Newspaper Page Text
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/ f. o. b. Toleao rr ■ 7 f. u . b. Toledo
An unobstructed clean sweep
OVER two hundred telegraphic demands
on this car shoot in and out of our plant
1 every day. The telegraph companies
I tell us we are one of their largest indi
vidual customers in the world. It is
certain we are, by far, the largest in the
automobile business. Our daily volume
of telegrams and cables is so enormous that it requires
our own private staff of operators to handle it.
Since the announcement of this car it has become
almost impossible to keep accurate account of our daily
mail. To count the separate pieces of first class matter
would be impractical. About all we can do is to check
off the truck loads of U. S. mail bags and let it go at
that.
Our annual production will be 40,000 cars. Our
October production schedule called for 150 cars a day,
which we are shipping right now. We could ship 500 a
day if we had them. For the last 30 days we have
been over 3,000 cars behind our immediate shipping or
ders. This model has had an unobstructed clean sweep.
It has gone before everything. Nothing can stop it,
for nothing on earth can touch it.
Practically every important 1913 announcement has
been made. A careful examination of these announce
ments will prove precisely what we have been claiming
—that there is not a $1,200 car built that has any more
practical value to offer than this one for $985.
And here are the comparative facts which support
this seemingly bold statement.
Automobile values must be looked at from several
different angles. You must consider not only the price,
but what that price buys you. You must take into
consideration the power, the strength, the beauty, the
construction, the size, the appearance and the equip
ment of the car. You must judge a car by thp material
in it; the workmanship on it; the methods employed
to produce it; and last, but not least, the facilities be
hind the production methods.
Overland Southern Motor Car Co.
President.
| 232 Peachtree St. TH <£n£ai Manner* 1 Atlanta, Georgia
| |\
SeZ/ Starter Warner Speedometer
30 Horsepower Mohair Top and Boot
5 Passenger Touring Clear Vision Wind Shield
110-inch JJ heel Base I 'Bt Prestolite Tank
Center Control
Remy Magneto Bright Parts Nickel-
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The Atlanta Georgian
Automobile Department
Examine each one of these fundamentals in this
Overland at $985 and you will find a car that is iden
tical with any $1,200 car in the world. Go further and
you find high-grade construction and painstaking care
in finish that equal the production methods employed
in the making of any $5,000 car you know of.
This car has the power of a $1,200 car; it has the
strength of a $1,200 car; it has the size of a $1,200 car;
it has the seating capacity of a $1,200 car; it has the
wheel base of a $1,200 car; it has the chassis construc
tion of a $1,200 car; it has the comfort of a $1,200 car;
it has the beauty and finish of a $1,200 car.
Take the equipment item alone. It has a Warner
speedometer—the best made; it has a fine mohair top
and boot; it has a clear vision windshield; it has a self
starter and Prestolite tank—every practical accessory
made for an automobile. And all for the cue price—
s9Bs. There are no “extras.”
Then there are those important construction fea
tures which are only found on the very high-priced
cars. This model has a drop-forged I beam section
front axle, fitted with the famous Timken bearings;
a three-quarter floating rear axle fitted with Hyatt
bearings; a selective transmission, with three speeds
forward and reverse, fitted with annular bearings, and
a cold rolled pressed steel frame. It has the center
control. The brakes are unusually large for a car of
this size and power, and are ample for cars of much
greater weight. There are two powerful sets—inter
nal expanding and external contracting. The great
braking surface of these is indicated by their dimen
sions—l 3 inches by 2 1-4 inch.es each. These are the
brake dimensions you find on $1,500 cars. Pick up the
catalogue of any $1,500 car a.nd see for yourself. The
springs are semi-elliptic front, three-quarter elliptic rear.
Each "uring has six leaves. Tires are 32x3 1-2 Q. D.
This model is superbly finished. The striking
body is in dark Overland blue. Battleship gray wheels
harmonize perfectly with the rich, dark body which is
trimmed in black and nickel plate.
How can we market this car at this price? By
making 40,000 cars a year. Increased production brings
decreased selling prices. There is the answer in six
small words.
France is famous for its automobiles, yet we turn
out in one year' as many cars as all the French fac
tories combined. The United Kingdom is equally
famous for motor cars, yet we almost double the com
bined output of all the English factories under the sun.
The Overland factories alone, make nearly three times
as many cars as the combined factory of Germany.
And when you total the annual automobile produc
tion of such countries as Holland, Russia and Sweden,
you find they do not make as many cars as some of our
individual dealers handle in one single year.
We have more agents in some states than most
American factories have in all the United States. We
export more cars than the annual output of any
automobile factory in Europe. Some of our American
dealers alone, take more cars annually than most Amer
ican factories turn out in a year. That is what 40,000 cars
a year means. And that and only that, is why we can
make and market for $985 what others are forced to
get $1,200 for.
We want to place the utmost importance on the
fact that the big value of this car is found in the vital
things that really establish “big value.” That is, such
things as the long wheel base, the big motor, the splen
did rear axle unit, the large and roomy five passenger
body—the springs, the brakes, the high grade bearings,
the pressed steel frame, the complete equipment, etc.
Any iran who pays over $985 for a completely
equipped. 30 horsepower, five passenger touring car of
this type and size is just wasting money.
See this Model “69” at our salesroom in your city
at once. Order early if you want it early.
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