Newspaper Page Text
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OS FEATURE
GF MACON FAIR
Thousands of Tourists to Cele
brate Studebaker Day and
Enjoy ’Cue.
S them motoring circles are stirred
c.- announcement of Macon’s In
,,n to gather at the coming Geor
ate fair, October 15-25, the largest
uni of motor cars that ever rolled
ny inclosure. The event has been
v :v heralded throughout the South,
•avorahle weather is regarded as
i only remaining essential to com
sucvess.
a oi king out its plan, the manage-
■ of the fair has eplisted the co
ion of the Studebaker Corpora
of Detroit, which has, in the past
• ars. sold more than 3.000 of its
, io Georgia owners. The associated
.rr -Is have arranged a plan which
In.-' loused great enthusiasm.
Wednesday, October 23. has been de
d ns "Studebaker day." All pas
ji i s in Studebaker cars will. on.
:i .late, be given free admission to
i, fair grounds.
. us have been systematically ar
ng. d from about 20 points in Geor
n i. Each will follow a definite route
schedule, which will bring it to
yin. on during the morning of Wednes-
\ l"ne tofirs will be comprised en
ti ly of Studebaker ears, and will
< ipcie by cities son the ownership of*
;i tine flagpole, which will go to the
n n sending the largest portion of its
si ~ . baker cars the greatest distance.
At the fair grounds the ears will be
eked inside the mile track and upon
the course itself.
The tour arrangements are in the
■mils of G. W. Hanson, manager of the
Studebaker Corporation of America At
lanta branch. Mr. Hanson is also giv
ing hi- personal attention to the crown
ing feature of “Studebaker day." This
will he nothing less than an old-fash
ioned Southern barbecue, served under
the spreading oaks which shade a large
part of the grounds. A ’cue expert of
state-wide reputation has been engaged
to prepare, in full view of the big
crowd, the regulation bill of fare of pig.
lamb and Brunswick stew. An entire
carload of meat carcasses has been or
dered In addition, there will be
enough liquids to float one of Uncle
Sum s latest dreadnoughts.
The cue will, of course, be served
free io the assembled members of the
'.up} Studebaker business family. It
it predicted that fully 5.000 will gather
f< ihi- function. While the event is
p iiariiy of interest to the Georgians.
S . baker car owners will be welcome,
i - r.iiess of residence.
In< Macon Chamber of Commerce is
tn iiiug especial arrangements to en
t< : lit) Clement Studebaker, Jr., and
- in, of the big financiers associated
" him in the Studebaker Corpora
te r. who will be present at the celebra
tion.
'nother guest of importance will be
' I'mllet" Studebaker "30." the most fa
ne,u- automobile in the world, which
1 mix arrived in Atlanta with a mile
age record of 120,000.
There will be a few addresses and a
b ; i ll concert, following the 'cue. after
"liih the Studebaker army will move
across the grounds to the ball yard of j
the Macon South Atlantic league club, I
where a game will tye played by teams [
rip,. senting respectively the Studeba
ker "20" and Studebaker "30" types of
The teams will be made up of
owners of the cars and members of
their families.
There wilt be no formal IVrili r for the
return of the tourists to their homes.
1 probability, the red day roads of
'e'orgia wifi be full of them for two or
' days following the celebration.
CANADIAN PLANTS
OF FORD CO. TO BE
INCREASEDIN SIZE
DETROIT, Oct. 19.—One of rhe rnaV- j
rr ' v of conservative old Canada is the
Motor Company, of Walkerville, i
n, Tich every year since 1909 has more!
doubled its production. As a rule,
Alness institutions in the Dominion do I
r t develop so rapidly as do their Amer ■
'Hi cousins, but this has not applied to i
I » Ford company Never since its in- j
option has there been a time when its
officers could feel their plant was Ade- I
' '<’e for the needs of the business. No I
oner have enlargements and Improve i
hui.ts been completed than they were
:t grown.
irs capacity is being more than dou-
A huge gas producer engine is be
installed, the machine shop is being
r ged. and every other department is
’ i g increased in proportion. This is be
: L' done, it is explained, to take care of
‘‘ estimated production of 15,000 cars for
’ ‘ oming year.
1 -in.-: for the future enlargement of the
’“t'.x are being made ami the basis
’ their carrying out is being laid Re
the company purchased 50 acres of
"I in Sandwich, East Ontario, near
ilkerville. Commenting on this pur
*iase, real estate men in Windsor «aj’ it
•me of the biggest real estate deals put
!! '"!gh in Ontario in recent years.
No definite decision has been reached
just how this land will be used, but
M McGregor, manager of the Wal
rvilie company, has this to say about it:
*lf business keeps on growing at the
:,, e it has in the past, we probably will
■ iize the ground purchased for the erer
"o of large assembling plants In that
ttse. the present factory would all be
ms a machine shop The now prop
''.v is ideally located as to shipping facil
ps and the shipping probably would all
‘e done from there.”
HANDSOME QUARTERS FOR HUDSON AND MARMOKT
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PREACHER WANTS
MS DONATED
Says Heaven Will Bless the
Overland Company if Cars
Are Given Away.
Since the inception of the motor car
industry, the leading manufacturers
have been besieged daily with all man
ner of requests to donate cars to va
rious organizations and for divers
causes. It seems to he the consensus of
opinion among churches, benevolent so
cieties and other orders that all motor
car concern- are rolling in wealth and
that they will secure a ear just for the
asking.
Many of these requests are filled with
human interest, as is evidenced by the
following appeal from a missionary' in
South Lynchburg. S. C„ to Vice Presi
dent G. VV. Bennett, of the Willys-
Overland Company, which says in part:
"1 have just looked at your grate
offer on automobiles and I thought as
you was selling them at such a rapid
Rate untill it had taken your breath
surely if you had lost you breath and
surely by this time you are antious to
catch your breath so I thought I would
frighten you so you would get your
breath back. So I will start of by say
ing as you are having such fine sale
for your cars and you are selling so
many of them surely by this time you
can afford to give a poor broken down
missionary one as we are told in the
bible in proverbs third chapter and ninth
’ and ten vurses to honour the Lord with
i thy substance and with the first fruits
I of all thine increase. So shall thy barns
be filled with plenty and thy presses
shall burst out with wine, also we read
again in the third chapter of Malachi
God tells us to bring all the tithes and
offerings and he would open the win
dows of heaven and poor us a blessing
that we would not have room enough
to receive jt. 1 am expecting at leas
I you will get your breath back when
; you lead my letter. Yours to help save
I a lost world."
He who knows the price
of everything-—and the value
of nothing-—judges the Ford
by its low cost alone. But
he who knows real values
knows that only the gigantic
production of the Ford has
made possible present prices.
Runabout $525
Tonnng Car G(H)
Delivery Car 625
r r<nvn Car 800
These new prices, f. o. b. Detroit, with all
equipment. An early order will mean
an early delivery. Get particulars from
Ford Motor Company, 311 Peachtree
street, Atlanta, or direct from Detroit
factory.
The Atlanta Georgian
Automobile Department
New sales rooms and service department of Fulton Auto Supply Company, at 65 E. North avenue, just off of Peachtree
FORD SATISFIED
WITH NOTED GSR
‘■Don't Have to Change Style;
Our T Pleases Public,”
Asserts Chief.
DETROIT. Oct. 19. — Now. when the
automobile world is agog awaiting the
1913 announcements of the various
manufacturers, the fact that the biggest
auto builder of them all long ago aban
doned the yearly announcement place,
because its product had become stand
ardized, is brought home witli renewed
force to the trade. The Ford Motor
Company has manufactured its one
style car. Model T, since the fall of
1908.
Just now. mixed with the smell of
gasoline and lubricating oil in the gar
ages of the land is an air of conjecture
It is one of the nervous times of the
year for the entire automobile world,
both with the prospective customer
who dares not buy for fear there will
be a change in price or construction
that will leave him with an out-of-date
car on his hands, and with the sales
man, though he knows what his com
pany intends to do in the future, dares
not let the cat out of the bag, and who
is in a state of partial collapse all the
time for fear his competitor is going to
"slip something over” on him.
Rut Ford owners and Eord salesmen
go serenely on their w’ay. They have
no such yearly shifting of standardiza
tion to fear. They know' that the com
pany has not changed the model of its
car for four years and that the Model T
will be built in much greater quantities
next year than in the year just passed.
The policy of the Ford Motor Com
pany in sticking by a one standard car
instead of changing its model with
every passing year has been a most
successful one, as the position of this
company among automobile manufac
turers will attest.
“We would no more think of chang
ing the model of our car each year
than we would of changing our trade
mark." is the way Commercial Manager
N A. Hawkins voices the Ford policy.
WHITE'TOWN CARS the advanlages*of
11 the WHITE electrical starling andlighling sys-
BUllem, together with the logical left side drive—an
exclusive WHITE COTnbig^oii' ? is more-apparenhthan
ever before. mTdtli!|Boitt||i who drives, the COUPE
offers the of the electric, coupled
- -xJB MB" Z '~ i Lnßlitj
and touring radius of the
gasoline roadster. 91 In the
LIMOUSINE,«a folding partition behind
seal allows the owner, when he chooses ffi operate
his car, lo remain in the same luxurious* interior lyilh
his family and guests. 91 WHITE TOWN CARS are
beautifully finished and appointed to the last detail, and
are the choice of motor coach connoisseurs everywhere.
C II he While Company—llß Mariella St.
<— .!■ . .;.J| J.
AUTOOEALERS
AREHUSTLERS
By ERNEST R. BENSON.
Sales Manager of the Studebaker Cor
poration.
I wonder if the general public appre
ciates the important part that is now
being played in the business world by
the army of automobile dealers operat
ing all over the United States.
Drop into any village or little city in
the country and the livest young busi
ness man you’ll meet is the leading
automobile dealer. Try any large city
and you won't find a more wide-awake,
hustling class of men than those who
sell motor cars.
Slowly but steadily the irresponsible,
joy-riding element, so prominent in the
early stages of the industry, has been
eliminated until now those who have
made good and earned a place for
themselves and the ears they handle
monopolize the field. Often we find
that our dealer is one of the wealthiest
men in his home city. And. if the deal
er is not .vet himself a man of means,
he is almost always associated in a
quiet way with business men of the
vol \ highest class who are backing his
brains and ability.
The automobile dealer of today’ is a
scientific salesman, ready to ponder
every suggestion that comes to him
and to appreciate its merit. He wel
comes advice from the factory he rep
resents. He is always ready to trade
selling pointers with comrades hand
ling the same line In other centers.