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j| --. wk ■■■■'.■ Men Back of the Exhibition, Which Is To Be Held This Fall, Are Real Workers and Boosters HOW THE AUTO SHOW WAS MADE POSSIBLE Here’s a Brief Sidelight on the ( Efforts of Leaders in City’s Behalf. By PERCY H. WHITING. Without the Atlanta Automobile and Accessory association there would not be any automobile show in Atlanta this year. Without George W. Hanson there would not have been any Automobile and Accessory association. And there you are. If It hadn’t been for Griffin there might never have been a George Han son, and hence no A. A. & A. A. and no show. But in that tight little Georgia city, the undeserving butt of Atlanta’s jokes for years, was born some years ago (but we’re not saying how many) a lad whose name was Hanson, a name which was later amplified by his par ents to George W. Hanson, the “W.” standing, it Is to be suspected, for ‘.'Washington." The history of George Hanson's ca reer reads like that of 10,000 really suc cessful men in the United States today. He had only ordinary opportunities in his early days and his life from boy hood up could be written in one word: WORK. By amazing determination Mr. Han- j Df. J. Long, Vice Pres. J) -A*;***'-’■' fl ’ V '3l l I x I ' ' • I X 'A • i x I % I Rk • » Wk’ • a son worked his way into a tidy bit of money and such considerable promi nence that he was elected mayor of his home city, and that at a time when he was an extremely young man for an important political position. When the automobile business begax to open up in the South, George Han son decided that the selling of auto mobiles was a pursuit that suited his fancy. So he packed up and came to Atlanta. Hanson Grabs the E-M-F. About that time the E-M-F Company was electrifying the United States with its amazing advertisements and its amazing car and George Hanson de cided that the E-M-F was undeniably the c. he wanted to sell. This once arranged clearly in his mind, the rest was certain —but far from easy. The officials of the E-M-F Company, to whom Hanson applied di rectly, did not know whether they cared to risk their business in an Important state to a man who appeared to them a raw countryman, with little or no au- , tomoblle experience. But they did not 1 realize then what determination they were up against. Mr. Hanson contin ued to stick around and present his case They did not want him, but that did not in the least interfere with his plans So he stuck and they put him off And after awhile the E-M-F Com pany capitulated, named George W. Hanson as their Georgia representative - -and he's been nelling E-M-F’s ever since Right now he Is the highest paid automobile man in Atlanta, which un doubtedly means the highest paid auto mobile man in all the Routh. As has been related In a previous lt«ue, It was George W. Hanson who saw the need of an automobile asso ciation In Atlanta, who organised it Eugene H. Elleby, Secretary and Treasurer T / AW t. T A ’\\ JH 'SBF »*>i- /.a, ' \ \ \ / EX, X.„.w \ KB-'fli < BBBkM \ j George W. Hanson, President ) <Hfi\lß wk F s ‘wS Ml i ; •< W MW 'iHMB W— < f ‘ I Ww- n w SjA W* tSWffl r-dww M ■ fiMPfiMfi S fIH fitywi W \ < IHH B •Ww ■ MW-JebiJ Ifi -1 - - \w. y ifesislf%»£ : ~~ IW mW K C :S' W IHlix; xo s t I Ij ■ -f? v ® ba bW: - <’t m x Olhjtl WO. I 1 2w rwA wOHBM mm I x £ * BH. i »■ j | AUTOMOBILE SHOWS STIMULATE BUSINESS THAT’S the use of having an V/V' automobile show?” a man asked a local dealer recent ly. "Hasn’t about everybody in the state of Georgia bought automobiles who’s going to?" The dealer laughed. "My dear friend,” he said, "please consider these facts: “First, that In the state of Georgia ! there is only one car to every 165 of I its population. I "Second, that 31 states and the Dis trict of Columbia have more automo biles compared with population than Qeorgta. “Third, that of the states that bor der on Georgia and which are served mainly by distributing stations located here only one has a greater proportion of automobiles to population than Georgia, and most of them have mate rially legs "Now, consider what this means," added the dealer. "The people of Georgia and the surrounding states are about as well able financially to buy automobiles as those of any state In the t'nlon, save a few of the wealthy states of the East. . The Atlanta Georgian Automow Department “Taka Nebraska, for example. In that state there is one motor car to every' 45 people. In Georgia there is one to every 175 people; in Alabama there is one to every 520 people. Now, this proportion is all wrong and does not In the least represent the corre sponding ability to buy automobiles of the states named. Os conrse, in the Southern states, owing to the large ne gro population, there are not quite the same possibilities as In some of the other states. But the difference Is not material.” "Well, what has all this to do with the automobile show?" asked the out sider. "Just this,'* said the dealer “We who are selling cars here In Atlanta owe It to our factories to stir up enough Interest so that we can sell the normal number of cars in this state and the surrounding states We can sell from twice to three times as many cars us have already been wdd and still not get ii machine Into the hands of half tin people in this territory who and who has done most to keep it run ning. It happens that Mr. Hanson is only indirectly responsible for the holding of last year’s show. The idea origi nated in the mind of Manager Moore, of the Velie Company, and he set the ball rolling, seconded heartily by George Hanson, in his capacity of pres ident of the Atlanta Automobile and Accessory association. And when Mr. Moore left Atlanta Mr. Hanson was named to take his place as manager of the show committee, in which position he served most acceptably and effi ciently last year. This year Mr. Hanson has turned his position of show committee chairman over to Wylie West, but he has re mained in active touch and is one of the show’s most enthusiastic boosters Frank Long a Veteran. The vice president of the A. A. & A. A. and a man who has had much to do with the upbuilding of the automobile trade in Atlanta, Georgia and the entire Southeast is Frank J. Long. A native of North Carolina. Mr. Long has long been connected with the vehicle busi ness in the South, though at first it was not the motor vehicle, but the horse-drawn vehicle, that attracted Mr. Long's talents. For years he traveled the South as the representative of the Anchor Buggy Company, of Cincinnati, and later he was president of the At lanta Buggy Company. When the automobile Industry began . to work its way into the South, Mr. Long was one of the first to recognize can afford them. That’s what the show will help us do. "A show is a big publicity affair for the automobile game. It does good for everybody connected with the industry. There may be a few who do not sell enough cars at the show to pay the expenses. But if they don’t, they will get enough advertising out of ft to pay them a dozen times over. "And when the statistics are made out next year you can take my word for it that Georgia will not be so near the bottom in the table of automobile distribution. And the show will be the reason." The constantly downward tendency in the matter of price Is helping in the thorough distribution of the machines. From statistics, It appears that the nigh water murk of values wus reached in 1907, when the average ear sold for 12.137.56; next year th'- average price dropped tn $1.926 94. In 1909 It wus $1,719.92, In 1910, $1,492 96. In 1911, $1,246.99, and this year it was only SI,MIIO. its possibilities and he soon took up the work. He first came into prominence in Atlanta when he was engaged as one of the two Southern managers of the Buick company, with headquarters in Atlanta. Later he resigned from that company and went with the Olds-Oak land company. Later still he organ ized the Cole Motor Company of Georgia, and has since been connected with that organization, of which he is president. 1 Mr. Long has been an enthusiastic booster and a tireless worker for the show. The Man Who Does the Work. i The man on whom a vast deal of the 1 burden and very little of the publicity , connected with the local association and its show Is E. H. Elleby, secretary and treasurer of the A. A. and A. A. and assistant manager of the Atlanta Firestone branch house. Mr. Elleby is ’ an Atlantan, born and raised, and for * some years was connected with the ■ Southern Cotton Oil Company. When ? the Corker Motor Car Company was ; organized to handle Haynes and Math- - eson ears, Mr. Elleby went with that t company. Later he was engaged by ? Wylie West and he has since been . connected with the Firestone branch. I Mr. Elleby is a tremendous worker e and in handling the detail work of the , organization he has always had plenty - to do. He has proved most efficient and doubtless deserves as much credit i for the good work of the association -. and the success of the shows as any e other man, with a couple of exceptions. It should he understood, however, that, as the cost of an automobile has gone steadily downward the efficiency and durability of the machine has dou bled and trebled and more. The thousand-dollar machine of today Is su perior in every way to the car that cost three, four and often five times as much six or seven years ago. Where prices of standard makeshave not decreased —and perhaps increased -in the last few years, it has been due in every case to putting more and more money Into the manufacture of the car —better material, more equipment, finer upholstery, more powerful me chanical plants and bigger and better cars generally. The great proportion of cars sold, naturally, are low and medium priced. Reduction In coat has been brought about bv manufacturing in tremendous quantities, the standardization of many pni-ts. the reduction of overhead ex pense and the cheapening in cost of extras such thing- as magnetos which tin average automobile builder dues hot make himself. kyx (<« ii OPEN NEW SUPPLY HOUSE Large Accessory and Motor Apparel Establishment on Peachtree. Johnson-Gewinner Company is open ing the most complete establishment for automobile supplies in the South at 124 Peachtree and 83-85 North Forsyth streets. Their three stores contain 7,- 000 square feet of floor space, and will be divided into four separate depart ments, covering every possible phase of the automobile accessory and supply business. The Peachtree store will be the ap parel and millinery department, carry ing the latest ideas and models in au tomobile apparel, besides a most inter esting assortment of novelties, com forts and conceptions for the roadster, touring ear and limousine. This de partment will specialize on chauffeur livery to meet the desire of owners to appropriately clothe their chauffeurs. At 8 North Forsyth street will be the supply department. A complete stock of mechanical supplies will be carried. Special effort has been made to stock automobile hardware, such as caps, screws, nuts, taps, dies, etc., In every known thread and size. The oil and grease department will also be in this store. Different cars need differ ent oils, and their stock consists of every well known make. The Bosch Magneto department will be at 85 North Forsyth street. .John son-Gewinner Company will represent the Bosch magneto in seven Southern states and will conduct a shop espe cially equipped with machinery for making all repairs to Bosch magnetos. This will be in charge of a Bosch spe cialist. Johnson-Gewinner Company have es tablished their enterprise and progres siveness in securing the Bosch magneto account. Realizing the need for some responsible place for magneto troubles, Gewinner went to New York and show ed the Bosch Magneto Company, in a most convincing manner, the necessity of a Bosch branch in Atlanta. In ad dition to the expert repair department, they will carry a complete stock of all parts and the different types of Bosch magnetos. The door of their 85 North Forsyth street store is being widened to admit cars driven from the street. This will also facilitate all kinds of special work, such as putting on speedometers, bump ers. carburetors, etc. Messrs. Johnson and Gewinner de serve the approval and patronage of the automobile public for bringing to Atlanta the most complete store of its kind. The Southern branch of the Bosch Magneto and Bosch service sta tion will prove of inestimable value and convenience to the large army of Bosch magneto users throughout the seven Southern states. J. K. Gewinner, president and gen- AUTOMOBILE NOTES Brakes not properly adjusted are the cause of many casings wearing out pre maturely. One drum is sometimes tighter than the other, placing most of the strain on one tire. Danville, 111., placed a new wheel tax in effect October 1, and as It affects motor cars, many owners are protest ing. Nothing gives more confidence when far away from home in a hilly country and on bad roads than the knowledge that there is plenty of gasoline in the tank. It is well to carry an extra gallon or two of good cylinder oil in cans strap ped on the running board, as the oil vou obtain in small towns is not al- Don’t let the fumes of burn ing money spoil the pleasure of the ride. The economi cal Ford will take you there a* minimum cost. And its purchase price won’t punc ture your pocketbook be yond repair. Runabout - - - - $525 Touring Car - - - 600 Town Car .... 800 These new prices, f. n. b. Detroit, with all equipment. An early order will mean an early delivery. Get particulars from Ford Motor Company, 311 Peachtree street, Atlanta, or direct from Detroit factory. Marshall Johnson, See. and Treas 1 I 1 ■ n -x I x I 11 i 1 1 A i * 111 ****' 111 John K. Gewinner, President. eral manager, is well known in At lanta automobile circles. Marshall C. Johnson, secretary and treasurer, while a newcomer in automobile circles, is well known in Atlanta and has a host of friends. His long experience in the banking business and marked ability as a financial man make him a very val uable asset to the new firm. ways the best, and often, when out of oil you will find yourself beyond even a small town. Construction work nas started on the public highways radiating from Sher man, Texas. Good roads bonds to the amount of $400,000 were voted on re cently for these improvements. The city will also start work within the next few weeks on street paving, on which $300,000 will be exceeded. Because motor cars pass her prop erty too frequently, and in one Sunday recently 4,700 cars swept along past the door, Miss Kate Cary, of New York, one of the heirs of Mrs. Hartman Kuhn, of Boston, is to move Butternut cottage in Lenox, built in 1770, to a new loca tion further back from the highway. The noise and the dust are too much for comfort and convenience.