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EDITORIAL PAGE
THE ATLANTA GEORGIAN
Published Every Afternoon Except Sunday
Ry THE GEORGIAN COMPANY
At 20 East Alabama St.. Atlanta, Ga.
Entered as seeond-class matter at postoffice at Atlanta, under act of March 8. 1878.
Subscription Price—Delivered by carrier, 10 cents a week. By mail, >5.00 a year.
Payable In advance.
No Wonder the Country
Editors Are Poor When
the Money for Their
Advertising Is Stolen
rr » 1
And No Wonder Advertisers Complain That ‘ Country Papers
Do Not Give Results,” When the Man Who Places the Ad
vertising Without Paying for It Swindles the Advertiser as
Well as the Country Editor. Country Editors, PLEASE
READ THIS.
Every editor of a country newspaper knows what an uphill
fight lies before the man who undertakes to work as a distributor
of news, a critic and a writer of honest opinions.
It is not necessary to impress the lesson of the country editor's
poverty UPON THE COUNTRY EDITOR. He knows ALL about it.
More than once we have talked to the country editors about
the folly of permitting advertising to be forced upon them in the
shape of ‘ ’ ready prints. ”
The ready print which carries advertising IS SIMPLY THEFT
IN A VERY BALI) FORM. It is an impertinent and shameless
method <>f accumulating money for an individual who is utterly
worthless in the community al the expense of all the hard-working
publishers and editors.
This newspaper and the other Hearst newspapers hope eventu
ually to put an end to the system of robbing the country newspapers
through free advertising.
Today we call special attention to a feature of this free adver
tising with which some country editors may not be acquainted.
The usual system of the publishers that palm off free advertis
ing on the country editors is to send the advertising IN ALL OF
THE - READY PRINTS” SENT OFT.
But what the country editors do not know—many of them—is
that exceptions are made in the cases of editors determined not to
be swindled in this fashion.
We ask the editors of the country this question:
How many of you carrinyg advertising for which you get
no pay through your entire edition know that the more cunning
and determined editors in the country permit no such nonsense?
How many of you know that those ready print concerns which
swindle the editors with advertising not paid for have a particular
kind of contract which they make with editors that refuse to be
swindled .’
These are the facts: ,
When the editor writes to the manufacturer of the dishonest
“ready print and says, “ I refuse to fake your ready print as long
as you swindle putting in advertising that is not paid,” he
gets this kind of a communication, usually sent by word of mouth:
“I understand how you feel about advertising in the ready print.
But you see, in order to get paid for the advertising, I must show a
certain number of all the papers with the advertising in it. There
fore I shall send you just a few copies of the ready print containing
this advert i.sing After you have published these few copies you
can send 110 in back to me at mv expense. The rest of the ready
prim sen to you will contain NO advertising, and I hope this will
be sat isi act ory.
Hou many editc s know that thia deal is made with country
editors tl.a refuse to lie swindled ?
The local editor, with a hard, uphill tight, who carries every
week or every day advertising for which he gets nothing ought to
writ at out to the ready print concern that swindles him and say :
‘ Why don i you make a -p-euil arrangement with ME as you make
with others, and let me have M'l ready print free of advertising
ixeepting ,i dozen or so that you ve got to semi to the advertisers
that you swunile as you have b th swindling me?"
Do com : editors realize how much they are swindled Dy this
s; a i of Hi tending Io publish advertising amt only sending a
marked copy Io 1 liV adv ml iser .’
Do uni all Im country editors know that they are hurt year in
and _v ai oiii i>\ the common statement aiming advertising agents
and Hi ts. “Il doesn't pay Io advertise in the country newspa
pers
<’ course, it doesn't pay to advertise in the country newspapers
when tin adverti.'.iug is done stupidly by a concern that has no in
terest. no special pride in the work.
AND, OFCOI RSE. THE COUNTRY NEWSPAPER ADVER
TISING DOESN'T PAY WHEN THE ADVERTISING is PRINT -
ED ONLY IN A FEW COPIES TO BE SHOWN TO THE SWIN
DLED ADVERTISER.
The editors of the country should tomorrow refuse to publish
one line of advertising for which they are not individually paid so
much per inch or per line.
And the postotfiee authorities should refuse to carry through
the mails, and especially to carry free within the county, this swin
dling and dishonest advertising, for which the editor is not paid.
And tile men that advertise should no longer permit their ad
vertisements to be put into ready prints against the wishes of the
editors, thus making enemies for themselves among the publishers.
We are glad Io say that some of the more intelligent advertisers
in the country —the International Harvester Company, the Stand
ard Oil Company and others have made up their minds that they
will no longer spend their money in dishonest readv prints. TH \T
THEY WILL NO LONGER SPEND THEIR MONEY TO MAKE
THEIR CORPORATIONS HATED BY THE EDITORS.
The two concerns that we have mentioned are now PAYING
for the advertising that the Country editors carrv. AND SENDING
THAT ADVERTISING THROUGH CONCERNS THAT \RE H< >N
EST AND THAT PAY CASH TO THE EDITOR FOR THE WORK
THAT HE DOES.
The editors of the country can stop this system of swindling as
soon as limy choose. And the revelation here of one particular
method of swindling, the printing of the advertising in a few papers
only to show to the advertiser, ought to convince advertisers
throughout the country that they ought to change their method
and give up the swindling ready prints that carry advertising for
whirl) the country publisher is not paid.
Wc again urge the country editors to take some united action
to pm an end tu the swindling advertising ready print.”
The Atlanta Georgian
e: THE MAN WHO DARES :-:
Drawn by HAL COFFMAN
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' Shut in by Walls of Ptecedpncp, the Man on the Beaten Path Goes Along on His Humdrum Way. The Man AVho Dares Tumbles Down
the Forbidding Walls and Takes a Short Cut to Success.
The Battle of
Dunbar
By REV. THOMAS B. GREGORY
''l XWO hundred and sixty-two
| years ago Cromwell and his
Ironsides met the men of
the heather at Dunbar and gave
them the beating of the! l lives.
That Scotchmen are brave has been
demonstrated upon a hundred bat
tle fields, but the drubbing that
"Old Noll" gave them at Dunbar
they can never forget.
But Dunbar did the Scotch a
world of good; and. moreover, it
was something that they well de
served. It was. a most righteous
beating that they got on that
niemorabfc September day, 1650.
Cromwell, one of the greatest
men of all time, was as tolerant as
he was great, but lie felt that tol
eration was a game that it took
two or more to play at. He was
more than willing to reach out the
hand of good will to any one who
v .19 disposed to meet him half way,
but for the would-be champions of
intolerance ho had no patience and
lull little compassion.
The Scotch, led on by their fa
natical, preaehe s. were trying to
make everybody Presbyterians, and
not only so. but they were engaged
in the attempt at making the peo
ple of England accept a king that
tffey did not want. In their maj
esty the English people had ri.-en
and brushed away the Stuart dy
nasty. with all of its crimes, and
now the Scotch were trying, by
force of arms, to make them take
that dynasty back.
This was more than Cromwell
could stand. He would not become
a Presbyterian, or anything else,
against his will, and as for accept
ing Charles li he would not listen
to it for a moment.
He entered Scotland on July 23
with 11,000 of his “Ironsides," and
on September 3 found himself face
to face with Leslie’s army at Dun
bar. It was the largest arm) that
Scotland bad ever mustered 27,000
strong, skiriting the amphitheater
of hills. Outnumbered more than
two to one. Cromwell was never
before in so critical a position.
There was no retreat. Behind him
was the sea, in front of him was
Leslie and the heath, a wilderness
of bog and swamp—the hammer
inoor.
As Cromwell was wondering
what to do. his quick eye detected
a certain movement on the part of
the enemy and. seeing the advan
tage of it. he threw up his hands
with the exclamation: "The Lord
hath delivered them into our
hands!”
Instantly the Ironsides were in
motion “Let Hod arise, and let His
enemies be scattered!" shouted
Cromwell to them, and in a little
while it was all over with the
heather folk.
It was a wonderful victory -one
of the most wonderful on record
10, uno prisoners. 4,000 slain, 200 • ot
nrs and standards, 1 ■'•.000 tand of
arm*, ail ti .•rtillei', md Crom
wells loss less than .'e men.
MONDAY, SEPTEMBER 23, 1912
THE POWER OF BEAUTY
The Rosebud's Attraction Is Strong, But When Men Seek a Wife They Pluck the Modest Violet
IS beauty the most important
thing in the woftd to a wom
an?
A wife, whose husband has left
her for a younger and fairer face,
says that ij is. She writes:
“Men care for nothing but beauty
in a woman. If a man has a pret
ty wife, he takes her about and
shows her off. If she is ugly, she
is left at home. If a woman has
classical features, she is admired
and petted. If not. she is discarded
and thrown away.
“Some humanitarian should in
vent away, to make women beau
tiful. It would be worth more to
them than all the intelligence, all
the goodness, all the devotion in
•the world, if 1 could look in the
mirror and see a young face in
stead of an old one; golden hair in
stead of grizzled locks; rosy cheeks
instead of faded ones. 1 should have
my husband’s love Instead of being
a deserted wife. 1 should be happy
instead of the most miserable crea
ture alive. If I could say one word
to girls who are about to be mar
ried it would be this:
An Exaggeration.
“Don't work yourself to death, so
that you get old and haggard be
fore your time trying to help your
husband. Instead, take cate of
yourself and keep your good looks
if you want to keep him. He won't
remember what you've done for
him. He'll only notice whether you
are pretty or not. The only hand
that a man takes any interest in
holding is one that is nice, and
»w hite, and soft, and well manicured.
You never see a man holding the
hand that has gotten corns on it
washing dishes for him and patch
ing his trousers. The only thing
that counts with a man is beauty.”
Is this woman right? Are men
such slaves to beauty as my cor
respondent thinks? Is pulchritude
the only quality in woman that can
attract and hold a man?
I think not. I think that my cor
respondent exaggerates the value
that men place upon good .looks in
women ,
Undoubtedly every man believes
that lie is a worshiper at the shrine
of beauty. The first question that
any man ever asks about a woman
is not whether she has any brains,
or wit, or culture, or is entertain
ing. but whether she is pretty or
not. Also, evert man will turn in
the street to take a second look
when a human peach pa-ses him
b>. ‘iid 'o- eon'-r 'Don is t..rJKl'
made up of description of the liv-
By DOROTHY DIX.
Ing pictures that he has met at
different times and places.
Judging from all this, one might
agree with my correspondent that
men care for nothing but pretti
ness in a woman, and that beauty
draws them with a single hair, as
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DOROTHY DIX.
the poet says. The proof of the
pudding is in the eating, however,
and it is observable that when a
man goes to pick out a wife he al
most invariably passes by the
Queen Rose of the rosebud garden
of girls, and picks out a modest
and demure little violet at whom
nobody would ever take a second
look.
If you doubt this assertion, take
a look around at the married worn
en of your acquaintance, not one of
whom would ever take a blue rib
bon In a beauty shah'. Further
moie. it is a notorious fact that
great beauties seldom marry well.
Men admire them abstractly, but
they don't personally desire to pos
sess these splendid ornaments.
Good Looks the Least.
It is true that a pretty face is a
great gift of the gods, and lucky the
woman who possesses one. It may
attract a man to her, and he may
fall in love with her, to begin with,
on account of the fairness of her
complexion, and the heavenly blue
of her eye-, hut unless she has g<>t
"omrthing elss her good
looks she can never hold hint. No
THE HOME PAPe r
man would be any more satisfied to
look at the same pretty face, for 30
or 40 years of a stretch of matri
mony. than he would be interested
in looking at the same pretty pic
ture unless there was sympathy
and intelligence, and love to back
up the good looks.
And these qualities the beauties
seldom have. Nature holds the
scales pretty evenly and gives a
squarer deal than we think, and
when she is prodigal in adorning
the outside of a woman, she is
mighty apt to scrimp on the inside
in brains and heart. Moreover, the
beauty from the very adulation she
receives is made selfish, and con
ceited, and these qualities are not
the attributes that either win love
or hold it. ,
Goodness knows, matrimony Is a
risky enough proposition as it is.
but if men really eared for nothing
but beauty In women, it would be a
desperate game in which they
would be bound to lose out. For
the one certain thing in life is that
time will dull the brightest eyes,
and silver the blackest tresses, and
fade the roses on the loveliest
cheeks, and turn the most vtillowy
figure into the likeness of a feather
bed, or a telephone post.
What Men Marry For.
What is to become of the holy
estate then? Are we to have pro
gressive matrimony, old wives trad
ed for new? Or husbands who are
devotees of beauty, walling and
gnashing their teeth because there
is a homely old face across the
hearthstone instead of a fresh fair
one?
Nothing of the sort happens, ex
cept in rare cases, because the man
didn't marry for beauty in the first
place, but for something better
than beauty and mere lasting. Uc.
married for companionship. for
fidelity, for devotion, and they have
not perished with the years, but
grown and strengthened.
Women overvalue beauty and put
too much stress upon men's theo
retical devotion to it, and they wor
ry themselves unduly trying to be
beautiful, though ugly. To the
right sort of a man his fat. homely
old wife, who has fried out her
complexion over the kitchen stove
cooking good things for him to eat,
and made knots on her hands
working for him. looks more beau
tiful than the Venus do Medici.
\nd the othei sori of a man.
who chases <>ff after every pretty
Chorus girl that ero”ts his path,
i-n i worth any woman’s worrying
about.
Letters From the
People
PROGRESSIVE PARTY IN GEORGIA,
Editor The Georgian:
The Journal, in a recent Sunday
issue, so emphatically misrepresent
ed the attitude of Colonel Roosevelt
on the negro question that it seems
to call for an equally emphatic re
ply. In Georgia, the Progressive
party was organized as, and nas
continued to be, the white man’s
party of Georgia.
A full and complete answer to
The Journal's editorial on Colonel
Roosevelt is the letter to Julian
Harris on the negro topic. That
letter started the factional bosses
and pap-feeders in both parties into
a sudden realization of the fact that
by this position Colonel Roosevelt
had suddenly changed Georgia into
a doubtful state politically.
For the first time in the history
of Georgia, a white man was given
the opportunity to vote his convic
tions and not be menaced by the
“Black Plague.” Thousands of men
rejoiced to know that they were no
longer mentally pledged to support
Democratic candidates, but could
break away from old forced neces
sity and be free. This started such
a movement in Georgia as to alarm
the Wilson managers, and the only
possible means of checking the tide
running to Roosevelt was to ap
peal to dying prejudice and shake
the horror of negro control in the
faces of people who know' it wm
an insult to their intelligence, and
who certainly will resent ft on No
vember 5.
The Progressive party In Georgia
is a white man’s party. It is dom
inated by white men. Its electors
ticket Is made up of white men. It
stands for clean politics, the elimi
nation of factions, of bosses of ,he
picayune stripe, of the petty
ers, and finally to take the South
into a new. bigger and broader
of enterprise and toward greater
success by the adoption of progf***
sive principles.
The Progressive party in t« tor
gia is fighting the battle for Geer
gia only, and a most unplea>an
surprise awaits Roosevelt s oppo
nents in November in this state
J. ST. JULIEN YATES.
Progressive Party Elector at Large.
State of Georgia.
WOMEN ON JURIES.
Editor The Georgian:
I was greatly interested in
article by Dorothy Dix on th»‘
Ject of women serving as jutoi-- j
She certainly voices my ~ J
ments. There would be mori
tier done If women served 0,1
ries, and T feel sure the day
far distant when they wi 11 ■ ’
opportunity to lend their
tninds to such duty.
