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0»L GARS FOR AUTO RICES Private Owners Drive and the Foreign Automobiles Arc Advertised. T■ • rubles of the Milwaukee au.o- ace promote s have directed ,• ■ >inn io the Cii' t that if road racine; | >, a cd it will be by privateown Since the opening of the present • . .son tho.c has beep every b,- , mi that motor car rating was be-! r .- rK ••• sport for individuals rather u n i-nterp'ise for manutai.tu'.err. owners and agencies mad. • !.«! ... .. j y of the entries at Santa Mon- I i: iinapolis. Tacoma and Elgin. I; i race for the 500-mile sweep- Indianapolis on Memoria: day . . 21 starters, of which nin< p irately owned —De.Paim'i’s AJer . Tetzlaff's Fiat, AV’shart's Aler- Dingley’s Simplex, Liesaw’s Mar , :te-ftuick, Mulfo'd's Knox. Horan'? I■>i, r. Ormsby's Opel anil MatSou'.* ; or. ■ ' Two of the tbr 'c cars that ; ~ qualify were also individual i . .... Private owners saved the day s-nr- Monica. for without the indl , .. .nt les the Pacific < .ast clw .de > .’-o been a fizz'e. Th activity , nitc-splrltcd sportsmen of the . st made the races run in con with the Montmara Pesto sue while the same conditions ap t.> t■ ■ Galveston Beach mco*. Individuals Save Day. the individuals who have -a..? 1 iti•Milwaukee. ' here th-- -fH ..ad events on th- Aim- 1.-an mi.mobi'e calenclat we--e ,r■.£ <’. They rrc t . i;-iH and overcame the unto i-onditions resulting from the • t ;.. arm suppot t given the spo tb; i-v .immobile makers. i .. i■■ maniifßi i ttr - eontinu?.’ to . . o ' t'.-e game frira I of withd'aw ing from competition as the Lozier, non. Ahln tt-t)eti 'i’. and Xa . .. . ivo this yea-, it «• old not hav. he ~ i.npc atlVe to cal upon the i ri■ I owners to -an tit'- situation. T a • i. o vne s furnished the ent a i■.• •. -a ry factor in :• success fid meet, where the makers have re fjS' • them. T < activity .-'.town by sportsmen, us Edwin Bergdoll. Lluvid Bruee- P • i:. Caleb Ij.agg. Eddi? Hearne It-, -li DePalma. E. E. Hewlett, E. .1. s oeder, O. Appl ’gate, D . W. H. ' r.dmers. and other well-to-do drivers only has changed racing from an ■.; i-c subsidized by the automo i ’.mufaetnrers to a sport and pro- but also tended to discourag' the make- s. Foreign Cars Advertised. 'I hose men have purchased high- . ered European cats, paid the tire and entry fees and by winning | o ifter race secured free advertising 1 i foreign made cars that the Ameri nanufacturers spent anywhet' ... 520,000 to $30,000 each in a futile ■effort to get. h t'.ie aOO-miie race at Indianapolis - .1.1.. <’ase ('ompan? spent StlO.uO gotiatc 122 laps with two cars. T Me: cedes makers, on the other | reived 53,000 from E. J. Sr. :oc- ■ the machine DeP.iim-a d ov i S' i ral hundred columns of pub :> l:. . '. lioli were devoted, to t.w- stories . Italian's hard luck and his rcc- ■■ . '.i a king feats. I' i.'i ■• the fact that there are sti'l valuable lessons to be Icarne.i o i . ' ii’g, the majmity of the mak. s oi’.d it unprofitable to bulk. at<them in events and main- 1 ’ '••uiii*--. But in deserting th? i i 1 manufacturers xiave given th , ?. " ■ .-..i;.n an importunity to gain . f'.m on the track and read and a I 1 "itnci. to make the game something ■" 1 '. than a commercial proposition in ■ i the participants aim to make a 1 th manufacturers continued to '"it: a lukewarm interest in the | . and private owners are success- | 'i thsir endeavors to make racing a • for sport's sake, it is not un'ikely 'b - “gentlemen d iver" vll b: '• • a: the wheel of a machine in speed a t -ts in the near fut ure. HUDSON COMPANY TO DOUBLE CAPACITY OF PRODUCING PLANTS ■' ‘-’ir g t|- 1C ir a-y U. t-al poi-::- ihe Xt\v Hudson *’37” M-. ■ ■'ndtb. .Jr., thp Hudson deader, today ' that records for cars created b? | ~r ar i-y Coffin have been shattered : r latest model ’*77 which was _ ' • <i tinder Li/ direction by ex- < >• to the pre'Ci i time throughout the ed States more than double the re "Fi'cr'i have born placed for 1D" Hud- • this tlniß last year In sorn* • f the I’nited States the demand • 'rebk-ri and quadrupled. Tne Hudson which arc being doubled in size ~ tall, sre working twenty-four hours d ; ' in the endeavor to meet the popular ai’ and at the same time devote no ti e building of each individual ’"•(•al orders for Hudson cars have been ’•■ken with tremendous rapidity. J I. CASE COMPANY BUYS PIER C E AUTO PLANT AT RACINE J' i announced that ihc .1. I. ' 1 l,r ' hltig Machine I'ompgny, of K»- isc, lia« purchased th'- slock, ■"‘•it inti rights of the Pierce Motor many, of Ravine, which bus been Hing the i ’use car for the blir farm ‘ i, in tv works for two years ’I h» ec wm-ks wiij at < nv- b i uiis )H --'!l'1 with the Itnim-'i-'. works I. 1 I" S| ita identity as a corporation. l 'hange Ls .simply om of i - ui’’ 1 . o* iThi.-ltr.il stockholders in t «’im< In July. Itilo pmi-ha-'t'l t " loi k !c wl t v Plerct c< il-1 1 1'" o ,\. j. I -I- icc and lii- f*o ISllii P" !' I"' 1•" ' ' '■•■— • ™ IW'IHHIM l' !; I ! ii h: T T .6 n - H I ' id Ibi 5 u I ' I ; ! I : I ! ii i Lt : i ! , ®s»<wOi“i.iiii-i I ih ii I it: i j iiii; ;i I Mcyii) ii. ■ i ; ii i 70 ! ji' I i'HiiiißHi |i: i'l !|i| I'KB ttt ?i|l| i ■ i ■ | j j jll ii oli I i liwiil iiii i 'ililiilli il ii iiil iiiiiiiii i 'iiiiii i e l£w II i ■ wi'li i: ii iiili iiiilil ii I liL ii. iilJ! iiiii i i |'!i iiii iHi I i li i 11 !'! bl i-ii I - I • 11 li - I I II I 1 hii Completely Equipped i Hi i'i' ' ; 11 ' ! ii' I ' li|| I|i 1 | Nt II .j| W-.S'Mrr,r c en;er Co'tnl R tm y flo t ' li, !1 ! Hhffl r>c: t tiumrr r SkiM S-P«^K tt r Tourim Vivien Beari't, fbhair Tofi end Bcot 'll tort, bl! 1 :||i .ini!! | Qr rrestciit. Tank Tiret 32x3% Q. I). Xickel Plated ! I | ! i !il !l , J J 1'... 7 li'bNl ’ ||' IM i | I- ii' An Extraordinary Demand Followed the , | I H L Announcement of This Extraordinary Value 11 il iI! Hill M '|' 7"E predicted an avalanche of orders. We knew the minute this model f IXi ''Oik H 'i ' ■Hi- Hr U/u/ was .? i,ered I ' t would sweep the country. Vie knew nothing on earth |i <ll W ,# ’ di, SS b fit I 7'W .lllill! IT-HU % V could stop the demand for it. All we had to do was to acquaint the ;ij.( Ml 1 ' jff ! |!| Kl ! ;| J? 'iff i■ .ilh'u "'"7 ' V Y public with the facts. During the last sixty days wc have shipped li'!; HI . O M'• ; Ht Seventy-five hundred of these 1913 cars and still we are way behind Mk IS fl 9 i'| ij ”nn»e«uate shipping orders. This extraordinary pressure just naturally a I t W ■iii Fi> ip J *°uowed the announcement of this extraordinary value. g | J 1 0 b'; 1 !] I '' one article that continues, from year to year, to beat, hafllc and dominate, I-' 11 • ■ ."| fl other similar articles, must be the acknowledged leader. This is an established | i' ' W- W F |' ® J fact m commercial circles. That which is best must lead. The Overland is today ' IS IJ !i' ■ ' W W 5 the most prominent automobile, of its type, produced. ' H'i "J 'J M' F ‘ j®' C. Automobile values must be looked at from several different angles. You must ’ i *T' I IJ ' ?*' < h W'*'!' j|F consider not only the price, but tvbat that price buys you. You must take into \ | 11' tl I; 1 consideration the power, the strength, the beauty, the construction, the size, the I I ■•! - ‘X HJ -", '"f appearance and the equipment of the car. You must judge a cr.r by the material h ' : I |l JF ,7 i HiH' hl , • ■ : ;7H. .. H 1117 J. »n it; the svorkmanship on it; the methods employed to produce it; and. last but : |l j/j. - jHi"' ' F >,i'' “F' |i7 | {/ J .i,\ i not least, the facilities behind the production methods. Couple these facts with \ i W 1 1; I Filblil- J Fin. n , the price tag and you get the value. iM I F O B. | ‘M r Ii ' J u " 1 Examine each one of these fundamentals in this Overland at $9<S5 and vou li in m'lillllM J 7oZc</e. il Till find a car that is identical with the average $1,200 car. Co further end you find high- i H' J H ~|l ; 1 ' <rade construction and painstaking care in finish that equal the production M '-I! ' i : ; ; i I i li; ? ij'; M- methods employed m the making of any $5,000 car you know of. O. This car the power of a $1,200 car; it has the strength of a $1,200 car; it I 111 I [1 1 I has the size of a $1,200 car; it has the seating capacity of a $1,200 car; it has the I>| I j ; ,J T H |i| I wheel base of a car; it has the chassis construction of a 51,200 car; it has M I; I ' 'il 1 lb the comfort of a $1,200 car; it has the beauty and finish of a $1,200 car. :l j i il <l. lake the equipment item alone. It has a Warner speedometer—the best ' I |l 111 l ' Hi! -l| Ilill I'II I' i ill made; it has a fine mohair top and boot; it has a clear vision wind shield; it has a Ti h 1 I . F I j | : . J . i H self-starter and a Prestolite tank—every practical accessory made for an auto- J 1 ' H| I I 11 mobile. And all for the one price—s9Bs. There are no “extras.” T ' : 1 ■ Ji I il' | j I* 1 • ’ '• <L 1 hen there are those important construction features which are only found on .'iF'i iH > ■' ' ■ 1 IT' "M 111 the very high-priced cars. This model has a drop-forged I beam section front !; ! , .i ' i; -. axle, fitted with the famous I imken bearings; a three-quarter floating rear axle .'JH ,H , ' ■ « i F J 1 : j Ij. fitted with Hyatt bearings; a selective transmission, with three speeds forward ■ ; . | >' 'I ! ' ~ i I i iHi: iii ji and reverse, fatted with annular bearings, and a cold rolled pressed steel frame. . : i , , ij F j It has the center control. Ihe brakes arc unusually large for n car of this size and power, and are ample for cars of much greater weight. There arc two sets p:FF 'FFFi'j.iF T. ;<i,i j'• i“| I iri ol the drum type, internal expanding and external contracting, ihe extra large , ! | iH J I'H i i•i ii iii J•; ii ill-’-i. i : Fi.-' braking surface is indicated b> their dimensions 13 inches by 2'f inches. The i ' l'l i iII I , I ii i' ' M ’MI ill' M s springs are semi-cliiptic front, three-quarter elliptic rear. Each spring has six i :' ' 1 ' Ij F ,i;. i, F leaves. Tires are 32x3.’. Q. D. !: r O. This model is superbly finished. The striking body is in dark Overland Blue. Battleship gray wheels harmonize perfectly with the rich dark body which is H ; ; I trimmed m black and nickel plate. -T ;i H ' ii ii' |l' J-fJ Jj-J Hl il|l ■: I!■ 'T.i'.- <L e want to put it up to you squarely. We want to submit to your own judg- Ui i : ' I |ji: U | ;'Jui i; ' : 'H 'lJfH’H Ij;- nient the following simole inquiry: Why pay more than our price, for a car of i|F : F''F this s'ze, strength and power- When cars that arc selling for $1,200 give you no ■ I |M I Mil I M Hi! TU ' H lfli il 'l'l : more practical value; give you no more power; no more comfort; no more ease; ''| F i I i j.. ij; ■? Th Hi il 1 no more strength; no better looking car, why in the name of reason and economy should you pay the additional money? h| ;l| i ,i ■< '.-J J F' I;i ji iji 1 here are over 2,000 Overland dealers. Look up the one in your town and HI j ' ' Id; |!| see this Model 69 at once. i I I I Ml I Ifi *1 Ft 1 ll'i Illi l!!|l |l Li <L Step lively for an early delivery. • 8 Catalogue on request. IM ' I Ms : f: i i lJ i "Hi!i!!il||!i ||| I OVERLAND SOUTHERN MOTOR CAR CO. LINDSEY HOPKINS, President I | M M 111 ' g 232 Peachtree St THOMAS H. SMART, ... . r | 232 1 eachtiee St. Gcn’l Mgr. Atlanta, Ga. j q |i t!; ; r p I'M ' ill! ; F : :Jl|Fi Fij i;| ;J‘. 11l II I j I I b riljrj ||ft| i!| | I ''l|l! ■. ffilim ffl ' i ** i ' D - _ Hi JL i | | JHE ATLANTA GEORGIAN \NI) NEWS. < VITRD.W. O( TOBER 26. 1912 PAGE SEVEN—MAGAZINE SECTION