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PAGE SIX —MAGAZINE SECTION IBM CANDIDATES ® AUTOMOBILES Routes Being Mapped Out So Office Seekers May Tour Districts. • With the view to bringing home to ■our politicians and lawmakers a practi cal example of the exact condition of our highways, the Touring Club of America recently devised a plan which is progressing with excellent effect and promises very material results for the good of the motoring public. The car, as is well known, has for •rv-eral years been used by politicians In their campaigning tours. Realizing that the p esent presidential campaign would be unusually lively and require the use of more automobiles than ever, the Touring Club of America some weeks ago set out to route campaign tours for politicians in every part of the country. Wherever a candidate could be found' who was planning a speaking tour, he was notified that ho could send his Itin erary to the Touring Club of America, Broadway and Seventy-sixth street, New York city, and receive in quick order, complete Blue Book running di rections. thus facilitating his move ments and simplifying all of the com plexities of his tour Can Cover More Road. This will enable him to cover prob ably twice the amount of territory by utilizing the best and most direct roads and at the same time saving him the embarrassment of finding himself in some unsought wildernesses at the hours when he was duo to speak twen ty miles gway. The offer of the club has been fruit ful of so many applications, its force has been swamped during the past two weeks and the work seems to be in ’ creasing rather than diminishing ns the campaign grows warmer and opposing forces become more determined to out strip each other in the amount of terri tory to be covered by their respective speakers Applications have come from all fac tions and they have been answered in the order in which they were received, regardless of their political Important or unimportance. The idea of the club is to encourage not only the politicians, who are now stumping the various states, but to utilize the roads and thus give them a working demonstration of what motor ists and all other road users are asked to pay taxes for. Plan To Be Enlarged. The work will be carried still further as the campaign progresses and the delegates to conventions will be routed to their destinations upon eommuni- TIL 1 .!"' ir IT— — TTI— ■ -ett—lT- | y/ m o yfdf// © ; ——a 1 jM . y*w€gß jy—WßScy / IF you have studied automobiles you know there are three things , owners most want—strength, power, good appearance; the three strong points of the Mitchell. Strength in every piece of material; carefully selected and tested; nothing but the best will do. Power in the motor; fitted and adjusted for smooth, steady, quiet running, with full force in every stroke. M , Designed on graceful, smart lines; a thing of beauty; that you’ll be proud of. The Mitchell 5-passenger, 6-cylinder, 48 horse-power car; with 125-inch wheel base; 36-inch wheels; is a fine example of strength, power and good design; $1750. Mitchell cars are built for the man who can’t afford to make a mistake. f, 1 The Mitchell fcO I'.-P., 6 cvl.. 7 patentee*. $2250 | The Mitchell .45 H.-P., 4 cyl., 5 ptutifm, $1,450 The Mitchell 4# H.-P., 6 cyl., 5 paaaenftera, $1750 The Mitchell .40 H.-P.. 4 cyl., 4 paaaengera. sllsO Tbe Mitchell 30 H.-P., 4 cylinder* 2 pt*»»cu<er Runabout, without top, $950 Mitchell-1 aC vis Motor Company - Racine, Wisconsin 2 MITCHELL MOTOR CO. of Atlanta 1 2 ON THE ROAD WITH OAKLANDS ' (I 3 i ■T* r) Wr 'J r*- a . . II? 1 I ' < ' • V v - W. C. MAYVILLE. Manager L. F. Smith, of the local branch of the Oakland Motor Co., has announced the change of W. C. May ville from the retail sales staff to road work in Alabama. Mr. Mayville is one of the pioneer automobile men of the South, having been manager of the Atlanta branch of tin- Risk Rubber Company In this city about eight years ago. Later he was connected In the sales end of the Buick Company, and in that service he has gained a < y-' le of acquaintances among motor car dealers and users which ex tends all over the Southern states. Practically everyone identified with the motor car business in the South knows "Billy." eating with the Touring club in New- York. Everything points to the success of the club's idea and it is believed that ere the campaign is over the leadeTs in all parties will be among the best boosters for better roads, more of them and more money for maintenance; all of which will contribute to the general good of the touring situation, the util ity of the car, the Improvement of the accommodations along the routes and the building of more hotels in every state Every one has heard of the use which - President Taft, Governor Wilson. Colo nel Roosevelt and all of the other pres idential candidates have already made of the automobile, and its value has partly through the influence of the club been Instilled in the minor candidates . and leaders until it might be right fully termed "a campaign of gasoline and horse power." THE ATLANTA GEORGIAN AND NEWS. SATURDAY. AUGUST 24. 1912. The Atlanta Georgian Automobile Departmint TIRE INDDSTRY GROWS RAPIDLY Expert Figures $120,000,000 Worth Will Have Been Used During 1912. . X" —— ■ A statistician in one of the trade journals estimates that in the year 1912 $120,000,000 worth of tires will have been sold In the United States. He based his figures on the fact that there are 6p0,000 automobiles in use In the country, and that each car re quires six tires, according to the esti mate of automobile tire manufacturers. This means the total output of the en tire country will be 4,000,000 tires. Fig uring the average cost of a tire to the car owner at S3O, this means the Amer ican motoring public will spend on tires alone in 1912 $120,000,000. From January 1 of this year to the middle of June the Goodyear Tire and Rubber Company, manufacturers of the No-Rim-Cut tire, has placed on the market 450,000 tires, and by the end of the year P. W. Litchfield, the factory manager, estimates his output will reach 1.000,000 tires. "This," says Litchfield, "means that the- Goodyear company will produce one-fourth of the country’s entire out put. day we are contriving some improvement, and the motorist is ben efited by the better quality tire pro duced through scientific and systematic research of the chemistry of crude rubber, and in the design and construc tion of the tire with the end in view of giving the motorist a product not only economical, but of high efficiency in point, of service.” The Goodyear company made the first big effort to place its No-Rim-Cut tire before tile public three years ago, and the fact that today it is equipping on - fourth of the ears in the country is sig nificant that American business meth ods are more progressive than those of other countries. To develop a business to such an extent in three years is sure ly unique in the history of even Ameri can progression. In April, 1910, tlie Goodyear Tire and Rubber Company had 1,925 names on its payroll, and on the last roll there were 5,500. EXPENSE OF TRUCK TIRES ELIMINATED WITH A LITTLE CARE "There are a few simple rules," said R. T>, Barr, manager of the local Fire stone tire branch, “that every u-er of motor trucks would do well to instill in the minds of his drivers: "For instance, overloading and over speeding are the two greatest causes of excessive tire expense. Rubber has a certain amount of 'life,' and if over worked can not recuperate. "Another thing that shortens the life i is brakes that are out of true. If one is , tighter than the other, one tire takes most of the strain. Wheels should be ’ trued up, and oil and grease should not . be allowed to accumulate on the tires. "Drivers should be careful to start and stop gradually, not with a jerk, and always in a straight line." “40” TourinA Car Uwo sizes I I illllj it * urin^Chr* six cylindcr The ▼▼ I lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli ”—— Cole Six Cylinder, 5-Puaengot—■Convertible to 7-Paesenger—Touring Car Delco Electric Starting, Lighting and Ignition. Price. Completely Equipped. $2485 ANNOUNCING SERIES EIGHT THREE CHASSIS COLE “60”—Six Cylinders 132-inch wheel base, tires 37x4 Ji, Deico electric starting, lighting and ignition, completely equipped, $2485. This car is large, rangy and luxurious —it will hold its own on the long, grinding tour with any car, regardless of price, and a more beautiful car was never buik. \7*OU said—“ When I find a gasoline motor car my wife can start every time from the driver’s 1 seat by simply pressing an electric button— l’ll buy it then and there.” And just to prove that we have kept in touch with your wishes, permit us to quote you a little further. “There’s no use taking up my time and yours— P ve finally decided what I want in a motor car. r T want a powerful, silent motor —a car that I can light all around from the driver’s seat, by’ electric buttons. I must have three-point suspension, oversize tires, long wheel base, unit power plant, enclosed valves, Timken full floating rear axle, demountable rims, Gemmer steering gear, Delco unit starting, lighting and ignition system —no experiments for me —in fact, nothing but standard, proven construction and equipment throughout. In the tonneau there must be lots of sprawl room and deep upholstering. “I also want a speedometer on the dash, right under my eye, together All right, we’ve agreed to every one of your demands—we have taken you absolutely at your word—the name of the car you specify is the COLE. Read again the Cole specifications you have named above and then send for FREE—A 64-Page Education on All Types of Gasoline Driven Motor Cars—Write Today The Cole Blue Book is just what yrm warn and need—it is packed from covet to tion regarding motor cars in general and you are welcome to it no matter what kind of cover with money-saving mfi.-i nanon—besides it enables yon to spot the inferior car at a car you drive. Once you get this book in your hands you wouldn’t part with it for sight No man can ever hand yon a mechanical ‘lemon" after you have read the Cole >so—because it will save you vastly more In sending us the coupon below you promise Blue Book. This book is not confined to information about the Cole. It handles the nothing—obligate yourself in no way. A limited number of these valuable books are for subject of automobile construction in a broad, truthful way; gives vou specific informa- immediate distribution—send for your free copy now Evtry Reader of this Paper Interested in Automobiles Should Send the Coupon Below at Once Cole Motor Car Company, Indianapolis, Indiana DEALERS—Use This Coupon Greatest Selling Proposition FREE BOOK COUPON Ci Ever offered the Dealer r COUPON Cole Motor Car Co- Indiaoapoha, Ind. Cole Motor Car Co i ui j t. u —>.• ... Three cars, one name-plate, one standard of construe- Indianapolis. Ind lam an automobile dealer. If you have anything better ,• .. , . -n. c .. ~ . . Zr . v , , i. . j. tion -the Aezr The COLE has an established repu- ///£-* win..... ..i,...,.. . - than 1 am now handling, it s up to you to show me • . .. , . • . . // /On witt>ou.ot>nsitioi>of.oi,p»n.iendmrta>- Without obligation on my part, send me immediately the ution for quality at a moderate pnee All6-tnch g -«*««>»• «p, .1 ,o« Cale Biw Bik Cole Blue Book and your special proposition. whcel ha ’ t ' • five-passenger convertible to seven- / " g passenger four wuh a wheel base of 122 inches, and a /V > *g ** n< ” • ■ “• a- j: _ aia-cylinder with a wheel base of 132 inches, Timken 'X. g " »• car. ou. <»«, porckuw oe» kales and bearings —Delco starter, lighting and ignition g Hame Addrtn With this line you can sell everybody who wants a car ' g ~ ' Write or «ir< quick—territory still open. i Addreu Cole Motor Co., 239 Peachtree Street COLE “50” —Four Cylinders 122-inch wheel base, tires 36x4, Delco electric starting, lighting and ignition, completely equipped, $1985. This car is framed oh the lines of the 122-inch wheel base Series Seven Cole, which placed the Cole in such an enviable position among motor cart. Like the Six, it doffs its bon net to no car built. ( «o ii B—— find S ton capacities. Simple EnAinc * Accessible • Economical The ’ ’ r i with starting and lighting switch, sight oil-feed and carburetor air adjust ment. I want a gasoline pressure tank in the rear, with sight gauge and air 1 pump, gear driven by motor, augmented by auxiliary air hand pump, and a i running-board not cluttered up with traps. You know what i want —a car to use, not to support. Furthermore, 1 only want to buy one car, and such a car : as I have described above will save me buying a second car —an electric for my family. And now to price—if you can sell ,me this car at a price my business judgment can endorse, I’m your customer.” COLE “40” —Four Cylinders 116-inch wheel base, tires 36x4, Delco electric starting, lighting and ignition, fully equipped, $1685. This car is for the man or woman who wants just a slightly smaller car—without any sacrifice in quality. It is just as stylish and as well powered in proportion to its weight as the larger Coles —merely a trifle smaller—that’s all.