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PRESENT IT AT GEORGIAN'S OF-
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t Advertisement.)
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What Every Woman Wants To Know=The Fashions
WTW • -
Not as advertisements or fashion papers say they are, not
as “word conies from Paris,” but as the Suits and Dresses that
come from Paris say they are, as a woman’s own eyes will tell
her tomorrow, when she sees the fashions as they really are.
And the fashions this autumn are worth knowing!
I hey represent more than woman’s instinctive desire for
becoming dress. They have a deeper meaning, a deeper inter
est attaches to them. The artists that evolved them were in
spired by the splendor and glamour that surrounded the courts
of the Louis of Prance. I here is history in the new fashions
and romance; the unhappy story of Marie Antoinette comes to
mind, and of Catherine de Medici. And with the heritage of such
history and romance and lavish beauty of dress is it any won
der that artists of the France of today have given to the world
the glorious fashions of this autumn?
Chamberlin-Johnson-Dußose Co.
READ FOR PROFIT-GEORGIAN
WANT ADS—USE FOR RESULTS
111 1< ATLANTA GEORGIAN AND NEWS.Tf ESDAY. SEPTEMBER 24. 1912.
It would be odd were they anything but gorgeous!
But what are the fashions, you will ask
And we will answer-BE AU i IFUL. But to describe the
essentials, the form of the beauty, we will not attempt. It is
too varied. It is not to be measured by words and phrases.
But your eyes will tell you why this suit and that suit are so
striking and this dress and that dress so smart.
And so you are invited to the suit department tomorrow.
Come expecting more than you have ever expected of us, and we
warrant you will even then be surprised.
The display is as authentic of the Paris fashions as Paris
could make it.
It is Atlanta s authoritative display of what the fashions
ready are.
OF FIRST IMPORTANCE
YOUR SUIT
M here will your fancy lead you in the question
oi your suit, where- there is so much distinction
and smartness? 'The pictures here are not fanciful
drawings, nor are they taken from a fashion
hook. They are from our fashion display. TLev
• are accurate copies of suits you will see here to
morrow. They show in outline the style tenden
cies of this season. 'The hats art from our milli
nery department.
The figure sitting is of a model of Erem-h un
cut velour, a shade and a material in high favor.
Its trimmings of hand-embroidery are done in a
deeper shade of blue. The draped skirt is shown
here in its real beauty.
The figure in the ci liter shews the lines of one
of the correct cut-away coats as Paris has decried,
also the still narrow hut new skirts. This is of
broadcloth in a dee]) olive > hade. The hand-em
broidery on the side back is in gold: the shawl col
lar and the turnback cuffs show a touch of amber
velvet.
The figure standing is of a Paris model—a
three-piece dress of black iTarmense, combined
-with velvet.
However, its richness cun not be shown in the black and
white of a newspaper. It is one of the nn.: t typical of the
fall fashions-—the cutaway coat, th ■ dr :ped skirt, the lae«
edireii sleeves and rovers. iho collar of white faille silk is
overlaid with hand-embroidered jrold im dallions.
But it seems almost unfair to picture only three suits
where so many are worthy.
Those of zibeline ,in solid and two-t ned colorings,
soft and silky in finish. “roughish" in looks: basket weaves,
diagnosis, eponge and serges for the pi ac: .cal ami every day
service. These in navy and Iwjwn and taupe and mole
skin, and a new and unnamed shade of blue that is just dif
ferent from the Copenhagen.
They are all here awaiting your pleasure.
And the Dresses
The originators of fashions have taken as their
own not ('mly the dress of that most luxurious pe
riod of France, but have gone to the Orient for col
ors. And you shall be th? beneficiary! The exqui
site lines of the’ French, the draped skirt, the Robes
pierre collar, the lacy sleeves—all the smart
ness of the Paris designers—worked out in amber
and rose and old blue and turquoise and a shade
of green, to which attaches the name of those who
first used it. It is Callot green. These in ehar
meuse, charmeuse crepe and velvets combined with
charmeuse.
And the dresses for street wear, the heavv
looking bttf softly woven materials, woo] eponge,
serge, diagonal weaves. Bedford cord, velvet, vel
veteen and charmeuse. in vanilla brown. in
taupe, in mokskin, in navy, in black and white
mixtures.
If we could show in detail any one of many
hundreds of dresses we could better impress v "ii
with our right to claim this as the authentic show
ing of the Fall Fashions.