Atlanta Georgian. (Atlanta, Ga.) 1912-1939, September 21, 1912, EXTRA 1, Image 14

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EDITORIAL PAGE THE ATLANTA GEORGIAN Published Every Afternoon Except Sunday R\ THE GEORGIAN COMPANY At 20 East Alabama St.. Atlanta, Ga. * Entered as second-class matter at postoffiee at Atlanta, under act of March 8. 187». Subscription Price—Delivered by carrier. 10 cents a week. By mail. $5 00 a year. Payable in advance. No Wonder the Country Editors Are Poor When the Money for Their Advertising Is Stolen r r •> And No Wonder Advertisers Complain That “Country Papers Do Not Give Results,’’ When the Man Who Places the Ad vertising Without Paying for It Sunndies the Advertiser as Well as the Country Editor. Country Editors, PLEASE READ THIS. % Every editor of a country newspaper knows what an uphill tight lies before the man who undertakes to work as a distributor of news, a critic and a writer of honest opinions. It is not necessary to impress the lesson of the country editor’s poverty UPON THE COUNTRY EDITOR, lie knows ALL about it. -More than once we have talked to the country editors about the folly of permitting advertising to be forced upon them in the shape of “ready prints.” The ready print which carries advertising IS SIMPLY THEFT IN A VERY BALD FORM. It is an impertinent and shameless method of accumulating money for an individual who is utterly worthless in the community at the expense of all the hard-working publishers and editors. This newspaper and the other Hearst newspapers hope eventu ually to put an end to the system of robbing the country newspapers through free advertising. Today we call special attention to a feature of this free adver tising with which some country editors may not be acquainted. The usual system of the publishers that palm off free advertis ing on the country editors is to send the advertising LN ALL OF THE “READY PRINTS” SENT OUT. But what the country editors do not kitow— many of them—is that exceptions are made in the cases of editors determined not to be swindled in this fashion. We ask the editors of the country this question: How many of you carrinyg advertising for which you get no pay through your entire edition know that the more cunning and determined editors in the country permit yo such nonsense? How many ol you know that these ready print concerns which swindle the editors with advertising not paid for have a particular kind of contract which they make with editors that refuse to be swindled .' These are the facts: When the editor writes to the manufacturer of the dishonest “ready print and says, " I refuse to take your ready print as long as you swindle me by putting in advertising that is not paid.” he gets this kind of a communication, usually sent by word of mouth: “I understand how you feel about advertising in the ready print. But you see, in order to get paid tor the advertising, 1 must show a certain number of all the papers with the advertising in it. There fore 1 shall send you just a few copies of the ready print containing this advertising After you have publish'ed these few copies you can send them back to me at my expense. The rest of the ready print senj to you will contain NO advertising, and 1 hope this will be satisfactory.” * How many editors know that this deal is made with country editors that refuse to he swindled? The local editor, with a hard, uphill tight, who carries every week or every day advertising for which he gets nothing ought to write at once to the ready print concern that swindles him and say: “Why don't you make a special arrangement with ME as you make ‘with others, mid let me have MY relftly print frc6 of advertising excepting a dozen or So that you've got to send to the advertisers that you swindle as you have been swindling me?” I Do country (Miters realize how much they are swindled by this system of pretending to publish advertising and only sending a marked copy to the advertiser? Do not all the country editors know that they are hurt year in and year out by the common statement among advertising agents and others. “It doesn't pay to advertise in the country newspa pers”’ Os course, it doesn't pay to advertise in the country newspapers when the advertising is done stupidly by a concern that has no in terest. no special pride in the work.- - - ■ . AND. OF UOI'RSE. THE COUNTRY NEWSPAPER ADVERI TISING DOESN'T PAY WHEN THE ADVERTISING IS PRINTS ED ONLY IN A FEW COPIES TO hE SHOWN TO THE SWTN'I DEED ADVERTISER. .i p ; ■ The editors of the country should tomorrow refuse to publish one line of advertising for which they are not individually paid so much per inch or per line. And Hie postoflice authorities should. refuse to carry through the mails, and especially to carry free within the county, this swin dling and dishonest advertising, for which the editor is not paid. And the men that advertise should no longer permit their ad vertisements to be put into ready prints against the wishes of the editors, thus making enemies for themselves amopg the publishers. We are glad to say that some oft he more intelligent in the country the International Harvester Company, the Staml ard Oil Company and others -have made up their minds that they will no longer spend their inonev in dishonest readv prints. THAT THEY WILL NO LONGER SPEND THEIR MONEY TO MAKE THEIR CORPORATIONS HATED BY THE EDITORS. The two concerns that we have mentioned are now PAYING for the advertising that the country editors carry, AND SENDING THAT ADVERTISING THROUGH CONCERNS THAT ARE HON EST AND THAT PAY CASH TO THE EDITOR FOR THE WORK THAT HE DOES. The editors of the country can stop this system of swindling as soon as they choose. And the revelation here of one particular method of swindling, the printing of the advertising in a few papers only to show to the advertiser, ought to convince advertisers throughout the country that they ought to change their method and give up the swindling ready prints that earrv advertising for which Ihe country publisher is not paid. We again urge the country editors to take some united .aetioy to put an end to the swindling advertising “ready print.” ‘ ’• The Atlanta Georgian ■ :-: :-: THE MAN WHO DARES :-: Drawn bv HAL COFFMAN . - . - IIS I jeKf tUb jw E I aIH TZp -!-■ ij j JIT. n. ~ .... A •z> ■' ■ i .c- o \ Shut in by Walls of Precedence, the Man on the Beaten Path Goes Along on His Humdrum Way. The Man Who Dares Tumbles Down the Forbidding Walls and Takes a Short Cut to Success. The Battle of Dunbar By REV. THOMAS B. GREGORY hundred and sixty- two years ago Cromwell and his Ironsides met the men of the heather at Dunbar and' gave them the heating of thei lives. That Scotchmen are brave has been demonstrated upon a hundred bat tle fields, but the drubbing that "Old Noll" gave them at Dunbar they can never forget. But Dunbar did the Scotch a world of good; and. moreover, it* was something that they well de served. it was a most righteous beating that they got on that memorable September day. 1650. Cromwell, one of the gieatest men of all time, was as tolerant as he was great, but lie felt that tol eration was a game that it took two or more to play at. lie was more than willing to reach out the h ind of good' will to any one who was disposed to meet him half tyay, but for the would-be champions of intolerance he had no patience and but little compassion. , T*he Scotch, led on by their fa natical preachers, were trying to make everybody Presbyterians, and not only so. but they wore engaged in tlie attempt at making tile p?o --p!.' of England accept a king that they did not want, in their maj esty the English people had risen and brushed away the Stuart (ft '- nasty, with all of its climes,-And now tlie Scotch wore trying, by force of arms, to make them take that dynasty back. This was more than Cromwell could stand. He would not become a Presbyterian, or anything else, against ills will, and as for accept ing; Charles II he would not listen to it for a moment. tie entered Scotland on July 23 with 11.000 of his “Ironsides," and on September 3 found himself face to face with Leslie’s army at Dun bar. It was the largest army that Scotland had ever mustered -27,000 strong, skiriting the amphitheater of hills. Outnumbered more than two to one, Cromwell was never before in so critical a position. There was no retreat. Behind him was the sea, in front of him was Leslie and the,heath. a wilderness of bog and swamp the l.amtner nKibr. As Cromwell was wondering what to do. his quick eye detected a certain movement on the part of the enemy. eing the advan tage of it. he threw up his hands with the exclamation: "The Lord hath delivered them into our hands'!" Instantly the Ironsides were in motion. "Let God arise, and let His enemies be scattered!" shouted Cromwell to them, and in a little while it was all over with the heather folk. it was a wonderful victory—one of the most wonderful on record jit,nun prisoners. 4.0tt0 slain, 200 col- J, ofs and standanls, 15.n0n stand of arms, .ill the artillery. and < ’corn wells losq less titan 25 men. SATURDAY, SEPTEMBER 21. 1912. THE POWER OF BEAUTY 77/r Rosebud' r Attraction Is Strong, But When Men Seek a Wife They Pluck the Modest Violet IS b iiity tie* most important tiling in the world to a wom an ’.’ A wife, whoso husband has left her for a younger and fairer 'face, says that it is. She writes: "Men care for nothing but beauty in a woman. If a man has a pret •ty wife, he takes h< r about and sho» s her off. If she is ugly, she is left at home, if a woman has classical features, she is admired and petted. lAiot, she is discarded and thrown away. "Some humanit. tian' should in vent away to make women beau tiful. It would be worth more to them than all the intelligence, all the goodness, all the devotion in the world. If I could look in the mirror and see a young face in stead of an old one: golden hair in stead of grizzled locks: rosy cheeks instead of faded ones, 1 should have my husband’s love instead of being a deserted wife. 1 .maid be happy instead of the mo-I miserable crea ture alive, if 1 could say one word to girls who ate about to be mar ried it would be this: An Exaggeration. • “Don’t-w ork yourself to death, so that you" get old and haggard be fore \ our time trying to help your husband. Insti ad, take care of yourself and loop your good looks if you vtant to keep him. He won’t remember what you’ve done for him. He’ll only notice whether you are pretty or not. The only hand that a man takes any interest in holding is one that is nice, and w hite, and soft, and w ell manicured. You never see a man holding the hand that has gotten corns on it washing dishes for him and patch ing his trousers. The only thing that counts w ith a man. is beauty." Is this woman right’.’ Are men such slaves to beautyAas my cor respondent thinks? Is pulchrftude the only quality in woman that can attract and hold a man? I think not. 1 think that my cor respondent exaggerates the value that men place upon good looks in women. Undoubtedly every man believes that he is a worshiper at the shrine of beauty. The first question that any man ever asks about a woman is not whether she has any brains, or wit. or culture, or is entertain ing, but whether she is pretty or not. Also, every man will turn in the street to take a second look wjo n a human peach, passes him by,, and h s conversation is largely made up of description of the liv- By DOROTHY DIX. trig pictures that he has met at different times and places. Judging from all this, one might agree with my correspondent that men care for nothing but pretti ness in a woman, and that beauty draws them with a single hair, as 'o SHF * DOROTHY DIX. the poet says. The proof of the pudding is in the eating, however, and it is obsei vable that when a man goes to pick out a wife he al most invariablj - passes by the Queen Rose of the rosebud garden df girls, and picks out a modest and demure little violet at whom nobody would ever take a second look. *lf you doubt this assertion, take a look around at the married wom en of your acquaintance, not one of whom would ever take a blue rib bon* in a beauty show. Further more, it is a notorious fact that great beauties seldom marry well. Men admire them abstractly, but they don't personally desire to pos sess these splendid ornaments. Good Looks the Least. It is true that a pretty face is a great gift of the gods, and lucky the woman who possesses one. It may attract a man to her, and he may fall in love with her. to begiti with, on account of the fairness of he: complexion, and the heavenly blue of her eyes, but Unless she has got something else besides her good looks sue can never hold liiin. No THE HOME PAPER man would be any more satisfied to look at the same pretty face, for 30 or 40 years of a stretch of matri mony, than he would be interested in looking at the same pretty pic ture unless there was sympathy and intelligence, and love to back up the good looks. And these qualities the beauties seldom have. Nature holds the scales pretty evenly and gives a squarer deal than w r e think, and when she is prodigal in adorning the outside of a woman, she is mighty apt to scrimp on the inside in brains and heart. Moreover, the beauty from the very adulation she receives is made selfish, and con ceited, and these qualities are not the attributes that either win love or hold it. Goodness knows, matrimony is a risky enough proposition as it is, but if men really cared for nothing but beauty in women, it would be a desperate game in which they would be bound to lose out. For the one certain thing in life is that , time will dull the brightest eyes, and silver the blackest tresses, and fade the roses on the loveliest cheeks, and turn the most willowy figure into the likeness of a feather bed, or a telephone post. What Men Marry For. , What is ter become of the holy estate then? Are we to have pro gressive matrimony, old wives trad ed for new? Or husbands who are devotees of beauty, wailing and gnashing their teeth because there is a homely old face across the hearthstone instead of a fresh fair one? , Nothing of the sort happens, ex cept in rare cases, because the man didn't marry for beauty in the first plade, but for something better than beauty and more lasting. He married for companionship. for fidelity, for devotion, and they have not perished with the years, but grown and strengthened. Women overvalue beauty and put too much stress upon men’s theo retical devotion to it, and they wor ry themrelves unduly trying to be beautiful, though ugly. To the right sort of a man fat, homely old wife, who has fried out her complexion over the kitchen stove cooking good things for him to eat, and made knots on her hands working for him, looks more beau tiful than the Venus de Medici. And the other sort of a man, who chases off after . very pretty chorus girl that c: esses his path, isn’t w rth any woman's worrying about. Letters From the , People | PROGRESSIVE PARTY IN GEORGIA. Editor The Georgian* The Journal, in its issue of Stm» day. so emphatically misrepresent, ed the attitude of Colonel ReoswwfJ on the negro question that It seera to call for an equally emphatic ply. In Georgia, the Progressive party was organized as. and bM continued to b% the white maah party of Georgia. A full and complete answer to The (Journal's editorial on Colonel Roosevelt Is the letter to Julian Harris on the negro topic. That letter started the factional boaseß and pap-feeders tn both parties into a sudden realisation of the fact that by this position Colonel RoosweM had suddenly changed Georgia Wo a doubtful state politically. For the first time in the hist**? of Georgia, a white man was gtvn the opportunity to vote hie oonvto tions and not be menaced by tb» "Black Plague.” Thousands of man rejoiced to know that they were no longer mentally pledged to support Democratic candidates, but could break away from old forced neces sity and be free. This started suoh a movement in Georgia as to alarm the Wilson managers, and the only possible means of checking the tide running to Roosevelt was to ap peal to dying prejudice and shake the horror of negro control in the faces of people who know it tra* an insult to their Intelligence who certainly will resent it on No vember 5. The Progressive party in Georgia is a white man’s party. It is dom inated by white men. Its electoral ticket is made up of white men. K stands for clean politics, the elint* nation of factions, of bosses of t • picayune stripe, of the petty g ra ’ ers, and finally to take the ' q ° u ' into a new', bigger and broadei fie of • enterprise and toward success by the adoption of progre. sive principles. The Progressive party in Gr° r gla is fighting the battle for Geor gia only, and a most unples" 4 surprise awaijs Roosevelt s ■''Pi nents in November in this state. J. ST. JULIEN YATES. > Progressive Party Elector at Lars • State of Georgia. WOMEN ON JURIE". Editor The Georgian: I was greatly interest. ' article by Dorothy Dix on ject of women serving a ■ . ■ She certainly voices >”■' inents. There would be tice done if women ser" ■ ■ ries. and I feel sure the d.-> ill a\ c far distant when they w. jn(J opportunity to lend theit t. minds to such duty.