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5 —_— jYST« C., <^4^ ™ ■, 1250 MIT HONS FOR ATT ANTA Read These Figures-They Are Astounding I**ll -■ -IX/llkJ 1 k/lX 4* 1 Jjr4*ll 12* Appreciation of value of Peachtree street property directly attributable to opening of auto- IN MOTOR CAR TR AOF trid B " S mT SiS se^aS salesrooms ’ warehouses for automobiles and by thTUlied > . ve,,, ’ly rental paid into pockets of Atlantans by automobile and allied trades $312,500 / total number of people employed in Atlanta in sidling automobiles, accessories and in doin< r garage and repair work j o-J'l .■ ■ lotal amount paid each year to people living in Atalnta who are employed in the automo- ' n ' e ,n^ustr . v ’ virtually, all of which money is spent or invested in Atlanta ... . s*’3 - >’ooo UUiU/lCd Hbuses rented by Atlanta’s automobile folk for the use of themselves and their "fam- Hl lX|f \ nnf ] Cfc. O XOO Total amount s P® nt .'••Hrly. as an average rental of S3O a month 's•’’Bß 000 M * <*»«* Automobiles in operation in Atlanta "2’480 ,W|| ? # • ’ ' . ,o,al « mount spent tor their upkeep each year, considering the average cost of upkeep as / -aY A Rents v mo, \ ,h ••,•••/■ $895.20u X- \ S' < Amount paid into city treasury m taxes $25,000 to $50,000 It «gaK ; 19 s X Amount of money which passes each year through the local banks as a result of the auto* Run Into mobile business $20,000,(MX Enormous gBS W ' \ Fitur “ $312,500 US '• Each Year (j3OL w\ I <|3|g|liibi dHIMI W / Tn \ \ 20 M B s2ipoo/ , »i|| ||J i 4dy!MjßiF | HK 1 OSSEBIOR J? ; - 1906 1912 1906 KEN EMPI-OY£D PAIb SALARI&S £y AUTO RtNIALS PAID zA ~ AUTO TRADE-A ATLANTA INDUSTRY ZZ2- ATIzANTA ATLANTA INDUSTRY _ | ; Southern Branches and Auto Agencies Have Done Much For Atlanta—-Their Coming Show Will Do Much For the Trade and the City. By PERCY H. WHITING. There will be an automobile show in Atlanta this fall. The dates are November 16 to 23. The place will be the Atlanta Audi torium-A rmory. The object will be threefold: (11 To show pew ear models: (2) to advertise Atlanta to the South and to the world as the headquarters of the automobile business in the South, and (3) to wake Atlantans up to a realization of what the automobile business means to At lanta. • • • When the Atlanta Automobile and Accessory association went before the "Proper Authorities" last year and asked for the free use of the Audito rium for the put pose of giving nn auto mobile show the "Proper Authorities” couldn't see it. "We ought to get SSOO a week for the use of the building." they said. Thereupon George W. Hanson, presi dent of the A. A. and A. A., was threat ened with hydrophobia. “Do you gentlemen realize that we are going into our pockets." he inquired, “to give a show that will adve'tise At lanta? And do you realize further that because of the location in Atlanta of various automobile branches two mil lions dollars is spent in this city each year?" It was astounding, and the "Propel Authorities" couldn't grasp it at all. The truth is, though, that President Hanson understated the facts. * • * Among the mass of figures that tan be collected showing what the automo bile business means to Atlanta, two stand out with stunning distinctness They ate: 1. That as a result solely of the lota lion of these automobile blanches in Atlanta nearly three million dollars is spent or invested in Atlanta annually. Not one cent of this money would be spent in Atlanta if these branches were located in some other Southern city 2. That largely because of the trans formation of part of Peachtree street into Automobile Row real estate values on that street (between the Aragon and the Georgian Terrace) have, in the last four years, appreciated in value three quarters of a million dollars. Fully half a million dollars of this appro, ia tion in value is due to the location of automobile sales rooms along this sec tion of Peachtree street. • * • The people of Atlanta seem to con eider that it was divinely given to this city to be the automobile headriuar tei s L of the South. They appear to figure F that the geographical situation of the Gat<- City is so desirable that no other city had a chance. Somehow this doesn't seem to be the • ♦ • A few yea s ago Atlanta was Inc "whole show.” Then came the first and only automobile show and it fizzled. Pr.tty soon Atlanta's automobile busi ness began to be given to other cities. Atlanta branches through which the whole South were served were cut down to mere Georgia branches. And it didn't take very long for At lanta automobile folks to find out that | Atlanta was the Southern center of the automobile world largely by chance and that unless there was hustling done other' Southern -ities would take At lanta s auto business away from her. I ast year's show was one effort to keep Atlanta's prestige above that of other Southern cities. This year's show will be another- effort. But in the meantime Atlanta is wak ing up to a realization that the auto mobile business is a big thing—a tre mendously big thing. ♦ ♦ ♦ Rut at that. Atlantans have a lot of realization yet (tuning to them. For instance, awhile back, in an es- i fort to guarantee the success of a rate meet, which was not to - he run- for 1 profit, certain members of the Auto mobile and Accessory association went to certain prominent Atlantans, me’- 1 chants and capitalists, and asked them > to put a little financial backing behind the meet. But they wouldn't do it. 1 Th.y couldn't see wlvie the autorno-, bil.- business was doing anything in particular for Atlanta. They overlooked tile fact that this ; Ver v automobile business has (in efTecr) ; tmt into tire pockets of Pea.-litree street , proner ty owners a matter of a half mil- | lion dollars in four years. And doubt- r less the\ didn't take Into consideration that the location in Atlanta of the au- . tomobib- trade results in the spending , of over two million dollars in salaries (raid to employees, which salaries are in , turn spirit in Atlanta. , * < A half million in four years in real , estate appreciation and three million a ( year in money spent! Hut let's look at the figures in detail. ’ • ♦ • At rar-sent not less than 125 business houses in Atlanta are occupied by firms directly in the automobile, accessory or garage business or in some kindred business. This estimate is modest. In the Atlanta Automobile and Accessory association there are now 66 members. And there are at least as many more The Atlanta Georgian Automobile Departmint interested in the automobile business in some of its branches. What They Spend in Rents. These 125 individuals and firms and corporations in the automobile business spend $312,500 yearly for rentals. Does that seem large? VVell, it isn't. In the automobile business it is nec essary to put up a good front and to oc cupy expensive locations. You are doing business with people of means, and if doesn't pay to occupy cheap locations. Automobile folks know that—and it has made Peachtree street in that section which used to be the "boarding house district." but which is now automobile r ow . Locations on Peachtree street come high. It is reported that the Buick Company will pay SIO,OOO a year for the handsome new building it is having frrected. At least four other companies —Studebaker. Ford. Mitchell and L'nited States Motors —pay $6,000 to SB,OOO a year. So it would be moderate indeed to say that the average yearly rental paid by every concern in the automobile business is $2,500. Multiply this by 12a concerns, and see what you get. The Matter of Salaries. The 125 automobile concerns in At lanta employ, on an average, ten men each. That makes a total of 1,250 per sons employed in Atlanta. The yearly payroll that goes into the pockets of these men is two and a third million dollars —virtually every cent of which is spent in Atlanta or invested here. It is doubtful if 1,250 will begin to cover the number of people employed in Atlanta in the automobile business. Rut estimating ten employees to each concern, which would be liberal for some and only represent a small pro portion of those actually employed by others, we reach figures that are not far fr<mi neeura.le. It is possible to estimate very close ly the money paid these men At least 50 to 75 of them receive an average of $3,000 a year. They are branch mana gers heads of emieerns, and the like. Al !e;-t one branch manager in Atlanta is taking down $15,000 a year. Another will (lean up SIO,OOO. There are a slather In the $6,000 to SB,OOO class. So it is fair to estimate that there are 60 who receive $3,000 a year. The rest of them ate estimated at 3150 a month av erage. Os course, several bundled re ceive sums vastly in excess of this. On the other hand, there are plenty of ne gro garage helpers and minor clerks CADILLAC STEINHAUER & WIGHT 228-230 Peachtree St. Ivy 2233 • Atlanta Third as • Distributing Center • • Atlanta is the third automobile • • distributing center of the l'nited • • States. It is ranked only by (Til- • • eago and New York. • • It is favored by its central geo- • • graphical location. • • It is even more favored by ils • • railioad facilities. • • To hold Its place in the automo- • , • mile world it must give each year • ' • a show that will stand out above • ; • every automobile show in the • • South. It is making plans to give • • such a, show November 16 to 23. • •••••••••••••••••••••••••» who receive only a fraction of that sum Considering the high wages paid to em ployees engaged in the mechanical par' of the work and the high class of men employed as salesmen, these figures are moderate indeed. And they total $2,- 322.000 a year—all spent in Atlanta. They Rent Residences, Too. The location in Atlanta of the best part of the Southern automobile busi ness means more to the real estate men than merely the renting of a lot of sales looms, garages and the like. For the 1.250 persons connected with these automobile concerns occupy some thing like 800 dwellings of various .sorts. Taking the average rental of these dwellings at S3O a month - and any body who has evi i rented a dwelling in Atlanta knows that is reasonable enough -it runs up to the tidy sum of $288,000 a year paid into the pockets of Atlanta real estate owners. Attd not one-tenth of it would be turned loose if Atlanta were not the automobile headquarters of the South. Twenty Millions For the Banks. Another thing the location of the big automobile business of the South in At lanta means is that $20,000,(100 a year goes through the Atlanta banks on this one account. And, If the truth yamid • be ascertained, the sum would be mon | likely to run 50 per cent higher than: 10 per cen' lower. In the tire business alone, $5,000,000 a year changes hands, and that sum all goes through Atlanta banks. If Birmingham or Nashville were the automobile headquarters, in stead of Atlanta, this sum would be < ut to a half-million or so. The coming auto exhibit, set for No. vemoer 16 to 23, will be a big thing. It will be the first auto show of the year where 1913 models will be shown. It will be held In Atlanta's vast Audi torium-Armory. The decorations and illumination will cost $16,000. The best band that money will hire .will be bi ought here—Sousa, if he can break some present engagements; if not. then perhaps .Creatore’s. At any rate, it will be the best band that is available at that time. Money will not stand in JS New HUDSON “37” Furnished Complete—No Extras to buy Which Shall It Be? • refrr nn old car, slowly and gradually improved, or a new car built upon the experience of 46 engineers in 97 factories—Such a car is the HUDSON “37.” 9 Two kinds of car? arc on the market thin vear, both <•! which types should receive .our careful consideration One has keen slowlv developed from th» models of years ago. It has been improved an improvements have been made in* motor car designing The valves have been enclosed. Self-starters have been added; electric lights included upholstering made deeper, probable the wheel base lengthened. But usually the car is as it was with all of the value and inanj of the shortcomings of the cars of earlier date Refinements have been brought to a high degree in cars of that type They give good sat sfaction They are dependable up to a <er ain point Bat they lark manv of the things that have b*’<n learned in motor car building because it lias been impossible to in corporate all of tin- new ideas into the design of other cars This New Car Without Such Faults Ihe other tvpr of car is the one that han lx*en designed with a definite purpose of iniorpotatiug only the good things that have been learned in I Electric Self-Cranking Electrically Lighted What Should a Good Car Coat? J' ill' thr cheapest car? giving the best equipment, one is liable to be fonfu-ed a, to what pne uj. necessary to pj: for a «Jod car he vert 'J!' of course, are not to be had at a low price Hr'ins cost laXr rar^m»ke a . u“-' "oikrnanship is an item that eve,, in the all ana (> ?' P ' > h' R,v " ”,'" ali G "‘-'t will stand under ?"(! safe In ,hl rdu rIJT' d *’ irr Q ' i»" finish luv.rv ■no aatety. in the in l>-'>\ [, combined all of these feature* at the lowest price at which it Is possible to furnish them tin and dol in', '*•'*' automobile yoll have in mind that it ha. al?Of Ihi r. s' I '' "'.J’""? '”" r ron< ' i "''o" ineviiabh be tost Is low. h feature. that the costliest car possesses And yet the See the Triangle on the Radiator FULTON AUTO SUPPLY COMPANY J. W. GOLDSMITH, JR., Manager, 221 Peachtree Street Phone Ivy ! 117 XzA/' J W the way. it will be merely a matter of selecting the best band that has open dates at that time. The show Is being financed by the I local dealers' association. They have asked no financial support from any body. Thanks to a meeting here at a fortunate time of a convention of the Appalachian Good Roads association, excursion rates have been arranged. All the Atlanta Automobile and Ac cessory. association asks of Atlantans ’ th* past ten years of motor car building None of the old faults were included Simplicity was mad* possible by this form of construction. hen this car was started. 48 expert engineers, gathered from 97 factories trained in (>rmanv, Italv France, England. Belgium and .Austria, combined what they knew in the perfection of the one car It is riieir four-cylinder master piece and is th* HUDSON "37 " Worked Under Howard E. Coffin The*,* men were guided in their work by Howard b ( oflin. Americas foremost automo bile engineer. He had built six cars, all of them ■♦'!< < His work is known to every motorist H.e cars have been the stepping stone* in auto mobile development I ndei him these 4 7 sn gineers w*re tupable of doing greater work bee. him* of hit inspiration atxi the rivalry of ♦•at h uiun with his ass<A idler ft* using tiieir experience on one car I his is the type of tar we ask you to see when you investigate the HUDSON "37 " "Dice 48 Men Have Dona It J."’- ’J' DS ?° N J 3 Z ?*?' ,ri< -' al| v self-cranking and electrically lighted, motor which'dS P li < ’ : h ® J "-'?; in I . ch “Pho's'erj . top. rain vision windahfeM a wheel. 1 iK h < , d K 43 ho ™'‘P o '7 r ' speedometer, clock. 36 I 4 Inch wheel., 1 18-mch wheel Iwse tools and other equipment Therefore it has the best quality we know how to produce Every detail Os luxury la developed to the highest degree The car is entirely , >r*ra’ed from the drivers seat, l ights are controlled from the dash. AH oiling places are conveniently located. The price of either the Five-Passenger Touring Car, the Torpedo or Roadster models is SIS7S, f o. b. Detroit. is that they make every effort to get visitors from out of town here for that week. If the visitors come, the A. A. A A. A. will see to it that they have a big time. And by helping to get the crowds here Atlantans will be fostering and encouraging a business that is epending its millions yearly with Atlanta’s real estate men and merchants and is sending its score or more of millions each year through the Atlanta banks. Don’t Buy a Car Beeauae of Equipment Yet the HUDSON "37" is as fully equipped as it is possiblp to furnish an automobile The < ustotn now of fully equipping an mobile is liable to cause some to misjudge values Ue can advise against your choosing a motor car because of its equipment for the very reason that Hi DSON cars are fully furnished with the best equipment obtainable. But in other cars jou might be deceived as to value Equipment does not indicate value Furnishing a speedometer, demountable rims, windshield, clock. e(c., or giving a self-starting device, has no important bearing upon the char acter of the car They are desirable on an automobile but they do not affect the power. Bpred or lornfort or the easy riding qualities of the car. They have nothing to do with the stamina of the car They do not affect the simplkity of the design. They do not guarantee the perfectly operating motor, all of which are more essential to your motor car satisfaction than is the (tosseNfdon of all the equipment that is pm on even the highest priced cart.