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1913 Models of All the Prominent Automobile Plants Will Be Displayed at the Auditorium-Armory
HERE’S SOME OF THE CARS READY FOR ATLANTA SHOW
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By Peri- H. Whiting.
ONE week from tonight the Georgia
Poultry association officials will
clean out of the Auditorium-
Armory a vast litter of coops and such.
By the following Monday the building
will have been transformed from a glo
rified poultry- plant back to the old
original Auditorium-Armory again. And
no sooner will this transformation have
been accomplished than the biggest
gang of workmen that ever took hold
of a decorating job of this sort in Dixie
will buckle down to the task of decorat
ing the Auditorium-Armory for the au
tomobile show that opens Saturday,
November Ifi.
For it is certainly- one grand job to
put in place $16,000 worth of decora
tions. fittings and such.
Do not deceive yourself into believifig
that there is any hocus-pocus about the
money that will be spent for decora
tions. The figures given are, if any
thing. too low. An even 12,000 will be
spent in putting in a new floor. This
floor will be the height of the present
stage and will give an absolutely level
floor. The old up-slants, down-slants
and elevated stage will all be done
away with. The whole interior of the
building will be on the same leVel. In
addition, the wings of the stage will
be removed, making the auditorium
proper one vast, unobstructed hall. Two
thousand dollars will be cheap for that
job.
Next comes the decorations proper.
They will cost $.*>,500 cash. Ten men
were employed for more than a month
in making the paintings that will be
used in the decorations. Probably a
hundred will be employed In putting
the various decorations In place. When
it is al! done. $5,500 will have been
spent, if not more.
Lighting Costs $9,200.
But the big feature of the general
scheme of decoration and the one that
' will cost the big money will be the
lighting. The fixtures and the lighting
scheme will cost $9,200 cash.
"hy this tremendous outlay—an out
lay exceeding twice or thrice over for
lights what the high-class shows spend
on their whole scheme of decoration?
the skeptical may ask.
The answer is easy.
The decorations that the automobile
show will christen on November 16 will
be used the we.k of December 2 to 8
for the convention of the National Com
mercial Gas association.
It "as with no desire to split up the
cost that the two exhibitions combined
on decorations. The fact was that the
automobile show was due to end No
vember 23 ami tin Gas show was sched
uled to open December 8, and there was
not time between tin hour when the
automobile show would close and that
when the gas show was scheduled to
open to put in the needful decorations.
The gas show needed the automobile ‘
show's time to install decorations, and
the only way to get it was to eombiru
on decorations. This was a bonanza
for the automobile show .
Fdty Plumbers on Job.
It might seem that there would lv
time enough from tin morning of No
vember 24 to the i,|gl:f ~f December 1
to put In decorations enough for ten
gas shows. Hut tills doesn't happen
to ** lru ' Foi one thing, 50 plumbers
111 brought into Atlanta to do the
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L, "hy it is expensive, Those who
Harford Berlin Liiuousint
have paid for plumbing jobs on a small
scale feel their blood run cold at the
thought of paying 50 plumbers at a
time. But hence the appropriation of
$9,200 for tlie lighting.
The automobile show will be the best
lighted show that was ever given. The
idea of lighting with gas is a novel one,
but when all the fixtures are in place
there will no doubt be twice the illum
ination that ever graced an automobile
show before.
This extra illumination is very wel-
come to the automobile exhibitors.
Their automobiles, w ith their highly fin
ished bodies anti their bright metal
work will show to fine advantage under
the dazzling illumination; and at the
same time the added light will be use
ful to those who wish to examine the
internal workings of the machines. No
show room in the country is provided
with as advantageous lighting as the
automobile show will have.
More Space, More Exhibits.
If it had not been possible to get
added space by raising the floor and by
decorating beneath the boxes, it is hard
to tell how it would have been possible
to accommodate half the people who
wanted to show in Atlanta. As it was,
it became necessary to limit every ex
hibitor to 1.200 square feet of floor
space. This looks like a vast amount
of space, until you stop to figure that it
is virtually the equal of a space 35 feet
by 35 feet—which isn't much in which
to display a full line of automobiles.
However, by economizing carefully,
the show managers managed to scrape
up enough space to accommodate all
members of the Atlanta Automobile
and Accessory association. And this
means that almost every high-class,
substantia), come-to-rtay line in Amer
ica will be represented. Several othet
manufacturers, who are not represented
in Atlanta, applied for space, but nat
urally did not get it. And their ab
sence will not be felt
About everything that man can de
sire will be shown at the Atlanta ex
hibit.
I’he 1913 cars do not bristle with
novelties, as those of 1912 did But the
innovations of 1912 have been tested
out and their worth ascertained. For
that reason this season is a vastly bet
ter buy ing season than last.
Why This Is the Year to Buy.
l ast year, for example, the sliding
I, eve valve was a stunning novelty,
, and threatened to sweep every thing be
fore it this year the same cars that
used ft last year are still using it with
>i'* > ss. and the poppet valve engines
continue to please. The long stroke
motor continues in Its popularity, but
is no longer a novelty or a sensation.
Tit'- trend toward life drive still per
sists. Six-cylinder motors gain a little
In popularity, though they are nut
The Atlanta Georgian
Automobili Dipaetmint
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sweeping everything before them, as it
was predicted they would do. Self
starters are finding themselves. Last
year they were frankly an experiment,
but last season they proved themselves.
Now the poor ones have been discarded
and those which are offered have come
to stay. They are finished products,
and a man can safely buy them, with
the full assurance that they will ac
tually start the car—not just part of
the time, but all the time.
All in all. it will be a grand season for
the buyers.
Money is more plentiful this fall than
it was last. Times are better. Folks
positively refuse to be rattled because
ii is presidential yea . They have mon
ey and they are ready to buy. The cars
are being turned out and they are bet
ter cars than ever.
Bodies Are Handsomer.
Moro attention has been paid to body
designs of motor cars .during the past
season than ever before in the history
of the industry. A few years ago mo
tors and their parts received the at
tention of manufacturers in this coun
try. while European makers concerned
themselves mostly with the creating of
new body designs. Then Americans
looked to Europe for tlie latest patterns
in body work and a great deal of for
eign stuff was copied here. Things are
different now. and the American manu
facturers are showing their foreign
brothers a thing or two in body de
signing.
Having brought the motor to a point
of efficiency, the American manufac
turer has quite a task to bring out
something new In a mechanical way
and in a big measure he is quite con
tent to leave well enough alone. But
the car bodies lend themselves always
Touring Car ••
Touring Car-two sizes
“GO" Touring Car*six cylinder
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120-23 Marlotta.St.
C A D I L LA C
STEINHAUER & WIGHT
228-230 Peachtree St. Ivy 2233
Velio Three-Ton Truck.
to improvement in design, color or in
other ways.
Notable Body Changes.
A few years ago the foreigners were
several years ahead of the American
makers in motor car building, but the
Americans have not only caught up. but
outsped the European makers in many
ways. The American invasion talk
demonstrates this. The fact that Euro
pean makers have smaller quantity pro
duction is perhaps one reason why they
have had more original body work in
the past. Quantity production natural
ly limits the scope of body design, for
only those types for which there is
considerable demand can be profitably
manufactured. It is with the makers of
higher priced cars that the most nota
ble changes in body designs are ob
served.
Recent changes in body construction
are along well defined lines and to al)
appearances it would seem that several
makers are working in harmony. The
torpedo, or flush-sided body, which was
introduced last year, is again popular
this season, although this type has un
dergone several changes. Its scuttle
dash, high side doors and outlines work
well with both the closed and open bod
ies. More light and air in fine weather
and better protection in foul weather
is the demand at present.
In the limousines larger windows are
coming into vogue and in some of the
largest cars light is now admitted
through the roof by means of skylights.
Practically all limousines are now fully
inclosed.
Fore doors continue to be popular and
marine windows are much in evidence.
The Berime type promises to be as pop
ular as ever this winter.
There are many novelties in body col
oring which are not flashy or overdone
The prediction made several years ago
that eventually wallpaper designs would
be used on cars is still but a predic
tion.
While body designs have received a
great deal of attention by the car mak
ers, there are many Improvements In
the interior building of the bodies which
add to comfort and luxuriousness. With
electric lighting systems, self-starters,
step lights, demountable rims, electric
searchlights. heating facilities and the
Ike. the buyer today is getting a great
deal mote for his money than ever be
fore.
Everything that is now in cars, in
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- “54” HUDSON— a Six
ts-S nt’Tes an hour. To 58 miler an
1 hour in 30 tecondt, from ttanding
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The Two New HUDSON Cars
That 48 Engineers Built
I The picked engineers from 97 European and American automobile factories combined in building
the New HUDSON cars.
There are 48 experts in the organization, at the head of which is Howard E. Coffin, America's
leading automobile engineer and builder of six famous cars.
Combined, these men had a hand in building more than 200,000 motor cars.
No car can be greater than its engineers planned it to be. We believe mechanical perfection is
more quickly and thoroughly accomplished through combining the experience and skill of many
men than is ever possible if dependence is placed entirely upon one man.
The “54" HUDSON supplies every demand made of
any automobile, in speed, £et-away, safety, power, lux
urious equipmeht, distinctive appearance and comfort.
It is not merely a “Six” made so by the addition of
two cylinders to a good four-cylinder car. It is capable
of a speed of 65 miles an hour with full equipment and
will jump to a speed of 58 miles an hour in 30 seconds
from a standing start.
Its equipment is complete in every detail, which
includes an electric self-cranking, electric lighting
dynamo type —and ignition system, known as the Del
co, patented. Illuminated dash and extension lamp,
mohair top, curtain, rain vision windshield, speedo
meter, clock, demountable rims, tires, 127-
inch wheel base, etc.
The seat cushions are 12 inches deep. Turkish type.
The finest materials are used throughout. No detail of
finish or equipment is skimped or overlooked.
"M" HUDSON Models: Fiv«-p*ee«nc-- Touring Car and
Torpedo and Two-paeeen<er Roadeter, $2450 -ach. f. o. b.
l*etroit. Seven-paeeen ger Touring Car, $l5O additional.
Limousine. 7-paeaengor, $3750; Coupo, 3-pa»enger. $2950.
Open bodies furniehed with Limousine and Coupe at extra
«.large.
See the Triangle on the Radiator
FULTON AUTO SUPPLY CO. distributors
56 E. North Avenue J. W. GOLDSMITH, Jr., Pres.
bodies, in engines, in accessories and in
clothing will be shown at the Atlanta
Auditorium-Armory from November 16
to 23. There is not anything that is
new or desirable or interesting that will
not be there. Prospective buyers can
come to the show with the full assur
ance that, while they may not see as
much miscellaneous junk as they might
at some shows, they will see everything
that is standard and everything that is
desirable in automobile construction.
1913 Premier Six
The Six
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New Hudson “37" Limousine.
The Four
No man need be told that Howard E. Coffin leads al
in building four-cylinder cars. No designer has buii
as many successful automobiles.
In building the HUDSON “37” all his skill and ex
pcrience contributed to its perfection. But in additioi
there was also worked into the car the skill and e.xper
ience of his 47 expert associates.
Thus was produced a car such as no one man is cap
able of building. It is truly a composite masterpieu’
The “37” combines all that these experts know in th<
art of automobile building. Its detail of comfort, beau
ty, distinctiveness and equipment is precisely the same
as that furnished on the “Six.”
The car has sufficient power for every requirement
It is quiet and free from the degree of vibration common
to most automobiles.
It is a simple, accessible, durable car —the best ' '
48 engineers know how to build; therefore we unhesit '
ingly recommend it as the Master of any four-cylinder
car, regardless of cost, power or make.
Model* are Five-paswnger Touring and Torpedo and Two
naeaengcr Roadster at SIS7S each; Limousine. $3250; Coupe
$2350; r. o. b. Detroit. Open bodies with Limousine a'.-
Coupe, extra.
GOODYEAR FACTORY
PUBLISHES BOOK ON
CARE OF AUTO TIRES
"The Care of an Automobile Tire, a
small booklet published by the Goodyeai
Tire and Rubber Company, is -goini:
through its fourth edition and rapidly ap
proaching its three hundred thousand:':
The first edition was published i
March, 1909, at which time 87,600 copies
were printed. The second edition »i
June, 1911. contained 105,000 copies and
the third edition of June. 1912, 30,200 it
was recently deckled to revise the
again, and 30,000 copies of this rev:sio'i
have been ordered. The booklet is dis
tributed wherever the Goodyear tir is
used, the various branches being the
points of distribution.
This publication is necessarily a costh
proposition, and the Goodyear must get
extensive benefits from it to make it
worth while. The idea is to use the
booklet in connection with the work of the
adjusting department. The purpose of the
booklet is to bring home to the tire user
the fact that, through carelessness or
neglect, he may half the normal effi
ciency and mileage of his tires.
Now that the seif-starter is becoir i -
tiniversally used, the traffic policenien
appreciate the advantage of avoiding
congestion in tlie downtown district.