AKRON, OHIO No-Rim-Cut Tires With or Without Non-Skid Treads PAGE FIVE AL ■ " k^" 4 «- - ~7 ~ W For our factories we pick the/most promising men who come from/great technical schools. i f Every year our superintendent visits the best of these schools, where he aims to select the very cream of the Thus we have gathered here, in the course of years, an army of trained and competent men. And the future of all of them depends on better tires. All Young Men / We believe in young men, and our, organization consists of them. The most important man in it, in a manufacturing way, is 36 years old. Thus the Goodyear concern typifies the activity, the enthusiasm, the; { ambition, the enterprise of youth. Each man’s career lies mjaihly before him. t So none rests on his laurels, none is yet easing up. Goodyear men, wherever you meet them, are the kind you like to ffieet.j»They personify intelligent activity. Fairness and Truth Above all, with these men we insist bn fair dealing, and on utter regard for the truth. Faults and ' mistakes are forgiven by ’ all of us, but unfairness and falsehood are not. i Here lies, we believe, the chiefest ' reason for the Goodyear growth: Wher ever 'you seek you’ll find a boundless faith'in what the Goodyear people do. Nine tires in ten, when of just rated size, are at times much overloaded. Sometimes by extras added to the car sometimes by over-weight' passengers. It is figured that 5 per cent B<WM to the weight takes 15 per cent from the tire mileage. So we made these tires—No-Rim-Cut tires—j 10 per cent over the rated size. And that 10 per' cent oversize, under av»-4ge conditions, adds 25 per cent to the tire mileage. These two features together No-Rirn-Cut and oversize have saved motor car owners many millions of dollars. For tens of thousands of men they have cut tire bills in two. 200,000 Users There are not less than 200,000 motorists now using Goodyear tires. Wherever we have made a careful count —at shows and in'showrooms— every third car is equipped with them. This year, 127 leading motor car makers con tracted for Goodyear tires. Over 100.000 cars of the 1912 models were equipped at the factory with them. That is the present situation, with 25 competitors making tires. Now Goodyear sales are doubling every eight months. They are twelve times larger than three years ago. Judge for yourself what condi tions will be when all men know these tires. ? ■—w— - The Goodyear Tire Book based on 13 years of tire making—is filled with facts you should know. Ask us to mail it to you. Goodyear pneumatic tires are guaranteed when filled with air at the recommended pressure. When filled with any substitute for air our guarantee is withdrawn. J—MAGAZINE SECTION