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Horses Passing Out; Motor Cars Taking Their Place By F. J. Long. Manager < ole Motor Company. The dodo and the dinotherium vit exterminated because tin :-' was no need for them in the general economy of things, liorses and mules are going the same route a few laps behind. 1 believe there will be readers of this paper today who will live long enough Io see horsts and muh as infrequent <m the streets of Atlanta as irntfalo-: and blonde-hairi d Kstjuimaux are todny. The motor truck is sweeping the horse and tin mule oft the streets as relentlessly as boiling water melts snow. Il is a slow process. Tlio.se of us win are selling trucks ha\e had to overcome many sort? of opposition. But they are being overcome. Tie use of trucks in Atlanta is increasing by the Inn dreds of per cent each year. It is only a matte)' o time when they will be supreme in Ih< d<diverin and hauling work It has reached a point now when we have mor live prospects tor commercial ears than we have l< pleasure ears. *lt course, a commercial ear prospei some limes hangs on a good while, l-'oj we have to sell business men both service and sal isfaet ioi. we have to sell him something that will give him continuous service, and he has to be convinced. Rut it is being done every day. The commercial cars today are sweeping everything before them in the large cities of the Soiiih. and it is a very surprising fact that lh< y are making real progress, 100. in tin small' r cities. Look around Atlanta and similar Southern cities today and see what classes of |ie"|ile at' using truck lumber dealers, hide dealer-, coal deal ers, paper manufacturers, steel manu faetui'ers. wholesale grocers, retail ifr>>- eers and transfer people. In Atlanta w find it hard to i'll trucks to th' bin depmami nt -toie and merchants because of their con nection with :t parcel deliver; • "in pany. But this condition will not long persist. I noticed in a t. ri-ut i--tie of Mfitur Vge the following stab mi nt about what Chicago department stores wet ■■ planning in lb way of replacing horses with motors: For Department Stores. “Down-town t'lileago department stores are planning to do away en tir ly with horse- and substitute the motor truck for all delivery. In the list of thus, thus planning an Mar shall Field .<• <'<>., Mandel Bros, ('ar son, Ririe. Scott X- Co., the Boston Store. The Fair, etc. About I.lino horses will be displaced by commercial motor vehicles when the change is finally completed. "This will mean the operation of be tween 7(10 and 000 more motor vehicles than are at present in use in Chicago. Taking 750 teams and wagons from Chicago's streets and substituting mo tor vehicles will mean a saving of nearly two miles of street space, to sny nothing of the gain in other lines of the city’s progress. "For some time the various Chicago department stores have been using mo tor trucks. The first machines were of large tonnage and were used for haul ing the heavy transfer load.- from the main stores so the delivery sub-sta tions north, west and south. The ma chines were put Into use not with any thought of financial gain other than that resulting from better service. With the motor vehicle the load could h ave the down-town store an hour later than was required of horsed wagons, and arrive at the shipping or distributing point in time to meet the small horse wagons there, at the regular schedule hour for delivery. Thus each truck saved one hour for each of three or four deliveries a day This paid in service. After a time it was seen that if cer tain things could be done witlt the trucks to keep them continual!; mov ing that they could be made to pay actual dividends over horsed service. “Then It was that a fen large gas oline ears Were put in for furniture; work, delivering bulk loads in house to-house work. These trucks are non doing better in the matter of cost than any other machines in the department store service, some of them running K 0 to 100 miles a da; One van for Mar shall Field's is quoted at the latter fig ure. “When it was found that these ma chines were a success, smaller ones were tried out by a couple of the linns, notably Marshall Field A- Co., for the longer hauls to the suburbs. In this work loads were smaller so that small trucks were put to work. These run ning from six to nine miles from the store before commencing deliveries then engage in lious. -to-lmuse delivery work and have provided a success both as to service and cost. From one to and with more reliability titan was pos two hours is saved on each delivery slide with horse- especially in winter work. "Selgel. I'o'.pet A Co. operate four three and om -half-ton gasoline trucks and no electric cars. Some 225 horses are used also in the house-to-house work. This firm is not yet convinced of die coming u the motored vehicle for ibis latter branch of «y ork. hut is • nthusiastie ov< r lite hauling of the big machines for transfer work and fur niture hauling. Th, eventual motori zation of this equipment would mean possibly 100 motor vehicles. "'We favor the gasoline truck,' aid the shipping clerk of this firm, 'on ac count of its mileage capacity. It cun do things impossible to tin electric. For instance, we had a breakdown on the north side one afternoon. A lug truck from Hammond got In about 4 p. m. and was sent nortli with a load at once. With an electric this would have been impossible. It would have had n<> charge for*the trip. Again sometimes there is an extra bulk delivery Ilk. a talking machim and cabinet yy < sent out 'today. The gasoline truck can make a detour and deliver this at a point one mile Wi st of tile regular route. With an electric 1 couldn't do it on at count of low mileage. , " 'With horses on the house-to-house work, too, th> • rh • is out and "U th' way to t 1 !■ i . beb ■< i 4 11. >, Hide stops. With th, motor lie can not do| I this. He ha- to stop the vehicle first. II Os course I can send an extra boy.’" I have quoted this article so exten iv •I? bi' au.-' I consider it an impor tant on, . If the trucks arp proving sue ces’.-ful for department stores in the city of Chicago, where the pavings as a ruh .ire m> better than they ought to be. thi will do well in Atlanta. Horses Worth Money. ■ ' eni bi demonstrated very easily that gasoline truck delivery is more economical titan horse delivery when conditions ate right, of course, unless a. man can displace at least.'two-liorsc teams with a truck we don't advise him to get om- that is, unless the truck give.- him a greater radius and thus a chance to increase his business. When there is enough work to keep a truck busy all the time it will pa; for itself many times over. For instance, one truck w< sold here In Atlanta disjilaeed three horse vehicles. In Atlanta, where the streets are rather narrow, the truck is going to solve the problem of congestion. Ow ing to its compactness, its ability to turn In small space flexibility of motion, it is just the thing for- our crowded streets. With motor trucks in place of horse-drawii vehicles, the , congestion would he decreased one half or. since wt must count on the growth of Atlanta, double thi present traftiy could lie accommodated with no greater crowding of the stte. ts. Horses a Poor Second. f II Lils offer no terrors to the modern truck. They will pul] any hill a horse 1 cun pull, rhey -an go over any road that a hors- -drawn vehicle can. In fact, the transcontinental Also proved. I think, that a motor truck can go a lot of places where m> horses- could pull a , wagon. In the South, motor trucks ar. com ing i-al'ticulacly useful because they are heat proof. Last summer, for ex ample. the Vdanta Coal and lee Com pany was hard up against it because their mules were being killed off like flies by the heat. VV e heljayd them out with some additional trucks and they came througQi In fine styb . Another point—in Southern cities In this latitude there are usually ice storms to be looked for each winter. When they come horse trafllc is at a standstill. But motor vehicles go right on Neither he nor snow (In moder ation! hold any terrors for the modern motor truck. The wonderful service that a truck can give through snow am] slush is hard for one to believe who has not seen a machine in action under blizzard conditions. Last year, during the aw ful weather that hit New York in the latter part of January and early In February, an .-Vico truck made a non stop run. staying in service day and night, with many shifts of crews. At that same time, witli horses going to the bad on every side, a 3 1-2-ton Alee truck was in service 336 hours continuously for the United States Ex press Company in New York. This gi(c- an idea of what the modern mo tot truck will do in times of weather stress< - 365 Days of Service a Year. With modern sei vic. departments, wo can very nearly count on giving truck purchasers 365 days-of service in the y.ar. At our place we give over Saturday afternoons to trucks. That is the tinu when they are not in use. any way. ..nd we go over them and put them in good shap' on that day. By studying drh'i rs as well as motor trucks, th. manufacturers have ren dered them nearly fool proof. If they will give the machine.- plenty of oil end grease they will hardly go wrong. Os eourse.tlnexperieni ed drivers make trouble. And the practice of over loading trucks is bad. To obviate this we always send n man out with our trucks to teach the new drivers. We have him stick around three or four days—or a week if neces sary until he has shown the new man not only how to drive, hut how to load. Then we seldom have trouble. If drivers will only use a little care am! will refrain from overloading, and if purchasers will give a little study to their own transportation problems, truck.- will prove out .very time. In this town th. truck- were knocked a he because th. •.t . ;>• trucks were poor, I : ■ y did me get Intelligent care, then I Werl- no service departments and no service. Bi.: ilc- -.r.-jii'i . ..gain.-' motor I trucks - i i-, q>. ..t j'g T"i y in. tak ing ■ | trial lib of AL.uit . lie .111 South. IXL 1 h- I /' ' a 7 - & & 'IE ATLANTA GEORGIAN AND NEWS. SATURDAY, NOVEMBER 16. 1912. YOU’LL SEE THEM AT THE SHOW Velie Truck. Firestone-Columbus Touring Car. ————— - - -—■ -—■ ... - - \ X »a . KtoJ r ZZZ ===:=: = : Overland Touring Car. Ford Touring Car. Local Motorists Keen For Latest Highway Project By Innis Brown. uta H E enthusiasm and interest at- 9 tendant upon the opening of the big automobile show in this city are extending to motordom tn all its phases. Manufacturers, de tiers and owners appear to be enthusiastic over the future of this gigantic business, and its developments in all lbs rami fications are being discussed. No little interest.is being manifested here in the big proposition recently launched by ('ail (I. Fisher and Janies A. Allison, president and secretary and treasurer, respectively, of the Prest-o-Lite Com pany, of constituting a national high way from New York to San Francisco. This proposition is said to have been entertained for quite a lime by Messrs. Fisher and Allison, but it was only about two months since that any defi nite form was given to the idea, when it was submitted to members of the automobile interests in a dinner held at an Indianapolis hotel. At this meet ing practically every motor and acces sory manufacturing firm of that big au tomobile center was represented. Fol lowing a few preliminary remarks by the toastmaster of the occasion, Mr. Fisher "’as called on to put the propo sition fully before the meeting. Will Ask More Donations. According to Mr. Fisher’s plan, it is proposed to ask the automobile and ac cessory manufacturers to donate either one-third of one per cent of their gross earnings for three years, or one-fifth of one per cent of these earnings for a period of five years, in order to create a fund to undertake the proposition. It was estimated that such a levy would certainly assure a fund of at least $lO,- 000,000. With this amount the ma terial necessary to constructing the highway is to be purchased. This will allow approximately $5,000 per mile. It is estimated that the cost of the ma terial will be not more than 30 to 35 per cent of the cost of the road when completed. This would, therefore, se cure a coast-to-coast highway, which would cost, all told, about $25,000,000. In addition to the above feature, it was pointed out that states yr coun ties would be asked to lend their as sistance, in the way of having the ma terial applied. In order to insure that there will be no hitch in haying the most made of the material, it was stat ed that all work would be done sub ject to government inspection. In addition to the donations to be asked of manufacturers apd dealers who are disposed to assist the project, a plan has been devised whereby auto mobile owners may also lend their as sistance. To this end membership but tons will be sold to all owners who de sire to help. These buttons w ill be sold for $5 and for SIOO. There w ill also be given to every manufacturer who gives to the fund a medal cast, rep resenting a firm membership. Scope Will Be National, In older to Insure that the proposi tion is of national scope and intended in no wise as a benefit to any special section, it is plannud to place mat ters in charge of a national committee to be selected at some later date. This committee is to have full charge and is tit authorize a duly bonded trust company to make all collections and to handle the funds. This committee will also have in hand the matter of m iking a decision as to the route to be followed. It is understood that three prospective lines have been considered. However, neither of thcs< has been of ficially indorsed. TJio promoters of the plan have been careful to see that no unforeseen hap pening shall in jmy yvay divert such funds as arc subscribed, in cas» the proposition does not mutcrlalize full', in fact, not a penny »if tin fund is to bi Usi ill : '. i 'til l .<I ti.uiH>.i>it*i ;>;ps been !• ■ -ue.l I \l< s<rs. 1' islu T any i uni - .. ■. paid in, aud sotm I >' ■ l | occurrence prevtfnts the completion of I th" project, the amount of such dona tion is to be refunded in full, together with interest at the rate of three per cent. Among prominent motor and acces sory manufacturers who attended the vZv' /Zt’ c ZSa' Ik' f z *~ZiV4.' 'P 1 riiilirin' j -iirf**‘“’fTlir*~flMMiraiml'Ylt**>4*«—/ ZV) MK X —' />„ r ■ imi r-—-■ - ... V " JL ’ W® |X- .LLFy Dm jp at its! t’ 4 MewYoriGtv - - —— Ini ) 11Z Prosperity / Yours—or the Fellow’s? r-jZHE dawn of a new prosper ity rises today on America. The election is over. Bumper crops have come from rhe fields. The farmers’ bins are bulging. Ihe railroads are buying. Ihe steel mills are run ning full blast again. Many believe the American people are beginning the most prosperous era of their history. On the crest of the prosperity wave will ride only those alert, far sighted houses which project them selves into the future and prepare for it. Here is a big and interest ing problem for them: how are all these products, this grain, these cottons, these textiles, this steel and this machinery going to he carried to the ultimate consumer? • * • The railroads will take care of their share as usual. But the railroads do not carry the goods to the ultimate consumer. For every piece of goods that is hauled by railroad 100. miles, is hauled over street or roads 5 miles by horse or automobile. Ihe extent of road transportation is today way beyond the belief of the average man. Wheat, for instance, is hauled to the railroad by horse or auto mobile. The railroad hauls it to the mill and then on to the city. The horse or automobile hauls it to the grocer and from him to the ultimate consumer. Thus the story goes. Arc your horses able to take >care of the increased business? f COLE MOTOR COMPANY OF GEORGIA 239 Peachtree Street. Phone Ivy 799 ’ dinner at which the proposition was submitted are Carl G. Fisher and Janies A. Allison, of the Prest-o-Lite Com pany; F. H. Wheeler, of Ihi Wheeler- Schebler ('ompany: Walter Marmon, of the Marrribn-Nordyke Company : W. 13. Cooley, of the Waverly Company: C. P. Have you enough horses to take care of the increased business? Don’t buy more horses. Buy motor trucks. They can work twenty-four hours a day if neces sary. They can haul three times the load. They can cover a greater area of territory. They reach out and get new business. lALCO Motor Trucks ton 5 ton ton 2 ton ——l They never tire. They travel as fast at the end of the day as at the be ginning. They do not die suddenly. I hey do nor consume on Sunday. * * » Motor trucks are increasing ar the rate of about 100 per cent per year. I hey are being used now in every line of business. Nearly every house that has bought one motor truck has bought more motor trucks. Sixty-two per cent of the Alco trucks we have built were purchased on reorders. That is the evidence. The testimony of nearly a thousand Alco owners is against the horse. Within a year Alco trucks have risen from sixth to a command ing position. They have behind Henderson, of the Cole Motor Car Com pany; George Dixon, of the National Motor Vehicle Company: representa tives of the American Motor Sales Company, the Marion Motor Car Com pany, Remy Magneto Company, and a number of others. them a company with a capital of $50.000,000, —a company of 77 years’ accumulative transporta tion experience. And bear this in mind: sixty five per cent of all Alco owners are rated by Bradstreet and Dun at $1,000,000 or over. Big business houses are shrewd buyers. They seldom purchase mistakes. Nearly every one of these big business houses has bought more Alco trucks. I his is a good guide for the smaller business house, for it can avoid the danger of an unwise purchase if it, too, selects the Alco. • • • We sell the Ako truck on a scientific basis. We are not so much interested in the immediate future as in the ultimate business. I herefore, a year ago, we established the Transportation Cost Bureau. This Bureau will determine for you just how much your horses are actually costing you, will blue print your horse delivery system, reroute your hauls, estimate if you can employ motor trucks to advan tage. determine how many you need, the size, the type of body, and vvil show you wnat the auto mobile equipment will save over the horse equivalent. The saving runs from 15 to 40 per cent, de pending on the type of business. The service rendered by this Bureau is without charge to you. Appointments are made in order of request. Our telephone number is Ivy 799. AUGUSTANS PUN TOUR TD LOCAL AUTOSHOW AUGUSTA, GA., Nov. 16.—The Au. gusta Automobile club is preparing for a run to Atlanta to the automobile show next week. It is probable that there will be between 20 and 30 ears to go and at a meeting to be held tonight of the local auto club It may develop that between 50 and 60 cars will be entered. President C. B. Garrett, of the Augusta Automobile club, Secretary George s Lombard and many others are enthusias tic over the proposed trip. A run to the automobile races at Sa vannah last year by Augusta automoblL ists was highly successful. Roads in Good Trim. The roads between Atlanta and Augusta are in excellent condition now. Two routes are available for such a trip The normal one is through Thomson' Crawford and Madison. The other one, less direct but none the less interesting and desirable for those not in a hurry leads south from Augusta lor a lew miles to Waymesboro, and then straight to Atlanta over the northerly \t lanta-to-Savannah route, through Louis ville, Milledgeville, Eatonton and joining the direct route at Madison. Alternative Routes Possible. This route can be varied by the leisure ly motorist by traveling to Macon, from which point there is most excellent rid ing to Atlanta. The direct route is 171.2 miles in length —a long day’s run. The other is 225.7, an easy two-day run, or a comparatively stiff day-and-a-half run. MILWAUKEE PICKS DATES, MILWAUKEE, WIS., Nov. 16.- Mil waukee's fifth annual motor show, the third under the auspices of the Mil waukee Automobile Dealers associa tion, will be held in the. auditorium on or about January 20 to 25.