Newspaper Page Text
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4,000 AUTO MEN
ID BOOST SOLES!
Stupendous Advertising and
Sales Convention Will Be
Held October 8-9.
INDIANAPOLIS, IND., Sept. 14.
Th> holding of a mammoth intensified
, 'i'.nal sales and advertising auto
mobile convention here, October 8 and
<i j ; expected by its promoters to result
in big benefits for retail automobile
agents all over the country. The
((iea conceived by President J. J. Cole,
of the Cole Motor Car Company, is
only in its infancy, but the plans
mapped out for its promotion are huge
and will not only help to boost the au
tomobile industry, but will educate the
automobile agent on how to cash in on
Intensified salesmanship and the proper
metl'.'-d of expending his advertising
appropriation.
Every automobile manufacturer in
the United States will be invited to
Indianapolis for the convention. He
will be asked to have his sales and
advertising manager present to talk to
convention guests.
Attendance of 4,000.
The plans mapped out by the com
mittees in charge specify a big ban
quet which will take the form of a
speidwav dinner, and a two days con
vention session. Invitations will be
sent to every automobile dealer in the
United States and Canada, who will
bi' . sked to bring hia salesmen.
From a rough estimate of those in
charge of the plans, it is believed that
between 3,000 and 4,000 automobile
agents and salesmen will be brought
to the city. The agents in a number
of cases will also bring the men in
charge of their service departments so
that expert automobile service men can
give them hints from their knowledge.
Committees have been drafted for the
sales convention. The chairmen are as
follows: General committee, J. J. Cole,
Motor Car Company; reception
committee. Harry Archey, Archey-At
kins Company; Hudson. Pierce-Arrow
and Raker electric representatives;
promotion committee, Carl Fisher,
Packard & Stutz; program committee,
E. M. Nolen, Chicago; press commit
tee. B. F. Lawrence, Indianapolis Star.
Famous Men Will Speak.
Definite announcement has been
made that the following well known
sales and advertising promoters will
be present to deliver talks and other
wise help make the sales convention a
success: E. Leroy Pelletier, director of
publicity, Flanders Motor Car Compa
ny, Detroit; President A. F. Sheldon,
Sheldon School of Scientific Salesman
ship, Chicago; John Lee Mahin and W.
D. Nesbit, Mahin Advertising Compa
ny. Chicago: A. W. Shaw, publisher
of System Magazine, Chicago; John
Wetmore, New York Evening Mail; C.
F. Kettering, formerly with the Na
tional Cash Register Company, now
vice president of the Dayton Engineer
ing Laboratories Company, Dayton; Da
vid Beecroft, Class Journal Publishing
Company, New York; Elbert Hubbard.
East Aurora, N. Y.; Will H. Brown.
Brown Motor Car Company, Peru, Ind.
Among other successful automobile
men and national sales advertising
lemicrs who have been invited to be
present are President John Patterson
anc General Manager E. A. Deeds, Na
tional Cash Register Company, Day
: “ n . Editor Arthur Brisbane, New
. ’American; Norman Hapgood,
1 "die; y : Q. Leroy, LaSalle, 111., who
put Big Ben clocks on the map; H. A.
L‘ md. Cadillac Motor Car Company,
Detroit; Lee Councilman, Chalmers
Ab tor car Company, Detroit; Henry
f-oid, Ford Motor Car Company, De
; it: FI. c Durant, Detroit, and Benja
■'"'i Briscoe, of the United States Mo
m’s, manufacturers of the Maxwell and
• olumbla line of motor cars
A Speedway Dinner.
is understood that W. D. Nesbit
>"■ toastmaster at the big speed
’; :1V dinner, with ex-Mayor C. A. Book
■ alter, of Indianapolis, master of cere
monies.
. "J 1 . 11 ' 1 no one "El say anything about
’his speedway dinner, it is claimed.
be one of the most unique func
ms of its kind and will result in ce
•■n’ing a feeling of friendship between
” ’’"mobile manufa(Murer, agent and
that will result in a much closer
'mnship in this particular line of
■ ifacture.
esident J. J. Cole, of the Cole fae
makes this statement about the
"’"■ention: “I have been thinking for
s ’ie time that such a convention would
i great deal for the automobile in
'rv 1 have talked with other auto
manufacturers and dealers and
... 7 ' oinclded with me. It will be a big
'or and if carried out the way I think
' i be a great boom for the automo
industry in general should result,
'ther industries have their big con
y ’ tions. At the automobile shows cer-
■ etions get together and a won-
U' co-operative feeling is prevalent.
i lea struck me if in such small
this feeling got cemented,
1 '.n't it be a good thing to trv it out
nationally.
A National Proposition.
The proposition is a national prop
- nda. Every automobile manufac
;r‘ r no matter what kind of a car he
Kf s, is invited to take part We are
ng Into the thing right, having as a
" ndati -n the setting aside of every
ne except what is helpful to the au
’mobile selling agent.
In bringing the advertising men into
' convention, we will do much In
' 'l'ing the automobile agent in his 10,
, ivertising campaigns. It Is not to
■ xpected that he should know how to
'nd money allotted t i him. The ad-
' tlslng men will not try to solicit
"’isiness: they will try to tell the
Ms how the successful automobile
"chant, In their particular locality
1 "111 be glad to entertain sugges
ts from anv one who desires to
kt them on this affair. It Is the first
it hss been attempted and we are
' ”> for <
OAKLAND ON STEEP GRADE
EBtiHKKL. •
WjT w rW/T s ' **
Frank Remsen Takes His Car
Up 40 Per Cent Incline at
Piedmont.
Frank Remsen, sales manager of the
local branch of the Oakland Motor
Company, proved somewhat of a circus
king last week by driving the Oakland
stripped chassis up a 40 per cent grade.
AUTOMOBILE NOTES
L. L. Barnes, manager of the Bir
mingham Oakland Motor Company, is
in Atlanta for a few days, on his way
to the factory at Pontiac. Barnes is
an old Atlanta automobile man.
American automobile makers built 252.-
569 ears of all sorts from July 1. 1911, to
July 1, 1912, while the registrations have
jumped to the amazing total of 859.988.
Ceylon must be exceptionally hard on
automobiles for some reason er other. Ac
cording to a report .from the United States
consul tn Colombo there is a good market
tjiere for American cars “that can carrv
out catalogue promises. The great com
plaint one hears against American motor
cars is that they are lightly and care
lessly built and that they do not 'stand
up.' '
The Sales Managers’ convention, de
cided upon a short time ago by the trade
committee of the Automobile Board of
Trade, will be held at its headquarters
in New York on Monday and Tuesday,
September 30 and October 1. 1912.
The absence of good roads is the one
great drawback which prevents the
United States and Canada from being
widely known among the motorists of the
world is the assertion made by Lord
Montagu, editor of The Car, in the cur
■ rent number of Great Britain s leading
motoring publication.
A novel feature of the Ohio State fair
this fall will be the exhibit of the high
way department, for which very exten
sive preparations are now being made by
James R. Marker, state highway com
missioner. and his aides, and it is be
lieved that their efforts will result in a
showing much larger and more compre
hensive than heretofore.
R-C-H CORPORATION
ANNOUNCES NEW AND
BEAUTIFUL COUPE
With the season for closed cars at
hand, the R-C-H corporation an
nounces a new coupe for which a pop
ularity in keeping with that gained by
other R-C-H models can safely be pre
dicted. The new coupe Is one of the
most attractive ears of this type ever
marketed. The body, built to accom
modate three persons, is very roomy
and handsomely finished. The stand
ard R-C-H color scheme, red and black,
is continued in the exterior finish, while
the interior upholstering is a beautiful
dark gray whip cord. Each window is
provided with silk shades to match the
upholstering, giving the whole a very
rich and at the same time a very serv
iceable appearance.
The body Is mounted on the regular
R-C-H 110-lm h wheel base chassis, as
in the touring ear and long wheel bas>
roadster. The equipment is as gener
ous as in all the R-C-H 1913 models,
Including ns it does five electric lights
with 100-ainpere hour Exide storage
battery, 32 >v 3 1-2 non-skid tires, all
around, Warner autometer nnd de
mountable rim. bn the rem deck Is
mounted a 2fl-« 'lion gnsolim- tank and
a larg' trunk with a slip cover With
each car a pntented locking Hie holder
and extra demountable rim Is al>o fur.
nfsh'd
The Atlanta Georgian
Automobili Dipaktmint
Out at Piedmont park there is a
number of pretty terraces, with long
stone steps leading from one elevation
to another, and at the side of these
steps are grass plots at an angle of
about 35 degrees.
Remsen was out at the park with
some friends, and naturally he told of
the good qualities of his product. One
friend remarked in a joking manner:
“Frank, drive your car up that hill and
we Will believe all you say.” Remsen
studied the incline carefully, made a
wry face and then, to the astonish-
Summer —the. season when the motor
tourist has always been at the height
of his glory—has given way in favor of
autumn, and the exhilarating weather of
the past few days is fast winning over
the motor car owner, hundreds of whom
are planning trips during the next few
weeks. It is confidently predicted that
the months of September and October
will break all previous record in this re
spect.
Occasionally hub caps are lost through
carelessness in replacing these members
after lubricant has been applied. While
they should be set up snugly, undue force
should net be used, as the threads of
the brass member may become stripped.
An excellent plan is to screw the caps
up tightly, then tap the wrench a light
blow with the hammer. Sometimes too
much lubricant is used, and when tight
ening up the cap the greast gives one
the impression that the cap is snug.
Not so many seasons ago nickel trim
mings were confined chiefly to “special
finish" cars and were regarded as some
what of a novelty or a departure from
Every road is a good road
to him who owns a Ford.
It is not confined to the high
ways—-it takes the by-ways
al ways with equal ease. Any
where a cart will go. there
the Ford will carry you in
comfort and safety-—at a
fraction of the cost.
75.000 Fort! cars already sold this season
—one-third of America’s product. Four
different bodies —al) built on the one
Ford - chassis—five jms.senjrer touring ear
—torpedo runabout—delivery car find
. town ear. Get catalogue from Ford Mo-
tor Company, 311 Peachtree St., Atlanta,
or direct from Detroit Factory.
""■■Mil ■■ I— >!■ .nil . . .
jjnjWWT
FlAvjflipll 4 ’ Touring Car*lwo sizes I
I ° urin & or » six cylinder
** The ▼ ▼ i
120-22
ment of every one, wheeled his ear into
position, shot on the power and began
the ascent. Twice he tried the stunt
and amid the laughs of the assembled
spectators rolled back.
“Give me one more chance and get
that camera ready," said the automo
bile man; ’’l've got the layout of this
hill and if I know my car I’ll make the
top."
While all stood at breathless atten
tion, he climbed steadily to the crest of
the hill and then over. “The laugh is
on you,” he «uid; "but I wouldn't ad
vise every one to try this stunt."
standard practice. Indications for 1913,
however, point to nickel as standard for
a large proportion of the new models.
The total revenue of the state.s from
fees, etc., for the past half year was $4,-
766,873.29. New York's revenue from this
source totaled $941,347.25. Pennsylvania
was second with $525,679.43, Massachu
setts third, with $513,210.67, and New
Jersey fourth, with $369,062.04.
The Sloss-Sheffield Steel and Iron Com
pany of Birmingham. Ala., lias replaced
twelve mules in a mine by motor-driven
ca rs.
The latest estimate as to the world's
production of gasoline is at the rate of
2,000,000.000 gallons per year.
The Hoosier Motor club of Indianapolis
has appropriated $250 for signbearding the
roads in the vicinity of their city.
Utica. N. Y . is after automobile own
ers who violate the law by failing to dls-
EVERY THOUSANDTH
PERSON IS OWNER OF
A FORD AUTOMOBILE
DETROIT, Sept. 14.—One person in
every 1,000 old enough to be enumer
ated in the last government census is
an owner of a Ford Motel T. That is,
one-tenth of one per cent of the popu
lation of the United States are posses
sors of Fords.
The last official government census
shows the population of Uncle Samuel’s
land to be 92,174,515. The total number
of .Model T’s now in use in this country
is given at the Ford factory as 156,640.
Figure the percentage for yourself.
This is remarkable when it Is con
sidered that less than one per cent of
the people of the country own an auto
mobile of any kind. Even in little old
"New York" less than one per cent of
the inhabitants can speak t uthfully of
"my car." Th? same condition is true
in Chicago, San Francisco, Baltimore
and other large cities.
In all probability before the close of
the coming automobile selling year the
percentage of Ford Model T’s will have
mounted much higher.
Zi WpZ \ A-- guZX
Ju
rl < MmS 'Hia
Motor Trucks
How Long Do Your Horses Live?
Most horses have a working life of only than twice as long. If an axle wears
four years. After that, period of useful- out a new one may replace it immedi
ness they are sold cheaply, drift from ately. If a wheel goes bad a new wheel
bad to worse, either die on an icy pave- may be put on. If a motor has out
ment or under a sizzling sun —or else lived its usefulness, a new one may be
they go back to the farm. put in in a few minutes.
Sometimes horses last seven, eight Thus an Alco truck may last—one
and even nine years—but the day’s work mightalmostbe tempted to say—forever,
for such horses is usually not severe. No Alco truck has ever worn out and
Each horse has a certain amount of there are .Alco trucks five years old.
work in him and when that is taken out Before your horses give out why don’t
he is done for. It may take only two y OU acquaint yourself with the facts
years to work the usefulness out of a about the Alco truck ? Every man who
horse. owns a horse should know about Alco
Some concerns work a horse only two trucks. They are being used possibly
years and then sell him. They say it is in the very same line of business as
more profitable to buy a fresh horse yours.
every two years. phone Jvy - {)9 or write for an
But an Alco motor truck lasts more appointment
COLE MOTOR COMPANY OF GEORGIA
239 Peachtree Street. Phone Ivy 799
Alco Trucks are built by the Amer- Distributors also of Alco 6-cylinder
ican Locomotive Company. ' 3nC * 4 ' c y |inder Motor Cars.
Jfoilor Truril «*.
Alco Argument No. 6
arr: — ca Eg
1 II
TF you have studied automobiles you know there are three things ||
A owners most want—strength, power, good appearance; the three strong points rt
of the Mitchell.
Strength in every piece of material; carefully selected and tested; nothing but I
the best will do.
Power in the motor; fitted and adjusted for smooth, steady, quiet running, with si
•• full force in every stroke. I*
n Designed on graceful, smart lines; a thing of beauty; that you’ll be proud of. f
I he Mitchell 5-passenger, 6-cylinder, 48 horse-power car; with 125-inch wheel base;
j 36-tnch wheels; is a fine example of strength, power and good design; 51750.
Mitchell cars are built for the man who can’t afford to make a mistake.
1 Fhe Mitchell 60 H.-P., 6 cyl., 7 paeeengers, $2250 I The Mitchell 35 H.-P., 4 crl., 5 pa«^engcr» t $1350
The Mitchell 48 H.-P., 6 cyl., 5 pussengcra, $ I 750 Th© Mitchell 30 H.-P., 4 cyl., 4 pueaengr ra, sllsO
Th© Mitchell 30 H.-P., 4 cylinder, 2 peaarngcr Runabout, without top, $950
Mitchell-Lewis Motor Company
Racine, Wiieunuo
2 MITCHELL MOTGR CO. of Atlanta 316-318 Peachtree Street
| Iwr WWW XI"" pi—— >■ Uli 1
. p—■ l I. 1
1
1 jincl 5” lon capacities.
Simple Enftinc * Accessible * Economical
* Aj’ll for' Il<:niojij-tra(ian
* The ’ ’ T
12O» 22-MariClin, St.
Ce D I L L O’
STEINHAUER & WIGHT
228-230 Peachtree St. ivy 2233
Use Georgian Want Ads