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f3H Auditorium Doors Swing Wide at 7 Tonight on America’s First Showing of the New 1913 Automobiles ATLANTA AUTO SHOW FINEST SOUTH HAS EVER KNOWN CARS, DECORATIONS AND LIGHTING BEST OF MOTOR HISTORY Presidents. Sales Managers. Engineers, and Factory Glad- Handers Journey Here to Greet Their Representatives, Who Are Coming to Show From All Over the South —It Will Be the Greatest Gathering of the Kind on Record. Cars Shown Represent All That Is Latest and Best in Motor Car Construction Trend of the 1913 Models Seems To Be Toward “Sixes," Long-Stroke, Electric Starting and Lighting. Left Drive and Luxury. By Percy 11. Whiting. Tonight at 7 o'clock the gates of the Atlanta Aiulitoriuni- Armory will open wide to reeene . the tirsl visitors to Atlanta s third automobile show. When the doors swing baek< thev will reveal the most hand somely' staged show Dixie has . ever known, the most brilliantly lighted show in America s his torv. ami the first showing in America of the cars that will make motor history through the season of 1913. It will be in'o fl transformed' Auditorium that visitors will be ushered. Ihe vast, bleak bar renness of the interior of this huge building has been obliterat ed. Instead, there are new walls, a new roof, new floor covering, all in harmoniously blending shades of pink, green and white. And exquisitely framed in this handsome setting ami wonder fully illuminated and glorilied are’America’s best automobiles. It is hard to refrain from superla , fives. The "1913 show”—for such, in ; effect, it is—ranks so immeasurably above other Southern shows and other former Atlanta shows tn the decora tions and in the Illumination, and the automobiles shown arc so vastly supe rior to those ever seen In Atlanta be fore that a full Websterian assortment of adjectives would be quite justified. What to say—where to begin? Those :,re questions. The Decorations Satisfy. The decorations leave little to bo de «ired. The pink and white sunbursts at the totp. the panels of the side, the decorated panel hiding the balcony produce an amazingly beautiful effect. Tlie Auditorium lea transformed bulld- Irg, a huge, unobstructed room of new :*nd quite unexpected beauty. The decorations are. as complete as they are beautiful. In the entrance of the show building lattice work. South ern wlfti smllax and pink and white ' draperies produce an attractive effect. In Taft hall the scheme of decoration is similar and here are twelve huge concrete pillars, topped with the largest of Illuminating globes. Decorations Fireproof. In the decorations appear 4,0()0 pink chrysanthemums, nearly a ton of Southern wild smllax, nearly two miles of denim strips three feet wide, nearly a mile of bunting, and all of It is fire proof. A match touched to one of the delicate chrysanthemums or to a tinder ” dry piece of bunting serves only to chart' it. None of it will burn. The decorations are as tireprool as tiro con crete posts. Nobody can appr« late the illumina tion who has not s<en It. A million cubic fee' of g-.s v. ill be burned during the course of th. show; 260.00a candle power of light is- being shed all the time, nearly’ three-quarters of a mile of piping is used, on which twenty ex perts worked 36 days to get it in place. The fixtures are new and were made especially otbe shown In Atlanta f Forced pressure street lamps an- being used for the first time in America; it new style of Welsbach lamp is tn use for the first firm ai ywher<. And mote than $13,000 has been spent for illumi nation fixtures and their installation, and more than $l5O is being pal l dally for the gas used —more than It costs to furnish light to many a flourishing city. As For the Automobiles!!! It may seem incongruous to say so little of the automobiles and so much of decorations thus far. The fact is that volumes and volumes might be given to the subject of the cars and then much worth saying would be left unsaid. A goodly’ proportion of the standard cars made in Ain. ri. a are represented in Atlanta. Virtually all of the ears represented hen are at the show. That means that it is representative of ill that is best in automobiles. Tip < <rs that have won fame- at racing Mar riott, National, Buick, E-M-F, Popc liartl'or.l, (.'hahtfors .nd American; tin- machines that won their spurs in |Kn h- -A;r-. ' . V.-- ’ LIST OF EXHIBITORS ; : AND THEIR WARES Z • » • A correct list, of the exhibitors • • at till Atlanfi; how and what • • they will exhibit is here given: • Studebaker Corporation Th- • • Studebaker line. • • Overland Southern Company * • Overlands, Garfords. * • Michigan Georgia Motor Com- • • pany—Michigan 4v’s. • • The. Locomobile Company of • • America —Locomobiles. • • Buick Motor Company -Buicks. « • C. H. Johnson Stevens-Duryea, • • Chase trucks. • • Cole Motor Company < ole, Al- • • co truck. Federal truck. • • Atlanta Auto Sales Company ® • National, Flanders Six. Colonial • • Electric. Henderson. • • L. H. Crane I’opi Hartford, • • Pope Motorcycle: . • • Firestone - ' 'olunibus Southern * • Company Fir. stv ■■ - Columbia • • gasoline .n r, t’oliinibus el.-cttles, • • Premier Silo.. Company Fr< • • niters, Baker electrics • • Velle Motor Vehicle C mu-any • • Velles • • Uakli'titl Mot :• <'ompmy —Olik- • • lands. • • John M Smith—Fierce-Arrows. ® • Chalmers. • • F. B. Stearns Cotttpnnj ■ Stearns. • • Fulton Vito Supply Company • • Hudsons, Mnrtnons. ® • K. <'. H. Corporation- R-C-ll • • gasoline < ttrs, Hupp-Yeuts dec- • • tries. • Fill’ll Motor Company For,ls. • • Sigma Engineering Company • • Hm ri. Standard electrics, Cor • • bitts. • • Mitchell Motor Company • • Mitchells. • • Reed Oil Cunip.iiiy Reed oils. • • Hteinliam i A- Wight 'nilE.i<•»». • • H. K. Brown—AccessorWs. • • International Harvester Compa- • • ny—lnternationals. • • Charles E. Miller Acci-ssorie • • and supplies. • • 11. ,1. Slcai Warner Auto M< ® • ters, Vista Electric Lighting Sy.- • • terns. • • Elyea-Austell I’ompany—Acees- • • sories. • • Alexander-Stcwald Company • • Accessories. • • Atlanta Top and Trimming • • Company—Tops and upholstering. • • Johnson - Gewinner Company • • Accessories, supplies, motor ay- • • imrel and novelties. • • The Gewinner Company -Aec- • • sories. • • Whitman , • • —American • • • the cheap car field —the Ford, the Flan ders, the H-C-H; the craft that have long stood for high quality and high price—notably tin Locomobile; all the machines. In fact, that stand for big things and that have di'ne big- things in tile automobile fluid are then . 1913 Cars Not Radical. To touch lightly even on their points of excellence and Interest would lake volumes. The 1913 models an not as radical, it may lie. as those of last sea son; or perhaps It would be more ac curate to say that features considered tadienl then p ( rslst now as trad and proven designing practice. There has been no receding of the wave of long stroke popularity. Center drive and left-hand control have gained more .supporters. There are again more sixes than before, and notably some amazing low-priced sixes. Also there is a movement in favor of "little sixes," cars of great flexibility , but of smaller cylinder size and of greater economy in gasoline consumption, tire wear and the like. S, f-starters are more nu merous than ever. Few. If any, high priced cats ar. without them, and they have begun to prevail even among the r< asonably ■ >ap a.arl'im-. In motor cur prices there have been no great ci anges. Sev-ral firms are out with lower-priced ears, several others have 1- gun to shea machines of higher price than ever before; several which have t<-o . firm unCI his year '"or Idglt p: ;-'es in mod. hav. :oi l, d lower pH <1 Ila-., white still ir.ilnt.iining the higb-prleed ears, i'm can hot.. but littl- I: f.-ir,-..- . The Atlanta Georgian AUTOMODILf DtPARTMINT tioii from tach a brief sketch. Wl.nt , is necessary is a careful study of the | show. It will repay it. Trucks, Electric*. Accessories. Os course, the showing is not con- I fined to pleasure, vehicles. At least a 1 liu.l'’ dozen agoneiee or brandies will i .simw eommeiMui ears, while several I oiliers v. nieii t’.afidl-s ciitiimereial < a’'s xvl.i not exhibit them for lack of oom. ■ Afiot, fenmre will be il:e showmg oi ' electrics’. A, hi'st dx different malms I will 1» exliioi'...l, and thi y represent ; evi-rj thing from the low-priced ma chines. jus, beginning to appeal, to tlie last Word in eleetra; b.rttirj. comfort, eftielencj. durability and pri< , . tn addition, tlu-ro will be .diowings j of accessories, motor wearing apparel, j oil, epriug v.ls am! electric rpici ii- . ties. All iii all. il is a e.mtplei - auto bill show—-and tar anil away the best | show put oil by a city of Atlanta's size ' or anywhere near Atlanta's size in ull j A inerica. Fifth Rejiment Band Plays. A feature of lhe show will be the , music After scouring- tlie country for months for available band?, it was dt termined that the three or four bands with world-wide reputation Sousa's, t'r -atore's an 1 the like could not be , seemed. They had bookings for show | week and no amount of money would induce them to cancel their dates. Os i the other bands available on the con-, tinent there seemed none to compare , with Atlanta's ovru band, the Fifth reg iment, best of Southern regimental or ganizations. 't'hie org mlz .tioi, lias been for five years under the din etion of Flinton E. Barber, former master oi Um Twenty-ninth I nited States Infan try band. Not in a long time has this band been heard in Atlanta under most favorable conditions and with its full strength. Thirty pieces are included in the bund for show week, and as an es pecial attraetlon Leo McConville, an eleveji-yeur-old cornet aoloist, has been; engaged. Tlie opinion of musical ex perts is that the band music will be one of the greatest of the show mtrac tions. Another attraction of considerable society Interest is the fact that tlie Daughters of the American Tl-volutlon will conduct the restaurant throughout tlm week. Till- part of the building lias- been decorated mosi hiimlsodnely for tiie event, and it will provc ota- of tlie most attractive spots of the show. Moguls and Dealers Coming. T ,e Atlanta show this y ear will prove tin- big meeting ground for Northern and Eastern manufacturers, Atlanta branch managers ami dealers through out the South. There w ill be no other Dixie show •.oinparable with It In sire and interest. As a result, the facto ries repr< setited here have sent their champion glad-handers to Atlant.",. They will stay as long as the show lasts. They will greet dealers, explain the 1913 machines and entertain. To meet the factory men and the lo cal branch managers, dealers ar. . n lug from as far East as the Atlantic eoast, as far South as the tip of Flor ida. as far West as Little Hock and ,i« far North as the Kentucky line. How many will come can not he told —and w ill nev« r tie known. They will be fil tering in and filtering out again as long ;.s the show lasts. <miy tlie hotel keep ers have y>-n a faint Idea of the tre mendous number who will be her- . What Show Will Do. Nothing short of an , .irtlaiuiikc that tumbles dow n the Auditorium can stop the show now. It is going f-irw.iid to tin most notabl- sue ■ >s-s, ill tilings | cimstdered. that an.-’ show eve ■ | r-cl nil. It will ’-,-j.uit in i:> iui'rr.se' "! .it.mio'.-ik husines.' den . in th< I z—X -aefflF- .W\ S J • ■'F’ x Bevies of society girls will serve ai the Daughters of tlie A meriean Revolution tea rooms th Automobile Show. The beautifully d:< orated room has been especially equipped for slum mid will be one of the most tit tractive features. The tea room will be under the direetii of Mrs. \V. L. Bed. Automobile Purchasers Today Demand VALUE-and Lots of It By Thomas 11. Smart, Overland Smit hern Company. I’hitnk.s io tin? extensive advertising of the leading autoiimbile i:iiio»f;ictiirors. the prospective, automobile buyer of today is far bet ii'i' informed as lo just tvhat tb expect and demand tor his money than a great ninny people, both in arid out of the trade. imagine. /i lml.it the imin who is in tlm markm tor ;> z' - kJ , car noi milt 1-mutts what he wants, but insists upon receiving tlm automobile value a certain sum represents now, not what it may have represented last season, or the season before that. Despit” any tiowery elocution the salesman may Imnd him, the present-day purchaser de mands value received The bulk of the sales closed during the pres ent Automobile show will be by the representa tives of the factories that have been in the busi ness long enough to know just what eonsHtutes an automobile, and'“not only have the knowledge, mu the financial backing to make effective itse of that knowledge. Also the ability of the local agency to take care of tlm cars after they are sold has come in more and more for serious consideration, until today the agency that does not look after its customer's cars ami that has not a complete stock of repair parts on hand at all times, is going to find itself passed up very quickly by the “man in the market." A Boost For Center Control. The buyer of 1913 cars insists mi being able to get from the driver’s seat to tlie sidewalk without having to get out in the stri-t and walk around the front or rear of the ear. and it is tliis fact that has made the placing of the el’.inge gear lever and the etneTgeney brake lever in the center of the ear so popul i.' of. late. With the levers in the eenti r and a door mi each side, ths drivel is able to step from his seat to tin- sidewalk the unpleasantness of having to get out in the mud is elimi nated. The agent whose ear is not priced i:id sold fully equipped X ry rooii finds ■ nt he cun not any longer get away v, itli his old gag, fm the buyer of 1913 'ar.- demands a good, serviceable top and storm ciirtains. an adjustable wind shield and a good, high-grade speedom i-t< r to register the mileage covered, tmi sm-b necessities as tire irons and foot and robe rail are considered a part of the car Itself. Good Brakes Demanded. When it comes to the mechanical construction of a car, a majority of' th" prospective purchasers are as well informed along tin s - lines as some of th.- s th smen themselves, and about the first question is. ‘What kind of brakes hav.- you on that Car?" and the agent ■ho has m>: huge, s* rvic< able brakes that ar< ».-i! • utalized and smooth in operation .--or finds he has an awful job mi his hands trying to explain "why." Win It comes to the road test of brakes, tile buyer has loa-ned that mie of the inos-t effective tests is i to lake tile ear to a good, steep hill, I and allow- it to roll backward; then piosperity of the ihakv's. in tlie pleas ure of tb< pur.•*,a- but especially it ; will serve to a i'iiii. olis'.i its particular i object - that of impn .-sing on the na-I tfon the fact that Atlanta is an i al wax i.US! 1,1 tin- IX. a: e.-nier and the' - -m.. u.i- hi .. i.-s’i; i i-'i-lributing i - • z " * ; V . .. ■ V' the brake that does not stop and hold the ear w ithout chattering or grabbing is mighty soon scratched from the com petitive list in his mind. Wheels Must Be Strong. The wheels of the cars are also be ing far more closely examined than heretofore. The wheels must have heavy spokes, with a large flange and a good, heavy bolt t< . aeh spoke, to meet w ith the approval of trie 1913 buy er, as he lias learned from experience what a short time flimsy wheels will stand the rough road shocks to which they are subjected every day while in use over country roads. The demand is for a simple, neat, ef fective motor, witli three points suspen sion to the frame, which is now almost universally used on all high-grade ears. The system of lubrication must be ef ficient and positive in its action. BRITISH MOTOR MAKERS PLAN SMALL-CAR RACES LONDON, Nov Hl.—The outcome of the recent controversy between champion low-priced American and British automo biles, according to an announcement of the ifon. Arthur Stanley, yr p . Ht n hlln . quet of tlie British Society of Motor man ufacturers at the Savoy hotel last night, will t.e races of low-priced automobiles next si-ring under the auspices of the lloyal Automobile club, Amerb-an manu facturers will be invited to compete so us to settle the question of supremacy. NEW ORLEANS PLANS BIG MOTOR PARKWAY NEW < fitLI*..,NS. Nov. fit.—-By pur chasing a very few blocks of residential property in .New Orleans it will be pos sible to have a parkway extending diag onally across tie- city from th.- Mississip pi river at Audubon park to I.ake roni •hartrair. a distance of 17 miles. The motor speedways in the various parks that thus will be < onneeted will I?e ill ... 1,. ■> UL ■ 'Die Automobile Business Is j Great and Prosperous— But Just Beginning •.Tnsi——ii ..uiiiii rm iihi— ■iifiin—■■ ■ nr. -;. —r nr—nn——r ~rnt snagsmsiraHav^rMMMHßMMßL smkmmcmmmmm Few men know wiiat a wonderful, big industry the automobile manufacturing is in his country, how it has grown, what it amounts tn And still tower understand what a small thing the automobile j s compared to what it will lie ten years front now. leu years ago it was almost nothing. Ten years from today the makers of automobil“s nil] |<>< to our day with pity. Ami those who noxv think that we have done wonders in mu,,, mobile making will realize ten years from now that we have Lire!,- begdn. This country last year used up only a little more than 1 lo.ut;u new automobiles. That sounds like a great many, but it isn't. ()i !r hundred and forty thousand new automobiles among nearly <m, hundred million of human beings is very few. There are in this country four millions of farmers, ami twu t ii]. liens of them at least ought to have had a new automobile last war and they probably would have had it if the right*kind of autmn’nbile had been put before them by the right kind of man. To one class of our population alone—the farmer clas.- th, makers of buggies in tins country sell almost a million and it halt'm buggies yearly. These are mere or less flimsy and feeble. And weak or strong, as buggies go. they are altogether too slow tor the fartm-i of today. x. In the West the up-to-date fanner has his machine: in the Ea?>l some of the farmers haw machines. In a short time jtraeticallv al] of the farmers will have machines. And by that time the aut'mnii bile business will be on a basis of making and selling over a millioi, new machines every year. The question is, wiio xvill be the lirst to put this great industry on a sensible, economical, permanent basis, yvith all nonsense about particular years and particular frills wiped out i Wonderful things have been achieved in automobile rmistr,;.- lion. The car that breaks down is the exception. The automobil-. i.Wiier yvho is not enthusiastic am! convinced that be has the mi|-, good machine is th? exeejition—which means that very many lifi' ent machines are extremely good. The men that, went into this business had to take risks, it,ad te borrow money under difficulties ami al extortionate rates of inc cat, ami though their credit should have stood above that o' snttn banks that lent to them, they bad difficulty in getting ; -as iti.-;l !, accommodation. Prices that have been charged hitherto and llml arc i- 1 at". : nityy are not excessive now. But 1 hose prices will be excessive wry soon. And the man who i.s to be the big automobile man of the future is he yvho yvill wttiiz that the time is pretty near when instead of selling a thousand auto mobiles with sso<> profit on each, the thing to'do is to s'll D"»j <t automobiles with SSO profit cm each. Within ten years some firm will be selling lliO.UO't mo.similes a year, ami probably more. A modest profit on such a mm liim profit that no one would object to. a profit that would seton con temptible tmla> v onid mean a profit of 0-t ;n- Today s prices are lair enough, but today ’s price ', ;|| m,i b’ fail' tomorrow: that price won i last beyond tomorrow, and tie' man who tries to charge :* will go overboard -as other men yveut overlio.n'i yvheii they tried to keep the price of a bicycle above a hundred doll;,' she lime is nearly gone by tor permitting it to he <aid trit!) that it costs as much to.sell machine as it does to make it. Who is going to be the really big man in the business.' Who i going to be she tive-niillion dollar-a-year or the ten-million-dollai-a year man; making a gigantic fortune for himself and his a-s-oci.r and conferring a gigantic benefit upon the people or th I'nited States? Who will turn out th" ‘'all-steel ear - the ear that will be jits' as modern ten years after it is built as the first year.' Mho will give io the people of this country a strong, iciiabl.-. sane. REALLX LOW-I’R ICED CAR. a car that cun be used as a de livery wagon in the week days and that can take tin? family >■- "i Sunday, with an extra seat in the back .’ W ho will make every farmer and truck gardener, and pluiubei and carpenter, ami electrician, and first-class mechanic a man "lll'\ [lls OW \ MACHINE. ' running it for the sake of his v ork. his business, his trade in the week days and for the pleasure -- ' his family, his wife and his children and Ins friends on Sunday VI I’ll NO POOR. OLD HORSE TORTFRED WITH SEVEN DAYS \V< O.’K A WEEK. There is a big chance for a big man in tin- automobile fi< m. And there are many good, big men IN that field. Which of ih< is io be the REAL big one. the man that will,do the biggest mi and who yvill change the automobile business so that it will ’oftgi r first cousin to the champagne business, but brother to th? pl ousiness and successor to the old business of making bitggi ■- by ih hundreds of thousands .’ There is a new kind of a big man ,iu< umb'i the surface. When will Im come up ami produce everybod. - s-m mobile. Fimn the Editorial Page of Hearst's New Tori Y •lournal. COTTON AND PROSPERITY HAND IM HAND AS USUAL NI-. W ORLEANS, Nov. til. Snies in New Orleans during October and Novem ber have exceeded th<>.“<> of any corre sponding period in the history of the In dustry. A large cotton crop Is the basis of tlie genend prosperity which tlie South Is enjoying. The growth of the trucking business , within a radius of 100 miles of ti e city is I proving a great source of wealth and is having a direct influence on the motor ■ car industry, as many of the owners of truck farms live in the city and have to make frequent trips to and from the properti -s. MOTORISTS WILL HELP TO CATCH SPEED BUGS BIRMINGHAM. Nov. 16.—T0 prelent speeding within tlie city limits, a vigi lance < mimitteo lias been formed by citi zens Tie majority of th is composed of owners of moi- r curs. This m tloti has been taken after Ho appeals t<> iln polici department li-ive I not caused such action as promises to I b< effeetivi Members of the committee I w ill so arrange tl-.eir hours hat sevend j watchers will b._ on duty night and day. WISCONSIN MAY ADOPT CONCRETE ROADWAYS To lake advantage of every ty at hand to promote the f - movement, the Kenosha Autoni' b' l, - ? of Kenosha. W’is.. has arranged ’ : ' to Milwaukee for members of th" and of ti c county board of super' ■ well as city officials, to in--;.'■ miles of concrete road built in 51il" kee county this year. i one object of the trip was ' ' ’ ' Imine upon some continuous high' 1 item between Milwaukee and Ker.' I arrange to build roads uniformly > gurds width and material. The Kenosha club is pushing as the only road material tl-.ai " .1., flee for the sandy soil along tl ■ ■ ■ of I.ake Michigan, and the M i" view made a favorable Impre thc county board. TRUCKS FOR ITALIANS Tin Italian government has Idered another hundred trucks j believing that if only m-'t--" | enough are on hand the "Ter; . j mils’ Pc borne down by slicer SHOW AT FAIR GROUND The annual motor car sh”" . Dliaiinpdis Automobile Trade \ • I Will be held March 24 to 29. : r (will be held at tlie t'cli’''-' ' ’ate fair grounds, north >f b ' ' '